{"id":7367,"date":"2024-09-16T11:24:23","date_gmt":"2024-09-16T16:24:23","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7367"},"modified":"2025-08-05T09:25:06","modified_gmt":"2025-08-05T14:25:06","slug":"flyer-size","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size","title":{"rendered":"The Complete Guide on Flyer Size &#038; Dimensions"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>No print marketing strategy is complete without <a href=\"https:\/\/smartpress.com\/offering\/flyers\">flyers<\/a>. Whether you\u2019re designing them for business branding or product promoting, the right flyer size makes all the difference for your ROI.<\/p> <p>&nbsp;<\/p> <p>A versatile marketing asset, flyers can be customized for just about any message and are ideal for major companies, small businesses and nonprofit organizations.<\/p> <p><a href=\"https:\/\/smartpress.com\/offering\/flyers\">Explore our paper stock and finishing options for custom flyers<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#what-is-a-flyer\">Flyers are advertising staples with your messaging and imagery all over it.<\/a> As a single sheet of paper, they&#8217;re ideal for hanging up, handing out and slipping into packages.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#common-flyer-sizes\">Different flyer sizes serve different purposes: <\/a>standard for general marketing, half-page for modern visual impact, postcard sizes for direct mail and quarter-page for budget-conscious or high-volume campaigns.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#tips-for-designing-a-flyer\">Design tips for effective flyers include balance color with high-quality imagery<\/a> and powerful, concise wording since there&#8217;s less space to work with.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"what-is-a-flyer\">What is a Flyer?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>So, what is a flyer exactly? Simply put, it\u2019s an advertising staple. It\u2019s a single sheet of paper with your marketing and messaging all over it. Intended for wide distribution to large audiences, they can be event flyers that you hang up, product guides that you slip into packages or promo materials you hand out at trade shows. And that\u2019s just the beginning.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With only one sheet of paper, a flyer is our favorite kind of get-in, get-out marketing. Similar to <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">Sell Sheets<\/a>, they hit your audience with the facts up front and don\u2019t waste time (or space) with content that doesn\u2019t belong there. Your custom flyer printing should be persuasive yet informative and grab your audience\u2019s attention immediately.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/flyers_3qtr-standing-front_ss-wild-things.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fa018980407cf6f894cd98892d768027\" alt=\"A custom flyer printed with a circus graphic and performance details in bright green, pink and orange.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/foil-brochures_3qtr-standing-front_io-foil-brochure-OLD.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c69dc13c1e3e8d2aa09c80a981ace2de\" alt=\"A tri-fold brochure standing and printed with a black background and rose gold foil on the front and back.\" data-recalc-dims=\"1\" \/><\/div><\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Flyer vs. Brochure<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When it comes to flyers vs. brochures, the biggest differences are intent, design and content. While a flyer is a single-page advertisement, a <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochure<\/a> can have multiple panels and folds. And those panels provide a lot more real estate for your content. If flyers are a small, enticing bite of your brand, brochures are the whole meal.<\/p> <p>&nbsp;<\/p> <p>In terms of content, flyers provide your audience with the highlights, the bullet points, the unique selling propositions. Brochures, on the other hand, afford you the time and space to describe products fully, lay out service options and even background information about your business. Once you determine what your marketing goals and intentions are, then you can choose the format that best communicates your message.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/shop\/brochure-printing\">Dive into our brochure printing options<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"common-flyer-sizes\">Common Flyer Sizes<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Your flyer design and intent will determine what flyer size you should print, with an array of common flyer dimensions and sizes to choose from. Certain sizes make sense for more information, less information, specific audiences, etc.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For example, you might go with a traditional 8.5\u201d x 11\u201d for promotional campaigns or event posters. Or you may want the slimmer 5.5\u201d x 8.5\u201d to create a modern visual impact. Smaller still, the compact 4\u201d x 6\u201d and 5\u201d x 7\u201d are the perfect portable sizes for event invites, product announcements or special offers.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/03\/SS-ANSA-0003.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8f8c9424a12f1116da7e5af9de501f38\" alt=\"Two custom sell sheets printed with medical information on the front and back.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Standard Flyer Size<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Typically considered standard flyer dimensions, 8.5\u201d x 11\u201d is suited for most general marketing purposes. With ample space for design elements and content, this flyer size is versatile enough for any business in any industry. And its letter-size format is perfect to slip into <a href=\"https:\/\/smartpress.com\/offering\/pocket-folders\">pocket folders<\/a>.<\/p> <p>&nbsp;<\/p> <p>Use this size for professional settings like corporate meetings or conferences, marketing campaigns, event advertising, service information and more. Be sure to explore bold visuals that capture your target audience and beyond.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Flyers_8.5x11.pdf\">Design yours easily with our flyer template<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/09\/restaurant-direct-mail-postcards_3qtr-standing-front_fat-noodle.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=00ca609245657cb3fee41feef67908f3\" alt=\"A half-page flyer custom printed with Fat Noodle in black outlined letters and three thick yellow stripes.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Half-Page Flyer Size<\/h3> <p>&nbsp;<\/p> <p>The half-page format has 5.5\u201d x 8.5\u201d flyer measurements. Practical yet still impactful, the half-page flyer lets you get creative with your content, as its slimmer style sends a modern message. This size is great for when you want your marketing to strike a balance between informative and portable. Try it out on communicating new service promotions, highlighting product features or sharing event details.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/09\/direct-mail-postcards_3qtr-standing-side-by-side_matt-haw.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1e11ac4aba6882d38018af0c7d467331\" alt=\"Two postcard flyers overlapping each other and printed with Matt Hawthorne and a collection of photography.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Postcard Flyer Size<\/h3> <p>&nbsp;<\/p> <p>When your messaging needs to stay compact, the <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">postcard<\/a> flyer is the only choice. With a usual flyer size of 4\u201d x 6\u201d or 5\u201d x 7\u201d, postcard flyers are ideal for<a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\"> direct mail campaigns<\/a> since they\u2019re compatible with postal service requirements. This portable size is just right for announcing new products or locations, promoting a special offer, even personalized event invitations. As long as you keep your content concise, it\u2019ll speak volumes.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/09\/0002-Jewelry-Postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f1f7061a21b2b47fcae410e3f0ef3d81\" alt=\"Two hands holding a postcard flyer printed with six pairs of earrings and Thank You at the bottom.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Quarter-Page Flyer Size<\/h3> <p>&nbsp;<\/p> <p>Coming in at 4.25\u201d x 5.5\u201d, the quarter-page flyer is perfect for less-is-more messaging. One of the most common flyer sizes, its smaller dimensions make it ideal for simple marketing messages or when your budget doesn\u2019t have much (or any) wiggle room. You might also consider this one when you have a high volume to print (the smaller the size, the less you spend).<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/09\/restaurant-rack-cards_3qtr-standing-side-by-side_card-grit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7b5b5489db321c9828d2098c3f3c3193\" alt=\"Two rack cards overlapping each other and printed with Grit Coffee and info about a coffee program.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Narrow Rack Card Size<\/h3> <p>&nbsp;<\/p> <p>Not your typical flyer size, 4\u201d x 9\u201d is a <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">rack card<\/a> size that offers a narrow format that still provides plenty of space for messaging. For display racks, retail counters and reception areas that see a lot of foot traffic, 4\u201d x 9\u201d flyers are ideal as travel guides, product spotlights, even menus. This size is easy for customers to pick up and fits neatly into mailing envelopes.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/a-guide-to-how-print-marketing-can-drive-more-sales\">See how print marketing like flyers can boost sales with our guide<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Considerations for Which Flyer Dimensions to Use<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>When determining which flyer size to create, one thing you need to know is your distribution plan. How are you getting the flyers to your audience? Are you handing them out, slipping them under doors, stapling them to marketing packets, including them in packages, hanging them up? Once you know that, you\u2019ll be able to determine your ideal flyer dimensions.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Another element to consider is the amount of content you want to include. If it\u2019s a lot, go for larger dimensions\u2026 and vice versa. Whichever size you do go with, just be sure it\u2019s accessible and convenient for your audience (and stays within your budget).<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"tips-for-designing-a-flyer\">Tips for Designing a Flyer<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>To make the most of your limited flyer space, you need a design that gets to the point in an attention-grabbing way. To do so, you\u2019ll want to consider a few design elements, like color, imagery and word choice.<\/p> <ul> <li><strong>Color:<\/strong> It\u2019s always a good idea to stick with your brand colors, but be sure to think about your messaging, too. <a href=\"https:\/\/smartpress.com\/blog\/features\/color-psychology-how-to-use-it-for-marketing-sales\">Color psychology<\/a> plays a huge role in customer conversions, so make sure your colors coordinate with your sell.<\/li> <li><strong>Imagery:<\/strong> Flyers need to be visually compelling, so use images that are high quality and do more showing than telling. Choose imagery that\u2019s related to your campaign, so even if customers don\u2019t read a single word, they remember what they saw.<\/li> <li><strong>Words<\/strong>: Hint: They matter. We recommend using powerful words that evoke emotion and spur audiences into action. Think concise, catchy headlines and body text that states your message clearly.<\/li> <\/ul> <p><span data-sheets-root=\"1\">&#8220;When it comes to flyer design, concise messaging connects far better than content overload,&#8221; said Smartpress Senior Graphic Designer Nate Johannes. &#8220;It\u2019s tempting to showcase everything your business can do, but flyers are most effective when they focus on one or two standout offerings. Zeroing in on what sets you apart not only makes your message more memorable, but also increases the chances of it actually resonating with potential customers.&#8221;<\/span><\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/one-sheet-wonder-how-to-make-it-work-for-any-industry\">Marketing flyers make excellent sell sheets &#8211; see how<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Can Flyers be Printed on Both Sides?<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>This whole time we\u2019ve been asking the question what size is a flyer, when we should also be asking if it can be printed on both sides. When you print with Smartpress, the answer is a resounding yes. And more importantly, you\u2019ll want to. You\u2019re already working with limited space, so why not double it?<\/p> <p>&nbsp;<\/p> <p>Double-sided printing affords you more time and space to lay out your message and draw people in with imagery that shows more of your story. Just make sure your double-side decision makes sense for your flyer\u2019s intent.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/09\/SS-Kinder-Future-0003.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=dfccaa8193b937528dba80da892ddbc5\" alt=\"Two nonprofit flyers overlapping each other and printed with Our Kinder Future and a green, magenta and orange design.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print Your Business or Event Flyers with Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>A staple in print marketing, <a href=\"https:\/\/smartpress.com\/offering\/flyers\">flyers<\/a> spread the word about your business, brand or organization in a simple yet effective way. Whether you stick with the standard flyer size or go for something a little more unique, your messaging gets the spotlight in a captivating way. And when you pair it with dynamic visuals, you\u2019ve got an impressive ROI on your hands.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With Smartpress, you get a flyer printing service that lets you design and print your flyers (and other <a href=\"https:\/\/smartpress.com\/shop\/marketing-essentials\">marketing essentials<\/a>) with premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, protective <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data<\/a> that provides a personalized touch. Explore our custom options and <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">upload your design file<\/a> today.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"No print marketing strategy is complete without flyers. Whether you\u2019re designing them for business branding or product promoting, the right flyer size makes all the difference for your ROI. A versatile marketing asset, flyers can be customized for just about any message and are ideal for major companies, small businesses and nonprofit organizations. So let\u2019s clarify a few things before you design and print yours with Smartpress.","protected":false},"author":8,"featured_media":7368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Complete Guide on Flyer Size &amp; Dimensions - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"Flyers help promote business and events in eye-catching ways. Learn about common flyer sizes to assist you in designing your flyer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/flyer-size\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Guide on Flyer Size &amp; Dimensions - Smartpress Blog\" \/>\n<meta property=\"og:description\" content=\"Flyers help promote business and events in eye-catching ways. Learn about common flyer sizes to assist you in designing your flyer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/on-press\/flyer-size\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T16:24:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T14:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2024\/09\/hero-SS-Group-B-0007.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"The Complete Guide on Flyer Size &#038; Dimensions\",\"datePublished\":\"2024-09-16T16:24:23+00:00\",\"dateModified\":\"2025-08-05T14:25:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size\"},\"wordCount\":1659,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/hero-SS-Group-B-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c499e67540ff89db11667e07f09c677c\",\"articleSection\":[\"On Press\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size\",\"name\":\"The Complete Guide on Flyer Size & Dimensions - Smartpress Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/hero-SS-Group-B-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c499e67540ff89db11667e07f09c677c\",\"datePublished\":\"2024-09-16T16:24:23+00:00\",\"dateModified\":\"2025-08-05T14:25:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Flyers help promote business and events in eye-catching ways. Learn about common flyer sizes to assist you in designing your flyer.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/hero-SS-Group-B-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c499e67540ff89db11667e07f09c677c\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/hero-SS-Group-B-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c499e67540ff89db11667e07f09c677c\",\"width\":1920,\"height\":1080,\"caption\":\"A hand holding fanned-out flyers printed with various marketing images and brands.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/flyer-size#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Complete Guide on Flyer Size &#038; Dimensions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Complete Guide on Flyer Size & Dimensions - Smartpress Blog","description":"Flyers help promote business and events in eye-catching ways. Learn about common flyer sizes to assist you in designing your flyer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size","og_locale":"en_US","og_type":"article","og_title":"The Complete Guide on Flyer Size & Dimensions - Smartpress Blog","og_description":"Flyers help promote business and events in eye-catching ways. Learn about common flyer sizes to assist you in designing your flyer.","og_url":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2024-09-16T16:24:23+00:00","article_modified_time":"2025-08-05T14:25:06+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2024\/09\/hero-SS-Group-B-0007.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"The Complete Guide on Flyer Size &#038; Dimensions","datePublished":"2024-09-16T16:24:23+00:00","dateModified":"2025-08-05T14:25:06+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size"},"wordCount":1659,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/09\/hero-SS-Group-B-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c499e67540ff89db11667e07f09c677c","articleSection":["On Press"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/on-press\/flyer-size#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size","url":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size","name":"The Complete Guide on Flyer Size & Dimensions - Smartpress Blog","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/09\/hero-SS-Group-B-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c499e67540ff89db11667e07f09c677c","datePublished":"2024-09-16T16:24:23+00:00","dateModified":"2025-08-05T14:25:06+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"Flyers help promote business and events in eye-catching ways. Learn about common flyer sizes to assist you in designing your flyer.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/on-press\/flyer-size"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/09\/hero-SS-Group-B-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c499e67540ff89db11667e07f09c677c","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/09\/hero-SS-Group-B-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c499e67540ff89db11667e07f09c677c","width":1920,"height":1080,"caption":"A hand holding fanned-out flyers printed with various marketing images and brands."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/on-press\/flyer-size#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"The Complete Guide on Flyer Size &#038; Dimensions"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/7367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=7367"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/7367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/7368"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=7367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=7367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=7367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}