{"id":7099,"date":"2024-05-20T09:04:49","date_gmt":"2024-05-20T14:04:49","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7099"},"modified":"2025-07-10T13:35:24","modified_gmt":"2025-07-10T18:35:24","slug":"fact-not-fiction-5-ways-to-use-custom-bookmarks-for-your-biz","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/fact-not-fiction-5-ways-to-use-custom-bookmarks-for-your-biz","title":{"rendered":"Fact, Not Fiction: 5 Ways to Use Custom Bookmarks for Your Biz"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>You don\u2019t need to be in the book business to leverage a unique marketing asset like custom <a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">bookmarks<\/a>. Endlessly customizable, they turn every campaign into a successful new chapter &#8211; they\u2019re so much more than page holders! Check out five ways (plus one bonus) that bookmark printing puts a plot twist on your marketing strategy.<\/p> <p>Ready to put a plot twist on your marketing strategy? Check out five ways you can boost your business with bookmark printing and hear from Smartpress clients who did just that. Plus, we threw in a bonus use case so creative you\u2019ve got to read it to believe it.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"##-1-custom-bookmarks-for-products-&amp;-branding\">Custom bookmarks are versatile marketing tools<\/a> and can be customized as business cards, product inserts, hang tags and coupons. They\u2019re practical and easily distributed, making them a smart low-cost branding option.<\/span><\/li> <li><span data-sheets-root=\"1\">Get creative with your bookmarks design to increase your impact. Try <a href=\"##-2-design-package-inserts-&amp;-coupons\">premium stocks, double-sided printing, gloss finishes and drill holes or rounded corners.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">Incorporate bookmarks into <a href=\"##-4-print-practical-resources-for-churches-&amp;-nonprofits\">packaging, event handouts or religious materials<\/a> for a branding opportunity that lasts and reinforces your message.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cWhenever someone uses it to mark their page, they\u2019ll remember [my brand].&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/BM-Lip-Balm-0012.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=da2614e2621d7f4d9932978846749763\" alt=\"Two hands holding four custom bookmarks printed with lip balm imagery and Bee Bella in black and yellow.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Bookmarks: 120# Coated Gloss White Cover, 2.5 x 5&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/BM-Iohari-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2a92df6dd79d666cb76c22c212cb64d4\" alt=\"Two custom bookmarks overlapping each other and printed with JOHARI in white and a pearl necklace.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Bookmark: 130# Uncoated Smooth White, 2 x 8&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#-1-custom-bookmarks-for-products-&amp;-branding\">#1 Custom Bookmarks for Products &amp; Branding<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>From nonprofits to small businesses to corporations, marketing and promotion is crucial. And whether you\u2019re trying to spread the word about products, services or your brand\u2019s mission, customized bookmarks fit easily into any strategy.<\/p> <p>&nbsp;<\/p> <p>For <a href=\"https:\/\/www.beebella.buzz\/\" target=\"_blank\" rel=\"noopener\">Bee Bella<\/a>\u2019s Jodi Simmons, custom printing bookmarks was a way to build some buzz for both the honey bee and her handcrafted lip balms.<\/p> <p>&nbsp;<\/p> <p>\u201cOne of our missions at Bee Bella is to spread awareness about the honey bee epidemic,\u201d she said. \u201cWe include the bookmark in all of our business-to-consumer orders as well as handouts at trade shows.\u201d<\/p> <p>&nbsp;<\/p> <p>Opting for our professional <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated gloss<\/a> paper stock, Simmons took full advantage of a bookmark\u2019s smaller space with double-sided printing and our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature, which let her print different bookmarks (at one time) with the same size and finish but varying content.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201c[It\u2019s] an easy item for customers to pick up at trade shows and fits nicely in our shipping envelopes,\u201d said Simmons. \u201cIt\u2019s a low-cost item that can be used for multiple things. I&#8217;m thrilled with the results.\u201d<\/p> <p>&nbsp;<\/p> <p>That easy pickup-ability was also a selling point for Makeda Brown, owner\/designer of <a href=\"https:\/\/www.joharibridal.com\/\" target=\"_blank\" rel=\"noopener\">Johari<\/a>. Promoting her jewelry brand at wedding expos and markets, Brown\u2019s custom bookmarks were a successful substitute for standard business cards.<\/p> <p>&nbsp;<\/p> <p>\u201cI wanted to make something usable, and as an avid reader I thought about how many bookmarks I keep. Whenever someone uses it to mark their page, they\u2019ll remember Johari,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>Printing on uncoated smooth stock and a strong <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">130# cover weight<\/a>, Brown said her bookmarks turned out better than expected. \u201cI was super happy with the paper quality and finish, and they\u2019re sturdy enough to punch holes in for tassels without tearing. They\u2019re always a big hit, so I&#8217;ve already put in a second order.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> When you print online with Smartpress, you can add rounded corners and more. How much more? Find out in our <a href=\"https:\/\/smartpress.com\/support\/product-faq\/bookmark-printing-faq\">bookmark printing FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/BM-Dubland-0008.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f606e4885ffc5d6838d6b404526fae26\" alt=\"A hand holding a custom bookmark printed with an image of a mountain and a purple, orange and pink sunset.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Bookmark: 150# Coated Matte White Cover with Ultra Gloss UV Coating on front, 2.5 x 5&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/BM-Yarn-0002.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d29c62387d53de3384cbceedb3642fa6\" alt=\"Two custom bookmarks designed as business cards overlapping each other and printed with Ex Libris Fibers.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Bookmark: 150# Coated Matte White, 2 x 6&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#-2-design-package-inserts-&amp;-coupons\">#2 Design Package Inserts &amp; Coupons<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>When customers and clients work with you or shop your brand, they expect an experience all the way through. That includes the packaging, and more specifically, the unboxing of that package. Your marketing shouldn\u2019t stop once the customer lands on your site or steps into your shop. (And if it does, you\u2019re missing a vital opportunity for retention &#8211; and another transaction.)<\/p> <p>&nbsp;<\/p> <p>Whether they\u2019re coupons, care instructions or thank you notes like <a href=\"https:\/\/dubland.net\/\" target=\"_blank\" rel=\"noopener\">Dubland Media<\/a>\u2019s Caleb Weston\u2019s, custom bookmarks were made to be <a href=\"https:\/\/smartpress.com\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">package inserts<\/a>. For Weston, the idea to print custom bookmarks came from two different sources.<\/p> <p>&nbsp;<\/p> <p>\u201cI was looking for something customers would want to hold onto [and] be reminded of my work. I was [also] trying to find a smaller alternative for my panoramic photos. As I started to design panoramic bookmarks to sell, I thought why not make my thank-you insert a bookmark as well?\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>To protect those awe-inspiring panoramic views and provide a finish worthy of them, Weston printed his inserts with our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">ultra gloss UV coating<\/a> on one side (it\u2019s available on both, along with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating-vs-laminate\">laminate options<\/a> like the velvety, tactile <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch<\/a>) and a short message and discount on the other.<\/p> <p>&nbsp;<\/p> <p>\u201cThe insert came out beautifully! It looks like a high-quality product,\u201d said Weston. \u201cSmartpress will be the first printer I look to for future print projects. I\u2019ve been thoroughly impressed with their workflow and the final products.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to create inserts specific to targeted customers? Our online printing services include <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a>, which lets you do just that. Think tiered discounts, personalized URLs, member rewards numbers and response cards that already include their contact info.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/threadwell-demo-site_3qtr-floating-back_tw-hang-tag.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=74a0d0097d2a7c0daeb8d1ba34f919d7\" alt=\"A bookmark designed as a clothing hang tag printed on Kraft paper and with Threadwell in white.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Bookmark: 100# Kraft &#8211; Speckletone with a 1\/8&#8243; Drill Hole, 2 x 3.25&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/threadwell-demo-site_flat-lay-offset_tw-hang-tag.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=06a44d8fb0c557eb5f0412671121b7b6\" alt=\"Two clothing hang tags overlapping each other and printed on Kraft paper with wash and care instructions in white.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#3 Create a Branding Moment With Hang Tags<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>When you think of custom bookmarks, you may not think of custom hang tags &#8211; but you should. Personalized hang tags for clothing and other retail items are another prime branding opportunity to consider.<\/p> <p>&nbsp;<\/p> <p>Hang tags help create that complete, immersive brand experience for your customers and clients. They also are the perfect vehicle for product details, care instructions, mission statements, logos, slogans, and of course, pricing.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Our printing services include drill hole options, so you can create custom bookmarks with tassel accents, or in the case of hang tags, add any fastener you like. You can even print hang tags in custom shapes via <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">digital laser cutting<\/a> to coordinate with your branding.<\/p> <p>&nbsp;<\/p> <p>Plus, we make it easy to send a sustainable message with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled paper stocks<\/a>. Are your products eco-friendly? Match them with hang tags on sustainable paper stocks like uncoated 100% recycled, felt weave or linen.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Use our bookmark templates as a starting point (<a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">find them under Print Templates here<\/a>) or choose your own design adventure with a <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cA bookmark seemed to be the perfect way to provide long-term access to information.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/BM-Revelation-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a04ff26a826155f1b4863484eeb79b1e\" alt=\"Two bookmarks custom printed with church marketing, a QR code and Revelation in white.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Bookmark: 100# Coated Gloss White Cover with Ultra Gloss Coating on both sides, 2 x 6&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#-4-print-practical-resources-for-churches-&amp;-nonprofits\">#4 Print Practical Resources for Churches &amp; Nonprofits<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Sometimes a bookmark is just a bookmark, but that doesn\u2019t mean it can\u2019t also be a boost for your business or organization. Take Ethan Bruneau\u2019s <a href=\"https:\/\/www.southcities.church\/\" target=\"_blank\" rel=\"noopener\">South Cities Church<\/a> Bible bookmark for example. Both practical and promotional, Bruneau\u2019s custom bookmarks featured a list of program resources alongside branding.<\/p> <p>&nbsp;<\/p> <p>\u201cOur welcome team distributed them to anyone interested [in our] sermon series,\u201d said Bruneau. \u201cMany in our congregation bring their own Bibles to church, [and] a bookmark seemed to be the perfect way to keep the information at hand and provide long-term access to those resources.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Printed in vibrant full color and the classic 2\u201dW x 6\u201dH size, Bruneau\u2019s design sent the right message: \u201cWe loved how the bookmarks turned out! They&#8217;re the perfect weight and gloss for a high-quality bookmark.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Whether for a nonprofit or a corporation, print marketing needs to look pristine. Keep yours protected and organized with custom printing services like <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a>. Choose your own bundle quantities and use your assets as needed.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/BM-Purrfect-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=19e17bf737417986420cb5d285ffcb3b\" alt=\"Five bookmarks custom printed with a pink background, a cat graphic and Curl up with the purr-fect mystery in black.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Bookmark: 80# Coated Gloss White Cover, 2 x 6&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/event-tickets_handheld-front_tic-cocktails.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4d7ceed6fbb81cf80f5dfc392099e341\" alt=\"Two hands holding a custom event ticket printed with Cocktails with Creatives in black and yellow and a perforated ticket.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Event Ticket: 100# Felt Weave White Cover, Die Cut and Perforation, 4.5 x 2&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#5 Promote Your Own Book or Publication<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>What goes better with book and publication promos than bookmarks themselves? Custom bookmarks can be designed to not only mark a reader\u2019s spot, but also turn that reader into a repeat buyer.<\/p> <p>&nbsp;<\/p> <p>That was the promo plot that author <a href=\"https:\/\/www.mrebeccawildsmith.com\/\" target=\"_blank\" rel=\"noopener\">M. Rebecca Wildsmith<\/a> followed for her two supernatural murder mysteries. \u201cI send them in packages from my TikTok shop, where I sell signed books in hardcover and paperback [and] give out bookmarks at my book signings. They always stand out on my table,\u201d she said.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With a punning tagline on one side and accolades and availability on the other, Wildsmith\u2019s bookmarks are the perfect example of how to keep fans in-the-know and excited about upcoming releases. With two international bestsellers on her shelf, Wildsmith\u2019s tactic is one to emulate. So is her choice of online printers.<\/p> <p>&nbsp;<\/p> <p>\u201cSmartpress is incredible to work with! I&#8217;m a perfectionist, and they always pleasantly work with me to deliver a product I feel proud to distribute to my readers. I&#8217;m so pleased I can reorder quickly and with confidence. People always compliment the design and colors, and it&#8217;s so convenient having all my book information on the back.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Bonus:<\/strong> <\/em>DYK bookmarks can even be turned into tickets for events like Wildsmith\u2019s book signings. In fact, so many of our clients were already using our online print shop to do that, we decided to create a specific product for them! <a href=\"https:\/\/smartpress.com\/offering\/event-tickets\">Print your custom Event Tickets here<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/BM-Group-A-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9d94f9e9344c021f06231bafe078b8d6\" alt=\"A pile of scattered custom bookmarks printed with various marketing and imagery in pink, purple, orange, white and blue.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Write Your Own Success Story With Custom Bookmarks<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>With so much marketing targeted at customers, it\u2019s important for yours to stand out. Printing custom bookmarks in creative ways is a guaranteed way to do that (and a guaranteed way to boost your metrics). Do your online printing with Smartpress, and get on the same page as your customers in more ways than one.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"You don\u2019t need to be in the book business to leverage a unique marketing asset like custom bookmarks. Endlessly customizable, they turn every campaign into a successful new chapter &#8211; they\u2019re so much more than page holders! Check out five ways (plus one bonus) that bookmark printing puts a plot twist on your marketing strategy.","protected":false},"author":8,"featured_media":7100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fact, Not Fiction: 5 Ways to Use Custom Bookmarks for Your Biz<\/title>\n<meta name=\"description\" content=\"You don\u2019t need to be in the book biz to print custom bookmarks. 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