{"id":781,"date":"2018-12-04T16:05:55","date_gmt":"2018-12-04T21:05:55","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=781"},"modified":"2026-05-04T10:42:20","modified_gmt":"2026-05-04T15:42:20","slug":"designer-gives-drink-menus-a-new-perfect-bound-twist","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/designer-gives-drink-menus-a-new-perfect-bound-twist","title":{"rendered":"Red Rabbit: Giving Drink Menus a New, Perfect Bound Twist"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Angela Kallsen is a Minneapolis designer who works like a modern-day mixologist, blending illustration, pattern, texture and color to serve up concepts for drink menus that people can\u2019t wait to drink in.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Minneapolis designer Angela Kallsen <a href=\"#pulling-a-rabbit-out-of-a-hat\">transformed a drink menu into a creative centerpiece for Red Rabbit.<\/a> Inspired by a handcrafted Latin American bar menu, she created a unique experience with brand&#8217;s own imaginative twist.<\/span><\/li> <li><span data-sheets-root=\"1\">With <a href=\"#a-creative-concoction\">Smartpress\u2019 custom printing options (perfect binding, premium stocks, Soft Touch laminate),<\/a> the drink menu became a tactile extension of the Red Rabbit brand, offering visual storytelling in every turn of the page.<\/span><\/li> <li><span data-sheets-root=\"1\">Because the bar\u2019s drink list evolves every season, <a href=\"#the-project-that-just-keeps-multiplying\">each menu volume is redesigned collaboratively, not just updated. <\/a>The team reduced size and page count for cost-effectiveness, yet maintained the signature charm. With Smartpress\u2019 flexibility, Red Rabbit now has a rotating series of standout menus that continue to surprise and delight patrons.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/12\/0016-2018-06-SP-Red-Rabbit-High-Res.jpg\" alt=\"Drink menus\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"pulling-a-rabbit-out-of-a-hat\">Pulling a Rabbit out of a Hat<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>According to\u00a0Kallsen, it began with a conversation. \u201cThe restaurant owner reached out to me and told me about this brand new restaurant concept he was opening up,\u201d she recalled.<\/p> <p>&nbsp;<\/p> <p>\u201cHe showed me pictures of this <a href=\"https:\/\/smartpress.com\/shop\/menu-printing\">menu<\/a> he\u2019d discovered at a rum bar in Latin America that had been letterpress printed. It was hand-bound with book boards. It was gorgeous. \u2018Can we do something like this with a rabbit twist?\u2019 he asked. I thought \u2018Wow, this could be really cool.\u2019\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/0012-2018-06-SP-Red-Rabbit-High-Res.jpg\" alt=\"Menu printing\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">whimsy illustrations featured throughout<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>The Happy Accident<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cAs we talked about his new restaurant concept, the word \u2018whimsy\u2019 kept coming up,\u201d Kallsen said. \u201cEven though the new bar had a rather industrial look he was hoping to incorporate unexpected touches of whimsy to pay homage to its name. He showed me a spectacular chandelier of blown glass that had all these fun colors and curves that they had purchased for the space and then left me to work.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Once the design was finished and the restaurant was finally pulled together, Kallsen stopped in to take a look. \u201cI noticed that a lot of the same shapes I had ended up using throughout the drink menu were in a lot of the other lighting fixtures. It was totally serendipitous. Neither I nor his interior designer had met and yet we both heard what he was saying and came up with the same answer,\u201d she said. \u201cI was so happy and so was he.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p class=\"p1\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/0013-2018-06-SP-Red-Rabbit-High-Res.jpg\" alt=\"Branded menus\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">perfect bound booklet<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/0018-2018-06-SP-Red-Rabbit-High-Res.jpg\" alt=\"Perfect bound menus\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"a-creative-concoction\">A Creative Concoction for Drink Menus<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Despite not being able to recreate the drink menus exactly because of cost, Kallsen said, \u201cWe came close. For the first version, we did a perfect bind. We chose letterpress book board covers. And just like the original, we sprinkled the book\u2019s 48 pages with illustrations and dingbats, clever quotes and recipes, even backstories on cocktails and tips on serving wine.\u201d<\/p> <p>&nbsp;<\/p> <p>Recalling one of her favorite <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/readers-spread-vs-printers-spread\">spreads<\/a> featured in the book\u2014an illustration of a half lemon, half cello alongside the Red Rabbit\u2019s Limoncello drink recipe\u2014she said, \u201cIt was a little wink and nod to the rabbit.\u201d<\/p> <p>&nbsp;<\/p> <p>As a world-class online printer, Smartpress makes custom booklet printing easy. With <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">binding<\/a> options like <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">perfect bound<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">saddle stitched<\/a>, premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>, plus size and quantity options, it&#8217;s polished book printing at its best.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/0014-2018-06-SP-Red-Rabbit-High-Res.jpg\" alt=\"Custom menu printing\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Linen cover and interior stock<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-project-that-just-keeps-multiplying\">The Project That Just Keeps Multiplying<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Three months later, to Kallsen&#8217;s surprise and delight, the <a href=\"https:\/\/redrabbitmn.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Red Rabbit<\/a> project reappeared. Turns out the cocktail and wine list changes seasonally, so none of the drink menus are in circulation for more than three months.<\/p> <p>&nbsp;<\/p> <p>\u201cIt&#8217;s actually pretty cool,\u201d she said. \u201cEvery time we do a new volume, somebody&#8217;s always got a new idea of what they want to bring to it, so it isn&#8217;t just about editing out a few things here or there. It&#8217;s really all of us taking a look at the whole book and asking, \u2018What&#8217;s working and what&#8217;s not?\u2019 and making the changes.\u201d<\/p> <p>&nbsp;<\/p> <p>And there have been changes, especially ones using Smartpress&#8217; vast online printing services that make the book more cost-effective and easier to reorder. \u201cWe\u2019ve trimmed the size to 5.5&#8243; x 8.5&#8243;, cut the page count to 25, opted for 100# linen <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover<\/a> and moved content. But the whimsy is still there,\u201d Kallsen said. \u201cAnd I love that.\u201d<\/p> <p>&nbsp;<\/p> <p>\u201cIn the end, it turned out exactly how I hoped it would,&#8221; she said. \u201cMore than anything, I wanted to deliver on the owner\u2019s original vision. He really wanted this bar menu to stand out and be something completely different.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-748\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-748 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Red Rabbit\">\n    <div id=\"metaslider_container_748\">\n        <div id=\"metaslider_748\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-796 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-796\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0003-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e227dba14418572bd9279153c1957fa3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0003-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=5fd7b82f1d45d299069d0d56ff5f370f\"   alt=\"\" class=\"slider-748 slide-796\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-798 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-798\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0009-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ae01ba1c3aa838f660e0916d188969ae\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0009-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c4b6451965c9a748573136a2074a5c4d\"   alt=\"\" class=\"slider-748 slide-798\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-801 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-801\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0002-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=79919647e8b800a6bb0764cfdce4efcf\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0002-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=20dd9c7341df0260ab1a5380199eb249\"   alt=\"\" class=\"slider-748 slide-801\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-802 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-802\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0011-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=fe12f70967a523859a530e6a5dcd2848\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0011-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=082914a586fdee1476e587a5a234a94e\"   alt=\"\" class=\"slider-748 slide-802\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-799 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-799\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0010-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c43588a02f8426309073de3cd4dcf6af\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0010-2018-06-SP-Red-Rabbit-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b8de4fd05dfff3776f23bb8951adfdd3\"   alt=\"\" class=\"slider-748 slide-799\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> Want more tips for designing drink menus? Coming right up:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/restaurant-menus-6-print-ideas-for-dine-in-take-out\">Restaurant Menus: 6 Print Ideas for Dine-in &amp; Take-out<\/a><\/li>\n<li><a href=\"\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket\">Restaurant Marketing: Why Print is a Major Meal Ticket<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When designer Angela Kallsen was approached by Minneapolis restaurant Red Rabbit to create a new cocktail menu, she mixed illustration, pattern, and whimsy to serve up a book concept that people can\u2019t wait to drink in. ","protected":false},"author":8,"featured_media":829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Red Rabbit: Giving Drink Menus a New, Perfect Bound Twist<\/title>\n<meta name=\"description\" content=\"Minneapolis designer Angela Kallsen works like a modern-day mixologist, serving up concepts for drink menus people can\u2019t wait to drink in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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