{"id":7794,"date":"2025-05-19T10:00:53","date_gmt":"2025-05-19T15:00:53","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7794"},"modified":"2025-07-02T10:02:54","modified_gmt":"2025-07-02T15:02:54","slug":"ai-in-the-print-industry-how-smartpress-does-doesnt-use-it","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/ai-in-the-print-industry-how-smartpress-does-doesnt-use-it","title":{"rendered":"AI in the Print Industry: How Smartpress Does (&#038; Doesn\u2019t) Use it"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>These days, AI is everywhere. But what about AI in the print industry? At Smartpress, we work tirelessly to create the best, easiest, most intuitive print experience there is &#8211; and that includes help from AI. (But don\u2019t worry &#8211; we\u2019re still all about real human connection! We\u2019re just enhancing it with really cool AI technology.)<\/p> <p>&nbsp;<\/p> <p>To get the most out of AI, we\u2019ve adapted some of our print processes (some, not all) to ensure it not only benefits us, but also our clients, and all while retaining our signature human touch.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/\">See all the products and services Smartpress has to offer<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Key Takeaways<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <ul> <li><a href=\"#how-does-a-printer-use-AI\">How does a printer use AI?<\/a> At Smartpress, we use it in conjunction with actual humans to smooth out processes and make the print experience the best it can be for our clients.<\/li> <li>AI innovations at Smartpress include using it for things like idea generation, <a href=\"#simple-design-tasks-with-AI\">basic graphic design tasks<\/a>, a customer service chat outside of business hours and automations that aid in the creation of design files.<\/li> <li><a href=\"#print-smarter-with-smartpress-intelligence\">Our new digital assistant, Smartpress Intelligence<\/a>, can help configure your projects, offer product suggestions and provide advice to get you printing faster.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"how-does-a-printer-use-AI\">How Does a Printer Use AI?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>The idea behind AI is to make our lives easier, faster and clearer. Basically, the goal is to make everything more efficient so we\u2019re not wasting time (and money). Good in theory, but in practice, we need to make sure it\u2019s indeed positive.<\/p> <p>&nbsp;<\/p> <p>At Smartpress, we\u2019re putting AI to good use while keeping many human eyes and hands on your projects &#8211; it\u2019s truly the best of both worlds! By blending the ease and precision of AI with our innate spirit of collaboration and care, your projects look super professional and your experience remains super human. See what we mean below.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/2025-05-05-SOCIAL-SP-spotlight-pamela1-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f89e2179283f231dea896d316dd977eb\" alt=\"A smiling woman wearing a black hoodie and black glasses.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Pamela Hoffmann, Copywriter<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/2025-05-05-SOCIAL-SP-spotlight-pamela3-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=52c304470f45e01270e9c96379191dbf\" alt=\"A woman sitting at a computer desk and typing on a laptop while wearing a black hoodie.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Let the Brainstorming Begin<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When it comes to AI and copywriting, it\u2019s all about brainstorming. We use AI to help kick things off and get the creativity flowing. (And by we, I mean me, the person writing this right now. Hi, I\u2019m Pamela, a yoga-doing, tennis-loving vegetarian bookworm.)<\/p> <p>&nbsp;<\/p> <p>Once I have an outline for things like <a href=\"https:\/\/smartpress.com\/blog\">blog articles<\/a>, <a href=\"https:\/\/smartpress.com\/support\">Support resources<\/a>, emails and social posts, AI comes in handy to brainstorm headlines, taglines, SEO keywords and calls-to-action.<\/p> <p>&nbsp;<\/p> <p>And while AI is a great place to start for idea generation, it\u2019s my job to make those ideas my own and write content in a way that makes the most sense for you, our clients. Rest assured, we never use exact ideas from AI &#8211; it\u2019s all written by yours truly.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/2B8A1083.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2b22c55de56435e28b528e8686ea2a4c\" alt=\"A smiling man with dark hair sitting at a desk in an office and wearing a gray T-shirt.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Jeff Barr, Graphic Designer<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/2B8A1013.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=89649a53beb6e5db6ff7df7779c362e9\" alt=\"Two hands holding a custom booklet printed with a sneaker image in front of a desktop screen showing the same thing.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"simple-design-tasks-with-AI\">Simple Design Tasks with AI<\/h3> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>With a Creative team of four designers and nearly 55 years of combined experience, we\u2019d be silly to let their expertise go to waste and rely solely on AI. So we don\u2019t! Instead, they blend graphic design and AI for simple, basic tasks that need to be knocked out quickly and require less creativity, like:<\/p> <ul> <li>Touching up photos, correcting blemishes and removing unwanted elements<\/li> <li>Extending or adding area to a photo to make it fit a specific aspect ratio<\/li> <li>Generating abstract and organic textures, like marble or woodgrain that are used as backgrounds instead of a flat color<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For everything else, our Creative connoisseurs take the reigns. They design Smartpress\u2019 marketing assets to showcase our products in the best light (literally), as well as interior decor and exterior signage. They truly put the \u201ccreate\u201d in creative.<\/p> <p>&nbsp;<\/p> <p>And while they design both digital and print assets, they love print the most. Why? There\u2019s a final, tangible product at the end &#8211; their creations actually become real! (Very cool, then, that they work for a printer, am I right?)<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/principles-of-design\">Creating your own print design? Follow these seven principles for success<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/2025-02-17-SOCIAL-Spotlight-John-v3_1-hero.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a7cbbf5b758d3a1ab1996b1edb50709d\" alt=\"A smiling man in a production facility wearing a black Smartpress zipup jacket.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">John Schmanski, Account Executive<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/2025-02-17-SOCIAL-Spotlight-John-v3_3.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a16b81d4342bb84f88c3105182009fb9\" alt=\"Two hands holding a branded folder printed with a blue design and pulling printed samples out of it.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>The Case Against Using AI in Sales<\/h3> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When we talk about AI in the print industry, and Smartpress specifically, there\u2019s one area we purposefully keep AI-free: Sales. The amount of print knowledge our Sales team has simply can\u2019t be beat &#8211; even by AI. These people live and breathe print, and because of that, your print projects result in an ROI you can count on.<\/p> <p>&nbsp;<\/p> <p>We pride ourselves on the fact that when you want to talk to your rep, you can. Your questions and feedback go straight to them with no digital middleman. And for those times when you really just need to talk to them face to face, our <a href=\"https:\/\/info.smartpress.com\/meetings\/sales-team-\/smartpress-project-consultation\">video consultation<\/a> option lets you do it. Whatever your print needs, they\u2019re happy to hash it out. Seriously.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/105as0a3OoI\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em>See all the ways real humans are still involved in your print project.<\/em><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/2024-11-04-SOCIAL-SP-Spotlight-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=55a34835edfab142341289724a2761ac\" alt=\"A smiling woman with dark red hair wearing a blue Smartpress T-shirt and sitting at a desk in an office.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Hailey Stoick, Customer Experience Manager<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/2024_06_24_CSR_Social_R2_1x1_1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=02ab93fa5323655c2e59ea6c38efc93e\" alt=\"A woman wearing a blue Smartpress T-shirt and sitting at a desk in a cubicle in an office.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Jami Dixon, Customer Experience Specialist Team Lead<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-12-at-12.13.07%E2%80%AFPM.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=30e96996b72592c864b8941d5e391b7a\" alt=\"A screenshot of a Smartpress product page with the Pressy chat assistant window open showing prompts.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>AI at Your (Customer) Service<\/h3> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>At Smartpress, world-class customer service is one of our core values. So when it comes to incorporating AI, we\u2019re very strategic about it &#8211; and much of it will always be human-based so you get the care and personalized attention you deserve.<\/p> <p>&nbsp;<\/p> <p>Our customer service team members go through an eight-week training program centered on our print process, online chats and written communication, as well as phone etiquette and shadowing a team lead or manager for more insight and advice.<\/p> <p>&nbsp;<\/p> <p>So where do you find AI in customer service at Smartpress? With Pressy, our more helpful, bluer version of a certain paper clip you might remember\u2026 He\u2019s your go-to outside of business hours and can answer questions about things like panel sizes, paper stocks and what to expect with your order. He\u2019s even a research assistant for our team when they don\u2019t know something off the top of their heads. He\u2019s nice like that.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <h4>Staying Analog in the Activity Log<\/h4> <p>And speaking of human-to-human communication, your Smartpress Activity Log is exactly that. No matter where your order is in the print process, we provide customer support throughout it all, and it\u2019s all from our actual experts.<\/p> <p>&nbsp;<\/p> <p>When you respond to notifications in your Activity Log, one of our team members reads it and takes action. (Eventually, Pressy may be involved in these communications &#8211; but for now, you can only find him on some product pages and during non-business hours.)<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/03\/2025-03-A-Day-In-The-Life-0021.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8d9451fe6a42a30c4d3c021325bdeaee\" alt=\"A smiling woman wearing a blue Smartpress shirt sitting at her desk with two computer monitors on it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Jody Frahm, Prepress Technician<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/03\/2025-03-A-Day-In-The-Life-0014.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9753759259acd05b722a45e1c49fe530\" alt=\"A woman at her desk in an office working on prepress services for a print-ready design file.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Behind-the-Scenes Automation<\/h3> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>AI plays a role in our prepress process, too. While there\u2019s a whole team of humans preparing your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">design file<\/a>, we use AI and automation to create an even more precise process and better results for you.<\/p> <p>&nbsp;<\/p> <p>Our team of experts works their magic on your design file, interpreting your work and ensuring it\u2019s technically correct. To help do that, they use automations like a pre-flight check that reviews image resolution, fonts and file corruption and a post-flight check that makes sure your file is a PDF with high resolution images in the CMYK color space with bleed. Wow.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Not to mention AI can reformat <a href=\"https:\/\/smartpress.com\/blog\/features\/how-to-use-direct-mail-marketing-for-your-business\">mailing lists<\/a> and export them to usable formats. All essential when you print online at Smartpress. So how can AI be used in printing? One part of the answer is prepress.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/prepress-services-5-incredible-things-we-do-that-you-dont-know-about\">See five cool things our prepress team does for you<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/05\/pr_smartpress-intelligence.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=97747d99cd6dcc2f97017abbb653406f\" alt=\"A laptop sitting on a blue table showing the Smartpress Intelligence AI tool with two text prompts magnified.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"print-smarter-with-smartpress-intelligence\">Print Smarter with Smartpress Intelligence<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>To make your experience in our online print shop even easier, we\u2019ve developed our very own AI assistant called <a href=\"https:\/\/smartpress.com\/pages\/smartpress-intelligence\">Smartpress Intelligence<\/a>. This handy tool can help you configure your products and get you printing even faster. Just tell it what you need, and it\u2019ll offer suggestions to get you the best results.<\/p> <p>&nbsp;<\/p> <p>For example, say you\u2019re a cafe owner and need some outdoor signage for promoting your menu and specials. Smartpress Intelligence will then provide recommendations for formats, materials, sizes and more. It\u2019ll even help you configure all of those specs to place your order.<\/p> <p>&nbsp;<\/p> <p>\u201cSmartpress Intelligence gives our customers the freedom to self-guide their product selections, configurations and see immediate pricing quotes,\u201d said Smartpress Vice President Matt Chapman. \u201cThis launch doesn&#8217;t change our core belief in world-class, human-centered customer service. It simply frees up more time for our teams to provide personalized service to clients.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Get the Best Print Experience at Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As a company that\u2019s constantly moving forward, we\u2019re excited to adapt and change with the latest technology &#8211; as long as it benefits both our employees and clients. And by keeping up with AI in the print industry, we\u2019re doing just that. Start experiencing our thoughtful blend of innovation and personalized service with your next print project.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"These days, AI is everywhere. But what about AI in the print industry? At Smartpress, we work tirelessly to create the best, easiest, most intuitive print experience there is &#8211; and that includes help from AI. (But don\u2019t worry &#8211; we\u2019re still all about real human connection! We\u2019re just enhancing it with really cool AI technology.)","protected":false},"author":8,"featured_media":7811,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-7794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI in the Print Industry: How Smartpress Does (&amp; Doesn\u2019t) Use it<\/title>\n<meta name=\"description\" content=\"Is AI in the print industry? 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