{"id":7123,"date":"2024-05-28T09:00:24","date_gmt":"2024-05-28T14:00:24","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7123"},"modified":"2025-07-14T15:16:06","modified_gmt":"2025-07-14T20:16:06","slug":"what-is-a-step-and-repeat","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/what-is-a-step-and-repeat","title":{"rendered":"What is a Step and Repeat? Why They\u2019re Effective at Any Event"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Print marketing is crucial for events big and small. One of the best and easiest ways to send your message is with a step and repeat banner. But what is a step and repeat exactly?<\/p> <p>&nbsp;<\/p> <p>The short answer is these banners are backdrops. They\u2019re a simple and effective asset for promoting your brand, products and services, while increasing guest engagement. Let\u2019s take a closer look at what makes a step and repeat, how to design them for your events and how to use them strategically.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/offering\/step-and-repeat-banners\">Design and print your step and repeat banner now<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#what-is-a-step-and-repeat-banner\">Step and repeat banners are a great option for branded backdrops for photos ops at galas, trade shows and grand openings.<\/a> They enhance your brand&#8217;s visibility at the event and online when guests post photos on social media.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#set-up-a-file-in-adobe-indesign\">For maximum impact, design yours in Adobe InDesign<\/a> with clean logo arrangements, proper sizing and simple backgrounds.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#how-to-use-a-step-and-repeat-backdrop-at-your-event\">Install your banners at entrances or throughout your event venue<\/a> to encourage interaction. Provide props to help guests engage and offer incentives for posting their photos online.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/Adjustable-Banner-Stand-WE-0002.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f0db0d4e9a4230240b8fbfc446dc5698\" alt=\"A woman wearing a black outfit standing next to a green and white step and repeat banner.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"what-is-a-step-and-repeat-banner\">What is a Step and Repeat Banner?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So what is a step and repeat banner? For <a href=\"https:\/\/smartpress.com\/blog\/features\/go-big-on-your-booth-11-conference-trade-show-booth-ideas\">trade shows<\/a>, fundraisers, galas, parties and grand openings, it\u2019s the backdrop that lines the red carpet, booth or entrance. Part of Smartpress\u2019 wide variety of <a href=\"https:\/\/smartpress.com\/shop\/custom-banners\">custom banner options<\/a>, it\u2019s the perfect canvas for your logo and other brand imagery and elements.<\/p> <p>&nbsp;<\/p> <p>If you\u2019re wondering what is a step and repeat background best used for, the answer is simple: photo ops! This type of <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/fabric-backdrops-vs-vinyl-backdrops\">event backdrop<\/a> not only excels at brand visibility and memorability, but also guest interaction. It\u2019s a marketing win-win when you encourage guests to post any photos they take with your backdrop to social media for double the promotion.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Why is it Called a Step and Repeat?<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>The term \u201cstep and repeat\u201d is thought to have a couple of origins. One is from Hollywood, where a celebrity \u201csteps\u201d onto the red carpet for publicity photos and another one \u201crepeats\u201d the process. The other origin is from the graphic design process of a logo repeated over and over in rows across and down the banner. Now, they\u2019re a staple in event marketing and media opportunities.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/the-essentials-of-custom-banners\">Dive deeper into our banner materials and finishing options<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/smartpress-google-display-tradeshow-square-08.png?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9fb188b7137f6201d1d3cdc1e497122b\" alt=\"Two hands holding a phone taking a picture of two people shaking hands in front of a backdrop banner.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>How to Design a Step and Repeat Backdrop for Your Event<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As you consider what is a step and repeat backdrop best used for at your event, be sure to strategize specifically. While imagining the design for your banner, be sure to think about your event\u2019s theme (is it an elegant gala or a casual convention?), your audience (will guests need props to encourage them to pose?) and what kind of impact you want your banner to make (a boost in sales, socials or both?).<\/p> <p>&nbsp;<\/p> <p>Once you\u2019ve settled on a visual idea, it\u2019s time to make your design selections and create your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">print-ready file<\/a> with Smartpress. Here\u2019s how to set up your file in Adobe InDesign, create your banner design and place your order.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Set Up a File in Adobe InDesign<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>We\u2019ve answered the question, \u201cWhat\u2019s a step and repeat?\u201d, so now let\u2019s <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/how-to-set-up-a-step-and-repeat-banner\" target=\"_blank\" rel=\"noopener\">set up your file to print<\/a> one with Smartpress. To ensure your print-ready file is just that, it\u2019s important to set it up with professional design software like Adobe InDesign. Smartpress even has an easy-to-follow <a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/Step-And-Repeat-banner-template-111x95.pdf\">step and repeat banner template<\/a> for you. In InDesign:<\/p> <ul> <li>Start a New Document and add your specifications. Your file should always be designed at the finished size.<\/li> <li>Set your margins based on hem stitching guides and remember to add a 1\/4&#8243; <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/bleed-borders\">bleed<\/a>.<\/li> <li>Add your logo in the <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/vector-graphics-vs-raster-images\">vector<\/a> format (use the Step and Repeat function to adjust rows, columns and spacing between each logo).<\/li> <\/ul> <p>If you\u2019d like to offset your step and repeat pattern, select individual rows and shift them left or right. You may need to add an extra column to account for any logos that run off. If you\u2019d like to add multiple different logos, <a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/HowTo-Guide-Step-and-Repeat-Banner.pdf\">follow the instructions here<\/a> or <a href=\"https:\/\/www.youtube.com\/watch?v=t9Gr6U4UPBY\">watch the whole setup here<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Create a Design &amp; Order<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When it comes to designing your step and repeat backdrop, you\u2019ll want to consider the size of your logos, the arrangement of them and the background colors. For example, to enhance visibility from a distance, we recommend vertical logos be a minimum of 8\u201d-10\u201dH and horizontal logos be a minimum of 8\u201d-10\u201dW.<\/p> <p>&nbsp;<\/p> <p>And for logo arrangement and background colors on your banners, just imagine the photos your guests will be taking. Keep your logos in a clean, uniform arrangement and choose neutral or solid background colors so your guests don\u2019t get lost in the chaos &#8211; it\u2019s their photo, after all.<\/p> <p>&nbsp;<\/p> <p>Be sure to proof your design file one final time before uploading it and placing your order with Smartpress. Before your banner goes to print, we\u2019ll also send you a soft proof PDF within one business day after you submit your art (<a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-use-a-print-proof\">see how to review and approve your proof here<\/a>).<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/support\/product-faq\/banner-printing-faq#step-and-repeat-banners\">Get the ins and outs of step and repeat banners with our FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/10\/aiga-design-camp-2018_photo-background.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=675f4e09095e293067ed44c6b29cfbd6\" alt=\"A group of men standing and talking to each other in front a step and repeat banner printed in black, yellow and blue.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"how-to-use-a-step-and-repeat-backdrop-at-your-event\">How to Use a Step and Repeat Backdrop at Your Event<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><a href=\"https:\/\/smartpress.com\/blog\/printspiration\/event-printing-how-audl-scored-big-with-a-print-marketing-suite\">No matter the event<\/a>, a step and repeat banner is a versatile marketing asset you can use to highlight your brand and products. Similar to our <a href=\"https:\/\/smartpress.com\/blog\/on-press\/tension-fabric-displays-branding-with-backdrops\">tension fabric displays<\/a>, step and repeat banners are all about location, location, location.<\/p> <p>&nbsp;<\/p> <p>Of course, they\u2019re ideal as a photo backdrop as guests walk into your event, but step and repeats can be set up anywhere within your event space. Try a photo corner or setting them up in multiple areas to encourage guests to move around and experience all your event has to offer.<\/p> <p>&nbsp;<\/p> <p>Some guests may need coaxing to participate, so make it easy for them by providing props like cutout words and hashtags, costume pieces, even branded items. And don\u2019t forget to encourage them to post their photos on social media and tag your brand.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print a Professional Step and Repeat with Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Creating print marketing for an entire event can seem daunting, but when you collaborate with a premium online printer like Smartpress, it doesn\u2019t have to be. With an extensive selection of marketing essentials and signage options, your branding and messaging truly shines in any space.<\/p> <p>&nbsp;<\/p> <p>And now that you can confidently answer the question, \u201cWhat is a step and repeat?\u201d, your event marketing will shine brighter than ever &#8211; not to mention the ROI engaging assets like this produce, from a boost in brand awareness, to an uptick in sales and socials: <span data-sheets-root=\"1\">&#8220;I made a custom banner as the backdrop for a photo booth [and] the product was perfect! The Smartpress team was super helpful during the design and production process. Very quick replies to all my questions,&#8221; said client Kathleen.<\/span><\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/support\/file-preparation\">Prepare your design file<\/a> and submit it for a <a href=\"https:\/\/smartpress.com\/offering\/step-and-repeat-banners\">custom step and repeat banner<\/a> today.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Print marketing is crucial for events big and small. One of the best and easiest ways to send your message is with a step and repeat banner. But what is a step and repeat exactly?","protected":false},"author":8,"featured_media":7127,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-7123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a Step and Repeat? Why They\u2019re Effective at Any Event<\/title>\n<meta name=\"description\" content=\"What is a step and repeat banner? Explore how to design and use step and repeat banners to enhance brand presence and engagement at events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/what-is-a-step-and-repeat\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Step and Repeat? Why They\u2019re Effective at Any Event\" \/>\n<meta property=\"og:description\" content=\"What is a step and repeat banner? 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