{"id":6864,"date":"2024-02-26T09:56:23","date_gmt":"2024-02-26T14:56:23","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6864"},"modified":"2025-08-05T09:44:09","modified_gmt":"2025-08-05T14:44:09","slug":"rack-up-success-our-top-5-ways-to-use-rack-card-printing","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/rack-up-success-our-top-5-ways-to-use-rack-card-printing","title":{"rendered":"Rack Up Success: Our Top 5 Ways to Use Rack Card Printing"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Effective print marketing doesn\u2019t always mean reinventing the wheel. Great campaigns often mean putting a twist on the traditional or a spin on the staple. To go beyond retail counters and reception areas, check out our top five ways to refresh your rack card printing, get creative with collateral and see substantial results.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">While traditionally found in lobbies or at retail counters, <a href=\"#an-approachable-asset\">rack cards can be effective package inserts, gift certificates, event promos and trade show collateral<\/a>.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#optimizing-options\">Customization options<\/a> include perforation, rounded corners, digital laser cutting and premium coatings, like Soft Touch laminate, allowing businesses and brands to tailor rack cards to both branding and marketing needs.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#top-5-ideas-for-rack-card-printing\">Smartpress clients use rack cards in inventive ways<\/a> to convey brand values, improve unboxing experiences and create eco-friendly alternatives to plastic gift cards.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2020\/06\/wine_night_info_cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=395ef45e999caf5fdeb9a7810dcb2eb6\" alt=\"A stack of wine brochures with Wine Night Every Monday and a blue, red and gold design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">RACK CARD: 100# COATED MATTE WHITE COVER, 3.5 X 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"an-approachable-asset\">An Approachable Asset for Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For the uninitiated wondering <em>what is a <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">rack card<\/a> anyway<\/em>, it\u2019s a marketing tool that\u2019s more versatile than you think. Most commonly stacked on cash wraps and in lobbies, business rack cards make it easy to send a marketing message and catch customers on the go.<\/p> <p>&nbsp;<\/p> <p>Whether you\u2019re laying out product details or service specs (or doing something entirely different, like our top five ideas below), our rack card printing options ensure you stand out on crowded counters and high-traffic areas anywhere.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>The standard rack card size is 4\u201dW x 9\u201dH. Want more fun facts? Get \u2018em right here: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/rack-card-printing-faq\">Rack Card Printing FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/06\/senior_living_rack_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f00f3608cd14f5a74397bfca539e2a34\" alt=\"Two hands holding fanned-out senior living brochures.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">RACK CARDS: C2S 12 PT WITH SOFT TOUCH COATING ON FRONT, 4 X 9&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"optimizing-options\">Take Advantage of Optimizing Options<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>What are those rack card printing options, you ask? Convenient and customizable, that\u2019s what. Because no two brands market themselves the same way, our business printing services include features like rounded corners for a softer, high-end look and drill holes to insert custom rack cards into binders or onto a ring.<\/p> <p>&nbsp;<\/p> <p>But the custom printing certainly doesn\u2019t stop there. You can elevate your rack cards design with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> for instant tear-off business cards, coupons or loyalty punch cards, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a> for simple storage and a finish that makes the right statement, like protective <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> and our velvety <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>All those custom options are well and good (and help you send a totally tailored message), but perhaps the most crucial one is which fold you\u2019re going to choose. Let\u2019s break it down:<\/p> <ul> <li><strong>Flat (no fold at all)<\/strong>: Ideal for when you want a classic look that\u2019s straight to the point.<\/li> <li><strong>Single fold<\/strong>: Ideal for simple presentations or to feature just a few products or services.<\/li> <li><strong>Tri-fold<\/strong>: Ideal for communicating a lot of information.<\/li> <li><strong>Z-fold<\/strong>: Ideal for a lot of content with an engaging zigzag format.<\/li> <\/ul> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> One other feature we love? <a href=\"https:\/\/smartpress.com\/blog\/on-press\/the-power-of-light-digital-laser-cutting\">Digital laser cutting<\/a>. Make this selection when you want to design and print rack cards in different shapes or with cutouts.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"top-5-ideas-for-rack-card-printing\">Top 5 Ideas for Rack Card Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>While there\u2019s nothing wrong with using rack cards as they were originally intended, there\u2019s a whole host of ways to incorporate them creatively into your marketing campaigns. Here are our top five ideas for rack card printing you\u2019ll want to try immediately.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cHaving something that can be easily handed out and communicates who we are in a succinct, captivating way can be very effective.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/0008_SP-2021-05-Senior-Living-Rack-Cards-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=adb2c661599bf35aa4b96b3da053f5d7\" alt=\"Two custom rack cards printed with information about an assisted living facility.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/rack-cards_3qtr-standing-side-by-side_card-sc59.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=acee7e53242adbffffe76959ea90fed9\" alt=\"Two rack cards printed with a perfume bottle on the front and details on the back.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">RACK CARD: 80# COATED MATTE WHITE COVER, 3.5 X 8&#8243;<span style=\"font-size: 16px;\">\u00a0<\/span><\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <h3>1. Product &amp; Service Promotion<\/h3> <p>This one\u2019s a no-brainer. Promoting products and services is always a good idea when it comes to the rack card format. Jonathan Riddle, director of design and advertising at <a href=\"https:\/\/www.ridgecare.com\/\" target=\"_blank\" rel=\"noopener\">Ridge Care Senior Living<\/a>, needed a quick takeaway for potential residents or resident family members and designed his in our online print shop.<\/p> <p>&nbsp;<\/p> <p>\u201cHaving something that can be printed in a cost-effective manner, easily handed out and communicates who we are in a succinct, captivating way can be very effective for that initial impression.\u201d<\/p> <p>&nbsp;<\/p> <p>Not just an essential for assisted living facilities, rack cards can be a not-so secret ingredient for restaurant advertising, too. Whether you\u2019re promoting seasonal selections or need a handy piece of collateral detailing your loyalty program, our rack card template ensures your message is the star of the show and keeps customers coming back.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <h3>2. Package Inserts<\/h3> <p>Package inserts have become a crucial part of the unboxing experience, and rack cards easily slip into that role. Consider rack cards that list \u201cYou Might Like\u201d suggestions based on the customer\u2019s order. You could also include imagery that shows products together.<\/p> <p>&nbsp;<\/p> <p>Does your product have specific care or install instructions? Print them on a rack card and pop it in the box (and be sure to leverage double-sided printing).<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Get more package insert ideas: <a href=\"https:\/\/smartpress.com\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">Packaging Inserts: 7 Ideas (&amp; Tips) to Increase Engagement<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cWe stay away from plastic gift cards and prefer a printed paper rack card instead.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/gift-certificates_3qtr-standing-side-by-side_card-tula.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=57eb6ee22073cd82ee2f8228c51b7b85\" alt=\"Two rack cards printed as gift certificates to a spa with a pale peach design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">RACK CARD: 130# UNCOATED 100% RECYCLED WHITE COVER, 3.5 X 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/religious-rack-cards_3qtr-standing-side-by-side_card-wonder.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5875ddb86e3575c4797c5f982ed8eb80\" alt=\"Two custom rack cards printed with church worship information and an abstract design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">RACK CARD: 120# COATED GLOSS WHITE COVER, 2 X 4&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <h3>3. Gift Certificates<\/h3> <p>Didn\u2019t see this one coming, did you? <a href=\"https:\/\/www.tulaspa.com\/\" target=\"_blank\" rel=\"noopener\">Tula Spa<\/a> owner, Amy Dray, saw an opportunity to create custom gift cards with an eco-friendly focus, and rack card printing was the way to do it. \u201cWe\u2019re all about client experience, quality and environmental impact,\u201d said Dray. \u201cWe stay away from plastic gift cards and prefer a printed paper rack card instead.\u201d<\/p> <p>&nbsp;<\/p> <p>Designed to evoke the energy of the spa itself, Dray\u2019s strategy included not only a recycled stock, but also special attention to <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">color<\/a>. \u201cOur spa colors are very soft and desert-like. We want our clients to feel safe, warm and healing energy when they enter our space, and we feel this gift certificate [promotes] this feeling.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> As you\u2019re designing your gift certificates, be sure to add sequential numbering for easy tracking.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <h3>4. Event Promotion<\/h3> <p>No matter what event you&#8217;re promoting, from fundraisers and wine nights to yoga retreats and brunch bingo, rack cards help spread the word. Coordinate yours with posters, flyers and social posts, and then place them on tables around your cafe, keep a stack handy for bartenders to hand out, staple them to receipts or slip them into church bulletins.<\/p> <p>&nbsp;<\/p> <p>Whatever your industry, custom rack cards are a marketing opportunity waiting to be seized.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Design and print multiple rack cards personalized for specific clients or topics with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> &#8211; it\u2019s one of our most popular online printing services.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-rack-card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=007ec121e65a7fca0edf1f481708c7a3\" alt=\"Four hands holding a custom rack card printed with a green design for a trade show.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">RACK CARD: 18 PT UNCOATED 40% RECYCLED HEMP, 3.5 X 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>5. Trade Show Branding<\/h3> <p>The <a href=\"https:\/\/smartpress.com\/blog\/features\/go-big-on-your-booth-11-conference-trade-show-booth-ideas\">trade show floor<\/a> is a buzzy place, and to break through that noise, you have to have grab-and-go options for attendees. Time is always of the essence, and while guests may not be able to give it to you, they can still engage with your brand as long as you give them the opportunity (aka something they can quickly snag as they move about the booths).<\/p> <p>&nbsp;<\/p> <p>Rack cards give potential clients a quick reference that can present a lot of info, so keep your booth stocked with them. Provide a business overview, list product details, put a spotlight on your services or offer a contact form with a perforated business card at the bottom.<\/p> <p><em><strong>Hint:<\/strong><\/em> Use our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature to create multiple rack cards with varying content and print them in one order. Just be sure to keep the stock and specs the same.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Capitalize on Creativity With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Sometimes all it takes to give your business a boost is looking at your print marketing strategy from another angle. Whether it\u2019s with rack card printing or any other collateral, it\u2019s taking one step outside the norm and taking full advantage of what a print piece can do and be. And remember, that step doesn\u2019t have to be huge &#8211; even a small one can have an impact that reverberates through your metrics.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Effective print marketing doesn\u2019t always mean reinventing the wheel. Great campaigns often mean putting a twist on the traditional or a spin on the staple. To go beyond retail counters and reception areas, check out our top five ways to refresh your rack card printing, get creative with collateral and see substantial results.","protected":false},"author":8,"featured_media":3155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rack Up Success: Our Top 5 Ways to Use Rack Card Printing<\/title>\n<meta name=\"description\" content=\"Great campaigns often mean putting a spin on a staple. Go beyond retail counters and reception areas with our top five ways to refresh rack card printing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/rack-up-success-our-top-5-ways-to-use-rack-card-printing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rack Up Success: Our Top 5 Ways to Use Rack Card Printing\" \/>\n<meta property=\"og:description\" content=\"Great campaigns often mean putting a spin on a staple. 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