{"id":7463,"date":"2024-11-04T09:41:08","date_gmt":"2024-11-04T14:41:08","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7463"},"modified":"2025-07-07T08:44:37","modified_gmt":"2025-07-07T13:44:37","slug":"exhibition-booth-design-secrets-from-adobe-max-2024","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/exhibition-booth-design-secrets-from-adobe-max-2024","title":{"rendered":"Exhibition Booth Design Secrets from Adobe MAX 2024"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>To stand out on a crowded convention floor, your exhibition booth design has to be a lot of things: compelling, inviting, persuasive, memorable &#8211; the list goes on. Luckily, with help from a premium printer like Smartpress, your booth can be all those things and more. Plus, we\u2019ll pull back the curtain on how we did all of that with our own booth at the Adobe MAX Creativity Conference (Hint: It stood out for all the right reasons\u2026 )<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/\">Stock your booth with Smartpress\u2019 comprehensive product array<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#capture-attention-with-signage-&#038;-displays\">Eye-catching signage like backlit SEG displays, illuminated logos and tactile product samples attract attention<\/a> and encourage meaningful engagement on a busy trade show floor.<\/span><\/li> <li><span data-sheets-root=\"1\">Premium print materials and creative, <a href=\"#stay-top-of-mind-with-swag\">useful giveaways like custom notebooks or playing cards<\/a> help attendees remember your brand and increase the likelihood of turning visits into leads.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#strategies-for-creating-your-exhibition-booth-design\">Aligning design, marketing, sales and customer experience<\/a> ensures that the booth not only looks professional, but also clearly communicates your brand&#8217;s personality, values and offerings.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/4va1xKj50HQ\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"capture-attention-with-signage-&#038;-displays\">Capture Attention with Signage &amp; Displays<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Exhibit booth displays are all about visuals. Your design needs to stand out among dozens of others vying for guests\u2019 attention, time and business. To boost the visibility of our Smartpress booth at Adobe MAX, we went all out with a custom build and lighting.<\/p> <p>&nbsp;<\/p> <p>From a backlit SEG to illuminated logos and countertops, we knew shining bright would make the biggest impact. And with the help of our custom-built booth, designed by Smartpress\u2019 Creative team and constructed by our parent company, <a href=\"https:\/\/thebernardgroup.com\/\" target=\"_blank\" rel=\"noopener\">The Bernard Group<\/a>, we shined bright indeed.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>(<em><strong>Hint:<\/strong><\/em> Our Creative team shares our booth design secrets below &#8211; keep reading!)<\/p> <p>&nbsp;<\/p> <p>(<em><strong>Double Hint<\/strong><strong>:<\/strong><\/em> The Bernard Group also nails the retail space, so if your locations need a revamp or completely new displays, they\u2019re your go-to for high-end, branded experiences.)<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Brighten up Your Booth with Backlit <a href=\"https:\/\/smartpress.com\/offering\/seg-wall-graphic\">SEGs<\/a><\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>SEGs (or silicone edge graphics) are the perfect product for big-time branding in your conference booth display. And when you add backlighting like we did, they turn your booth into a can\u2019t-miss stop on the conference floor. The fabric graphics show incredible texture and detail, as they stretch over an aluminum frame (or your custom frame) and stay put with a silicone strip sewn along the edge.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-28-at-3.27.12%E2%80%AFPM.png?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=887424b85a97b4aadf54f456c35c56cb\" alt=\"A person holding a branded folder filled with various printed brochures and booklets.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 52.6148969889%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Sample Kit: Reach out and we&#8217;ll send you one for free!<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-28-at-3.24.47%E2%80%AFPM.png?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8fe8dbfa52b620200aeb1d681a77af90\" alt=\"A person holding an unfolded brochure printed with a blue Smartpress design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 52.8291909043%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">DOUBLE\/FRENCH FOLD BROCHURE: 100# Uncoated 100% Recycled White Text, 14 x 22&#8243; folded to 7.25 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Provide Engaging Print Materials &amp; Samples<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>No exhibition booth design is complete without printed materials and engaging samples. For guests browsing at your booth, print marketing samples are crucial for interaction and to simply show off your capabilities.<\/p> <p>&nbsp;<\/p> <p>For Smartpress\u2019 Adobe MAX booth, that meant custom <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">booklets<\/a>, exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> and other products we excel at printing, like <a href=\"https:\/\/smartpress.com\/offering\/event-tickets\">event tickets<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/aluminum-sign\">aluminum signs<\/a>. For your own booth, take time to consider what print assets and samples truly showcase what you and your company do best.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Whether you want to highlight your brand story, assortment of products, services and software, or even your company\u2019s values or achievements, custom print gets it all into visitors\u2019 hands. And with Smartpress\u2019 plethora of <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">coating<\/a> options, you can present your content however you like.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/go-big-on-your-booth-11-conference-trade-show-booth-ideas\">Check out 11 conference and trade show booth ideas to steal the show<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/2024-10-14-Edits_3.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=91ff291d234cff58f0ebec63434492c5\" alt=\"Two hands holding custom printed playing cards and a notebook with a blue and white Smartpress design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 52.734375%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Custom wire coil notebook<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/2024-10-14-Edits_6.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e6c0c3ffe3e510c101359be6e37009c1\" alt=\"The Smartpress exhibition booth design for Adobe MAX, with a table full of custom playing cards and notebooks.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 52.734375%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Casino-grade playing cards<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"stay-top-of-mind-with-swag\">Stay Top-of-Mind with Swag<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For conference guests to have a memorable experience at your booth, you need to not only engage and interact with them right then and there, but also send them on their way with sweet sweet swag. And that swag has to be something they\u2019ll actually use and want to take with them. (You want your swag to make that precious jump from hotel room to suitcase!)<\/p> <p>&nbsp;<\/p> <p>As we brainstormed our conference booth ideas for Adobe MAX, we made sure to come up with company swag that showed off what we could do and was also just plain cool, like <a href=\"https:\/\/smartpress.com\/shop\/brochure-printing\">brochures<\/a>, custom <a href=\"https:\/\/smartpress.com\/offering\/playing-cards\">playing cards<\/a> and branded <a href=\"https:\/\/smartpress.com\/offering\/notebooks\">notebooks<\/a> (designers in attendance loved the dot-grid pages). Get creative with your conference giveaways!<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Want to print something totally unique to your biz? We can do it &#8211; just fill out a Custom Quote<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"strategies-for-creating-your-exhibition-booth-design\">Strategies for Creating Your<br \/> Exhibition Booth Design<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>To make the most of your company\u2019s booth, take a behind the scenes look at how ours at Adobe MAX came to life. From marketing strategies to design conception to sales effectiveness, our experts take you inside it all so your booth is as successful as ours.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">&#8220;Even if booths around yours aren&#8217;t direct competitors, you\u2019re still competing for attention, so go big or go home.<\/span><span style=\"font-weight: 400;\">&#8220;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Marketing Tactics: Marketing Director Lisa Middleton<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Why is it important to make a big splash with your booth at conferences?<\/strong><br \/> \u201cA booth needs to capture attention so people want to check out your organization, services and products. To do it right, you need to make your booth memorable: Design one with standout signage, eye-catching examples or testimonials of your work, plus swag people actually want to keep. That\u2019s when you\u2019ll glean lucrative leads and hit your all-important ROI.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What feedback did you receive from event attendees?<\/strong><br \/> \u201cTons of people flocked to our booth because our bright lights and bold graphics could be seen from across the convention center. Designers and marketers were so passionate to share how print\u2019s now become more important than ever in order to stand out in this digital age.<\/p> <p>&nbsp;<\/p> <p>\u201cThey also loved our color and that samples of our exclusive print products and capabilities were beautifully illuminated with lights from above and below &#8211; just begging to be picked up and examined for the exquisite works of art they are.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What advice do you have for others embarking on a project like this for their own business?<\/strong><br \/> \u201cNever plan in a vacuum. Make sure you involve your marketing, creative, sales and customer experience teams in all strategy sessions. Each group comes with very specific skills and viewpoints integral to building the best possible conference (and post-conference!) experience for booth visitors and future leads.<\/p> <p>&nbsp;<\/p> <p>\u201cAnd be sure to man the booth with a fun team who enjoys working together. Here at Smartpress, we genuinely like each other, and that vibe was obvious at our booth. People wanted to get in on the fun, so it drew people in!\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What would you recommend for others wanting to leverage Smartpress\u2019 services for their conference or trade show booth?<\/strong><br \/> \u201cMake sure your booth and collateral reflect your brand\u2019s personality and purpose. Outfitting yours with premium print assets from Smartpress will make you stand out from everyone else. Even if the booths around yours are not direct competitors, you\u2019re still competing for attention at the conference, so go big or go home.<\/p> <p>&nbsp;<\/p> <p>\u201cAnd don\u2019t forget to give your visitors a brochure! Make sure those potential customers leave with a fabulous final impression that they\u2019ll want to take back to their companies and colleagues. Make it memorable.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/11\/2024-10-14-Edits_4.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0b002715a8b623b7713209c779b899d5\" alt=\"The Smartpress Adobe MAX exhibition booth with seven people standing in it looking at print samples.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>&#8220;C<span style=\"font-weight: 400;\">reate handouts that reinforce your brand, and give away brand swag that attendees will save or actually use.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Design Process: Creative Director Ferenc Andahazy &amp; Senior Graphic Designer Nate Johannes<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>How important is visual branding at a trade show or conference?<\/strong><br \/> <em><strong>Andahazy:<\/strong><\/em> \u201cVisual branding is paramount at any event. Brand recognition and memorability should be the primary goals of any booth design. You need attendees to remember your brand after the show.<\/p> <p>&nbsp;<\/p> <p>\u201cFrom a design perspective, use large signage that clearly communicates who you are and what you do. Now is not the time to try something new. Emphasize your primary brand colors and other memorable visual components of your established design language.<\/p> <p>&nbsp;<\/p> <p>\u201cBrands should also lean into aspects that differentiate them from the other businesses. Have your design team create handouts that reinforce your brand, and give away brand swag that attendees will save or actually use &#8211; maybe they\u2019ll convert from attendee to customer.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What was the design vision for the booth? How did the final product represent Smartpress?<\/strong><br \/> <em><strong>Andahazy:<\/strong><\/em> \u201cWe fixated on the principle of tactility. In such a digital world, modern booth designs are often filled with screens and projections. While those can be very effective, they can also get lost in the visual noise. With Smartpress being a print company, we felt compelled to revel in that tactile aspect of our product and brand.<\/p> <p>&nbsp;<\/p> <p>\u201cWe wanted people to be drawn to our booth by the same products we\u2019re selling. Utilizing a backlit SEG and vinyl wall graphics gave our booth the presence we were after. We also wanted attendees to be able to interact with our products, so we displayed a handful of exemplary print designs they could touch and feel.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What reaction were you hoping to elicit from attendees?<\/strong><br \/> <em><strong>Andahazy:<\/strong><\/em> \u201cOur primary goal was that attendees notice Smartpress and remember us after the show as a choice vendor for their print projects. We tried to position our logo at a scale and location that\u2019d be visible from as many sight lines as possible. We ensured our logo was large, bright and clear so it would be a visual magnet from across the event space.<\/p> <p>&nbsp;<\/p> <p>\u201cOur booth structure was open and inviting with subtle curves on the top corners that mirrored the shape of our logomark. This helped differentiate us from the more rigid structures used by other sponsors, and it evoked the friendly, approachable personality of the Smartpress brand. We also used unfinished corrugated shelving on the sides of our booth to communicate our brand pillar of sustainability and social responsibility.<\/p> <p>&nbsp;<\/p> <p>\u201cThese design decisions all helped to instantly showcase the unique characteristics of our brand, and we hope attendees left our booth with a full understanding of who we are and how they can work with us in the future.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/P1086741.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1aec2ed9e78706788bfa6c47423b95f2\" alt=\"The Smartpress booth at the Adobe MAX Creativity Conference with a crowd of attendees talking and taking pictures.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>&#8220;High-quality graphics and signage set the tone for your brand and give your booth a polished, professional look<span style=\"font-weight: 400;\">.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>What advice do you have for others embarking on a booth design for their business?<\/strong><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><em><strong>Johannes:<\/strong><\/em> \u201cAny booth design should begin with a clear understanding of your audience. Knowing your target audience at the trade show helps you tailor your booth to their needs and interests. This insight also guides your messaging and the types of interactions you want to encourage.<\/p> <p>&nbsp;<\/p> <p>\u201cThe next priority is ensuring your brand clearly communicates who you are and what you offer within seconds. Attendees won\u2019t spend time figuring it out, so make sure your brand is instantly recognizable through prominent logos, colors and concise messaging. High-quality graphics and signage are essential, as they set the tone for your brand and give your booth a polished, professional look.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cOrganize your booth space logically to maximize its impact. Create clear zones for demonstrations, conversations and casual browsing. Make use of vertical space for signage or displays, especially in smaller booths with height limitations.<\/p> <p>&nbsp;<\/p> <p>\u201cAlso, make sure you consider the lighting to highlight key areas and draw attention to your products. Use a mix of bold imagery and text, but avoid clutter. Striking visuals are far more effective than overwhelming attendees with too much information.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><strong>Is there one aspect of Smartpress\u2019 booth design you were particularly excited about?<\/strong><br \/> <em><strong>Johannes:<\/strong><\/em> Undoubtedly, it was the illuminated channel sign featuring the Smartpress logotype. I have a passion for typography and signage, so seeing these two elements come together was pretty rad! The sign also served as a beacon within the Creative Park, drawing designers in like moths to a streetlight.<\/p> [\/col] <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>&#8220;H<span style=\"font-weight: 400;\">ighlighting your company&#8217;s capabilities in show-stopping print will help you grow your business<\/span><span style=\"font-weight: 400;\">.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Sales Effectiveness: Sales Director Adam Breiter<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>Why is a well-designed booth that\u2019s stocked with print materials effective for driving leads?<\/strong><br \/> \u201cOur printed samples really showcased the beauty of the print and our capabilities. We\u2019re a printing company, but I truly believe highlighting your company&#8217;s capabilities in show-stopping print will help you grow your business.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What aspects of our booth worked best to engage conversations?<\/strong><br \/> \u201cThe booth design stood out from many others, and it really caused people to stop and ask questions. The open design allowed us to engage multiple visitors. I\u2019ve experienced many conferences where booths have a back wall and a table for discussion, but we built ours to be able to interact throughout and welcome you in.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What aspect of Smartpress were you most excited to talk to attendees about?<\/strong><br \/> \u201cI loved sharing our pillars of premium print, world-class service and sustainability. These really sparked great conversations and allowed us to share what makes Smartpress stand apart from other commercial printers.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What advice do you have for others about lead generation for their own business at trade shows and conferences?<\/strong><br \/> \u201cBe as prepared as possible, have defined points on what sets you apart from your competition, embrace the chaos when it\u2019s busy. More importantly, have fun, drink lots of water\u2026 And did I mention the <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">custom sneakers<\/a>?\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/11\/smartpress-team-miami.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2d04e4ecea38c712caac42db0b2056ee\" alt=\"Seven smiling people in front of the Smartpress Adobe MAX booth wearing white shirts printed with Run the Presses.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Create Your Booth &amp; Print Your <a href=\"https:\/\/smartpress.com\/shop\/promotional-products\">Collateral<\/a> with Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Conferences and trade shows are an invaluable opportunity to boost your brand visibility, show off all your company can do and turn window shoppers into repeat buyers. With an exhibition booth design that captures attention with signage, provides guests with engaging print to browse and sends them on their way with practical swag, your conference or trade show experience is sure to be a successful one.<\/p> <p>&nbsp;<\/p> <p>When you bring your creative booth ideas to Smartpress, you get experts ready and happy to help make them a reality. No matter what print collateral you want to showcase, we\u2019ve got a wide array of <a href=\"https:\/\/smartpress.com\/\">products<\/a>, stocks, substrates and custom options that make you and your brand look good (with or without backlighting &#8211; but do add backlighting, you won\u2019t regret it).<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"To stand out on a crowded convention floor, your exhibition booth design has to be a lot of things: compelling, inviting, persuasive, memorable &#8211; the list goes on. Luckily, with help from a premium printer like Smartpress, your booth can be all those things and more. With personalized products, custom options and print nerds here to help, we\u2019ve got the goods to ensure your booth.\r\n","protected":false},"author":8,"featured_media":7464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exhibition Booth Design Secrets from Adobe MAX 2024 - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"To stand out on a convention floor, your exhibition booth design has to be many things. 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