{"id":6884,"date":"2024-03-11T09:05:08","date_gmt":"2024-03-11T14:05:08","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6884"},"modified":"2025-11-19T15:30:27","modified_gmt":"2025-11-19T20:30:27","slug":"12-types-of-brochure-folds-for-marketing-how-to-use-them","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/12-types-of-brochure-folds-for-marketing-how-to-use-them","title":{"rendered":"12 Types of Brochure Folds for Marketing (&#038; How to Use Them)"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><em>To fold or not to fold?<\/em> That\u2019s not the only question. Which fold to choose once you\u2019ve decided to fold? That answer is crucial to your print marketing strategy and could determine whether it\u2019s successful or not. So we\u2019re taking you through our 12 types of <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochure<\/a> folds to see which layout does your message justice &#8211; no existential crisis needed.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#classic-folds\">Smartpress offers 12 brochure folds:<\/a> single, tri-fold, Z-fold, three different accordion folds, two gate folds, two roll folds and two double folds.<\/span><\/li> <li><span data-sheets-root=\"1\">Choose the right brochure fold to enhance your message and impact. For example, <a href=\"#gate-folds\">gate folds create drama and anticipation with their custom reveal<\/a> that&#8217;s engaging for audiences across industries.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#honorable-mention-:-designer-folds\">Smartpress also offers an entire Designer Folds collection of specialty options<\/a> that make branding and messaging even more exciting and unexpected.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ey23LGqVcv4\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"metaslider-id-6945\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-6945 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\">\n    <div id=\"metaslider_container_6945\">\n        <div id=\"metaslider_6945\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-6946 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6946\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Half-Fold-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=aa3e263d7f4051c5fc020355bf2e7787\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Half-Fold-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=0bf01e2553958bfc79fa787aa40112ff\"   alt=\"A single fold brochure standing and printed with Outerland Spring Gear.\" class=\"slider-6945 slide-6946\" title=\"Single Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6947 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6947\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Half-Fold-0006.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=fb026cb9855795586aa0997a416aea0b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Half-Fold-0006.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b162d20e738e83d545d378f6a3da5429\"   alt=\"Two hands holding a single fold brochure open to images and details about outdoor gear.\" class=\"slider-6945 slide-6947\" title=\"Single Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6948 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6948\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Tri-Fold-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5ee747389c70e257de2a57143afe441f\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Tri-Fold-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d593240f327c8970675fcc4a8c016149\"   alt=\"A tri-fold brochure standing open and printed with a dark green design and Outerland Spring Gear.\" class=\"slider-6945 slide-6948\" title=\"Tri-Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6949 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6949\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Tri-Fold-0008.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0b618ce5cdfd8f3b6ada1bcbc6f5b21a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Tri-Fold-0008.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3d4bbe3206f1508e4335e3b08810372f\"   alt=\"Two hands holding a tri-fold brochure open to images and details for outdoor gear.\" class=\"slider-6945 slide-6949\" title=\"Tri-Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6950 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6950\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Z-Fold-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=cdd025ae1ea97a19b131b9e67330ccad\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Z-Fold-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=45ce5c16fea705e7e64751f2885cf142\"   alt=\"A Z fold brochure standing and printed with Outerland Outdoor Gear and Supply.\" class=\"slider-6945 slide-6950\" title=\"Z-Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6951 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6951\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Z-Fold-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a8a91382f3c625f67b16b663b713b108\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Z-Fold-0009.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=82fa1e393fbbe728f4064aa3371a6b4c\"   alt=\"Two hands holding open a Z fold brochure printed with Outerland and details about an axe.\" class=\"slider-6945 slide-6951\" title=\"Z-Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"classic-folds\">Classic Folds That Always Work<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Whether you\u2019re printing marketing brochures with a list of services or product pamphlets that show off an exciting assortment, our brochure fold options make it easy to find a format that suits what you\u2019re selling. And there are a few folds clients reach for more often than others. You can\u2019t go wrong with these tried-and-true staples.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <h3>Single Fold<\/h3> <p>A single fold brochure features one crease and two panels. It\u2019s super straightforward and super recognizable. The crease can run down the center of the brochure to create a half fold or be off-center, resulting in an overlap or stepped effect for something a little more visually interesting.<\/p> <p>&nbsp;<\/p> <p>This fold is ideal for simple presentations or when you want to feature up to two products, services or main messages.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <h3>Tri-fold<\/h3> <p>Tri fold brochure folds are everywhere &#8211; and for good reason. Featuring two creases and three panels, a classic brochure like this is ideal when you want to communicate a lot of information at one time. It\u2019s most commonly used for menus, deep dives into products or services and educational or informative content.<\/p> <p>&nbsp;<\/p> <p>(Ready to print yours? Use our three-fold brochure template under Print Templates on the <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochures page<\/a> or play around with a design all your own.)<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Z-fold<\/h3> <p>The Z-fold gets its name from the way it looks when you view it from the top. Zigging and zagging back and forth, it features two creases and three panels. A great alternative to the standard tri-fold, a Z-fold\u2019s panels are usually the same size but can be designed with varying sizes to create a stepped effect.<\/p> <p>&nbsp;<\/p> <p>The Z-fold is another brochure fold that does well with a lot of information. Its panels make it simple to organize and present a lot of content for topics like academic course details and retreat particulars.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Wanna see our brochure folds at a glance? We\u2019re the commercial printer that puts them all in one place: <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">Brochure Folding Ideas<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-6865\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-6865 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\">\n    <div id=\"metaslider_container_6865\">\n        <div id=\"metaslider_6865\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-6905 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6905\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-4-Panel-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3399a904a8b0b8ac87c615a921a7ee36\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-4-Panel-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=cddf4dca58c87d700f4ebc481e5994b1\"   alt=\"An accordion brochure standing and printed with Outerland Outdoor Gear and Supply.\" class=\"slider-6865 slide-6905\" title=\"Accordion Fold 4-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6906 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6906\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-4-Panel-0006.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d164d265de1378d779bb87d37a8a221e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-4-Panel-0006.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c18bcda4011087750f4291b230ef5a44\"   alt=\"Two hands holding open an accordion brochure with four panels printed with outdoor gear details.\" class=\"slider-6865 slide-6906\" title=\"Accordion Fold 4-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6907 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6907\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-5-Panel-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f4ce38b44baace575dd8a6ba8e8493c6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-5-Panel-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=28de77813c781281a3e6e4d5e073a1a6\"   alt=\"An accordion fold brochure printed with five panels and Outerland Spring Gear on the front.\" class=\"slider-6865 slide-6907\" title=\"Accordion Fold 5-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6908 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6908\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-5-Panel-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2eed1e95b1ff9cb4b5ac1feaf78f663d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-5-Panel-0007.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=08fd81a415700ad18480c9db1a364df9\"   alt=\"Two hands holding open a custom brochure printed with five panels and info about outdoor gear.\" class=\"slider-6865 slide-6908\" title=\"Accordion Fold 5-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6909 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6909\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-6-Panel-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=afe26ae56606c6afe84b8efd450c2aac\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-6-Panel-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=ea48cd2c33d6c3afbd8db22f59829ade\"   alt=\"A custom brochure printed with six panels and Outerland Spring Gear on the front.\" class=\"slider-6865 slide-6909\" title=\"Accordion Fold 6-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6910 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6910\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-6-Panel-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5953975f7486c9b1bd788766cf9716f9\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Accordian-6-Panel-0007.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f6fba0da7694a4f3f4bfbe4494924e67\"   alt=\"Two hands holding an accordion fold brochure with six panels and images of outdoor gear.\" class=\"slider-6865 slide-6910\" title=\"Accordion Fold 6-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Accordion Folds That Turn Heads<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When you want to present your content with a little more oomph, an accordion fold brochure is a great place to start. It\u2019s basically a Z-fold, only it has more panels to really spread out your content. And among our 12 types of brochure folds, the accordion fills three of the spots with a four-panel, five-panel and six-panel option.<\/p> <p>&nbsp;<\/p> <p>With accordion brochures, the panels fold in alternating directions and are usually the same size, which makes them ideal for presenting chronological information or maps. Just be sure to use a thinner <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text weight<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> if you\u2019re designing with five panels or more to ensure your brochure stays flat when folded.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to design personalized brochures quickly and easily? Before you print online, be sure to design with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a>, which lets you create multiple brochures personalized for a customer or topic.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-6914\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-6914 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\">\n    <div id=\"metaslider_container_6914\">\n        <div id=\"metaslider_6914\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-6919 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6919\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Gate-Fold-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=72b0e6968396e1dbf533679b713fd218\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Gate-Fold-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=79027b0850f69cb19ef80837d7cf5cf7\"   alt=\"A gate fold brochure printed with Outerland Outdoor Gear and Supply.\" class=\"slider-6914 slide-6919\" title=\"Gate Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6920 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6920\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Gate-Fold-0006.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=196c2ee0c0f888ac936a485dd5262d67\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Gate-Fold-0006.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=081503d3acff094d010ba2ad2b192263\"   alt=\"Two hands holding open a gate fold brochure printed with images and details of outdoor gear.\" class=\"slider-6914 slide-6920\" title=\"Gate Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6921 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6921\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Closed-Gate-0002.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d59affe223404256d72afc10f0f6daa2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Closed-Gate-0002.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=afb4baf5aaf2f289f8d6a3e5f71ff026\"   alt=\"A closed gate fold brochure printed with Outerland Spring Gear on the front.\" class=\"slider-6914 slide-6921\" title=\"Closed Gate Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6922 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6922\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Closed-Gate-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5e7deca2d4c12e5ba06ee776beb82874\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Closed-Gate-0009.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=4541d61b51b8551d353ad6491c60a6f4\"   alt=\"Two hands unfolding a closed gate brochure printed with Outerland and outdoor gear details.\" class=\"slider-6914 slide-6922\" title=\"Closed Gate Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"gate-folds\">Gate Folds That Make an Impact<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>If you think brochure printing is all about the reveal, then gate fold brochures should be your go-to. We\u2019ve got two different options that create anticipation and excitement, no matter what message you\u2019re trying to send.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Gate Fold<\/h3> <p>The standard gate fold features three panels: Two cover panels and one middle panel. The cover folds in to meet in the middle, hence the gate name. Use this fold when you want to spotlight one product, service or message with a dramatic opening. It\u2019s also ideal for invitations and announcements.<\/p> <p>&nbsp;<\/p> <h3>Closed Gate Fold<\/h3> <p>This version of the gate fold features four panels to work with and show off your branding, content and imagery. The closed gate fold is essentially a standard gate fold that\u2019s folded vertically in half.<\/p> <p>&nbsp;<\/p> <p>This type of brochure fold shines when you have complex presentations or information. It\u2019s also handy for highlighting conference agendas or event timelines.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> For brochures, we offer more custom printing services than just 12 different folds. See for yourself: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/brochure-printing-faq\">Brochure FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-6923\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-6923 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\">\n    <div id=\"metaslider_container_6923\">\n        <div id=\"metaslider_6923\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-6928 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6928\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Roll-Fold-4-Panel-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f71cd818d2cb2bd5dae31702cb36dfbc\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Roll-Fold-4-Panel-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2f9d8feb8ae6d0234183c96f14b9a559\"   alt=\"A roll fold brochure printed with four panels and Outerland Spring Gear.\" class=\"slider-6923 slide-6928\" title=\"Roll Fold 4-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6929 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6929\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Roll-Fold-4-Panel-0006.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=cb507f9db08f74c1c0734ca606c2fb93\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Roll-Fold-4-Panel-0006.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c5239bff05822ccd6b654bc482b0c735\"   alt=\"Two hands holding a roll fold brochure custom printed with four panels and outdoor gear info.\" class=\"slider-6923 slide-6929\" title=\"Roll Fold 4-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6930 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6930\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Roll-Fold-5-Panel-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b5a80b7598bdacce46dd6343d84d0ab3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Roll-Fold-5-Panel-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a9601f7e6a06eeab601e01e1c46d1f21\"   alt=\"A custom brochure printed with a five-panel roll fold and Outerland Spring Gear.\" class=\"slider-6923 slide-6930\" title=\"Roll Fold 5-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6931 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6931\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Roll-Fold-5-Panel-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=df4d06794f2097cd39ba3e6935ca073b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Roll-Fold-5-Panel-0007.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=0da83b824534b6884488cabe6251db0b\"   alt=\"Two hands holding a roll fold brochure printed with five panels and outdoor gear details.\" class=\"slider-6923 slide-6931\" title=\"Roll Fold 5-Panel\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Roll Folds That Guide Your Audience<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>The roll fold, also known as the barrel fold, has a similar concept to the tri-fold. It comes together with panels that fold inward again and again in the same direction. Among our 12 types of brochure folds, this one takes two of the spots with a 4-panel and 5-panel variation.<\/p> <p>&nbsp;<\/p> <p>Since the number of possible folds is higher, we recommend printing yours on a text weight paper stock that\u2019s flexible and easy to work with. And because the two outermost panels function as front and back covers, a roll fold brochure works well for menus, product guides and care\/assembly instructions or as informational assets.<\/p> <p>&nbsp;<\/p> <p><span data-sheets-root=\"1\">&#8220;Roll fold brochures are great for guiding the reader through information in a clear, step-by-step flow &#8211; perfect for telling a story, outlining a process or introducing a product line,&#8221; said Smartpress Senior Graphic Designer Nate Johannes. &#8220;Their structured layout makes them ideal for content that builds sequentially, while still offering plenty of space for visuals and key messaging. I see them commonly used in industries like tourism, education and health care.&#8221;<\/span><\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> So many of our online printing services are about convenience, including our Versions feature. To save time and stay on budget, use <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> to print multiple brochures with different designs and content. Just be sure to stick with the same size, stock and finish.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-6932\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-6932 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden nav-hidden nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\">\n    <div id=\"metaslider_container_6932\">\n        <div id=\"metaslider_6932\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-6938 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6938\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Double-Parallel-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=1d9e4ef6a9ed1307f85bfe75d87566e2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Double-Parallel-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=1b59650ff09cef23739f09d36e0f5d08\"   alt=\"A custom brochure printed with a double parallel fold and Outerland Spring Gear.\" class=\"slider-6932 slide-6938\" title=\"Double Parallel Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6939 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6939\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Double-Parallel-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a79aa37106702bfc77c6cdea5d605451\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Double-Parallel-0007.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c20547749fdefd5929857e1e857eb9b3\"   alt=\"Two hands holding a product brochure printed with a double parallel fold and outdoor gear details.\" class=\"slider-6932 slide-6939\" title=\"Double Parallel Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6940 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6940\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Doulbe-French-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=10fbcc2041e6e866aaba1b6cee0dc48d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Doulbe-French-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a9e7adc3c239f66d38d32553217281dc\"   alt=\"A French fold brochure standing and printed with Outerland Spring Gear on the front.\" class=\"slider-6932 slide-6940\" title=\"Double\/French Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6941 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6941\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Doulbe-French-0006.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a21d357f6ab4bfd5ebfa1250a93a51c6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Doulbe-French-0006.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=ace68561660f9c4f7c77f3b185664a26\"   alt=\"Two hands holding a product brochure printed with a double fold.\" class=\"slider-6932 slide-6941\" title=\"Double\/French Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6942 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6942\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Doulbe-French-0012.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=12270bb68aa592fdfccb1f1eef6bc723\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Doulbe-French-0012.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9db158d402d464da4cdcd194585d8583\"   alt=\"Two hands holding a custom brochure printed with a double fold and outdoor gear details.\" class=\"slider-6932 slide-6942\" title=\"Double\/French Fold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Double Folds for Double the Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Does doubling the fold double the fun (and the financial gains)? Definitely yes to the first part and quite possibly to the second. When you double the fold, you get double the opportunity to brand, educate, inform or persuade with your brochure design.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <h3>Double Parallel Fold<\/h3> <p>The double parallel fold is a brochure that\u2019s folded in half and then folded in half again, creating two parallel bi-folds. The result? Four one-sided panels or eight two-sided panels. Compact yet compelling, this brochure fold is best used to spotlight several products and services, to show a project timeline or for a map to your current or new location.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <h3><strong>Double\/French Fold<\/strong><\/h3> <p>The double fold or French fold produces a brochure that\u2019s folded in half and then folded in half again perpendicularly. Also known as a right angle fold or quarter fold, this one results in four equal-sized panels that are perfect for organizing your content in a simple, digestible way. We love it for brochure designs that rely on many images of bold graphics, pictures and maps.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Make sure your brochure\u2019s look and feel coordinates with your message. Explore our <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated paper stocks<\/a> (plus <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled<\/a>!), protective <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> (recommended for brochures with up to two folds only) before submitting your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">design file<\/a> for online printing.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/pFDPyCcBpiM\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"honorable-mention-:-designer-folds\">Honorable Mention: Designer Folds<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>While any of our 12 brochure folds give your content a dash of creativity you can capitalize on, why not go all in on the unexpected with our <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection? They take creative brochure design to a new level &#8211; and bring customer engagement up along with it.<\/p> <p>&nbsp;<\/p> <p>From the <a href=\"https:\/\/smartpress.com\/blog\/on-press\/open-for-business-circle-locked-gate-fold-brochures-invites-cards\">Circle Locked Gate<\/a> with its interlocking cutouts to the <a href=\"https:\/\/smartpress.com\/blog\/on-press\/multipurpose-marketing-do-it-all-with-an-accordion-fold-brochure\">Wrapped Stepped Accordion<\/a> with its stepped edges and wrap cover, these specialty formats turn your marketing assets into monetary advantages. For brochure design ideas that never fall flat, take a chance on custom Designer Folds and watch how they amplify your content and energize your clients.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Get the ins and outs of printing Designer Folds with our <a href=\"https:\/\/smartpress.com\/support\/product-faq\/designer-folds-faq\">Designer Folds FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/03\/BF-Group-A-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=044363e6fe2ae9cf7a937499d6ff0b45\" alt=\"A collection of custom brochures unfolded and printed with product details and imagery for outdoor gear.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Embrace the Fold With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So, to fold or not fold? It may sound dramatic, but it doesn\u2019t have to be. With Smartpress\u2019 12 types of brochure folds, you get to pick and choose based on your campaign and content. As long as the format suits your message and intent, no other rules apply.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"To fold or not to fold? That\u2019s not the only question. Which fold to choose once you\u2019ve decided to fold? That answer is crucial to your print marketing strategy and could determine whether it\u2019s successful or not. So we\u2019re taking you through our 12 types of brochure folds to see which layout does your message justice &#8211; no existential crisis needed.\r\n","protected":false},"author":8,"featured_media":6885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Types of Brochure Folds for Marketing (&amp; How to Use Them)<\/title>\n<meta name=\"description\" content=\"To fold or not to fold? 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