{"id":6848,"date":"2024-02-12T09:50:33","date_gmt":"2024-02-12T14:50:33","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6848"},"modified":"2025-07-21T09:14:04","modified_gmt":"2025-07-21T14:14:04","slug":"peach-fuzz-designing-with-pantone-color-of-the-year-2024","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/peach-fuzz-designing-with-pantone-color-of-the-year-2024","title":{"rendered":"Peach Fuzz: Designing with Pantone Color of the Year 2024"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>For businesses and nonprofits, the right print marketing design makes all the difference. And the aspect that makes or breaks the all-important first impression? Color. We\u2019re focusing on Pantone Color of the Year 2024 Peach Fuzz and showing how, when designed strategically for print, it can influence your target audience and boost your bottom line.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#color-concept\">Peach Fuzz (PANTONE 13-1023) blends pink and orange tones to convey empathy, sophistication and community.<\/a> It&#8217;s ideal for brands that want their print marketing to feel approachable yet refined.<\/span><\/li> <li><span data-sheets-root=\"1\">This color can be incorporated into designs on print pieces of all kinds, <a href=\"#trending-tint\">from brochures and posters to labels and event signage. <\/a>It can reinforce an emotional appeal, especially in the health, wellness, lifestyle and nonprofit sectors.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#design-tips-:-how-to-print-with-peach-fuzz\">It works best in large fields (like backgrounds), as bold typography, <\/a>as a support for visual elements and paired with dark tones or vibrant photography. Designers should avoid using Peach Fuzz for small text.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/PANTONE-Group-A-0011.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0471242ef9e640a1635344743d4632c5\" alt=\"A collection of print marketing designed with Pantone Color of the Year 2024 Peach Fuzz.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <h2>Print With a Color Concept<\/h2> <p>So why Peach Fuzz? According to Pantone, \u201cour need for nurturing, empathy and compassion grows ever stronger, as does our imaginings of a more peaceful future.\u201d Officially PANTONE 13-1023 in the Pantone Matching System\u00ae, Peach Fuzz was named Pantone Color of the Year 2024 for its ability to be \u201can idea as much as a feeling\u201d that \u201cevokes a new modernity.\u201d<\/p> <p>&nbsp;<\/p> <p>Describing it as \u201can appealing peach hue softly nestled between pink and orange,\u201d Pantone believes its \u201cvelvety gentle peach tone captures an all-embracing spirit that enriches mind, body, and soul.\u201d In other words? There\u2019s nothing off-color about it.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>At once \u201csensitive, sweet and airy,\u201d Pantone also sees Peach Fuzz as \u201cquietly sophisticated and contemporary, with depth whose gentle lightness is understated but impactful.\u201d It\u2019s a lot for just a color to live up to. Can it really be all that? And can it really affect your business?<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> When designing with color, make sure you understand <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">which color space to work<\/a> and <a href=\"https:\/\/smartpress.com\/support\/color-ink\/digital-color-vs-print-color\">how colors look on print vs. a digital screen<\/a> before submitting your orders.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/PANTONE-Brochure-0015.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d3c18ad92f82438b80b552a19f2e9845\" alt=\"Two hands holding fanned out brochures printed with Pantone Color of the Year 2024 Peach Fuzz.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">BROCHURE: 80# COATED MATTE WHITE, GATE FOLD, 17 X 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/PANTONE-Label-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0fd74e3de9321252b4d06ca39dec8c75\" alt=\"Two hands peeling the back off a custom sticker printed with a Peach Fuzz colored background.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">LABEL: WHITE POLYPROPYLENE &#8211; PERMANENT, CUT-TO-SIZE, 3 X 3&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"trending-tint\">Make Trending Tint Part of Your Strategy<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Ask anyone in business and marketing, and they\u2019ll tell you colors absolutely elicit certain emotions, which lead to certain behaviors. When you explore <a href=\"\/blog\/features\/color-psychology-how-to-use-it-for-marketing-sales\">color psychology<\/a> as part of your marketing strategy, it\u2019s clear tints can turn into trends and influence how customers engage with products and companies &#8211; and Peach Fuzz is no different.<\/p> <p>&nbsp;<\/p> <p>While it\u2019s generally a good idea to stay away from trends and create branding that\u2019s reliably recognizable, catching the trend train can be beneficial when used tactically &#8211; the potential ROI simply can\u2019t be overlooked.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For designing print marketing with the Pantone Color of the Year 2024, this means creating inviting warmth with a human touch and contemporary ambiance. Visuals are part of the buying habits puzzle, so incorporate Peach Fuzz effectively with these ideas:<\/p> <ul> <li><a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/flyers\">Flyers<\/a>: Use it in the background or as an accent color to make your marketing materials visually appealing. Whether you\u2019re printing <a href=\"https:\/\/smartpress.com\/shop\/brochure-printing#11320\">advertising brochures<\/a> or product <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">sell sheets<\/a>, the color\u2019s warm tactility gives any message an airy, forward-thinking presence.<\/li> <li><a href=\"https:\/\/smartpress.com\/shop\/labels-stickers\">Labels<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/card-printing\">Hang Tags<\/a>: Product labels and tags need to attract customers and persuade them to literally lean in and get closer. Use what Pantone calls Peach Fuzz\u2019s \u201cfresh approach to a new softness\u201d to embrace customers and invite them to reach out and touch your products.<\/li> <\/ul> <p><span data-sheets-root=\"1\">&#8220;Peach Fuzz is an easy color to design with,&#8221; said Smartpress Creative Director Ferenc Andahazy. &#8220;It can be used as an orange to complement blues and greens, but it\u2019s muted enough to pair with almost any color, like a cream or off-white. However, unlike a neutral color, Peach Fuzz isn\u2019t as common in print collateral, so it really stands out. It\u2019s warm, welcoming and relaxed while also feeling upscale.&#8221;<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Ready to print custom labels for products, packaging and more? Take advantage of our premium business printing services and see how it\u2019s done: <a href=\"\/blog\/on-press\/leave-your-mark-how-to-print-labels-for-products-and-packaging\">Leave Your Mark: How to Print Labels for Products and Packaging<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/PANTONE-Poster-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=cc0421f335f790027c1e2c8527e8f0e8\" alt=\"Two hands unrolling a custom poster printed with Pantone color Peach Fuzz and details about a retreat.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SMALL POSTER: 100# UNCOATED SMOOTH WHITE, 11 X 17&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/PANTONE-Poster-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=acd9742551df11fb3952c382511395a1\" alt=\"Two hands holding two posters printed with retreat details and Pantone Color of the Year 2024 Peach Fuzz.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Saturate Your Event Success<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>When done right, Peach Fuzz can be as soft and tender or as big and bold as you like. After all, to be Pantone Color of the Year 2024, it has to be versatile and malleable enough to convey messages that span the spectrum. And that includes event messaging.<\/p> <p>&nbsp;<\/p> <p>In choosing a color for 2024, Pantone wanted a hue \u201cwhose cozy sensibility brought people together\u201d and that \u201ccould focus on the importance of community and coming together with others.\u201d With a pedigree like that, Peach Fuzz is prime for event marketing.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For essentials leading up to corporate functions, to setting the tone at nonprofit events and all the necessities in between, Peach Fuzz promotes the desire for togetherness and encourages attendees to savor the moment. Here\u2019s how:<\/p> <ul> <li><a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">Invitations<\/a>: Use Peach Fuzz in your invitation designs to convey a warm and welcoming atmosphere. Custom printing with this shade embodies that comfortable feeling of spending time with friends, colleagues and clients.<\/li> <li><a href=\"https:\/\/smartpress.com\/shop\/signs-banners-displays\">Event Signage<\/a>: Peach Fuzz has a cozy sensibility that can bring people together, so it\u2019s a no-brainer on signs displayed around your event. Use it to infuse your space with a welcoming ambiance.<\/li> <li><a href=\"https:\/\/smartpress.com\/shop\/poster-printing\">Posters<\/a> and <a href=\"https:\/\/smartpress.com\/shop\/signs-banners-displays#11289\">Banners<\/a>: Here\u2019s where Peach Fuzz can really take the spotlight in an unmissable, yet approachable way. Try it as the background color or as a dominant color to convey your message to all.<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> We\u2019re an online printer for small format and large format projects alike, so there\u2019s no event we can\u2019t handle. From business cards to banners, postcards to posters, we do event printing right (and you can, too): <a href=\"\/blog\/printspiration\/event-printing-how-audl-scored-big-with-a-print-marketing-suite\">Event Printing: How AUDL Scored Big with a Print Marketing Suite<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/02\/PANTONE-Group-A-0018.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=15c199f7090470a3fdbbd0201aff915f\" alt=\"Two hands holding a poster printed with Pantone color Peach Fuzz above an array of scattered brochures, posters and stickers.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"design-tips-:-how-to-print-with-peach-fuzz\">Design Tips: How to Print with Peach Fuzz<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>It may be the Pantone Color of the Year 2024, but like any color, if it\u2019s used incorrectly, Peach Fuzz may leave a bad taste in your <del>mouth<\/del> marketing. We talked to design experts from our very own print shop to learn how to best leverage our commercial printing services so Peach Fuzz sends the right message in your print marketing. Here are their top five design tips:<\/p> <ol> <li>Typography: Use Peach Fuzz for headings. Since it\u2019s a light, subtle color, keep headlines big and bold &#8211; skip it for small text or body copy.<\/li> <li>Utilize the color wheel: Peach Fuzz pairs nicely with complementing darker blues and greens.<\/li> <li>Pair it with high-color photography: It makes designs feel vibrant without distracting the eye or competing with imagery.<\/li> <li>Full flood: Try Peach Fuzz in large fields and backgrounds to add warmth to your design (used subtly, it might get lost). Unless you pair it with a high-contrast color, Peach Fuzz is best as a supporting actor, not a main character.<\/li> <li>Use it to make personal products and services feel luxurious: It creates a high-end vibe with content for spas, health\/beauty, community living, fitness and vacation travel.<\/li> <\/ol> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Not sure about your design? Our <a href=\"https:\/\/smartpress.com\/offering\/layout-services\">Layout Services<\/a> team is happy to provide design help, plus work through any issues in your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">print-ready file<\/a> so submitting your order is seamless.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>The Shade of Things to Come<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>No matter what you\u2019re printing, whether promotional, educational or artistic, Pantone Color of the Year 2024 Peach Fuzz has the potential to create a message that\u2019s poetic and romantic or clean and current (or both!). Print online with Smartpress to ensure your marketing bears fruit.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"For businesses and nonprofits, the right print marketing design makes all the difference. And the aspect that makes or breaks the all-important first impression? Color. We\u2019re focusing on Pantone Color of the Year 2024 Peach Fuzz and showing how, when designed strategically for print, it can influence your target audience and boost your bottom line.","protected":false},"author":8,"featured_media":6850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-6848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peach Fuzz: Designing with Pantone Color of the Year 2024<\/title>\n<meta name=\"description\" content=\"See how print designed with Pantone 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