{"id":7137,"date":"2024-06-04T12:34:15","date_gmt":"2024-06-04T17:34:15","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7137"},"modified":"2025-07-10T13:35:10","modified_gmt":"2025-07-10T18:35:10","slug":"lookbook-design-how-michael-malul-created-luxurious-success","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/lookbook-design-how-michael-malul-created-luxurious-success","title":{"rendered":"Lookbook Design: How Michael Malul Created Luxurious Success"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>What makes an effective lookbook design? While the elements may be simple, it\u2019s anything but simple to pull it off. Memorable and metric-boosting lookbooks should represent your brand well with seriously high-quality photography and just enough specs to make the sale. See how fragrance brand <a href=\"https:\/\/michaelmalul.com\/\" target=\"_blank\" rel=\"noopener\">Michael Malul<\/a>\u2019s more-show, less-tell strategy created a scent of success (and then some).<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#lookbooks-:-expressing-emotion\">Lookbooks are a tangible, immersive storytelling tool<\/a> for both customers and retailers. Fragrance brand Michael Malul uses them to visually express the emotional and sensory experiences of their scents.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#eau-de-perfect-bound\">Perfect bound booklets created a sleek, high-end feel that aligns with the brand&#8217;s identity.<\/a> They not only showcase products, but also serve as a marketing, sales and educational asset.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#q-&amp;-a\">Tactile print materials remain essential to enhance credibility, <\/a>deepening customer engagement and create a physical connection that&#8217;s essential in sensory-driven industries like fragrance.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/2024-05-MMP-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ddaab04c661811ddfb66aeee6b3cff02\" alt=\"A custom lookbook standing on its side and printed with Michael Malul London and a black background.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Perfect Bound Book: 100# Coated Matte White Cover with flat matte UV coating on cover, 100# Coated Matte White Text Interior, 9 x 6&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/2024-05-MMP-0134.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=45a211169a02b4220e8a1e379a3c33ee\" alt=\"Two hands holding a fragrance brand lookbook to images of four perfume jars and product details.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"lookbooks-:-expressing-emotion\">Lookbooks: Expressing Emotion<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Michael Malul specializes in fragrances that create a tangible experience. Evoking memory and emotion, the brand offers an eclectic mix of scent profiles that encourages luxurious self-expression.<\/p> <p>&nbsp;<\/p> <p>\u201cWe seek to tell olfactory stories, capturing moods and moments, to conjure up the subliminal through evocative scents with extraordinary staying power,\u201d said Creative Director Sal Bates. \u201cAll of our fragrance magic is done in-house &#8211; we design, manufacture and distribute straight from our headquarters to our customers. Collaborating with some of the world\u2019s greatest perfumers, we use fragrance to express the intangible.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Whether his customers are aroma aficionados or searching for their very first signature scent, Bates\u2019 product goals are the same. \u201cThere&#8217;s a unique joy in witnessing the transformation from a concept to a tangible reality,\u201d he said. \u201cI&#8217;m passionate about translating scents into visually captivating experiences, especially when I know the audience shares that same passion for fragrance as we do.\u201d<\/p> <p>&nbsp;<\/p> <p>And the way to transform that concept into a tangible reality? A lookbook designed and printed with Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">perfect bound booklets<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> <a href=\"https:\/\/smartpress.com\/blog\/features\/why-were-different-see-smartpress-brilliant-print-process\">See how online printing with Smartpress is different<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cWe opted for the perfect bound format due to its sleek appearance, which aligned with [our brand&#8217;s] elevated aesthetic.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/2024-05-MMP-0032.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e42a2b7db2e9020b8075c9b03f89c420\" alt=\"A luxury brand lookbook laying open to pages printed with various fragrance bottles in travel sizes.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/2024-05-MMP-0153.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5cba516a8afdeb8cf0e1ec1d6f660305\" alt=\"Two hands holding open a perfect bound book printed with a lookbook design for fragrance brand.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"eau-de-perfect-bound\">Eau de <del>Parfum<\/del> Perfect Bound<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/perfect-binding-the-sophisticated-choice-for-custom-booklets\">Perfect bound books<\/a> are ideal for both a product lookbook like Michael Malul\u2019s or an entire brand lookbook, if that\u2019s the intent for yours. Clean and professional, they feature a perfect binding where the cover and pages are cut to line up exactly and create a seamless square spine. No matter your lookbook design, perfect bound is a format that makes a sophisticated statement.<\/p> <p>&nbsp;<\/p> <p>It was that specific statement that won over Bates and graphic designer Elena Trubkina. \u201cWe opted for the perfect bound format due to its sleek appearance and design, which aligned with the elevated aesthetic that\u2019s integral to our brand identity,\u201d said Trubkina.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When you print online with Smartpress, you get custom printing options that suit your lookbook strategy. And just as Bates and Trubkina know fragrances, we know booklets. From premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> to protective matte or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">ultra gloss UV coatings<\/a>, our booklet printing ensures your products stay in the spotlight and your specs send a message.<\/p> <p>&nbsp;<\/p> <p>And while Bates and Trubkina printed 200 of their luxe catalogs, when it comes to perfect bound booklets, we\u2019re quantity masters. Print the amount that best suits your strategy, from as many as 5,000 to short runs with as few as 10 (we do minimums like no one else!).<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Whether you use our lookbook template (<a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">it\u2019s under Print Templates on the product page<\/a>) or design your own, it\u2019s a good idea to include a print lookbook along with your campaign\u2019s digital lookbook strategy. That way, you can target specific segments of your audience and meet your customers where they are.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/2024-05-MMP-0107.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d90929ea767336899bf124bd7eb8e68a\" alt=\"Custom lookbooks lined up in three rows and printed with a black and white cover and images of fragrances.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a\">Q&amp;A<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>We talked to Bates and Trubkina about their lookbook design vision, the importance of creating an impressive experience for customers and how print impacts their brand\u2019s visibility. Check out their advice before you design and print your own lookbook with our custom printing services.<\/p> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>What are your creative priorities when designing print for Michael Malul?<\/strong><br \/> <em><strong>Trubkina:<\/strong><\/em> \u201cMy primary creative focus when designing print revolves around the idea of translating three-dimensional experiences into two-dimensional imagery, aiming to evoke memories and effectively communicate the essence of the fragrance to the end user.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>Was there a specific design vision for your lookbook project?<\/strong><br \/> <em><strong>Bates:<\/strong><\/em> \u201cOur vision for this project was to craft a comprehensive fragrance portfolio that would resonate with fragrance enthusiasts and retail owners alike, providing them with an immersive experience to delve deeper into the Michael Malul brand.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What was your goal for creating the lookbook?<\/strong><br \/> <em><strong>Trubkina:<\/strong><\/em> \u201cOur goal was to showcase the full extent of our fragrance portfolio and celebrate the introduction of our new fragrances, ensuring that everyone was informed and engaged with our products.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How are your custom lookbooks distributed?<\/strong><br \/> <em><strong>Bates:<\/strong><\/em> \u201cWe distribute these lookbooks to our retail clients and their employees, send them to our influencer partners, bring them to trade shows and events and give them to our internal team as an educational tool to learn more about our brand and fragrances.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How has this print initiative helped you achieve your strategic goals?<\/strong><br \/> <em><strong>Bates:<\/strong><\/em> \u201c[It\u2019s] helped enhance our brand visibility, increase customer engagement and reinforce our brand image. Through showcasing our fragrances effectively, providing detailed information and maintaining brand consistency, we&#8217;ve strengthened our position in the market and built trust and loyalty among customers.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What feedback have you received from clients?<\/strong><br \/> <em><strong>Trubkina:<\/strong><\/em> \u201cClients have expressed being thoroughly impressed by the exceptional quality and design of the lookbook.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThis [lookbook] helped enhance our brand visibility, increase customer engagement and reinforce our brand image.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>What impressed you most about the final product?<\/strong><br \/> <em><strong>Trubkina:<\/strong><\/em> \u201cThe final product flawlessly brought our vision to life, resulting in a perfect translation from concept to reality.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What impresses you most about an online printer like Smartpress?<\/strong><br \/> <em><strong>Bates:<\/strong><\/em> \u201cWe\u2019re impressed with Smartpress\u2019 exceptional turnaround time, coupled with their outstanding customer service.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How has print proven to be integral to your business? Why is print still a viable medium in today\u2019s digital age?<\/strong><br \/> <em><strong>Bates:<\/strong><\/em> \u201cDespite the prevalence of digital mediums, we\u2019ve found that many people still value the tactile experience that print offers. Especially within the fragrance community, enthusiasts appreciate the opportunity to delve deeper into the sensory experience provided by printed materials.<\/p> <p>&nbsp;<\/p> <p>\u201cPrint offers a tactile experience, enhances brand credibility and provides reliability, especially in areas with limited internet access. Print also allows us to offer a more immersive and informative experience to our audience, catering to those who seek a deeper connection with our brand and products.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/2024-05-MMP-0115.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=468409e7c0d37d2d69bf59fcaafcfcdc\" alt=\"Two hands holding two brand lookbooks printed with images of fragrance bottles and Michael Malul in white.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Enterprising Elixir<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Both a portfolio and product promotion, lookbooks are a key element in your broader marketing strategy. And as long as your lookbook design makes your product the most important element on each page, you\u2019ll increase brand awareness and engage your customers, just like Michael Malul\u2019s did. Before you use Smartpress\u2019 online print shop to create yours, explore more lookbook examples to narrow down your design preferences. Then? Bask in the metric boost.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"What makes an effective lookbook design? While the elements may be simple, it\u2019s anything but simple to pull it off. Memorable and metric-boosting lookbooks should represent your brand well with seriously high-quality photography and just enough specs to make the sale. See how fragrance brand Michael Malul\u2019s more-show, less-tell strategy created a scent of success (and then some).","protected":false},"author":8,"featured_media":7138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lookbook Design: How Michael Malul Created Luxurious Success<\/title>\n<meta name=\"description\" content=\"What makes an effective lookbook design? 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