{"id":6597,"date":"2023-11-06T13:19:41","date_gmt":"2023-11-06T18:19:41","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6597"},"modified":"2025-07-22T10:43:25","modified_gmt":"2025-07-22T15:43:25","slug":"scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing","title":{"rendered":"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Digital and print go hand-in-hand. If you have a marketing strategy that includes one but not the other, you\u2019re missing crucial conversions. Integrating digital into your print is easier than ever when you use QR codes for marketing. And our seven ideas for how to incorporate them ensure your customers and clients are just a scan away. (#6 is an \u201cah-ha!\u201d moment.)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#why-use-qr-codes\">QR codes provide a bridge between print and digital content,<\/a> with customers easily accessing digital content from physical materials like brochures, labels and business cards.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#7-qr-code-ideas\">QR codes enhance engagement and streamline user experiences,<\/a> leading customers to product information, event registration forms, menus, coupon codes and more.<\/span><\/li> <li><span data-sheets-root=\"1\">With free generator tools and basic design guidelines, <a href=\"#how-to-make-a-qr-code\">businesses of all sizes can integrate QR codes into their marketing assets.<\/a> Brands can access real-time tracking, increase conversions and create stronger brand interactions.<br \/> <\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/11\/HERO_DICampaign_v2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=62b6ef5480604b2ae132c0844394ca37\" alt=\"A hand holding an array of fanned-out print marketing pieces printed with bright colors and QR codes.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"why-use-qr-codes\">Why Use QR Codes?<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>QR codes are an integral part of any digital strategy. But if you haven\u2019t used QR codes for marketing before, you may be wondering what the benefit is for your business, brand or organization.<\/p> <p>&nbsp;<\/p> <p>Adding QR codes to print materials provides customers with access to so much digital content, essential information, even interactive experiences. It\u2019s a versatile marketing tool you simply can\u2019t do without. Here\u2019s why you need to use them:<\/p> <ol> <li>They\u2019re easy to use. Everyone has a phone on them at all times, so your content is literally at their fingertips.<\/li> <li>They enhance the interaction with your brand. Customers and clients don\u2019t have to spend time typing long URLs or navigate your site to find comprehensive product and service details. The code takes them exactly where you want them to go.<\/li> <li>They provide more branding opportunities. And since they take up so little real estate on your print materials, you get to say so much more with less.<\/li> <li>They can make print marketing materials interactive with pop-ups that push your customer to action.<\/li> <li>They give you real-time analysis. When you track your QR codes, you get to see campaign performance right away so you can adjust accordingly. No more waiting weeks or months to see if something worked or not.<\/li> <\/ol> <p>&nbsp;<\/p> <p><span data-sheets-root=\"1\">&#8220;QR codes require more work for the recipient, thus should offer more reward than a typical printed piece,&#8221; said Smartpress Graphic Designer Jeff Barr. &#8220;Use the opportunity to utilize a QR code as an extension of the printed piece into the digital realm with cohesive imagery and a splashy animation, graphic or video that can hook viewers into your brand.&#8221;<\/span><\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> What does QR stand for anyway? Quick response code.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-6602\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-6602 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Digital Integration\">\n    <div id=\"metaslider_container_6602\">\n        <div id=\"metaslider_6602\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-6633 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6633\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/11\/IMG_0104.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=fb73285413969fd9a71780033daa00a3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/11\/IMG_0104.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=616e6f29b038e41e6515ff552de5cbcb\"   alt=\"A hand holding two fanned-out postcards printed with an image of a perfume bottle and a QR code in the corner.\" class=\"slider-6602 slide-6633\" title=\"Foil Postcard: 100# Coated Matte White Cover with Spot Gloss, 4 x 8&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6621 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6621\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0188.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=01a8b9527b47c2f73618909cafa188ae\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0188.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2814ed75319983194e6ebde21222de08\"   alt=\"Two hands holding a beer menu printed with rose gold foil, a black background and a QR code in the middle.\" class=\"slider-6602 slide-6621\" title=\"Foil Postcard: C2S 14pt with Rose Gold Foil, 5.5 x 8.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6628 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6628\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/11\/IMG_0213.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=de38ae60e9c07e32251db8764917ec50\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/11\/IMG_0213.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=532c8cd7ec782a7f879094276858c331\"   alt=\"Two stacks of business cards printed with a green and white design, contact information and a QR code for marketing.\" class=\"slider-6602 slide-6628\" title=\"Business Card: 130# Uncoated Smooth White Cover, 3.5 x 2&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6614 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6614\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0035.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=28e9d9aff6c33941193e697979f3ad53\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0035.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3dc11c3b718a5f881c5b14dfe1e84545\"   alt=\"A direct mailer printed with images of women wearing different T-shirts, a map of a store location and a QR code.\" class=\"slider-6602 slide-6614\" title=\"Self Mailer: 100# Uncoated Smooth White Cover, Half Fold, 11 x 8.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6639 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6639\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0202.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=17b6f325079ccbe75875a254209756d8\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0202.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=1b0ae829b2e2bc4015bf93a840f43263\"   alt=\"A brochure printed with a purple background, an illustration of a woman sitting at a desk and a QR code on the back.\" class=\"slider-6602 slide-6639\" title=\"Brochure: 80# Coated Matte White Cover, Half Fold, 11 x 8.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6618 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6618\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0051.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=9abc783f0e0786b789e44cc597931f78\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0051.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d48ea68c5cf7ecd4c4f22c45773b6489\"   alt=\"Two hands peeling back the corner of a label printed in orange, pink and yellow with a QR code in the corner.\" class=\"slider-6602 slide-6618\" title=\"Label: White Polypropylene - Removable, 4.5 x 2&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6619 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6619\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0065.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=144013ea50a89496f177e085c886d360\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/IMG_0065.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b46ed12f93594bd8e060e7333f699939\"   alt=\"Two hands holding a custom flyer printed with a green, blue, orange, pink and black design and a QR code in the bottom corner.\" class=\"slider-6602 slide-6619\" title=\"Flyer: 100# Coated Matte White Text, 8.5 x 11&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"7-qr-code-ideas\">7 QR Code Ideas for Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So those are some of the reasons <em>why<\/em> you should be using QR codes for marketing your brand. But what about the <em>how<\/em>? As a client-focused online printer, Smartpress has your back. Here are seven ways we\u2019d use them (and how you should, too):<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <ol> <li><strong>Product Information:<\/strong> Use our print shop to add QR codes to <a href=\"https:\/\/smartpress.com\/shop\/custom-boxes\">product packaging<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/labels-stickers\">labels<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">sell sheets<\/a> or <a href=\"\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">package inserts<\/a>. QR codes can link to product information, user manuals and directions, warranty details, care instructions or how-to videos.<\/li> <li><strong>Event Promotion:<\/strong> When you design event <a href=\"https:\/\/smartpress.com\/shop\/poster-printing\">posters<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/flyers\">flyers<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/event-tickets\">tickets<\/a> for custom printing at Smartpress, be sure to add a QR code at the same time. The codes can provide quick access to event details, ticket purchasing or other content like maps or schedules. Even use them to simplify the registration process &#8211; attendees can scan the code to quickly sign up.<\/li> <li><strong>Menus:<\/strong> This is the one you\u2019ve probably seen and used the most in your everyday life. So many restaurants incorporate QR codes on <a href=\"https:\/\/smartpress.com\/shop\/menu-printing\">menus<\/a> to provide additional info, such as meal descriptions with mouthwatering imagery and nutritional facts. (Not sure how to design your menus? We\u2019re the online print shop with the inspo: <a href=\"\/blog\/on-press\/restaurant-menus-6-print-ideas-for-dine-in-take-out\">Restaurant Menus: 6 Print Ideas for Dine-in &amp; Take-out.<\/a>)<\/li> <\/ol> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <ol start=\"4\"> <li><strong>Website or Social Media Links:<\/strong> QR codes can link directly to your organization\u2019s website, a specific webpage or your all-important social media platforms. This is a great one to add to <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">business cards<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/brochure-printing\">brochures<\/a>, flyers, and posters to boost your online engagement.<\/li> <li><strong>Coupon Codes and Discounts:<\/strong> If your print marketing strategy includes <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail campaigns<\/a>, QR codes are an effective way to distribute special discounts, coupon codes or promo offers. Add a code to each piece of your mailing so customers can scan it for access.<\/li> <li><strong>Contact Information:<\/strong> Make it easier for clients to reach you with QR codes that store your basic information. When they scan the code, they can easily copy and paste your details into their phone contacts. You\u2019ll find this one super helpful on business cards and <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">promo items<\/a>. Awesome for trade shows!<\/li> <li><strong>Survey and Feedback Forms:<\/strong> Getting customer feedback can be challenging, but QR codes make it simple. When you add one to feedback cards, package inserts or <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">follow-up mailers<\/a>, customers can quickly access and complete online surveys, giving you valuable feedback fast.<\/li> <\/ol> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><em><strong>Hint:<\/strong><\/em> Have questions about any of the products we just mentioned? Our business printing services include a comprehensive <a href=\"https:\/\/smartpress.com\/support\">Support Center<\/a> with <a href=\"https:\/\/smartpress.com\/support\/product-faq\">product FAQ<\/a>, <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-design-guidelines\">mailing guidelines<\/a> and more to help you create brilliant print.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/11\/Digital-Integration.gif\" alt=\"Two hands folding and unfolding a printed brochure with a QR code for marketing on the inside.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"how-to-make-a-qr-code\">How to Make a QR Code<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>It\u2019s clear why your business or nonprofit needs QR codes for marketing, but what might not be clear is how to make a QR code and get it on your print pieces.<\/p> <p>&nbsp;<\/p> <p>Like so many aspects of QR codes, making them is easy and accessible. QR code generator tools are readily available online. All you have to do is input your content (URL, contact info, menu, promo code, etc.), and the generator will create a QR code for you to download. Then you can add it to the <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">design files<\/a> for your business cards, flyers, brochures, whatever, and our online printing services will take care of the rest.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When designing yours, keep these QR code best practices in mind:<\/p> <ul> <li>It should be at least 2cm x 2cm (about 0.8\u201d x 0.8\u201d) to ensure that phone cameras can scan them effectively. Anything smaller than that, and phones may have difficulty recognizing them.<\/li> <li>Be sure to test your QR codes to ensure they lead to the intended digital content before printing them on your materials.<\/li> <\/ul> <p>&nbsp;<\/p> <p><em><strong>DYK:<\/strong><\/em> QR codes were created in 1994 by a Japanese manufacturer called Denso Wave. They were originally used to track vehicles and individual parts during the manufacturing process.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Code, Cracked<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>To make the most of your marketing, you have to meet people where they are &#8211; and that definitely includes digital. Adding QR codes into the marketing mix makes it that much easier to score sales, boost engagement and gain traction on new audiences. And for businesses blending digital with print, that\u2019s the whole point.<\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Want a quick smile? Check out one of our favorites:\u00a0\u00a0<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"width: 50%; margin: 0 auto; display: block;\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/10\/frame_Smile.png?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fad624a8eec5b662f0687d3a1b46efd0\" alt=\"A black and white QR code above an icon of a phone and Scan Me.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Digital and print go hand-in-hand. If you have a marketing strategy that includes one but not the other, you\u2019re missing crucial conversions. Integrating digital into your print is easier than ever when you use QR codes for marketing. And our seven ideas for how to incorporate them ensure your customers and clients are just a scan away. (#6 is an \u201cah-ha!\u201d moment.) \r\n","protected":false},"author":8,"featured_media":6635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-6597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing<\/title>\n<meta name=\"description\" content=\"Integrating digital and print is easier than ever when you use QR codes for marketing. Here are our seven ideas to keep clients one scan away.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing\" \/>\n<meta property=\"og:description\" content=\"Integrating digital and print is easier than ever when you use QR codes for marketing. Here are our seven ideas to keep clients one scan away.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T18:19:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T15:43:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/11\/IMG_0155_HERO_Edit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing\",\"datePublished\":\"2023-11-06T18:19:41+00:00\",\"dateModified\":\"2025-07-22T15:43:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\"},\"wordCount\":1281,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/IMG_0155_HERO_Edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=aa130eee7ed614f06b5db5144bdbdbb2\",\"articleSection\":[\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\",\"name\":\"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/IMG_0155_HERO_Edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=aa130eee7ed614f06b5db5144bdbdbb2\",\"datePublished\":\"2023-11-06T18:19:41+00:00\",\"dateModified\":\"2025-07-22T15:43:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Integrating digital and print is easier than ever when you use QR codes for marketing. Here are our seven ideas to keep clients one scan away.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/IMG_0155_HERO_Edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=aa130eee7ed614f06b5db5144bdbdbb2\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/IMG_0155_HERO_Edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=aa130eee7ed614f06b5db5144bdbdbb2\",\"width\":1920,\"height\":1080,\"caption\":\"A hand holding a phone and scanning a QR code for marketing above an array of brochures, menus and business cards.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing","description":"Integrating digital and print is easier than ever when you use QR codes for marketing. Here are our seven ideas to keep clients one scan away.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing","og_locale":"en_US","og_type":"article","og_title":"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing","og_description":"Integrating digital and print is easier than ever when you use QR codes for marketing. Here are our seven ideas to keep clients one scan away.","og_url":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2023-11-06T18:19:41+00:00","article_modified_time":"2025-07-22T15:43:25+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/11\/IMG_0155_HERO_Edit.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing","datePublished":"2023-11-06T18:19:41+00:00","dateModified":"2025-07-22T15:43:25+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing"},"wordCount":1281,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/11\/IMG_0155_HERO_Edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=aa130eee7ed614f06b5db5144bdbdbb2","articleSection":["Features"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing","url":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing","name":"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/11\/IMG_0155_HERO_Edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=aa130eee7ed614f06b5db5144bdbdbb2","datePublished":"2023-11-06T18:19:41+00:00","dateModified":"2025-07-22T15:43:25+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"Integrating digital and print is easier than ever when you use QR codes for marketing. Here are our seven ideas to keep clients one scan away.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/11\/IMG_0155_HERO_Edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=aa130eee7ed614f06b5db5144bdbdbb2","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/11\/IMG_0155_HERO_Edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=aa130eee7ed614f06b5db5144bdbdbb2","width":1920,"height":1080,"caption":"A hand holding a phone and scanning a QR code for marketing above an array of brochures, menus and business cards."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Scan Plan: 7 Ingenious Ways to Use QR Codes for Marketing"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/6597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=6597"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/6597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/6635"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=6597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=6597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=6597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}