{"id":6750,"date":"2023-12-18T10:09:26","date_gmt":"2023-12-18T15:09:26","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6750"},"modified":"2025-12-01T11:03:07","modified_gmt":"2025-12-01T16:03:07","slug":"buzzworthy-marketing-9-extraordinary-brochure-folds-from-2023","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/buzzworthy-marketing-9-extraordinary-brochure-folds-from-2023","title":{"rendered":"Buzzworthy Marketing: 9 Extraordinary Brochure Folds from 2023"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Lots of things are extraordinary. But a fold? Our exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection gives new meaning to a simple paper crease. And in 2023, our clients proved it can make an extraordinary impact in advertising and events. See what they did with these nine brochure folds, invites and mailers, and then add a little specialty to your own marketing strategy in the year to come.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"##-1-product-brochure-:-circular-accordion\">Specialty folds like the Circular Accordion, Tulip and Circle Locked Gate transform standard brochures<\/a> into memorable, engaging experiences while drawing attention to your messaging.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"##-2-event-agenda-:-tulip\">Smartpress&#8217; brochure formats allow for creative, flexible designs<\/a> that can feature insert cards, stepped panels or secure covers to help convey complex messages clearly while adding visual interest and interactivity.<\/span><\/li> <li><span data-sheets-root=\"1\">These brochures make a big impact on Smartpress clients, with some of them noting <a href=\"##-8-meeting-invite-:-square-petal\">they spark conversations among recipients and made their marketing materials stand out.<\/a><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Circular-Accordian-0010.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b74265463c4f261f4bce4fc99ee32e6f\" alt=\"Two hands holding an unfolded circular accordion brochure with two more above it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">CIRCULAR ACCORDION: 80# COATED MATTE WHITE COVER, 26 X 5.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Circular-Accordian-0012.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=150263fecfbeea9fe7408f481425807c\" alt=\"A circular accordion brochure fold printed with pastel colors and product details.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#-1-product-brochure-:-circular-accordion\">#1 Product Brochure: Circular Accordion<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When you think of a brochure, you probably think of a rectangle. Enter: <a href=\"https:\/\/smartpress.com\/offering\/circular-accordion\">Circular Accordion<\/a>. Its unique row of connected circles produces a visual impact that pairs perfectly with your content. Just ask <a href=\"https:\/\/eswbeauty.com\/\" target=\"_blank\" rel=\"noopener\">ESW Beauty<\/a> Senior Graphic Designer Olivia Saunders, who needed a print marketing piece that would stand out on retail and trade show floors.<\/p> <p>&nbsp;<\/p> <p>\u201cWe chose the <a href=\"https:\/\/www.youtube.com\/watch?v=I_-Sms0cKL4\" target=\"_blank\" rel=\"noopener\">Circular Accordion<\/a> because it offered a creative alternative to the traditional tri-fold brochure, aligning perfectly with our brand&#8217;s playful angle at skincare,\u201d Saunders said. \u201cMany of our products come in unusual shapes, so it was only natural to choose the print material to match. Visitors grab them instinctively due to their unique shape, making it easier for them to engage with our product information.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> One of our favorite brochure folds, the Circular Accordion can be customized in so many different ways. Before you print online, check out our design tips: <a href=\"\/blog\/on-press\/the-shape-of-success-an-accordion-fold-comes-full-circle\">The Shape of Success: An Accordion Fold Comes Full Circle<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Tulip-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1566e9e50b2ff80b3f6bd3b9f2feff8d\" alt=\"Two hands holding a custom brochure folded and unfolded and printed with banquet details.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">TULIP: 100# COATED MATTE WHITE TEXT, 17 X 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Tulip-0013.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5df6220fe66c2816394689c47a158e71\" alt=\"A tulip brochure fold printed with a blue, green and white design and banquet details.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#-2-event-agenda-:-tulip\">#2 Event Agenda: Tulip<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Brochure folds can indeed be specialty folds. Say hi to the <a href=\"https:\/\/smartpress.com\/offering\/tulip\">Tulip<\/a>. Its diagonal folds collapse inward, offering an opening resembling a tulip &#8211; talk about <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> personality. It was that surprising characteristic that <a href=\"https:\/\/www.floridarealtors.org\/\" target=\"_blank\" rel=\"noopener\">Florida Realtors<\/a> Creative Director Sean Kiem needed for an annual banquet agenda.<\/p> <p>&nbsp;<\/p> <p>\u201cWe wanted something novel that would spark interest, since many of the attendees have been to this event multiple times,\u201d Kiem said. \u201cThe Tulip gives you many panels to incorporate event content, and the attendees got to open up a little hidden gift when they sat down. Everyone loved it and we got quite a few compliments. We\u2019re already considering another one of the folded designs for a future event.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Did you catch that hidden gift Kiem mentioned? Tulips can accommodate <a href=\"https:\/\/smartpress.com\/offering\/insert-card\">insert cards<\/a> or other small additions. Our custom printing services let you personalize insert cards however you like, but for the Tulip, we recommend ones that are 5-7\/8&#8243;W x 5-7\/8&#8243;H.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Tri-Fold-Pocket-Mailer-0005.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b844b50e83d2dad05b67717b6ac23d3b\" alt=\"Two hands holding a pocket mailer printed with a child wearing a red backpack.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">TRI-FOLD POCKET MAILER: 100# COATED MATTE WHITE COVER, 21.5 X 12.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Tri-Fold-Pocket-Mailer-0004.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=96e071b914e0f799fc199bf8e9805533\" alt=\"Two hands holding open a tri fold pocket mailer printed with school information and images.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#3 Fundraising: Tri-Fold Pocket Mailer<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>To build longevity with your audience (and save you time and money), creative mailers have to be customizable yet still recognizable. Our <a href=\"https:\/\/smartpress.com\/offering\/tri-fold-pocket-mailer\">Tri-Fold Pocket Mailers<\/a> exceed your interchangeable expectations, with three panels for content, plus a curved pocket for additional materials. This versatility was exactly what Nine-Grain Design\u2019s Liz Craig Myers was looking for when designing for a nonprofit.<\/p> <p>&nbsp;<\/p> <p>\u201cWorking with the campaign director at the organization, we chose a <a href=\"https:\/\/www.youtube.com\/watch?v=4PIXufXjTJ8\" target=\"_blank\" rel=\"noopener\">pocket folder format<\/a> so inserts could be updated over the course of fundraising,\u201d Craig Myers said. \u201c[They\u2019re used] in a targeted way, sometimes mailed and sometimes distributed at in-person events or meetings with prospective donors. As the designer, I was very pleased with the print and production quality.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Speaking of interchangeable, Tri-Fold Pocket Mailers can be customized with our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature, which lets you vary content on multiple mailers at one time &#8211; just stick to the same stock and finish. See how easy it is to personalize and mail them: <a href=\"\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything\">Tri-Fold Mailers: How a Pocket Changes Everything<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Circle-Locked-Gate-0008.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4447da9ea695725dd4c3e3fdc3eb4174\" alt=\"Two hands unfolded a circle locked gate brochure printed with a padlock dial.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">CIRCLE LOCKED GATE: 80# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON BOTH SIDES, 14 X 14.25&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Circle-Locked-Gate-0005.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e42715281cf1cc53dfc61a9183128fcc\" alt=\"Two hands holding open a circle locked gate invite printed with gala details.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#4 Event Invitation: Circle Locked Gate<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><a href=\"https:\/\/www.bcc1898.com\/\" target=\"_blank\" rel=\"noopener\">Baltimore Country Club<\/a> Director of Communications <a href=\"http:\/\/www.racheluptondesigns.com\/\" target=\"_blank\" rel=\"noopener\">Rachel Upton<\/a> turned to online printing at Smartpress for custom invites that all but guarantee the RSVP. With our <a href=\"https:\/\/smartpress.com\/offering\/circle-locked-gate\">Circle Locked Gates<\/a>, Upton created gate fold invitations that opened up a world of design possibilities, including interlocking cutouts that fit for a seriously polished 125th anniversary event.<\/p> <p>&nbsp;<\/p> <p>\u201cI wanted the invitation to be a presentation piece worthy of a black tie gala. We have a vault that holds archival information [and has a] combination dial I wanted to incorporate into the invitation, symbolizing opening the door to the past,\u201d said Upton. \u201cThe format was a huge time saver, as opposed to getting a custom die cut created by one of our print vendors &#8211; more affordable as well!\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> To create invites as memorable as Upton\u2019s (hers is being included in a time capsule to be opened during the Club\u2019s 150th anniversary), dive deeper into the <a href=\"https:\/\/www.youtube.com\/watch?v=ys-lN-8HNig\" target=\"_blank\" rel=\"noopener\">Circle Locked Gate<\/a>\u2019s details: <a href=\"\/blog\/on-press\/open-for-business-circle-locked-gate-fold-brochures-invites-cards\">Open for Business: Circle Locked Gate Fold Brochures, Invites &amp; Cards<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-STPD-ACRD-Masu-0004.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=440d02fa1f0d9a058faaf04314122b84\" alt=\"Two hands holding a stepped accordion brochure printed with Masu Wrap Hand Create.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.71875%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">STEPPED ACCORDION: 80# UNCOATED SMOOTH WHITE COVER, 28 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-STPD-ACRD-Masu-0005.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=488c9fe736a0c14c365a1a95df6f6e8f\" alt=\"Two hands holding open a stepped accordion brochure printed with wrapped paper details.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#5 Informational Brochure: Stepped Accordion<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Sometimes we overthink brochure folds, when all that\u2019s really needed is one tweak to make a big impact. For our <a href=\"https:\/\/smartpress.com\/offering\/stepped-accordion\">Stepped Accordions<\/a>, that one tweak is in the name. Each tapered panel zigs and zags before folding to create a stepped edge perfect for differentiating sections of information. Libby Hampel, <a href=\"https:\/\/givemasu.com\/\" target=\"_blank\" rel=\"noopener\">MASU<\/a> founder and designer, took full advantage of these sections with her product brochure layout.<\/p> <p>&nbsp;<\/p> <p>\u201cI wanted an informational piece that would make me stand out and was more interactive and unique than traditional brochures. I created the brochure to send along with samples to potential wholesale customers,\u201d Hampel said. \u201cThe print quality is great, and it folds together perfectly!\u201d (She even added a transparent vellum belly band with a branded sticker.)<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Drawn to its stellar stepped profile? Explore all of the business printing services we offer and get design tips for the Stepped Accordion: <a href=\"\/blog\/on-press\/stepped-accordion-fold-create-enviable-marketing-brochures\">Stepped Accordion Fold: Create Enviable Marketing Brochures<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cI wanted a piece that was more interactive and unique than traditional brochures.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Trifold-Tucked-Cover-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=cfba1b8ae44034979974f99f4d53e516\" alt=\"Two hands holding to tri fold brochures printed with business and service information.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">TRI-FOLD WITH TUCKED COVER: 100# COATED MATTE WHITE COVER WITH FLAT MATTE UV ON OUTSIDE, 8.25 X 16&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Trifold-Tucked-Cover-0011.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=02d47f4243402444c258fee6ac82f7bd\" alt=\"A tri fold brochure fold printed with information about the Miller Environmental Group.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#6 Service Mailer: Tri-Fold with Tucked Cover<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For brochure folds that are the whole marketing package, look no further than <a href=\"https:\/\/smartpress.com\/offering\/tri-fold-with-tucked-cover\">Tri-Folds with Tucked Covers<\/a>. Complete with a half-moon die cut, these tri-fold mailers secure their own covers into a curved tab, creating a neat, professional finish. That design feature was a deciding factor when Jenny Spurling, owner and brand strategist of <a href=\"https:\/\/www.simplybecreative.com\/\" target=\"_blank\" rel=\"noopener\">Simply Be Creative, LLC<\/a>, chose it for her client\u2019s direct mailer.<\/p> <p>&nbsp;<\/p> <p>\u201cWe designed the piece around the format because we loved the fold-out concept and especially the rounded self-sealing component. It aligned beautifully with the logo and made for a really customized look without breaking the budget,\u201d Spurling said. \u201cWe are thrilled with the print product. It\u2019s allowed us to succinctly communicate our services and offerings in a unique way.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Designer Folds are custom printing at its finest. Have questions about them? We\u2019ve got the answers: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/designer-folds-faq\">Designer Folds FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Square-Folded-Cross-0004.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2e80ea72c6a60b27cf1d392d74b7a6a8\" alt=\"Two hands holding a square folded cross brochure printed with Values &amp; Behaviors on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SQUARE FOLDED CROSS: 80# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON BOTH SIDES, 17.2 X 17.2&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Square-Folded-Cross-0005.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c49c60e58f6f58df488dc5c211bc0253\" alt=\"Two hands holding open a square brochure printed with company values information.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#7 Branding: Square Folded Cross<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Marketing brochures are essential to showcasing your products and services, but they\u2019re also a branding opportunity. And while your brand colors, logo and tagline can share the spotlight with your offerings, they can also stand in it alone. <a href=\"https:\/\/ceritypartners.com\/graypoint\/\" target=\"_blank\" rel=\"noopener\">Graypoint, LLC<\/a> CFO Renee Galloway went down that design route with the <a href=\"https:\/\/smartpress.com\/offering\/square-folded-cross\">Square Folded Cross<\/a>. Its interactive reveal was ideal for communicating the company\u2019s core values.<\/p> <p>&nbsp;<\/p> <p>\u201cThe format was the glass slipper we were looking for. We wanted to convey the content in a way that is creative, cohesive and consistent with our brand,\u201d said Galloway. \u201cGraypoint, LLC was formed by merging two firms together, [and] we worked hard to be thoughtful in identifying who we are. This brochure is the visual representation of that process.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Smartpress is the premium online printer for advertising and branding mailers. Find out how easy it is to personalize and mail yours: <a href=\"\/blog\/on-press\/the-big-reveal-square-folded-cross\">The Big Reveal: Advertise with the Square Folded Cross<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThe format was the glass slipper we were looking for.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Square-Petal-0012.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4aedd777786220d192886f4129765d41\" alt=\"Two hands holding two square petal brochures printed with annual meeting details.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SQUARE PETAL: 80# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON OUTSIDE, 11.5 X 11.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Square-Petal-0017.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e2269f86aba84955aa665ad7ad3215c3\" alt=\"A square petal brochure fold with four rounded panels secured together.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#-8-meeting-invite-:-square-petal\">#8 Meeting Invite: Square Petal<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Effective marketing brochure folds get people talking. The format to boost the buzz? Our <a href=\"https:\/\/smartpress.com\/offering\/square-petal\">Square Petals<\/a>. With curved panels that weave together and secure into a petal fold, this one\u2019s the perfect template for event invitations. That\u2019s just what Mark Maliskey, marketing and communications manager for <a href=\"https:\/\/grandforks.org\/\" target=\"_blank\" rel=\"noopener\">Grand Forks Region Economic Development Corporation<\/a>, thought.<\/p> <p>&nbsp;<\/p> <p>\u201cOur organization was looking for a fun and exciting invite that would get the guests talking. We worked with Smartpress for the previous year\u2019s annual meeting invite, and it was a hit, so we knew we needed another Smartpress cut to knock it out of the park,\u201d said Maliskey. \u201cThe invite was like opening a flower, and people loved that &#8211; it was the talk of the event!\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> From products and special features to design guidelines and how-to\u2019s, our <a href=\"https:\/\/smartpress.com\/support\">Support Center<\/a> fills you in on every detail of our online printing services. (And if you still have questions, our experts have your back. Just ask Maliskey: \u201cWe really appreciate the amazing customer service. If something doesn\u2019t turn out exactly, they\u2019re very willing to listen and make it right.\u201d)<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-STPD-ACRD-Redwood-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=43e74bcff3b566d22af6730b4f1be50b\" alt=\"Two hands holding an accordion fold brochure printed with People Before Profits on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 99.921875%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">STEPPED ACCORDION: 80# COATED MATTE WHITE COVER, 28 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-STPD-ACRD-Redwood-0014.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=df50de6a02b2366194cd001c5a77b911\" alt=\"A stepped accordion fold printed with company details in each section.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#9 Service Brochure: Stepped Accordion<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Sometimes marketing can say enough with just an image. But other times, you need to say more, and that\u2019s where our <a href=\"https:\/\/smartpress.com\/offering\/stepped-accordion\">Stepped Accordion<\/a> comes into play again. This time, it presents itself as a service brochure, informing and educating on each sectioned panel. <a href=\"https:\/\/www.rootedred.com\/\" target=\"_blank\" rel=\"noopener\">Rooted Red Creative<\/a> owner and designer Renee Reithel\u2019s client wanted a complete company overview, and our accordion fold brochure provided that very thing.<\/p> <p>&nbsp;<\/p> <p>\u201cThey wanted to showcase their services in a unique way to future clients. The format gave me plenty of space to organize all of the information in an eye-catching way [and] keep the audience engaged,\u201d said Reithel. \u201cSmartpress was a dream to work with while going through the proofing process. I wanted everything to line up beautifully, and the team helped me achieve that.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to see this fold in action? <a href=\"https:\/\/www.youtube.com\/watch?v=zapeGZLxtoo&amp;t=7s\" target=\"_blank\" rel=\"noopener\">Watch the stepped accordion here<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/12\/EF-Group-A-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=454849de2276b0d34a41ab5b74db6539\" alt=\"Two hands holding a folded tabbed brochure with more custom brochures around it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Engage in the Fold Factor With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Those are just some of the inspiring client projects coming out of our online print shop. And with so many brochure folds to choose from, we can\u2019t wait to see what they (and you) design and print next. There\u2019s no doubt about it, whether it\u2019s an invite, mailer, brochure or something else entirely, our specialty formats attract attention and drive business. Who knew a fold could be so formidable?<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Lots of things are extraordinary. But a fold? Our exclusive Designer Folds collection gives new meaning to a simple paper crease. And in 2023, our clients proved it can make an extraordinary impact in advertising and events. See what they did with these nine brochure folds, invites and mailers, and then add a little specialty to your own marketing strategy in the year to come.","protected":false},"author":8,"featured_media":6751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buzzworthy Marketing: 9 Extraordinary Brochure Folds from 2023<\/title>\n<meta name=\"description\" content=\"Lots of things are extraordinary. But a fold? 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