{"id":6819,"date":"2024-01-22T10:19:23","date_gmt":"2024-01-22T15:19:23","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6819"},"modified":"2025-07-21T09:15:29","modified_gmt":"2025-07-21T14:15:29","slug":"multipurpose-marketing-do-it-all-with-an-accordion-fold-brochure","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/multipurpose-marketing-do-it-all-with-an-accordion-fold-brochure","title":{"rendered":"Multipurpose Marketing: Do It All with an Accordion Fold Brochure"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>For multipurpose marketing you need a multipurpose format. Enter the <a href=\"https:\/\/smartpress.com\/offering\/wrapped-stepped-accordion\">Wrapped Stepped Accordion<\/a>. With an engaging pull-out interior, stepped panels and a wrap cover, this accordion fold brochure is the whole versatile package. See how four of our clients printed it four different ways to attract attention and drive business (and how you can do the same).<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#the-branded-brochure\">The wrapped stepped accordion features pull-out panels and a wrap cover,<\/a> making it an ideal format for separating and organizing content while maintaining a connected, cohesive design.<\/span><\/li> <li><span data-sheets-root=\"1\">For everything from <a href=\"#the-must-accept-invitation\">invitations to nonprofit promos, this brochure easily adapts to different audiences and goals.<\/a> Its memorable, interactive format gets attention and drives responses.<\/span><\/li> <li><span data-sheets-root=\"1\">Though the panels create separation for clear organization, the right design ensures your content all comes together and <a href=\"#the-services-spotlight\">you control the narrative flow when spotlighting business services or highlighting product assortments.<\/a><br \/> <\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/01\/WSA-Haute-0030.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8f3a13c49b5a8bcec4201f14e6270dda\" alt=\"Two hands holding an unfolded accordion fold brochure printed with images of wood panels and a propeller.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">WRAPPED STEPPED ACCORDION: 80# UNCOATED SMOOTH WHITE COVER, 25 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/01\/WSA-Haute-0034.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4dc72b6f40e673e26ccb860cad2afc95\" alt=\"A wrapped stepped accordion fold brochure printed with Haute Plane on the cover.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-branded-brochure\">Design a Branded Brochure<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>With its stepped format, the <a href=\"https:\/\/www.youtube.com\/watch?v=_KZiYCW6aRU\" target=\"_blank\" rel=\"noopener\">Wrapped Stepped Accordion<\/a> is ideal for organizing and separating sections of information. Endlessly customizable, this type of tabbed brochure was the obvious choice for Jennifer Alvarez, founder of <a href=\"https:\/\/www.hauteplank.com\/\" target=\"_blank\" rel=\"noopener\">Haute Plank<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cI wanted a brochure that would stand out, complement our brand and bring attention to the level of detail I\u2019ve put into the development of Haute Plank and the marketing materials that advertise it,\u201d said Alvarez.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Alvarez designed hers for online printing with our <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">uncoated smooth white<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> and \u201ccouldn&#8217;t be more pleased with the final product. I knew what I wanted from the design, and Smartpress checked every box,\u201d she said. \u201cWe get compliments on the brochure all the time and it really couldn&#8217;t match the brand better.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to add some polish to your brochure folds? We\u2019re the online printer that offers super shiny ultra gloss <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> and subtly sophisticated flat matte coating\u00a0for a superior finish on every panel.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/01\/WSA-MI-0011.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c9ee1baac4b85171e16e4948167e4221\" alt=\"Two hands holding open a custom brochure printed with an accordion fold and a red, black and white design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">WRAPPED STEPPED ACCORDION: 80# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON BOTH SIDES, 25 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/01\/WSA-MI-0012.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=abb94fb47035226bb8906dbbb436df6c\" alt=\"Two hands unfolding an accordion fold brochure printed with Will You Accept the Mission? in white.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThere&#8217;s definitely a feeling of excitement you can generate with a well-thought-out and well-designed invitation.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-must-accept-invitation\">Engage With a Must-Accept Invitation<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Part of our exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection, the Wrapped Stepped Accordion takes custom brochures to new heights. The memorable, leaves-an-impression kind of heights. How exactly? In the hands of <a href=\"https:\/\/pcaschool.org\/\" target=\"_blank\" rel=\"noopener\">Portsmouth Christian Academy<\/a> Creative Director Nathan Paul, this accordion fold brochure turned into a gala invitation that recipients simply couldn\u2019t ignore.<\/p> <p>&nbsp;<\/p> <p>\u201cWe were looking to go outside the box [and] wanted something that could help us tell a story from the minute our donors opened their invitation,\u201d said Paul. \u201cIn addition to the extra real estate you get with the accordion style, you get to determine the order of the message you\u2019re trying to convey.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Folded together with a just-right <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">80# cover weight<\/a>, Paul\u2019s design mission was a total success. \u201cPeople may say <a href=\"\/blog\/features\/3-reasons-marketers-say-print-isnt-dead-and-1-bonus\">print is dead,<\/a> but there&#8217;s definitely a feeling of excitement you can generate with a well-thought-out and well-designed invitation. Not only did the product turn out great, but the entire transaction was smooth and gave me confidence we had picked the right vendor.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Designer Folds break you out of your print marketing routine and energize your campaigns. Get all you need to know about the custom printing services we offer with them: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/designer-folds-faq\">Designer Folds FAQ<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/01\/WSA-Arise-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9028fbe1c7cc25a9d24b34f3848ba4ef\" alt=\"A custom brochure laying unfolded with an accordion format and printed with a blue, yellow and orange design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">WRAPPED STEPPED ACCORDION: 80# COATED MATTE WHITE COVER, 25 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/01\/WSA-Arise-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3e92f1d0d4bd2c90099bd6ed7985fba6\" alt=\"Two hands unfolding an accordion brochure printed with a bright blue, yellow and orange design.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Inspire With the Nonprofit Promo<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>After you do all the work to create an impressive marketing brochure, often the most challenging part is getting potential clients and partners to interact with it. With the Wrapped Stepped Accordion, that\u2019s all but guaranteed &#8211; and a huge selling point for Mary Kendall Benton, director of marketing and communications at <a href=\"https:\/\/www.ariseafrica.org\/\" target=\"_blank\" rel=\"noopener\">Arise Africa<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cThe peek-a-boos of the pages behind it invite you to open it up, and the unfamiliar format holds someone\u2019s attention longer,\u201d Benton said. \u201cWe\u2019re a brand with a lot of personality, so even the folds are personable and fun &#8211; it could almost read like a book.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>A brochure with tabs was the ideal choice for Benton\u2019s donor event. \u201cThe goal was to introduce new donors to Arise Africa and have a night to thank our existing [ones],\u201d she said, with the brochure acting as a conversation prompt. \u201cWe had a raffle ticket tucked in there as well. It\u2019s honestly one of my favorite pieces we\u2019ve ever made.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Ready to design your Wrapped Stepped Accordion? As part of our extensive online printing services, we offer a convenient brochure template to guide you. <a href=\"https:\/\/smartpress.com\/offering\/wrapped-stepped-accordion\">Find it under the Print Templates section on the product page<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/01\/WSA-Troyer-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9e53b635297149ca74fc6f357aca22c6\" alt=\"Two hands holding three fanned-out brochures printed with a black and green design and retirement information.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.71875%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">WRAPPED STEPPED ACCORDION: 80# UNCOATED SMOOTH WHITE COVER, 25 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2024\/01\/WSA-Troyer-0010.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=178bd58224246fb429a7b81108cec11d\" alt=\"Two hands unfolding an accordion fold brochure printed with retirement details and a green and black design.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThe accordion format ensures that every detail is connected, creating a unified and visually appealing experience.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-services-spotlight\">Inform With the Services Spotlight<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Though it seems an accordion fold brochure with tabbed sections would only keep information separate, the Wrapped Stepped Accordion brings it all together when you have the right design. For her client\u2019s service and product brochure, graphic designer <a href=\"https:\/\/www.valeriadiazvera.com\/\" target=\"_blank\" rel=\"noopener\">Valeria Diaz<\/a> created a literal trail map, leading reader\u2019s from one panel to the next.<\/p> <p>&nbsp;<\/p> <p>\u201cThis unique concept guides the audience through the client&#8217;s process and values,\u201d said Diaz. \u201cEach panel of the accordion serves as a distinct section that contributes to the overall narrative. Despite the diverse content, the accordion format ensures that every detail is connected, creating a unified and visually appealing experience.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And while accolades weren\u2019t part of Diaz\u2019s design concept, it doesn\u2019t hurt that they came anyway. \u201cOur trail map brochure earned the prestigious Gold Marcom Award,\u201d she said. \u201cThe final result delivered exceptional quality and a seamless flow of information, impressing us with its meticulous design.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> To mail your Wrapped Stepped Accordion, let us do your <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">variable addressing<\/a>, then slip it into an <a href=\"https:\/\/smartpress.com\/offering\/envelope-printing\">A7 envelope<\/a>. To mail it without an envelope, it must be secured with three wafer seals.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Let Success Unfold With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Whether you\u2019re highlighting your business, providing event details or sending corporate greetings, an accordion fold brochure like the Wrapped Stepped Accordion is the way to do it. No matter the message, this specialty format presents your content in an unforgettable way. And in a marketing world that\u2019s all about what\u2019s trending, this brochure has the stand-out staying power to boost all of your metrics, one panel at a time.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want more brochure printing? Here are other accordions making the rounds in marketing strategies everywhere: <a href=\"\/blog\/on-press\/the-shape-of-success-an-accordion-fold-comes-full-circle\">The Shape of Success: An Accordion Fold Comes Full Circle<\/a> and <a href=\"\/blog\/on-press\/stepped-accordion-fold-create-enviable-marketing-brochures\">Stepped Accordion Fold: Create Enviable Marketing Brochures<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"For multipurpose marketing you need a multipurpose format. Enter the Wrapped Stepped Accordion. With an engaging pull-out interior, stepped panels and a wrap cover, this accordion fold brochure is the whole versatile package. See how four of our clients printed it four different ways to attract attention and drive business (and how you can do the same).","protected":false},"author":8,"featured_media":6839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multipurpose Marketing: Do It All with an Accordion Fold Brochure<\/title>\n<meta name=\"description\" content=\"For multipurpose marketing get a multipurpose format. With stepped panels and a wrap cover, an accordion fold brochure is the whole versatile package.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/multipurpose-marketing-do-it-all-with-an-accordion-fold-brochure\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multipurpose Marketing: Do It All with an Accordion Fold Brochure\" \/>\n<meta property=\"og:description\" content=\"For multipurpose marketing get a multipurpose format. 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