{"id":671,"date":"2018-11-20T11:50:04","date_gmt":"2018-11-20T16:50:04","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=671"},"modified":"2025-08-25T09:13:06","modified_gmt":"2025-08-25T14:13:06","slug":"vibrant-brochure-reveals-agencys-evolved-branding","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding","title":{"rendered":"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Eva Day is a creative director known for her wizardry when it comes to illustrating masterpieces on the spot from even the faintest idea. At Alexandria, VA ad agency, <a href=\"\/\/www.williamswhittle.com\/#home-page\" target=\"_blank\" rel=\"noopener noreferrer\">Williams Whittle<\/a>, Day\u2019s artistic skill is on full display, whether she\u2019s executing a concept at her desk in no time or graphically recording a keynote speaker in real time at one of her agency\u2019s nonprofit conferences. Or in this case, elevating brochure printing to showcase a brand evolution.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">To celebrate Williams Whittle\u2019s 50th anniversary, Creative Director <a href=\"#circling-the-date\">Eva Day crafted a striking brochure featuring circular die cuts, roll folds and a refreshed, vibrant color palette.<\/a> As the self-described \u201cDie Cut Queen,\u201d she used bold shapes and layered design to spotlight key messages and illustrate the agency\u2019s evolving identity.<\/span><\/li> <li><span data-sheets-root=\"1\">Moving away from historically inspired hues, <a href=\"#50-years-young\">Day introduced teal and yellow to the agency\u2019s traditional brick red\u2014breathing new life into the brand<\/a> while balancing respect for its legacy. Despite initial hesitation from leadership, the updated palette successfully modernized the agency\u2019s image without disconnecting from its roots.<\/span><\/li> <li><span data-sheets-root=\"1\">From intricate die cuts to foldable layouts, <a href=\"#no-plan-B\">the tactile power of print elevated storytelling and engagement<\/a> &#8211; something less common in today\u2019s digital-first world. With Smartpress\u2019 custom brochure printing services, Day brought her bold vision to life with precision, personality and professional polish.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A1731_edit.jpg\" alt=\"Brochure printing\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Layered circle cutouts by the \u201cDie Cut Queen&#8221;!<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A1735_edit.jpg\" alt=\"Custom brochures\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Prominent circles draw attention to highlight messaging<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"circling-the-date\">Circling the Date With Custom Print Options<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p>\u201cAs part of our agency\u2019s 50th anniversary, we decided to update our branding materials to reflect the milestone,\u201d Day said. \u201cI zeroed in on a circle shape to help draw attention and highlight messaging. Since they call me the die-cut queen, I went there. I did multiple circular die cuts, added roll folds and a new, brighter color palette. Then I huddled with our writer to come up with the right words and illustrations to tell our story.\u201d<\/p> <p>Luckily, Smartpress&#8217; world-class online printing services include <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochure printing<\/a> with a plethora of <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">folding ideas<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, and of course, <a href=\"https:\/\/smartpress.com\/pages\/digital-laser-cutting\">digital laser cutting<\/a>, to accommodate custom projects like Day&#8217;s.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p class=\"p1\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/0007_2017-12-SP-Williams-Whittle-High-Res.jpg\" alt=\"Square brochures\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Brochure features brand&#8217;s bright new color palette<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2 id=\"50-years-young\">50 Years Young<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cWilliams Whittle is an agency steeped in history,\u201d she explained. \u201cThe shop is actually housed in the former home of George Washington\u2019s pastor and friend, the Rev. Thomas Davis. Agency lore is that George often dined here. Which is one of the reasons the partners had always relied on historical colors when it came to its branding palette.\u201d<\/p> <p>&nbsp;<\/p> <p>\u201cAnd while the agency&#8217;s been around a long time,\u201d she said, \u201cI wanted to make sure that even after 50 years, we didn&#8217;t look out of touch. Frankly, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color<\/a> choices can have a lot to do with that.\u201d Whether for projects in <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">black or full-color ink<\/a>, Smartpress is the online printer for the job.<\/p> <p>&nbsp;<\/p> <p>\u201cTo be honest, I wasn\u2019t sure how our CEO would feel when I first proposed the addition of teal and yellow to their traditional brick red colorway but I thought the infusion of color would give it just the makeover it needed. It was brighter, more vibrant and didn\u2019t date us,\u201d Day said. \u201cAdmittedly, it took a few conversations before Rob finally agreed.\u201d <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cI wanted to make sure that even after 50 years, we didn\u2019t look out of touch. Frankly, color choices can have a lot to do with that.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-681\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-681 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Eva Day\">\n    <div id=\"metaslider_container_681\">\n        <div id=\"metaslider_681\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-695 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-695\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0010_2017-12-SP-Williams-Whittle-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f77964b0791356c7b14070fd78f05aeb\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0010_2017-12-SP-Williams-Whittle-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=ee9d493e4ca141755fa996f0c6f27b64\"   alt=\"\" class=\"slider-681 slide-695\" title=\"Illustration of WW&#039;s historic front door\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-697 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-697\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0594_edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8f58836fd3064997256b2ffe30379b74\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0594_edit-1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f6bc234627976f9baf2310e69141f3f6\"   alt=\"\" class=\"slider-681 slide-697\" title=\"A sketch Eva doodled during a keynote address at one of WW&#039;s sponosored conference\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-689 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-689\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0595_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c9942a6cafa7c762f390f42ab48d3064\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0595_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=efb389ab04da1f4d72d1d416884cfbae\"   alt=\"\" class=\"slider-681 slide-689\" title=\"Another Eva Day sketch, a well-known artistic flair the agency is known for\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-690 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-690\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0596_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=adc7fb7513ba173f8d6a7cecf6a30b37\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0596_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=0f37e39ea333d3801bb0db213b4cd7db\"   alt=\"\" class=\"slider-681 slide-690\" title=\"More sketches\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-696 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-696\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0593_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c7e0b05e690168c77646fbb34a37a31a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0593_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3ad4c19d66c9b9389a59ec4fb92c3871\"   alt=\"\" class=\"slider-681 slide-696\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-700 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-700\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0624_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e01754c25c8a871173dd0735c788a9d1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A0624_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=cf7257da83c85adb3baa49d8e43e739c\"   alt=\"\" class=\"slider-681 slide-700\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>Drawing on History &amp; Expertise<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cWe introduced the new color palette with this 6&#8243; x 6&#8243; roll fold and our booth display at the annual nonprofit conference that we host,\u201d she said. \u201cThe illustrations scattered throughout the piece are a nod to a couple of things WW is known for &#8211; our historic front door which is said to have regularly welcomed the Father of our Country and the sketches I do during keynote addresses at our regularly sponsored conferences. It\u2019s something the agency is known for. And, I guess me, too.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A0619_edit.jpg\" alt=\"Custom die cuts\"   \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A0626_edit.jpg\" alt=\"Full color printing\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"no-plan-B\">No Plan B for Brochure Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cGood die cuts are not easy, especially layering them the way I did,\u201d Eva said. \u201cSo it was a little nerve-wracking. We were on a time crunch, and if it didn&#8217;t go well, there wasn&#8217;t time to do anything else.\u201d<\/p> <p>&nbsp;<\/p> <p>\u201cWhen the sample arrived, I couldn\u2019t have been happier. It looked exactly the way I had pictured it,\u201d she said. \u201cThe circles lined up and the colors were as vibrant as I had hoped.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>From tri-folds to accordion folds, closed gate, double parallel folds, online printing with Smartpress let Day do it all. \u201cI love interesting folds and die cuts. I always have,\u201d Eva continued. \u201cUnfortunately, we don&#8217;t get to do that much anymore. Everything is digital nowadays, so when I get a chance to do a piece that you can touch, I really go to town.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong> <\/em>Want more brochure printing inspo? Here you go:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/stepped-accordion-fold-create-enviable-marketing-brochures\">Stepped Accordion Fold: Create Enviable Marketing Brochures<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/square-brochure-printing-how-a-retail-solution-pops-with-print\">Square Brochure Printing: How a Retail Solution Pops with Print<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Williams Whittle Creative Director, Eva Day, decided to celebrate the agency\u2019s 50th anniversary with a colorful rebrand. The new look unfolds with a cleverly designed laser die cut brochure.","protected":false},"author":8,"featured_media":676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution<\/title>\n<meta name=\"description\" content=\"Eva Day, creative director at Williams Whittle, is known for her illustrating wizardry, elevating brochure printing to show brand evolution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution\" \/>\n<meta property=\"og:description\" content=\"Eva Day, creative director at Williams Whittle, is known for her illustrating wizardry, elevating brochure printing to show brand evolution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-20T16:50:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T14:13:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2018\/11\/hero2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1082\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution\",\"datePublished\":\"2018-11-20T16:50:04+00:00\",\"dateModified\":\"2025-08-25T14:13:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding\"},\"wordCount\":986,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/hero2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d7e78f62c334df5a3633f3298586560b\",\"articleSection\":[\"Printspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding\",\"name\":\"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/hero2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d7e78f62c334df5a3633f3298586560b\",\"datePublished\":\"2018-11-20T16:50:04+00:00\",\"dateModified\":\"2025-08-25T14:13:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Eva Day, creative director at Williams Whittle, is known for her illustrating wizardry, elevating brochure printing to show brand evolution.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/hero2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d7e78f62c334df5a3633f3298586560b\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/hero2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d7e78f62c334df5a3633f3298586560b\",\"width\":1920,\"height\":1082,\"caption\":\"Two hands holding a custom brochure with a square design, yellow background and a round cutout.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/vibrant-brochure-reveals-agencys-evolved-branding#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution","description":"Eva Day, creative director at Williams Whittle, is known for her illustrating wizardry, elevating brochure printing to show brand evolution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding","og_locale":"en_US","og_type":"article","og_title":"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution","og_description":"Eva Day, creative director at Williams Whittle, is known for her illustrating wizardry, elevating brochure printing to show brand evolution.","og_url":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2018-11-20T16:50:04+00:00","article_modified_time":"2025-08-25T14:13:06+00:00","og_image":[{"width":1920,"height":1082,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2018\/11\/hero2.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution","datePublished":"2018-11-20T16:50:04+00:00","dateModified":"2025-08-25T14:13:06+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding"},"wordCount":986,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/hero2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d7e78f62c334df5a3633f3298586560b","articleSection":["Printspiration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding","url":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding","name":"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/hero2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d7e78f62c334df5a3633f3298586560b","datePublished":"2018-11-20T16:50:04+00:00","dateModified":"2025-08-25T14:13:06+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"Eva Day, creative director at Williams Whittle, is known for her illustrating wizardry, elevating brochure printing to show brand evolution.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/hero2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d7e78f62c334df5a3633f3298586560b","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/hero2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d7e78f62c334df5a3633f3298586560b","width":1920,"height":1082,"caption":"Two hands holding a custom brochure with a square design, yellow background and a round cutout."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/676"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}