{"id":7297,"date":"2024-08-26T10:59:14","date_gmt":"2024-08-26T15:59:14","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7297"},"modified":"2025-07-18T08:46:21","modified_gmt":"2025-07-18T13:46:21","slug":"how-to-make-a-brochure-in-6-steps-from-design-to-print","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/how-to-make-a-brochure-in-6-steps-from-design-to-print","title":{"rendered":"How to Make a Brochure in 6 Steps: From Design to Print"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>For small businesses and corporations alike, brochures are an essential part of your entire marketing strategy. If you don\u2019t know how to make a brochure that\u2019s effective, you\u2019re missing a huge opportunity for sales, engagement and brand recognition.<\/p> <p>&nbsp;<\/p> <p>But fear not! With a little bit of planning, you can learn how to make brochures that result in ROIs and then some. So let\u2019s dive into the six steps you need to take, from defining your brochure\u2019s purpose and choosing a layout to designing your brochure and printing it with Smartpress.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">A successful brochure begins with a clear purpose and a well-defined target audience. These elements can dictate your content, design and distribution, ensuring your brochure achieves its marketing goals.<\/span><\/li> <li><span data-sheets-root=\"1\">Choosing the right fold and maintaining a consistent design theme is crucial for your brochure&#8217;s success. Consider colors, fonts and imagery and pair it with a compelling call to action.<\/span><\/li> <li><span data-sheets-root=\"1\">Before printing, carefully review your design and copy for clarity, accuracy and quality. Select a paper stock and finish that aligns with your brand.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/brochures_3qtr-standing-front_tw-half-fold.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8f4aacf38ffa70d487da865b7a16e407\" alt=\"A custom brochure printed with a single fold and a person putting on a cream sweater on the cover.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p style=\"text-align: center;\"><a href=\"https:\/\/smartpress.com\/shop\/brochure-printing\">Explore all of Smartpress\u2019 brochure printing options<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>What Does a Brochure Look Like?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>First things first: What does a brochure look like? If you\u2019re familiar with a <a href=\"https:\/\/smartpress.com\/offering\/pamphlets\">pamphlet<\/a> that has any number of folds and panels, you\u2019re familiar with a brochure. And what\u2019s on those panels? Content of all kinds.<\/p> <p>&nbsp;<\/p> <p>Whether it\u2019s a marketing brochure with product specs and service details or a branded brochure showcasing your business\u2019 mission statement and employees, a brochure can include whatever information and message you want your audience to see on the cover, inside and back. A lot of info can be communicated in one small space!<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>How to Create a Brochure<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When considering how to create a brochure that goes from initial concept to final print, it all begins with the intent. After you\u2019ve nailed down the why, it\u2019s time to define the who, as in, who\u2019s your audience? From there, you can narrow down a layout and fold that best presents your information. Then all that\u2019s left is choosing design elements, writing your content, reviewing and printing. It\u2019s as simple as that!<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"step-1-:-define-your-brochure's-purpose-&amp;-audience\">Step 1: Define Your Brochure\u2019s Purpose &amp; Audience<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When considering how to make a good brochure, the most important aspects are intent and audience. If you don\u2019t have a clear purpose, you won\u2019t have a clear message. If you don\u2019t have a clear message, you won\u2019t impact the right audience.<\/p> <p>&nbsp;<\/p> <p>Once you\u2019ve settled on your purpose and target audience, the pieces of your brochure start falling into place. You can create content, land on an appropriate design and plan for the proper distribution after you have those crucial definitions.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Start designing your custom brochure now<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/Fold-Types-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=dcde8b6977e94d58a297c297308d1000\" alt=\"An infographic of nine different brochure folds with their name under each one.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"step-2-:-plan-the-brochure-layout-&amp;-content-8-types-of-brochures\">Step 2: Plan the Brochure Layout &amp; Content &#8211; 8 Types of Brochures<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When it comes to your brochure layout and content, it\u2019s all about organization. It\u2019s essential to present your information and messaging in a way that\u2019s easy to digest and makes logical sense to your audience.<\/p> <p>&nbsp;<\/p> <p>So how to do that? By structuring your brochure page layout with elements like headings, subheadings and bullet points. These formatting techniques ensure clarity and readability and encourage your audience to take action, whether that\u2019s making a purchase, scheduling an appointment or checking out your website for more info.<\/p> <p>&nbsp;<\/p> <p>When you print with Smartpress, we\u2019ve got your back with brochure formats to suit your message. Before you make your selection, <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">check out our brochure folding ideas<\/a> below (or <a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Smartpress_FoldingOptions.pdf\">take a peek at this PDF<\/a>).<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/Single-Fold-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fb632b20365b5ee712e3abdbe1647d12\" alt=\"An illustration of a single fold brochure.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Single Fold<\/h3> <p>When you think about how to make a brochure with your messaging, does it require more than one fold? If it\u2019s a simple presentation or you\u2019re featuring up to two products or services, a single fold is the way to go.<\/p> <p>&nbsp;<\/p> <p>This fold can be done straight down the center of the page (a half fold) or off-center to create an overlap or stepped effect. We recommend 80# uncoated text <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> or, for a more elevated option, choose 80# <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover<\/a> paper stock.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Brochures_11x8.5_Single-Fold.pdf\"><em>Single Fold Brochure Template<\/em><\/a><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/Trifold-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=69b31ee421b72265daf718dfc6bbb798\" alt=\"An illustration of a tri-fold brochure.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Tri-Fold<\/h3> <p>Our most commonly-ordered fold &#8211; and the one you\u2019ve probably seen the most &#8211; is the tri-fold. This three-panel fold is best when you need to communicate a lot of information, like an explanation of your products or services, vacation packages, menus, etc. (<a href=\"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-with-a-twist-the-bold-dramatic-broadside-reveal-brochure\">It even works well with specialty designer folds<\/a>.)<\/p> <p>&nbsp;<\/p> <p>When designing this one, you want the panel of the inner fold to be narrower than the other two panels so there\u2019s enough space for it to nest neatly within your brochure when folded. We recommend 100# text paper stock, or 80# cover paper stock for a higher-end look.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Brochures_11x8.5_tri-fold.pdf\"><em>Tri-Fold Brochure Template<\/em><\/a><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/Zfold-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=50c0083c94c789da6a2fa4b0927a4f52\" alt=\"A Z-fold brochure graphic with a blue outline.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Z-Fold<\/h3> <p>The Z-fold gets its name from the way it looks when you view it from the top. It\u02bcs created by alternating the folds back and forth with only three panels. The panels are usually the same size but can be designed with varying sizes for a stepped effect.<\/p> <p>&nbsp;<\/p> <p>Like the tri-fold, it&#8217;s ideal for presenting a lot of information, like details about your company, event guides, research findings, etc. We recommend 100# text paper stock, or 80# cover paper stock for a more upscale look and feel.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Brochures_11x8.5_z-fold.pdf\"><em>Z-Fold Brochure Template<\/em><\/a><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/Roll-Fold-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=390fb7824a70f5c1bbb221055b002035\" alt=\"A graphic of a brochure with a roll fold.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Roll Fold<\/h3> <p>A roll fold, also known as a barrel fold, features panels that are folded inward in the same direction three or four times. The result? Four or five panels to present your content. The inner panels are slightly narrower in size and increase with each subsequent fold.<\/p> <p>&nbsp;<\/p> <p>It\u2019s an excellent option for step-by-step guides or informational pieces. We recommend 100# text paper stock, but 80# cover paper stock is a more substantial option.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Brochures_14x8.5_4-Panel-Roll-Fold.pdf\"><em>Roll-Fold Brochure Template<\/em><\/a><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/Accordion-Fold-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=775c8c634c577b65d0839319b54dc37d\" alt=\"An accordion fold brochure graphic.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Accordion Fold<\/h3> <p>The accordion fold looks exactly like it sounds. With same-size panels, accordion folds can feature anywhere from three to 10 panels (<a href=\"https:\/\/smartpress.com\/blog\/on-press\/stepped-accordion-fold-create-enviable-marketing-brochures\">they can even be stepped<\/a> to easily separate your content). Accordion folds are perfect for chronological information or maps. We recommend 100# text paper stock so your brochure lays flat or 80# cover paper stock for a thicker option.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Brochures_14x8.5_4-Panel-Accordion.pdf\"><em>Accordion Fold Brochure Template<\/em><\/a><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/Gate-Fold-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=43a68a4816128f745811dd2dcc6a452a\" alt=\"An illustration of a gate fold brochure in blue.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Gate Fold<\/h3> <p>The gate fold brochure has three panels: two cover panels and one middle panel. The cover folds in to meet in the middle, hence the gate name. Because of its dramatic opening, we love this brochure fold for spotlighting one product or service and recommend 80# cover paper stock to do just that.<\/p> <p>&nbsp;<\/p> <p><span data-sheets-root=\"1\">&#8220;The gate fold is a great way to be able to include up to three full, splashy images. One on the back, one across the front flaps, and then one REALLY big one inside when fully unfolded,&#8221; said Smartpress Graphic Designer Jeff Barr. &#8220;[It&#8217;s] great to showcase photography or large illustrations and art pieces.&#8221;<\/span><\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Brochures_17x11_Gate-fold.pdf\"><em>Gate Fold Brochure Template<\/em><\/a><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/Double-French-Fold-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5dbaac5cca8443b3d6b6cf4e1f4fa77a\" alt=\"A double\/French fold brochure graphic with a blue outline.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Double\/French Fold<\/h3> <p>The double\/French fold is also known as a right angle fold or quarter fold. It comes together by folding the paper in half and then folding it in half again perpendicularly. This creates four equal-sized panels that are ideal for graphic-heavy designs, posters and maps.<\/p> <p>&nbsp;<\/p> <p>How to make a standout brochure with the double\/French fold? By printing it with 70# <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">uncoated<\/a> or 100# <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated<\/a> text paper stock.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Brochures_11x17_Double-French.pdf\"><em>Double\/French Fold Brochure Template<\/em><\/a><\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/buzzworthy-marketing-9-extraordinary-brochure-folds-from-2023\">Get some design inspo with nine buzzy brochures from 2023<\/a>.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/Double-Parallel-Fold-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=29980d3d3f4a95303bec2b8d9dc310ec\" alt=\"An illustration of a double parallel fold brochure.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3>Double Parallel Fold<\/h3> <p>A double parallel fold features paper that\u2019s folded in half and then folded in half again, creating two parallel bi-folds with one sheet. It results in four one-sided panels or eight two-sided panels, with the inside panels narrower than the outer-facing panels.<\/p> <p>&nbsp;<\/p> <p>Its compact size is perfect for showcasing several products and services or for a poster or map. We recommend printing on 100# coated text paper stock.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Brochures_14x8.5_Double-Parallel.pdf\"><em>Double Parallel Fold Brochure Template<\/em><\/a><\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>We also have 30 <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> that take brochure marketing to the next level of design and creativity.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Step 3: Choose Your Design Elements &amp; Theme<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>At this point, you\u2019ve settled on the purpose, audience and layout. But whether you have a team of graphic designers at your disposal or do all the designing yourself, you may be wondering how can I create a brochure that\u2019s truly effective and memorable?<\/p> <p>&nbsp;<\/p> <p>Now you get to explore all the ways your branding and messaging can come together with colors, fonts, images and graphics. And with so many combinations, the key is to maintain a consistent theme and visual identity through your brochure. Once you decide on a design concept, stick to it on each panel.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/offering\/foil-brochures\">Add some serious shine to your design with foil brochures<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/brochures_handheld-interior-open_workshop.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6d1374674f6d00ef95e9fdf8f214b3ac\" alt=\"Two hands hold a square brochure with three panels printed with images of a mobile retail setups.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Step 4: Create &amp; Design the Brochure<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For the how to design a brochure part, there are a few tools at your disposal. Graphic design softwares like Adobe InDesign make the process simple and straightforward. Brochures created using InDesign can be shared in both digital and print formats, so it\u2019s ideal for a marketing strategy that includes both.<\/p> <p>&nbsp;<\/p> <p>If you\u2019re new to design, Canva may be the design platform for you. With thousands of images, graphics and design elements you simply drag and drop into templates, c<a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-use-canva-for-print\">reating brochures with this platform and then printing them with Smartpress<\/a> couldn\u2019t be easier.<\/p> <p>&nbsp;<\/p> <p>Platforms like these help you balance your visual elements with your text content and ensure everything is readable and aligned properly for the biggest impact. (And if you need more design help, Smartpress can help with that, too! Just check out our <a href=\"https:\/\/smartpress.com\/offering\/layout-services\">Layout Services<\/a>.)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>How to Write a Brochure<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When considering how to write a brochure, it again comes down to clarity. An effective brochure includes content that has a singular message and doesn\u2019t stray from it. You\u2019re already vying for your audience\u2019s attention among a crowded marketing field, why make it even harder with content that confuses them or doesn\u2019t provide a clear action?<\/p> <p>&nbsp;<\/p> <p>So how do you do it? Keep it concise with language your audience can easily understand. In other words, skip the industry jargon and keep it simple. You\u2019ll also want to come up with headlines and headers that are persuasive and capture readers\u2019 attention. And again, clearly preview the content your audience is about to take in.<\/p> <p>&nbsp;<\/p> <p>Finally, include a strong call to action (or CTA). Spend some time brainstorming to come up with one that highlights a benefit, uses powerful words and is written from your audience\u2019s perspective.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/printspiration\/square-brochure-printing-how-a-retail-solution-pops-with-print\">Let this brochure\u2019s content concept inspire your own<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"step-5-:-review-&amp;-revise-your-design\">Step 5: Review &amp; Revise Your Design<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Your brochure journey begins with the question, \u201cHow do I create a brochure?\u201d And the answer most certainly winds down with reviewing and revising. No design and print process is complete without them.<\/p> <p>&nbsp;<\/p> <p>When you work with Smartpress, you get a PDF soft proof to check out every detail of your brochure before we send it to print. It\u2019s your time to check <a href=\"https:\/\/smartpress.com\/blog\/features\/easy-to-read-fonts\">fonts<\/a>, <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/image-resolution\">image resolution<\/a>, <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/bleed-borders\">borders<\/a>, and of course, grammar. You\u2019ll want to ensure your content is accurate and the quality is high.<\/p> <p>&nbsp;<\/p> <p>Before you upload your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">print-ready file<\/a>, you might even print out a mockup of your brochure and get feedback from colleagues or clients. Once you\u2019ve passed it around to the necessary parties, you can make any necessary adjustments and send it to print.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-use-a-print-proof\">See how easy it is to use a print proof<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/foil-brochures_3qtr-standing-front_io-foil-brochure-OLD.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c69dc13c1e3e8d2aa09c80a981ace2de\" alt=\"A tri-fold brochure standing and printed with a black background and rose gold foil on the front and back.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Step 6: Print on the Material that Matches Your Brand<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>One other design strategy to consider with your brochure is the paper itself. With flexible text weights and substantial cover weights, Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper selection<\/a> runs the gamut so you can find one that suits your brand perfectly.<\/p> <p>&nbsp;<\/p> <p>Enhance the look and feel of your brochure with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated stocks<\/a>, even textured and recycled stocks. And when you\u2019ve made your paper selection, finish it off with a professional and protective <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print Your Brochures with Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>While they may be traditional, <a href=\"https:\/\/smartpress.com\/shop\/brochure-printing\">custom brochures<\/a> are a marketing staple for a reason. With endless ways to design and present them, their versatility is your number one asset. Whether you\u2019re promoting products, showcasing services or delving into details about your business or organization, an effective brochure design can do it all.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And now that you know how to make a brochure, considering its purpose, your audience, the layout, theme and more, all that\u2019s left is to print it with Smartpress. Just find the brochure format that suits your message and <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-order-at-smartpress\">place your order today<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"For small businesses and corporations alike, brochures are an essential part of your entire marketing strategy. If you don\u2019t know how to make a brochure that\u2019s effective, you\u2019re missing a huge opportunity for sales, engagement and brand recognition. But fear not! With a little bit of planning, you can learn how to make brochures that result in ROIs and then some. So let\u2019s dive into the six steps you need to take, from defining your brochure\u2019s purpose and choosing a layout to designing your brochure and printing it with Smartpress.","protected":false},"author":8,"featured_media":7300,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-7297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make a Brochure in 6 Steps: From Design to Print<\/title>\n<meta name=\"description\" content=\"Learn how to make a brochure in 6 steps, 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