{"id":7395,"date":"2024-10-04T16:56:10","date_gmt":"2024-10-04T21:56:10","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7395"},"modified":"2025-07-14T12:09:02","modified_gmt":"2025-07-14T17:09:02","slug":"what-is-a-self-mailer","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/what-is-a-self-mailer","title":{"rendered":"What is a Self-Mailer? 9 Self-Mailer Examples"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>You\u2019ve heard of a direct mailer, but what is a self-mailer? And how do you design and print one that converts target audiences into customers?<\/p> <p>&nbsp;<\/p> <p>As business owners and marketers, you know that when it comes to direct mail, immediate captivation is key. Which makes the self-mailer the perfect print marketing asset. With no need for packaging, your branding and messaging stands out from everything else in your audience\u2019s mailboxes.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Explore some of Smartpress\u2019 creative, custom and compelling self-mailers<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#what-is-a-self-mailer\">A self-mailer is a print marketing piece mailed without an envelope.<\/a>This allows your message and branding to take the spotlight.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#9-self-mailer-examples\">There are numerous self-mailer formats, including folded options, coupon mailers, sleeves and traditional letter mailers. <\/a>All of these can be tailored to promos, announcements or events.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#benefits-of-using-a-self-mailer\">Benefits of self-mailers include reducing costs<\/a> because they don&#8217;t require envelopes, immediate recognition for exiting customers and design flexibility.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"what-is-a-self-mailer\">What is a Self-Mailer?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>A <a href=\"https:\/\/smartpress.com\/offering\/self-mailer\">self-mailer<\/a> is exactly what it sounds like. It\u2019s a direct mail piece that sends your marketing message straight to your target audience\u2019s door, no envelope or packaging needed. No matter the format, self-mailers ensure your message makes an immediate impact.<\/p> <p>&nbsp;<\/p> <p>Most commonly used for marketing campaigns and as informational pieces, self-mailers are essential assets for any brand, business or organization. Plus, they\u2019re cost-effective, which is ideal when you can\u2019t budge on your budget.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"9-self-mailer-examples\">9 Self-Mailer Examples<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So let\u2019s dive into some examples of effective self-mailers. Our nine different formats make it easy for you to pick and choose the one that\u2019s best for your business or organization. As you consider each one, think about your marketing needs, the content you\u2019d like to include and how your audience will best engage with it.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/creative-mailers-how-to-stand-out-with-traveling-snakes\">Get advice on designing creative mailers from Foldfactory founder Trish Witkowski<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/self-mailers_3qtr-standing-side-by-side_bro-collectee.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a7a5747ba3b5dca486af01a403200a61\" alt=\"Two self-mailers overlapping each other and printed with Collectee, Hey Jane and a woman wearing a black tee.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/self-mailer\">Folded Self-Mailers<\/a><\/h3> <p>Folded self-mailers are the ones you probably see most often. With a single fold or as many as four, this format is endlessly customizable and so versatile. Design yours with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> and a <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">protective UV coating<\/a> for a professional look and feel no matter the message. Keep these tips in mind:<\/p> <ul> <li>Ensure your content is concise and clear<\/li> <li>Maintain branding throughout (think logos, colors and fonts)<\/li> <li>Take advantage of seasonality with timely campaigns<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/coupon-mailer-3qtr-resting-chavez.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=99a779a63db3ca3a6462504d00f8cd9f\" alt=\"A coupon mailer laying unfolded and printed with a purple design and coupons on yellow, blue and pink.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/coupon-mailer\">Coupon Mailers<\/a><\/h3> <p>Coupon mailers are perfect for promotions, showing appreciation for customers and so much more. With three perforated coupons, you could of course offer discounts and product deals. But with Smartpress\u2019 custom printing options, you can also turn those coupons into loyalty punch cards, RSVP cards and even business cards. Other design ideas include:<\/p> <ul> <li>Food and drink vouchers<\/li> <li>Passes to workshops or events<\/li> <li>Raffle tickets for fundraisers<\/li> <li>Service reminders<\/li> <\/ul> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works\">See how coupon advertising continues to be a highly effective marketing tool<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/large-t-cross-mailer-3qtr-resting-breitag.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=67734b0c765f6d027766073f576f411d\" alt=\"A T-cross mailer laying unfolded with printed with eco-friendly graphics in green.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/large-t-cross-mailer\">Large T-Cross Mailers<\/a><\/h3> <p>Your message hits the mark with large T-cross mailers. Unfolding to a T-shape with a multi-panel spread, this format is ideal for advertising new products, services and events &#8211; they can even be invitations. Design yours with these tips:<\/p> <ul> <li>List product benefits down the vertical panels<\/li> <li>Add panoramic photography across the horizontal panels<\/li> <li>Reveal a special offer or discount on the last panel<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/small-t-cross-mailer-3qtr-resting-waite.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=16e18667aa42320003e8dc24d7706c3a\" alt=\"A custom self-mailer laying unfolded and printed with a pink and purple design and content about targeted ads.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/small-t-cross-mailer\">Small T-Cross Mailers<\/a><\/h3> <p>When you ask yourself what is a self-mailer, it\u2019s crucial to consider the content you want to include. And sometimes, brevity really is the answer. With the small T-cross mailer, you get just enough space for product info, event details and brand promos. Its short panels are perfect for:<\/p> <ul> <li>Custom illustrations and icons<\/li> <li>Teaser quotes leading to the T-shaped reveal<\/li> <li>Vertical or horizontal product presentations<\/li> <\/ul> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/t-cross-direct-mailers-how-to-engage-your-clients-creativity\">Get design inspo for T-cross mailers that engage your clients and your creativity<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/modified-corner-fold-mailer-3qtr-resting-robey.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=529b4122571835a259e943fad4a9e113\" alt=\"A modified corner fold mailer laying unfolded and printed with a red and black high school homecoming design.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/modified-corner-fold-mailer\">Modified Corner Fold Mailers<\/a><\/h3> <p>Sharp and sophisticated, the modified corner fold mailer features a classic corner fold that\u2019s then folded in half to create a rectangle. Since it\u2019s not a square, it saves you the extra postage square mailers require and gives you plenty of space for imagery and messaging. Design yours with:<\/p> <ul> <li>Photos on each triangular panel<\/li> <li>Punchy quotes or client testimonials<\/li> <li>An exciting reveal or message in the center<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/right-angle-gate-fold-mailer-3qtr-resting-freshcut.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=77ecf6178446e00ac584d1e0f5a6bbb3\" alt=\"An unfolded right angle fold mailer printed with bright, colorful imagery of crafting supplies.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/right-angle-gate-fold-mailer\">Right Angle Fold Mailers<\/a><\/h3> <p>Smart and stylish, right angle fold mailers open up to six panels perfect for big, bold messaging and imagery. Its classic gate fold ensures an engaging opening experience for recipients, while its expansive format gives you plenty of space for play. Print yours with:<\/p> <ul> <li>A map to your business or location<\/li> <li>Product infographics<\/li> <li>Testimonials or graphics that lead to the center reveal<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/sleeve-mailer-3qtr-resting-robey.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=559378b6ed639b426ebea6075aca02b0\" alt=\"A custom sleeve mailer and its matching insert printed with a BOGO deal for smoothies.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/sleeve-mailer\">Sleeve Mailers<\/a><\/h3> <p>Interactive and engaging, sleeve mailers feature a convenient thumb-pull that reveals your message on a sliding insert. Promote your business, announce new products or invite guests to fundraisers on the sliding insert, and secure it with a branded sleeve.<\/p> <ul> <li>Design the sleeve and slider in contrasting colors<\/li> <li>Choose graphics wisely to not overwhelm the slider<\/li> <li>Keep text simple for the biggest impact on the reveal<\/li> <\/ul> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/mailing-sleeves-a-payoff-worth-the-pull\">See how to design a payoff worthy of the pull<\/a>.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/tri-fold-pocket-mailer-3qtr-resting-ucla.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f5a801c531dd6749f81d37d6d496d728\" alt=\"A tri-fold pocket mailer laying open and printed with a yellow and black design.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/tri-fold-pocket-mailer\">Tri-Fold Pocket Mailers<\/a><\/h3> <p>You can\u2019t answer the question what is a self-mailer without including a tri-fold format. <a href=\"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything\">Tri-fold pocket mailers<\/a> are a smart addition to your print marketing strategy because they provide plenty of space for promotional text and imagery, while also offering a convenient pocket for additional materials. What to include in the pocket? Try these:<\/p> <ul> <li>Event tickets<\/li> <li>Service or conference brochures<\/li> <li>Educational packets<\/li> <li>Promotional materials like magnets or stickers<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/10\/letter-mailers_3qtr-standing-side-by-side_env-we-nl.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c4e439e56bffb54e0e80a7e16feafe6f\" alt=\"A letter mailer printed with a green and white World Express design and a matching business envelope in front of it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3><a href=\"https:\/\/smartpress.com\/offering\/letter-mailer\">Letter Mailers<\/a><\/h3> <p>When communication is key, letter mailers are a go-to. They make it easy to get straight to the point about your business, upcoming events and any important information your clients and customers need. With standard letter mailers, <a href=\"https:\/\/smartpress.com\/offering\/letter-mailer-with-reply\">letter mailers with reply envelopes<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/window-letter-mailer\">window mailers<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/window-letter-mailer-with-reply\">window mailers with reply envelopes<\/a>, Smartpress has your options covered. Use these for:<\/p> <ul> <li>Nonprofit donation requests and remittance<\/li> <li>Customer and client outreach<\/li> <li>Updates to your business or location<\/li> <\/ul> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/how-effective-is-postcard-marketing-a-complete-guide\">Postcards are self-mailers, too &#8211; see how to use them to your advantage<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"benefits-of-using-a-self-mailer\">Benefits of Using a Self-Mailer<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>There are many advantages of using self-mailers in your marketing campaigns and customer communication. One in particular? People still really like getting mail. In a world that\u2019s getting more and more digital, physical self-mailers provide a much-needed break from screen advertisements. They\u2019re also:<\/p> <ul> <li><strong>Cost-effective:<\/strong> More often than not, self-mailers are a budget-friendly option because they don\u2019t require envelopes or packaging &#8211; which means less handling and postage.<\/li> <li><strong>A win with existing customers:<\/strong> For your existing clientele in particular, self-mailers are a welcomed addition in your mailbox because they\u2019re already familiar with your brand.<\/li> <li><strong>A creative asset:<\/strong> Graphic designers love self-mailers because of their design flexibility. You can design them with graphics, text and calls to action any which way you like (and the way that works best for your biz).<\/li> <li><strong>Immediately impactful:<\/strong> Recipients don\u2019t have to open an envelope or other packaging, so your self-mailer messaging makes a strong, unencumbered first impression.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print Your Self-Mailers with Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>What is a self-mailer? Well, now you have nine ideas of formats to choose from for your marketing and messaging. From simple folds to engaging and interactive ones, our self-mailers give you the options (and creative freedom) to secure any sale.<\/p> <p>&nbsp;<\/p> <p>When you print self-mailers with Smartpress, your design ideas are backed by a team of print experts to help you along the way &#8211; and are happy to do so. Take it from our client Sal: <span data-sheets-root=\"1\">&#8220;We had a great experience working with Smartpress to print our folded mailers, including very swift and helpful customer servicer responses. We&#8217;ve also received a very positive response from recipients of the mailers.&#8221;<\/span><\/p> <p>&nbsp;<\/p> <p>Explore our formats, make your design specifications and <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">upload your print-ready file<\/a> today.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"You\u2019ve heard of a direct mailer, but what is a self-mailer? And how do you design and print one that converts target audiences into customers? As business owners and marketers, you know that when it comes to direct mail, immediate captivation is key. Which makes the self-mailer the perfect print marketing asset. With no need for packaging, your branding and messaging stands out from everything else in your audience\u2019s mailboxes.","protected":false},"author":8,"featured_media":7405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a Self-Mailer? 9 Self-Mailer Examples - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"What is a self-mailer? 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