{"id":7048,"date":"2024-05-01T14:53:22","date_gmt":"2024-05-01T19:53:22","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7048"},"modified":"2025-07-16T16:42:19","modified_gmt":"2025-07-16T21:42:19","slug":"a-guide-to-how-print-marketing-can-drive-more-sales","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/a-guide-to-how-print-marketing-can-drive-more-sales","title":{"rendered":"A Guide to How Print Marketing Can Drive More Sales"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Ask any business owner and they\u2019ll tell you: It\u2019s all about sales. You\u2019ve got a list of other goals, like raising brand awareness and creating customer loyalty, of course &#8211; but boosting sales is at the top. One way to drive more sales is print marketing.<\/p> <p>&nbsp;<\/p> <p>With a thought-out print strategy, your print assets can be not only engaging, but also &#8211; and more importantly &#8211; effective. So let\u2019s dive into what print marketing is, some popular print marketing materials, how to incorporate them into your broader marketing roadmap and a few print ideas you should consider trying.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Check out Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/shop\/marketing-essentials\">print marketing essentials<\/a> and <a href=\"https:\/\/smartpress.com\/shop\/business-essentials\">printed business essentials<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#what-is-print-marketing\">Tangible print materials evoke stronger emotional responses than digital ads<\/a> and are most effective when integrated with digital strategies (e.g., QR codes, hashtags, email campaigns).<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#popular-print-marketing-materials\">Smartpress offers popular print marketing options like brochures, catalogs, flyers and menus<\/a> to help businesses target specific audiences, showcase offerings and boost brand credibility across various channels and touchpoints.<\/span><\/li> <li><span data-sheets-root=\"1\">Print marketing ideas like <a href=\"#print-marketing-ideas-to-boost-sales\">thank you cards with discounts, personalized direct mail and story-driven catalogs<\/a> foster deeper customer connections and have proven sales impact &#8211; catalogs alone can boost sales by 15%.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/OG-0016-Jewelry-Group-B.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=87cae516a8cc31fee060813de38e4902\" alt=\"Two hands holding a collection of print marketing assets printed with various marketing messages.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"what-is-print-marketing\">What is Print Marketing?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/3-reasons-marketers-say-print-isnt-dead-and-1-bonus\">Print marketing<\/a> is a type of advertising where businesses and organizations use a variety of printed media to promote their products, services and brand. Print and marketing go hand in hand, as studies have shown that the tangible nature of physical pieces like postcards and flyers results in customers engaging more and having stronger emotional responses when compared to digital ads.<\/p> <p>&nbsp;<\/p> <p>But dismiss digital marketing at your peril. The smart business owner knows to employ both print and digital to see the biggest boost in sales (not to mention many other metrics). In this digital age, it\u2019s crucial that print advertisements complement your digital strategy to create a holistic marketing approach.<\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"popular-print-marketing-materials\">Popular Print Marketing Materials<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>The term print marketing encompasses a lot of different print pieces, and when you print them with Smartpress, they\u2019re all as versatile as you need them to be. Whatever your business, wherever you\u2019re promoting, our premium options turn your printed marketing materials into branded assets tailored and targeted to various audiences.<\/p> <p>&nbsp;<\/p> <p>With a whole host of product options at your fingertips, the potential impact on sales, conversion and ROI is huge. Take a look at how brochures, catalogs, collated printing, door hangers, flyers, postcards, posters, table tents, menus and other marketing collateral can drive the kind of numbers you\u2019re looking for.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/brochures_3qtr-standing-front_workshop.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8e6a35f3137f878f843d87b72c2b3061\" alt=\"A square brochure custom printed with Workshop CA and images of mobile retail options.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/shop\/brochure-printing#9486\">Brochures<\/a><\/h3> <p>Compact with more than <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">10 folding options<\/a>, custom brochures are marketing tools designed to offer detailed information in an accessible way. With this type of printed marketing material, the content can be tailored easily to your intent and need, from your company\u2019s mission to product and service details. Design yours with engaging imagery on a variety of <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> and finishes that elevate your messaging.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/catalogs_3qtr-standing-front_niche.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=945df8abcbd4c27fe8371bcac3007dc1\" alt=\"A product catalog custom printed with Niche on the cover, along with graphics of light fixtures.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/catalogs\">Catalogs<\/a><\/h3> <p>Catalogs are a convenient way to create comprehensive guides for your customers and clients. Complete with a classic saddle stitch binding (meaning they\u2019re stapled through the center), these booklets let you put your company\u2019s offerings on full display, along with detailed presentations of your products and services. A key addition to your business marketing materials, custom catalogs should feature organized content and imagery that captures your clients\u2019 interest. To really add a polished touch, finish your cover with a <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> or our velvety <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/collated-printing_3qtr-standing-side-by-sdie_cp-encourage.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e062eeccbcdc2bdaa6c879a7c847ab55\" alt=\"Three custom notecards printed with collated designs and encouraging phrases.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/collated-printing\">Collated Printing<\/a><\/h3> <p>Printing marketing material can often mean printing in a specific order or sequence, and that\u2019s where collated printing comes in. Ideal for informational packets, instruction manuals, note cards and stationery, it ensures consistency and adds serious professionalism to your assets. It\u2019s essential for multi-page documents and saves you the time assembling packets yourself (we can even staple completed packets for you).<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> <a href=\"https:\/\/smartpress.com\/blog\/on-press\/collated-printing-top-10-marketing-design-ideas\">See all collating can do for you with our top 10 marketing ideas<\/a>.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/door-hangers_3qtr-floating-front_dh-aaron.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0cf9ec8721910a4579c574207e6dccc3\" alt=\"A door hanger printed with a blue background and Agent Aaron in dark blue and white.\"   data-recalc-dims=\"1\" \/><\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/door-hanger\">Door Hangers<\/a><\/h3> <p>Personalized door hangers give your local marketing campaigns a huge boost with their direct and personal approach. With print materials like this, it\u2019s all about getting your message to the masses without getting lost in the clutter. When designing your door hangers, include a strong call to action, and encourage engagement by adding perforation to create a tear-off coupon or instant business card. You can even print branded content on both sides to communicate your message entirely and clearly.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/flyers_3qtr-standing-front_ss-wild-things.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fa018980407cf6f894cd98892d768027\" alt=\"A custom flyer printed with a circus graphic and performance details in bright green, pink and orange.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/flyers\">Flyers<\/a><\/h3> <p>So simple yet so effective, advertising materials like flyers are versatile go-tos for any campaign. Easy on the budget and easy to design, they\u2019re ideal for widespread distribution and can be customized to coordinate with your brand, company or organization. With full-color printing available on the front and back, flyers designed with vibrant imagery instantly grab attention, while bold fonts and bulleted lists or columns deliver your message succinctly. Make a truly professional (and memorable) statement with premium flyers printed by Smartpress.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/postcards_3qtr-standing-front_rare-bird.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=94caa73c98f4766e967b3e5fdcf62d04\" alt=\"A marketing postcard custom printed with Rare Bird Preserves and a plate with toast on it.\"   data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <h3><a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a><\/h3> <p>For a quick and easy personal touch, custom postcards are the way to go. To ensure your printed material engages and connects with customers, design postcards as <a href=\"https:\/\/smartpress.com\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">package inserts<\/a>, recipe cards, even souvenirs showcasing your photography or artwork. Ideal for <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">direct mail campaigns<\/a>, they give you the flexibility to create designs that make a statement about your brand and products and prompt action from clients.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> <a href=\"https:\/\/smartpress.com\/blog\/features\/how-effective-is-postcard-marketing-a-complete-guide\">Get the biggest bang for your buck with a postcard marketing strategy<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/small-posters_3qtr-floating-front_post-music.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=47c3c2b3f79ce7ea5a99ee5f1ce8ed5c\" alt=\"An event poster custom printed with a man playing guitar and event details at the bottom.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3><a href=\"https:\/\/smartpress.com\/shop\/signs-banners-displays#11288\">Posters<\/a><\/h3> <p>For high-traffic areas, marketing posters ensure you make a visual impact. With both <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing\">small<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/large-poster-printing\">large<\/a> size options, custom posters are ideal advertisements for events like grand openings and fundraisers, plus product launches. With different print materials like this, it\u2019s important to design yours with eye-catching designs that draw people in and to hang them strategically so your message isn\u2019t missed.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/TT-World-Express-0040.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7becf46ae084687dab993f0f32d55daa\" alt=\"A table tent printed with a green and white design, World Express and Ship More Waste Less.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/waterproof-menus_3qtr-standing-front_menu-good-roots.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d390450e2cebc5ac798f04f2e7713480\" alt=\"A restaurant menu custom printed with happy hour starters and Good Roots in black and green.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3><a href=\"https:\/\/smartpress.com\/offering\/table-tent-printing\">Table Tents<\/a> &amp; <a href=\"https:\/\/smartpress.com\/shop\/marketing-essentials#11328\">Menus<\/a><\/h3> <p>As a business owner, you take advantage of every marketing opportunity, and for <a href=\"https:\/\/smartpress.com\/blog\/features\/restaurant-marketing-why-print-is-a-major-meal-ticket\">restaurants<\/a> and events, that includes table tents and menus. Two less-obvious print marketing examples, table tents and menus allow you to promote specials, open mic nights and other events with variable data printing for personalization and menu binding options that suit your services. Even set them out at trade shows to be seen and held for optimal engagement!<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/tumblers.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=aef66953188d26f5d7c2cf4a812211c1\" alt=\"A drink tumbler with a white background and printed with Threadwell in black.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/t-shirts.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2c523d2aa7f0d441eaca7f55a76460ae\" alt=\"A custom printed T-shirt in bright orange with Threadwell across the chest in white.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Other Marketing Collateral<\/h3> <p>But that\u2019s not all! We told you print marketing encompasses a lot, including <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">business cards<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/letterhead\">letterheads<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/notepad-printing\">notepads<\/a> and <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">printed promotional materials<\/a> like drinkware, electronic accessories and apparel. When you design yours with branded colors, logos and messaging, you strengthen your brand identity with clients and potential customers, while also maintaining consistency across all your marketing efforts.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> <a href=\"https:\/\/smartpress.com\/blog\/features\/real-estate-marketing-18-print-products-to-close-the-deal\">See how real estate companies use letterheads and more in their marketing<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>How to Incorporate Print Marketing into Your Marketing Strategy<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Like we said before, if you want to get the most out of your marketing strategy, your print and digital assets must work together to enhance your customers\u2019 overall experience, thus driving sales. Be sure to keep your <a href=\"https:\/\/smartpress.com\/blog\/features\/the-bucket-list-10-print-marketing-ideas-from-10-print-experts\">brand colors<\/a> and messaging consistent across both channels, and consider a targeted distribution of your campaigns to maximize your reach and impact.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>To seamlessly blend your printed marketing materials with your digital strategy:<\/p> <ul> <li>Add <a href=\"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\">QR codes<\/a> to direct mail pieces.<\/li> <li>Include hashtags on printed pieces to encourage social engagement.<\/li> <li>Share digital versions of your print materials via email.<\/li> <li>Design automated drip email campaigns that send follow-ups to recipients of your direct mail.<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"print-marketing-ideas-to-boost-sales\">Print Marketing Ideas to Boost Sales<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>By now, you know print marketing that\u2019s designed effectively and targeted specifically to audiences can give your sales a boost (and then some). All of your assets should be cohesive and creative to increase customer engagement. But how do you design them exactly? Here are a few print marketing ideas to boost sales on your next campaign:<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <ul> <li>Slip thank you cards into packages with a short personal note and a discount code.<\/li> <li>Include a perforated coupon on trade show brochures (and a QR code that directs customers to a specific product or landing page).<\/li> <li>Personalize direct mail postcards with \u201cYou Might Like\u201d items based on customers\u2019 previous purchases.<\/li> <li>In your catalogs, include fun facts and stories about how products were created to help customers connect personally with them. (According to the U.S. Postal Service, <a href=\"https:\/\/smartpress.com\/blog\/on-press\/catalog-printing-how-to-choose-the-right-format-for-your-business\">catalogs<\/a> contribute to a 15% increase in sales.)<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/05\/Foil-Group-A-0004.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=00aced02ae192844e17c5b8c9ded7a79\" alt=\"A hand holding the corner of a foil brochure with more foil print marketing assets around it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Explore All the Print Marketing<br \/> Materials from Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>No matter your business, in order to stay in business, you need sales. There\u2019s no way around it. Brand awareness and customer engagement is all well and good, but if the sales aren\u2019t there, it doesn\u2019t really matter. Luckily, with your print marketing strategy (combined with your digital endeavors), your business will be booming.<\/p> <p>&nbsp;<\/p> <p>With creative business marketing materials, from brochures to door hangers, and an online printer like Smartpress that\u2019s with you every step of the way, your business will stand out in the best way. Explore our <a href=\"https:\/\/smartpress.com\/shop\/marketing-essentials\">marketing essentials<\/a> and <a href=\"https:\/\/smartpress.com\/shop\/business-essentials\">business essentials<\/a>, then upload your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">print-ready design file<\/a> today.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Ask any business owner and they\u2019ll tell you: It\u2019s all about sales. You\u2019ve got a list of other goals, like raising brand awareness and creating customer loyalty, of course &#8211; but boosting sales is at the top. One way to drive more sales is print marketing. With a thought-out print strategy, your print assets can be not only engaging, but also &#8211; and more importantly &#8211; effective. So let\u2019s dive into what print marketing is, some popular print marketing materials, how to incorporate them into your broader marketing roadmap and a few print ideas you should consider trying.","protected":false},"author":8,"featured_media":7068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-7048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to How Print Marketing Can Drive More Sales - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"What is print marketing? 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