{"id":7598,"date":"2025-02-07T16:51:14","date_gmt":"2025-02-07T21:51:14","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7598"},"modified":"2025-07-14T08:55:13","modified_gmt":"2025-07-14T13:55:13","slug":"how-to-use-direct-mail-marketing-for-your-business","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/how-to-use-direct-mail-marketing-for-your-business","title":{"rendered":"How to Use Direct Mail Marketing for Your Business"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Having a direct mail marketing strategy is crucial for any business. Does yours have one? It can have an awesome one when you plan and print with Smartpress\u2019 extensive direct mail products and services. No matter your business, no matter your industry, direct mail presents an ROI opportunity you don\u2019t want to miss.<\/p> <p><a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">Explore all of Smartpress\u2019 direct mail products<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#does-direct-mail-work\">Direct mail marketing is highly effective when personalized and driven by data<\/a>. Targeted campaigns can increase engagement and provide a physical touchpoint for clients.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#smartpress'-direct-mail-services\">Smartpress offers a wide range of direct mail products<\/a> to suit any campaign, along with mailing services like variable data, addressing and list processing.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#who-can-use-print-&amp;-direct-mail-services\">Any business or organization can benefit from direct mail<\/a>, from retailers and nonprofits to healthcare providers and political campaigns.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>What is Direct Mail Marketing?<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So what is a direct mailing? It\u2019s pretty simple actually. Direct mail marketing consists of any physical material you mail to target audiences. As a business strategy, it\u2019s a <a href=\"https:\/\/smartpress.com\/blog\/features\/3-reasons-marketers-say-print-isnt-dead-and-1-bonus\">tried-and-true<\/a> way to promote your products, services and brand itself.<\/p> <p>&nbsp;<\/p> <p>As for the printed materials, they can be anything and everything, from postcards and newsletters to catalogs and booklets. The goal, of course, is driving sales and generating leads, so it behooves you and your business to consider your direct mail strategy carefully.<\/p> <p>&nbsp;<\/p> <p>(Side note: How often do you actually get to use <em>behooves<\/em> in a sentence? Ah, words.)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"does-direct-mail-work\">Does Direct Mail Work?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/the-return-of-direct-mail\">The short answer is yes<\/a>. And before you think, it\u2019s just junk mail, understand that direct mail is most effective when designed thoughtfully and your audiences are targeted using data. It\u2019s the kind of mail that\u2019s engaging and interactive, not boring and overlook-able.<\/p> <p>&nbsp;<\/p> <p>But why does it work exactly? Three big reasons:<\/p> <ul> <li>Highly targeted: You can tailor your message to specific demographics or geographic areas. Things like age, income, location and marital status help you send the right message to the right customers.<\/li> <li>Tangible impact: Physical mail often feels more personal and less intrusive than digital ads. It\u2019s a palate cleanser after being bombarded with digital content all day long.<\/li> <li>Cross-channel integration: You can integrate direct mail campaigns with digital ones to maximize engagement, increase sales, even boost customer loyalty.<\/li> <\/ul> <p>&#8220;Physical mail stands out in a digital world, and it works especially well as part of an omni-channel marketing strategy,&#8221; said Smartpress Marketing Director Lisa Middleton. &#8220;Direct mail legitimizes brands and it has lasting power, too. If you create something truly unique, people will actually want to hang onto it! In short, tangibility creates impact. Physical mail offers something digital ads can&#8217;t: a tactile, personalized and memorable experience that cuts through the noise.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/a-guide-to-how-print-marketing-can-drive-more-sales\">See why direct mail should be just one part of your print marketing strategy<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Smartpress\u2019 11 Direct Mail Examples<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>At Smartpress, we offer 11 <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail printing<\/a> products to cover any and every campaign you can imagine. Each of these direct mail types gets your messaging straight to your customers, whether they\u2019re existing repeaters or potential new ones. And with so many customizing options, your mailers will look exactly how you want them to.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-7599\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-7599 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\">\n    <div id=\"metaslider_container_7599\">\n        <div id=\"metaslider_7599\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-7601 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7601\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-catalogs_3qtr-standing-front_pacha-soap.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c8d2827cdf4661d4bb446bc49038db42\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-catalogs_3qtr-standing-front_pacha-soap.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f603454e408564ce7f0c7c9c6550c59e\"   alt=\"A direct mail catalog standing open and printed with Pacha soap images.\" class=\"slider-7599 slide-7601\" title=\"Direct Mail Catalog\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7603 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7603\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-saddle-stitch-booklets_3qtr-standing-front_zelli.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b165601e9a7b67a0131761b750afe473\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-saddle-stitch-booklets_3qtr-standing-front_zelli.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=29372ab42c9f6a21225eb7c6b6e07b30\"   alt=\"A saddle stitch booklet standing open and printed with Zelli Italia and an image of three loafers.\" class=\"slider-7599 slide-7603\" title=\"Direct Mail Saddle Stitch Booklet\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7605 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7605\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-perfect-bound-booklets_3qtr-standing-front_threadwell.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c8d6a15a30a52b9958b0617a666fb4d1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-perfect-bound-booklets_3qtr-standing-front_threadwell.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7f6a15d6e321be340f94cf92083e1640\"   alt=\"A direct mail catalog printed with Threadwell Clothing Company and a man wearing a cream hoodie.\" class=\"slider-7599 slide-7605\" title=\"Direct Mail Perfect Bound Booklet\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7607 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7607\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-postcards_flat-lay-offset_matt-haw.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=4dfb10aec714ee40da6659263f3c6154\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-postcards_flat-lay-offset_matt-haw.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=99edc350e75f558f1719dcc198ace55f\"   alt=\"Two direct mail postcards overlapping each other and printed with images of people working out.\" class=\"slider-7599 slide-7607\" title=\"Direct Mail Postcard\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7609 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7609\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-newsletters_handheld-interior-half-open_news-furever-friends.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6c3026913f5634062f47af520ec3a57d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-newsletters_handheld-interior-half-open_news-furever-friends.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=171690007abb6f705a0d95e8f63c8562\"   alt=\"Two hands opening a direct mail newsletter printed with Furever Together and dog rescue details.\" class=\"slider-7599 slide-7609\" title=\"Direct Mail Newsletter\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7611 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7611\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-cards-and-envelopes_3qtr-standing-side-by-side-env_card-furever-friends.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e24cb0dffbe4a634dc20bdc905748816\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/direct-mail-cards-and-envelopes_3qtr-standing-side-by-side-env_card-furever-friends.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8b9e1b7533d3b21f2ae0bb4a93c10e6c\"   alt=\"A direct mail card and envelope printed with Furever Friends Pet Rescue in black and blue.\" class=\"slider-7599 slide-7611\" title=\"Direct Mail Card and Envelope\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7613 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7613\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/self-mailers_3qtr-standing-side-by-side_bro-collectee.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2f8e5fa9bd9d1f6ea73aab71fcd5daad\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/self-mailers_3qtr-standing-side-by-side_bro-collectee.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8e6d82a9de01fe651a508c6b3c872b59\"   alt=\"Two folded self-mailers overlapping each other and printed with a women wearing a graphic tee.\" class=\"slider-7599 slide-7613\" title=\"Folded Self Mailer\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7615 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7615\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/letter-mailers_3qtr-standing-side-by-side_env-we-nl.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a3327a29a9390bbecad63a5391755d40\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/letter-mailers_3qtr-standing-side-by-side_env-we-nl.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e622f99aadc1f49c3818320d8ee26fe4\"   alt=\"A letter mailer and matching envelope printed with World Express letterhead in light and dark green.\" class=\"slider-7599 slide-7615\" title=\"Letter Mailer\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7617 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7617\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/window-letter-mailers_3qtr-standing-side-by-side_env-we-window-nl.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c5fb3438602dae817e495ad748af0d41\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/window-letter-mailers_3qtr-standing-side-by-side_env-we-window-nl.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=cffe0ea079376a19e891bd17499311ce\"   alt=\"A letter mailer with a window envelope printed with World Express letterhead in shades of green.\" class=\"slider-7599 slide-7617\" title=\"Window Letter Mailer\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7619 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7619\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/letter-mailers-with-reply-envelopes_3qtr-standing-side-by-side_env-we-nl-re.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ecdcced37deee53eae6313ef1f2dcf12\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/letter-mailers-with-reply-envelopes_3qtr-standing-side-by-side_env-we-nl-re.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2b1b8799ada00e5e03afd81404dde85e\"   alt=\"A letter mailer, envelope and reply envelope printed with a World Express design in shades of green.\" class=\"slider-7599 slide-7619\" title=\"Letter Mailer with Reply Envelope\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7621 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7621\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/window-letter-mailers-with-reply-envelopes_3qtr-standing-side-by-side_env-we-window-nl-re.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=82a7f70216e8bff81eb81f4f601fb20d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/window-letter-mailers-with-reply-envelopes_3qtr-standing-side-by-side_env-we-window-nl-re.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=da62edb0f087c28fc7e74dc78174d68f\"   alt=\"A letter mailer, window envelope and reply envelope printed with a World Express letterhead design.\" class=\"slider-7599 slide-7621\" title=\"Window Letter Mailer with Reply Envelope\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <h3>Direct Mail Booklets<\/h3> <p>Nothing makes an impression like a booklet mailer. Our custom <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-catalogs\">catalogs<\/a> are perfect for presenting your product assortment and limited edition items, while <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-saddle-stitch-booklets\">saddle stitch booklets<\/a> give you print flexibility as you turn them into annual reports or magazines. <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-perfect-bound-booklets\">Perfect bound books<\/a> take professionalism to a new level with a seamless square spine ideal for lookbooks and portfolios.<\/p> <p>&nbsp;<\/p> <p>All of our custom booklets can be tailored to your campaigns with premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> (<a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated, uncoated<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled<\/a>, oh my!), protective cover <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">coatings<\/a> and full mailing services (more on that later).<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <h3>Letter Mailers<\/h3> <p>Direct mail isn\u2019t solely about grabbing your target audience\u2019s attention. Sometimes it\u2019s about informing and educating, and that\u2019s where <a href=\"https:\/\/smartpress.com\/offering\/letter-mailer\">letter mailers<\/a> come in. When you print them with Smartpress, you still get to customize your letter design with brand colors, logos and imagery. But most often, these mailers are effective when you let the content do the talking.<\/p> <p>&nbsp;<\/p> <p>Get the word about your business or nonprofit with <a href=\"https:\/\/smartpress.com\/offering\/window-letter-mailer\">window mailers<\/a> that make addresses unmissable, or request donations with <a href=\"https:\/\/smartpress.com\/offering\/letter-mailer-with-reply\">letter mailers that include reply envelopes<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/window-letter-mailer-with-reply\">window mailers with reply envelopes<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h3>Mailers<\/h3> <p>Of course, direct mail marketing includes <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">postcards<\/a> that showcase promos and upcoming events, but don\u2019t forget about <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-newsletters\">newsletters<\/a>. They\u2019re a go-to for keeping people in-the-know about the goings-on of your biz or org.<\/p> <p>&nbsp;<\/p> <p>And then there are <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-card\">direct mail cards and envelopes<\/a> that target your audience for fundraisers, galas &#8211; they even make great holiday cards. Last but not least, we have <a href=\"https:\/\/smartpress.com\/offering\/self-mailer\">folded self-mailers<\/a> that promote it all without an envelope.<\/p> <p>&nbsp;<\/p> <p>To stand out in a crowded mailbox, add <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> for tear-off coupons or loyalty cards, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data<\/a> to personalize each piece or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">digital laser cutting<\/a> to create dimension and (even more) interest.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/what-is-a-self-mailer\">Need some mailer inspo? Here are 9 self-mailer examples to get you started<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"smartpress'-direct-mail-services\">Smartpress\u2019 Direct Mail Services<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Once you\u2019ve designed and printed your direct mail assets, how do you actually get them to your target audiences? With Smartpress\u2019 full mailing services. As a customer-focused online printer, we provide step-by-step instructions, how-to information and all the details you need to know to take advantage of our direct mail printing services.<\/p> <p>&nbsp;<\/p> <p>Ensure your mailing (and campaign) is a success with the <a href=\"https:\/\/smartpress.com\/support\/direct-mail\">articles in our Support Center<\/a> &#8211; check out a quick overview of them below.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <h3>Direct Mail Templates &amp; Guidelines<\/h3> <p>In order for us to mail your marketing assets, they need to be set up correctly in your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">print-ready file<\/a>. Our <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-design-guidelines\">mailing design guidelines<\/a> article walks you through it all, from dimensions to addressing and postage specifications, along with downloadable templates for you to follow.<\/p> <p>&nbsp;<\/p> <p>We can also take the stress out of your direct mail marketing campaign with complete <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">mailing and addressing services<\/a>. Check out our variable data options and determine if a First Class or Standard designation is right for your mailing.<\/p> <p>&nbsp;<\/p> <h3>Mailing Advice<\/h3> <p>When it comes to direct mailing services, sometimes all you need is some advice. Make it easier to <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/dealing-with-return-mail\">deal with return mail<\/a> by understanding why it gets returned and learning how to avoid it in the first place. And for your direct mail postcards, find out why <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/postcard-marks-smudges-scratches\">marks, smudges and scratches<\/a> can appear on them and how to guard against them.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/support\/product-faq\/direct-mail-printing-faq\">Get your direct mail questions answered with our list of FAQ<\/a>.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <h3>Mailing Lists for Marketing<\/h3> <p>For your direct mail assets to be successful, you need the right mailing list to back it up. Find out how to send your mailers to the right audiences and how to determine who those people are with these articles:<\/p> <ul> <li><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-permits\">Mailing Permits<\/a>: Find out if Smartpress\u2019 permit or your own permit is needed to mail your project.<\/li> <li><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience\">Know Your Mailing Audience<\/a>: Consider these tips when targeting your mailing audience.<\/li> <li><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">List Processing<\/a>: Read about our list processing options and find the one that\u2019s right for your direct mail project. We can use your existing mailing list or help you purchase one.<\/li> <li><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list\">Purchasing a Mailing List<\/a>: Let us help you reach a reliable list of recipients with your mailing by targeting specific demographics.<\/li> <li><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-lists-ncoa-paf\">Mailing Lists \u2013 NCOA &amp; PAF<\/a>: See how easy it is to keep your mailing lists current when recipients change their addresses.<\/li> <li><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/every-door-direct-mail\">Every Door Direct Mail\u00ae<\/a>: With this convenient mailing service, all addresses in a carrier route are delivered a piece of your mail. See if it\u2019s right for you.<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"who-can-use-print-&amp;-direct-mail-services\">Who Can Use Print &amp; Direct Mail Services?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Here\u2019s another short answer for you: Anyone. Any business, any organization, any industry &#8211; they can all benefit from direct mail advertising. Even the most digital of digital businesses can increase engagement and drive sales with physical mailers. Don\u2019t believe us? Here\u2019s the who and the how:<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-7622\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-7622 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\">\n    <div id=\"metaslider_container_7622\">\n        <div id=\"metaslider_7622\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-7624 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7624\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/retailers_direct-mail-perfect-bound-booklets_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=69da8bb1d98825846144294ab5b153e8\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/retailers_direct-mail-perfect-bound-booklets_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=34ee9c6a70d79a44a2bba0c325c5a566\"   alt=\"A person sitting at a table with a coffee cup and flipping through a shoe catalog.\" class=\"slider-7622 slide-7624\" title=\"Retailer Catalog\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7626 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7626\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/financial_window-letter-mailers_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=9e070f8b03fb763838853045212449c1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/financial_window-letter-mailers_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=598cbff50dd74bd0d7c909067fe1bcd4\"   alt=\"Two hands holding a letter mailer with finance information and a matching envelope underneath it.\" class=\"slider-7622 slide-7626\" title=\"Financial Window Letter Mailer\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7628 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7628\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/nonprofits_newsletters_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=e52ad14be29e04c43f78e30ff94a2023\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/nonprofits_newsletters_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6cf559e5a6fb6cd8e71bd497e7bb8fb4\"   alt=\"Two hands holding a nonprofit newsletter printed with Our Kinder Future in orange, blue, green and pink.\" class=\"slider-7622 slide-7628\" title=\"Nonprofit Newsletter\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7630 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7630\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/healthcare_direct-mail-card-envelope_2_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=b9e32d48964ac31cc305d18f0beab8d0\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/healthcare_direct-mail-card-envelope_2_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=93e797081471f913f215957b4a4e306e\"   alt=\"Two hands holding a direct mail card and envelope printed with an appointment reminder.\" class=\"slider-7622 slide-7630\" title=\"Healthcare Card and Envelope\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7632 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7632\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/real-estate_direct-mail-postcards_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=2e79026c7a375a1c8d0e97c2428ee47d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/real-estate_direct-mail-postcards_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=bd8cf590b379e72d246bb753fbc1aaa2\"   alt=\"Two hands holding a real estate direct mail postcard printed with a light and dark blue design.\" class=\"slider-7622 slide-7632\" title=\"Real Estate Postcard\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7634 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7634\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/educational_letter-mailers_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=d62826a0cf067b3b461b57d431467089\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/educational_letter-mailers_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a665759d113915ea564d43b9c0347eda\"   alt=\"Two hands holding a letter mailer and matching envelope printed with a yellow and black design.\" class=\"slider-7622 slide-7634\" title=\"Educational Letter Mailer\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7636 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7636\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/political_letter-mailer-reply_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=b574fcefbd6598b60c0ef432b24fb312\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/political_letter-mailer-reply_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9808fc619ec025b5ae12fd7cf637cbb4\"   alt=\"Two hands holding a letter mailer, envelope and reply envelope printed with political information.\" class=\"slider-7622 slide-7636\" title=\"Political Letter Mailer with Reply Envelope\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7638 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7638\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/subscription-business_catalogs_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=b16c1e8ccac866ec123d3bb8d50d5034\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/subscription-business_catalogs_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=4411e7771aef27a1496bf40aeff0b6a1\"   alt=\"Two hands holding a direct mail catalog printed with subscription box information.\" class=\"slider-7622 slide-7638\" title=\"Subscription-Based Catalog\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7640 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7640\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/travel_direct-mail-saddle-stitch-booklet_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=3aa1583fbdd169559dc1da561feafa26\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/travel_direct-mail-saddle-stitch-booklet_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=067186126a958f32a7b463c755b4b7ab\"   alt=\"Two hands holding a travel catalog open to images of European destinations.\" class=\"slider-7622 slide-7640\" title=\"Travel Saddle Stitch Booklet\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7642 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7642\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/home-services_window-letter-mailer-with-reply_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=9f8ea1e24aa8c8e8571b149e45cfb070\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/home-services_window-letter-mailer-with-reply_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7e09226e15a1b832b517f72f8dcda9da\"   alt=\"Two hands holding an HVAC letter mailer next to a window envelope and reply envelope.\" class=\"slider-7622 slide-7642\" title=\"Home Services Window Letter Mailer with Reply Envelope\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-7644 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-7644\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/small-local-business_folded-self-mailers_1200x1200.png?auto=format%2Ccompress&ixlib=php-3.3.0&s=f87b5e0a467425abc53146cab06e8287\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/02\/small-local-business_folded-self-mailers_1200x1200.png?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=67702f8d98a055d8565b096081fd4042\"   alt=\"Two hands holding a folded self-mailer and envelope printed with bookstore discount info.\" class=\"slider-7622 slide-7644\" title=\"Small Local Business Folded Self-Mailer\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Retailers<\/strong><\/p> <ul> <li>Online and brick-and-mortar businesses<\/li> <li>Promote sales, exclusive events, product launches and loyalty programs (catalogs are super common in this space)<\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>Financial Services<\/strong><\/p> <ul> <li>Banks, credit card companies and insurance providers<\/li> <li>Advertise special rates, loan products, retirement planning services or savings accounts<\/li> <\/ul> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/nonprofit-printing-expand-your-reach-with-a-purpose\"><strong>Nonprofit Organizations<\/strong><\/a><\/p> <ul> <li>Charities, churches and nonprofits<\/li> <li>Boost awareness for fundraising events or special initiatives (letter mailers with reply envelopes work wonders here!)<\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>Healthcare Providers<\/strong><\/p> <ul> <li>Hospitals, dentists and clinics<\/li> <li>Send appointment reminders, promos for new services or health tips<\/li> <\/ul> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/real-estate-marketing-18-print-products-to-close-the-deal\"><strong>Real Estate Agencies<\/strong><\/a><\/p> <ul> <li>Real estate professionals<\/li> <li>Promote new listings or recent sales, attract potential buyers and sellers<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Educational Institutions<\/strong><\/p> <ul> <li>Schools, colleges and training centers<\/li> <li>Communicate about open houses, events, course and campus information<\/li> <\/ul> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/political-printing-a-campaigns-most-effective-tool\"><strong>Political Campaigns<\/strong><\/a><\/p> <ul> <li>Politicians and advocacy groups<\/li> <li>Solicit donations and encourage voter turnout<\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>Subscription-Based Businesses<\/strong><\/p> <ul> <li>Subscription boxes, meal services or streaming services<\/li> <li>Send personalized offers for individual or bundled services<\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>Travel &amp; Hospitality<\/strong><\/p> <ul> <li>Hotels, airlines and tour operators<\/li> <li>Provide special offers to encourage travel and bookings<\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>Home Services<\/strong><\/p> <ul> <li>Landscapers, cleaning companies, HVAC services or pest control<\/li> <li>Target local customers (hello, postcards!)<\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>Small Local Businesses<\/strong><\/p> <ul> <li>Local shops, gyms, salons, and restaurants<\/li> <li>Build a community presence and attract nearby customers<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>See? It\u2019s a long list, we know. All the cool kids (er, companies) are sending direct mail.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Find Your Direct Mailing Solutions at Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Whether you\u2019re a small business, a large corporation or something in between, direct mail marketing can pay off in a big way. Printed assets with your targeted messaging increase the likelihood of customer engagement and sales, and when you pair them with your digital campaigns, you boost your chances even more.<\/p> <p>&nbsp;<\/p> <p>Along with Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail printing<\/a> and mailing services, you also get a whole team of print experts to help you with it all. Use your personal sales rep for everything from guidance and advice to technical help. And if you don\u2019t have a rep yet, <a href=\"https:\/\/smartpress.com\/support\/contact\">contact us here<\/a> to get started on your next campaign.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Having a direct mail marketing strategy is crucial for any business. Does yours have one? It can have an awesome one when you plan and print with Smartpress\u2019 extensive direct mail products and services.","protected":false},"author":8,"featured_media":7646,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-7598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Direct Mail Marketing for Your Business - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"Having a direct mail marketing strategy is crucial. 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