{"id":7249,"date":"2024-08-08T11:51:29","date_gmt":"2024-08-08T16:51:29","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7249"},"modified":"2025-07-07T10:06:10","modified_gmt":"2025-07-07T15:06:10","slug":"tulips-grow-your-biz-with-unique-brochures-folded-invitations","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/tulips-grow-your-biz-with-unique-brochures-folded-invitations","title":{"rendered":"Tulips: Grow Your Biz with Unique Brochures &#038; Folded Invitations"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Your print marketing needs to plant a seed of interest that grows into a sale, an engagement, an RSVP. Whether you\u2019re promoting a new product, offering service details or inviting guests to a gala, custom <a href=\"https:\/\/smartpress.com\/offering\/tulip\">Tulips<\/a> do just that. We talked to some of our clients, as well as Foldfactory\u2019s Trish Witkowski, about why they make such effective folded invitations, brochures and all-around marketing assets for your brand or organization.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Their distinctive diagonal folds and flower-like opening make Tulips eye-catching and memorable. <a href=\"#broaden-your-marketing-landscape\">They&#8217;re ideal for invitations, brochures, menus and promotional materials<\/a> that aim to leave a lasting impression.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#stop-&#038;-smell-the-customization\">Customizing options include variable data printing for personalized messaging and tailored visuals.<\/a> Tulips can also be carriers for insert cards like coupons or business cards that boost engagement.<\/span><\/li> <li><span data-sheets-root=\"1\">For a smooth mailing process, <a href=\"#q-&#038;-a-with-trish\">be sure to plan for envelope size, postage and design from the start.<\/a> Printing out a mockup can help clarify your layout so it makes the most sense.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThe tulip format checked all the boxes we were looking for when creating a uniquely-designed handout.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2024\/08\/Tulip-Animation-crop.gif\" alt=\"\"   \/><figcaption style=\"width: 66.5625%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Tulip: 100# Coated Matte White Text, 17 x 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"broaden-your-marketing-landscape\">Broaden Your Marketing Landscape<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Part of our exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds collection<\/a>, Tulips add serious artistry to your advertisements. With diagonal folds that collapse inward, this specialty format opens to resemble a tulip &#8211; hence the name &#8211; and elevates your content with surprising personality.<\/p> <p>&nbsp;<\/p> <p>Particularly ideal for folded invitations, Tulips also work wonders as marketing collateral, branded brochures, greeting cards, even custom menus. Plus, its unique tulip fold turns it into a convenient carrier for <a href=\"https:\/\/smartpress.com\/offering\/insert-card\">insert cards<\/a> like business cards, loyalty cards, drink tickets and coupons (we recommend a 5-7\/8&#8243;W x 5-7\/8&#8243;H card).<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For <a href=\"https:\/\/wearepathos.com\/\" target=\"_blank\" rel=\"noopener\">PATHOS<\/a> Senior Graphic Designer Jason White, the shape of the Tulip\u2019s unique brochure folds sealed the deal.<\/p> <p>&nbsp;<\/p> <p>\u201cIt was chosen because of the unusual triangular spaces created by the folds,\u201d said White. \u201cWe wanted a piece that would not only stand out, but also tie in with our brand and logo, which contains a triangle. The tulip format checked all the boxes we were looking for when creating a uniquely-designed handout.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> <a href=\"https:\/\/smartpress.com\/support\/product-faq\/designer-folds-faq\">See what custom printing services we offer for creative mailers like Tulips in our Designer Folds FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThe Tulip sends a clear signal that this is something out of the ordinary and intriguing.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/07\/EF-Tulips-PMG-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d994d3f878df5d5ef535506c93f04ca7\" alt=\"A hand holding a custom brochure printed with a tulip fold and a blue and orange design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Tulip: 100# Coated Matte White Text, 17 x 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"stop-&#038;-smell-the-customization\">Stop &amp; Smell the Customization<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>As folded invitations and brochure mailers, Tulips earn the spotlight all on their own. But when you customize and personalize yours with our online printing services, that\u2019s when they truly bloom &#8211; and perform the way your metrics need them to.<\/p> <p>&nbsp;<\/p> <p>With our custom printing prowess, you can design and print Tulips however you like. With variable data printing, personalize Tulips for specific customers. Or try our Versions feature, which lets you print multiple Tulips with different content (but the same stock and finish) at the same time. Not to mention <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated paper stocks<\/a>, plus protective and professional <a href=\"https:\/\/blogprodproxy.wpengine.com\/wp-admin\/\" target=\"_blank\" rel=\"noopener\">ultra gloss UV<\/a> or flat matte coatings.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><a href=\"https:\/\/acuitybrandworks.com\/\" target=\"_blank\" rel=\"noopener\">Acuity Brandworks<\/a> Creative Director Jon Collins opted for a coated matte stock and <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">100# text<\/a> for the right look and feel.<\/p> <p>&nbsp;<\/p> <p>\u201cPeople are used to receiving the same flat postcard or tri-fold brochure, so the Tulip sends a clear signal that this is something out of the ordinary and intriguing,\u201d Collins said. \u201cThese truly stand out.\u201d<\/p> <p>&nbsp;<\/p> <p>And as for <a href=\"https:\/\/smartpress.com\/support\/direct-mail\">mailing<\/a>, we offer complete fulfillment services, like list acquisition and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a> to <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing<\/a>, and of course, mailing. We recommend a 6-1\/2&#8243; x 6-1\/2&#8243; envelope, which you can order via <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a> (and heads-up: square mailings require extra postage for hand-sorting).<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><em><strong>Hint:<\/strong><\/em> <a href=\"https:\/\/smartpress.com\/blog\/on-press\/square-petals-creative-sales-brochures-that-mean-business\">Stick with the floral theme, and create a cohesive campaign with Square Petals<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&#038;-a-with-trish\">Q&amp;A with Trish<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Before you print your own Tulips as folded invitations or product brochures, get insider tips on designing for the format, which insert cards to include and stress-free mailing from <a href=\"https:\/\/foldfactory.com\/\" target=\"_blank\" rel=\"noopener\">Foldfactory<\/a> founder Trish Witkowski.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>What makes the Tulip so impactful?<\/strong><br \/> \u201cThe Tulip is a favorite of mine because it\u2019s a pretty exotic format, and most people haven\u2019t seen one before, so it can stand out as something special. Most folded formats don\u2019t use diagonal folds, and for the Tulip, that\u2019s where the magic is. The diagonal folds allow the panels to collapse flat so that it opens in a flower-like fashion, which is unexpected and exciting.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What are some ideas for how to use it? What content works most effectively?<\/strong><br \/> \u201cTulips are outstanding for event invitations and promotional purposes like product launches, save-the-dates and announcements &#8211; they\u2019re fun for higher education, too. They\u2019re good for text-light applications, due to the split cover and angled panels. However, the Tulip is a natural carrier format, and you can choose to put some extra content on an insert, which is a nice option.<\/p> <p>&nbsp;<\/p> <p>\u201cThis fold opens in one sweeping movement, so you have two views to focus on: the split cover and the rectangular interior spread. The remaining panels on the back of the piece are primarily decorative. This design works well with a teaser on the cover and a large typographical design on the expanse of the interior spread. It also looks great when the triangular interior panels are blocked with color or images that frame the large square center panel or inserts.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What tips do you have for designing and online printing tulips?<\/strong><br \/> \u201cWhenever you\u2019re using an unconventional format, I always suggest printing out the layout guide template and making a mockup, even if it\u2019s at a reduced scale. It\u2019s much easier to visualize what you\u2019re designing, and you can sketch on the panels and get a feel for how your layout will look. It\u2019s super important!<\/p> <p>&nbsp;<\/p> <p>\u201cFor example, on the Tulip template, when you\u2019re looking at it flat, the panels on the cover are the opposite of what they are when folded, so the right side of the cover is on the left side of the template, and the left side is on the right when laid out flat.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What types of insert cards do you recommend including?<\/strong><br \/> \u201cI recommend using any type of insert card that improves the communication or the effectiveness of the piece. A classic square is always nice, but I love shaped inserts that work with a theme. A little four-pager or tri-fold insert is cool if you have some extra content to place. Inserts can also be tickets, passes, coupons, stickers or business cards.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/07\/EF-Tulips-Group-A-0005.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=69d168c652a2c2eebed75e1742eae8f9\" alt=\"A pile of tulip brochures and folded invitations printed with blue, orange, black and pink designs.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Tulips are mailers that need envelopes. What are some best practices for mailing them?<\/strong><br \/> \u201cYou\u2019ll need a square envelope, which requires extra postage, so be sure to build that into your budget. It can be worth the spend for the impact it makes in the mailbox. Consider using color on the envelope, messaging, shimmery paper or special print effects.<\/p> <p>&nbsp;<\/p> <p>\u201cAlso, be sure to plan for the envelope at the beginning of the design process. Envelope production, printing and ordering is a very real part of the job workflow, so unless you want a white woven standard envelope for your special project, be sure to plan ahead to avoid delays and drama when the deadlines come due.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>We\u2019re also able to print <a href=\"https:\/\/smartpress.com\/blog\/features\/variable-data-printing-how-to-personalize-your-marketing\">variable data<\/a> on Tulips. What are some of your favorite content ideas for variable data printing?<\/strong><br \/> \u201cIf you\u2019re considering the Tulip for invitations or higher education, everyone loves to see their name on the piece, as part of a sentence, question or callout. That\u2019s an easy one. Next-level variable would be a personalized map from your address to the location of the school or event.<\/p> <p>&nbsp;<\/p> <p>\u201cIf you\u2019re using it for promotion, a product launch or announcement, it\u2019s awesome to provide a personalized URL or <a href=\"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\">QR code<\/a> to get people to the online information or demo faster. Other nice options for personalization include variable imagery so the target audience can better relate to the information &#8211; gender, age and life stage can be really powerful and persuasive visuals (and being off-target on those images can make or break the connection with the recipient).\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/08\/EF-Tulips-Group-A-0011.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=58cba1d0a9fc741d89111537b31225dc\" alt=\"Two hands unfolding a black and white tulip brochure with one more brochure on either side of it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Design a Thriving Campaign<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>From folded invitations to brochures and beyond, specialty folds like <a href=\"https:\/\/smartpress.com\/offering\/tulip\">Tulips<\/a> give your marketing a spark that sets it apart in a crowded field. And whether you\u2019re inviting guests to a nonprofit fundraiser, promoting a limited edition collection or announcing a company-wide initiative, the Tulips\u2019 diagonal folds ensure your engagement goes in a straight line up.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Your print marketing needs to plant a seed of interest that grows into a sale, an engagement, an RSVP. Whether you\u2019re promoting a new product, offering service details or inviting guests to a gala, custom Tulips do just that. We talked to some of our clients, as well as Foldfactory\u2019s Trish Witkowski, about why they make such effective folded invitations, brochures and all-around marketing assets for your brand or organization. ","protected":false},"author":8,"featured_media":7250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tulips: Grow Your Biz with Unique Brochures &amp; Folded Invitations<\/title>\n<meta name=\"description\" content=\"Your print marketing needs to plant a seed of interest that grows into a sale. See how Tulips do just that as folded invitations and custom brochures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/tulips-grow-your-biz-with-unique-brochures-folded-invitations\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tulips: Grow Your Biz with Unique Brochures &amp; Folded Invitations\" \/>\n<meta property=\"og:description\" content=\"Your print marketing needs to plant a seed of interest that grows into a sale. 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