{"id":715,"date":"2019-05-16T13:30:38","date_gmt":"2019-05-16T18:30:38","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=715"},"modified":"2025-08-25T09:00:19","modified_gmt":"2025-08-25T14:00:19","slug":"making-an-impression-a-freelance-illustrator-prints-his-portfolio-book","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/making-an-impression-a-freelance-illustrator-prints-his-portfolio-book","title":{"rendered":"Making an Impression: A Freelance Illustrator Prints His Portfolio Book"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Nicholas Moegly is a freelance illustrator and lettering artist who calls Cincinnati, Ohio home. His love of hand-drawn illustrations and typography can be seen in every project he undertakes, whether it\u2019s a band poster, a beer glass or his latest portfolio book made with Smartpress&#8217; <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book#c=729&amp;cp=1\">Perfect Bound Booklets<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Illustrator Nicholas Moegly broke through digital noise by <a href=\"#a-tactile-experience\">sending out a tactile, custom-printed portfolio book,<\/a> offering creative directors and reps something memorable they could physically hold, page through and connect with.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#crafting-a-vintage-vibe\">Moegly painstakingly designed, wrote, photographed and curated the entire portfolio <\/a>himself, carefully balancing personal favorites with pieces tailored for different audiences, ensuring his work felt both timeless and relevant.<\/span><\/li> <li><span data-sheets-root=\"1\">From matte textures and vintage-inspired design to custom screen-printed envelopes and handwritten notes, <a href=\"#special-delivery\">every element was crafted to make recipients feel like they were unwrapping something special,<\/a> turning Moegly&#8217;s promo into a personal experience.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A0442_edit-1.jpg\" alt=\"A portfolio laying open to an image of a man smiling wearing a blue shirt and information about him.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Making a Portfolio Book Memorable<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><a href=\"\/\/www.nicholasmoegly.com\/\">Moegly<\/a> had always relied heavily on digital platforms to promote his work. Then about a year ago, he had a thought. \u201cI asked myself, \u2018Why not do something different?\u2019\u201d he said. \u201cEveryone gets emails all the time. Maybe a small printed portfolio that you could hold in your hands would catch peoples\u2019 attention, would stick out just enough to be remembered.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-725\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-725 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Nicholas Moegly\">\n    <div id=\"metaslider_container_725\">\n        <div id=\"metaslider_725\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-757 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-757\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0403_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5465ae44bf54fe514f5bc6baf012d53e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0403_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=53930a73c756b15bfc9a92e121002b10\"   alt=\"Two hands holding open a portfolio book to a motorcycle illustration.\" class=\"slider-725 slide-757\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-756 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-756\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0404_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b005ebbae1219718b97212f1c554582a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0404_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9bfa925532dce8440ea004f2fa120387\"   alt=\"A portfolio book laying open to a print with Put In The Hours in cursive.\" class=\"slider-725 slide-756\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-738 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-738\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0410_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=13473845b5c9135511c8e72d24df0d9f\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0410_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=5849bb1469106cf34e174a6f0c5c00ec\"   alt=\"A hand holding open a portfolio book to an illustration of a man holding a baseball.\" class=\"slider-725 slide-738\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-744 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-744\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0446_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1ff4563378b1351b93967cbf759e6045\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0446_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e93ea4aa888890761d5f56a10be1d9d9\"   alt=\"A portfolio booklet laying open to a midnight blue and black illustration with American Football printed in white.\" class=\"slider-725 slide-744\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-746 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-746\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0444_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=33d5c9e320c01afef49adc8748570543\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0444_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f4f876a6dc664d72317ea5ea8f4a1cd6\"   alt=\"A booklet laying open to a floral illustration with a black background and Let Nature Surround You in cursive.\" class=\"slider-725 slide-746\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-745 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-745\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0445_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=562c2b7e4c5f0c66c8387d5e87fadb10\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0445_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=492f70d2c42805e69cecb3e75222f627\"   alt=\"A closeup of two pieces of printed paper with a navy blue background and leaves in green, orange and yellow.\" class=\"slider-725 slide-745\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-739 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-739\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0453_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1f0ba85ad298c490f1421526a20f1ae1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0453_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f807f29d6744ee1e25eac7373ff79158\"   alt=\"A portfolio laying open to a baseball T-shirt with a custom illustration on it.\" class=\"slider-725 slide-739\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-747 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-747\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0443_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=139e366b276810cb9ad200b44e855f6e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0443_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=30578dda1b4a698aa4a163f9481cc3d3\"   alt=\"A portfolio book laying open to an illustration of a house in the woods with At Home in the Woods in yellow.\" class=\"slider-725 slide-747\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-737 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-737\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0402_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=52cea4adda5c9164cea52d6502cb73b1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0402_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9748bfbcbed95a338e9c0aa6b8acf29e\"   alt=\"Two hands holding open a portfolio to beer cans with custom illustrations on them.\" class=\"slider-725 slide-737\" title=\"2B8A0402_edit\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-741 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-741\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0451_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c6cb532a8c3bfe5335314228f7e6fd6a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0451_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6c1f9eeda99e26d75820db43f631c26f\"   alt=\"A portfolio book with an image of a girl wearing a black tank top with a custom illustration on it.\" class=\"slider-725 slide-741\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-742 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-742\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0450_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a852a2dbef7f818d2192997296cd9df1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0450_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=21198f5803f96052fca0a747b86a69f7\"   alt=\"A booklet laying open to a black and white illustration of a girl with tattoos and Bury Your Fears.\" class=\"slider-725 slide-742\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-755 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-755\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0408_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=571139455e34b955b7591ef64fdf2cfe\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0408_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=ceccaa8cb4ac69e3b54acbb1303d4cd9\"   alt=\"A hand flipping through a photography portfolio with images of glass signs inside.\" class=\"slider-725 slide-755\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-762 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-762\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0468_edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=cd6f28e90de00e3a1c23d153d47a7c91\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0468_edit-1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3d22a93fb373caca2338d5347de82a05\"   alt=\"The back of a portfolio book printed with an email address and Do Something More.\" class=\"slider-725 slide-762\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"crafting-a-vintage-vibe\">Crafting a Vintage Vibe<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cI laid everything out myself,\u201d Moegly said. \u201cIt took a few months to figure out what projects I wanted to include and how I wanted to showcase the work. I\u2019d go back and forth with questions like, \u2018Do I write a lot of descriptive copy or do I do it like an art book and just show the work?\u2019 Honestly, it was the most difficult thing about the whole project.\u201d<\/p> <p>&nbsp;<\/p> <p>He went onto explain, \u201cBecause it was going to so many different types of people, I was constantly weighing what to put in and what to leave out. Even some of my favorite pieces I had to view critically because it may not be what I thought a rep would want to see or what I thought a creative director at a magazine would be looking for. Then, of course, because it is in print, I had to make sure my picks would still look good a year from now and not feel outdated.\u201d<\/p> <p>&nbsp;<\/p> <p>Along with curating, writing and designing the <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">custom book<\/a> for online printing, Moegly also photographed all the work. \u201cThat\u2019s probably another reason why it took months. I kind of played every role in this project,\u201d he said.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p class=\"p1\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/asdfjk.jpg\" alt=\"A photography portfolio with pages flipping open in the middle.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Uncoated smooth 100# text pages paired with the vintage vibe of Moegly&#8217;s illustration work<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A1685_edit.jpg\" alt=\"A stack of portfolios with a black cover, perfect binding and Nicholas Moegly Portfolio printed on the spine.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Matte coated 120# cover stock with a flat matte UV coating protected the cover from fingerprints<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"a-tactile-experience\">A Tactile Experience With Online Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cLuckily, when it came to picking <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">stock<\/a> for the portfolio, I was a bit more decisive,\u201d Moegly said. Also lucky? All the booklet printing options that come standard with a premium online printer like Smartpress.<\/p> <p>&nbsp;<\/p> <p>For his portfolio book, Moegly knew he wanted a substantial paper with some texture and a matte finish that would pair with the vintage vibe of his work. He chose a 120# <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated<\/a> matte <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover stock<\/a> paired with an uncoated smooth 100# text stock for the interior pages. A flat matte <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> protected the sheets from fingerprinting.<\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/nicholas_mogley_print_package.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6138c90502abcb99ca63fb7d8ce76afc\" alt=\"A hand pulling a portfolio with shrink wrap from of its envelope printed with an email address in black letters.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.75%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">A plastic slipcover protected the portfolio during transit<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/nicholas_mogley_botanical_art_greeting_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bdf94f45f111fd2a851d9a7ea8658e66\" alt=\"A custom photography portfolio printed with a foliage design on the front with a matching envelope behind it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.75%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">The screen-printed craft envelope was designed to look like vintage airmail<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"special-delivery\">Special Delivery With Direct Mail<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cWhen the 6\u02dd x 9\u02dd portfolios arrived, I still had work to do,\u201d Moegly said. \u201cI decided to create a <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-saddle-stitch-booklets\">mailer<\/a> for the piece, so I screen-printed a brown kraft envelope to look like an old airmail envelope and then hand-lettered the addresses.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cWhen it was time for mailing,\u201d Moegly said, \u201cI tried to make it feel like they were unwrapping something special.\u201d He wrapped each book in a plastic slipcover and added a handwritten note introducing himself and the portfolio book. \u201cI wanted everything about the piece to feel handcrafted.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A0405_edit.jpg\" alt=\"Two hands holding open a portfolio booklet with an image of a man painting on a business window.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Portfolios are Old School Cool<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cFor me, making it was an experience,\u201d Moegly said. \u201cI wanted it to be an experience for others when it came to opening it, too.\u201d<\/p> <p>&nbsp;<\/p> <p>And for many recipients, it was just that. \u201cI had hoped they\u2019d say something like, \u2018I loved paging through it,\u2019 \u2018We don&#8217;t see a lot of books come through like this,\u2019 or \u2018It\u2019s beautiful, I can\u2019t believe you took the time to write a personal note!\u2019 when they caught their first glimpse of the book,\u201d Moegly said. \u201cAnd they did.\u201d<\/p> <p>&nbsp;<\/p> <p>He continued, \u201cJust as I suspected, holding something physical in your hands makes for a completely different experience than just seeing it digitally. There\u2019s still something really great about seeing stuff in print. I guess I\u2019m just old school enough to hope it stays that way.\u201d<\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A0439_edit.jpg\" alt=\"A photography portfolio with a white cover and printed with Moegly in black swirling letters.\"   \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A0409_edit.jpg\" alt=\"Two hands holding a photography portfolio open to a spread image of a gloved hand painting a sign.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:\u00a0<\/strong><\/em>Dive deeper into portfolio book printing:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">Choosing the Right Paper Stock for Your Booklet<\/a><\/li>\n<li><a href=\"\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect Bound: Print Booklets with a Sophisticated Binding<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Vintage vibe: Illustrator Nicholas Moegly\u2019s perfect-bound portfolio book is as carefully crafted as the lettering, illustration, and sign painting it showcases. \u201cI wanted everything about the piece to feel handcrafted.\u201d","protected":false},"author":8,"featured_media":760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impression Making: Freelance Illustrator Prints a Portfolio Book<\/title>\n<meta name=\"description\" content=\"Freelance artist Nicholas Moegly&#039;s hand-drawn illustrations and typography leave an unmistakable impression in his latest portfolio book.\" \/>\n<meta name=\"robots\" content=\"index, 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