{"id":6524,"date":"2023-08-21T08:57:54","date_gmt":"2023-08-21T13:57:54","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6524"},"modified":"2025-07-22T10:52:26","modified_gmt":"2025-07-22T15:52:26","slug":"open-for-business-circle-locked-gate-fold-brochures-invites-cards","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/open-for-business-circle-locked-gate-fold-brochures-invites-cards","title":{"rendered":"Open for Business: Circle Locked Gate Fold Brochures, Invites &#038; Cards"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>For customers to connect with marketing, your message has to be open and accessible. And while <a href=\"https:\/\/smartpress.com\/offering\/circle-locked-gate\">Circle Locked Gates<\/a> may sound counterintuitive, these gate fold brochures do just that. With a circle locking mechanism that opens to reveal your content in full focus, they\u2019re the kind of direct mail that provides a gateway to serious success. See why our clients and Foldfactory founder Trish Witkowski say this small format packs a big design punch on brochures, invites, cards and more.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#keyless-entry\">The Circle Locked Gate fold is a unique and visually compelling format<\/a> that uses interlocking die-cut panels to create a circular closure. It requires physically interaction, making it memorable for marketing, invitations and announcements.<\/span><\/li> <li><span data-sheets-root=\"1\">This fold format is part of Smartpress\u2019 Designer Folds collection and is <a href=\"#beyond-the-conventional\">highly adaptable for events, promotions and nonprofit outreach.<\/a> It&#8217;s most effective with short, visually-driven content.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#q-&amp;-a-with-trish\">Design tips include leveraging on the central circle in creative ways,<\/a> planning envelope design early and using the format as part of a broader strategy to capture attention and drive engagement.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/08\/Smartpress3927.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0e0ba379beae87665918296807051c32\" alt=\"Six circle locked gate folds laying open and closed with holiday designs, open house information and meeting details.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">&#8220;OPEN HOUSE&#8221; CIRCLE LOCKED GATE: 100# COATED GLOSS WHITE COVER WITH ULTRA GLOSS UV COATING ON BOTH SIDES, 14 X 4.25&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/08\/Smartpress3928.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=dea17e3ffdb0cc420457cab5f123cfb1\" alt=\"Two hands holding three fanned-out gate fold brochures printed with marketing messaging and event details.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"keyless-entry\">Gate Fold Brochures Offer Keyless Entry<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Part of our exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection, the Circle Locked Gate kicks traditional print marketing to the curb. Coming together with an always-intriguing <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas#gate-fold\">gate fold<\/a>, it secures with interlocking cutouts that form a circle and add unexpected dimension to any message.<\/p> <p>&nbsp;<\/p> <p>That circle is the perfect place for a graphic or logo. And as for the reveal, you get to play around with a center panel for your main content and two short gate panels that are ideal for details, supplemental imagery and more branding.<\/p> <p>&nbsp;<\/p> <p>When you use Smartpress for your business printing services, you get premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, vibrant <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color<\/a> options and protective <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, plus convenient features like <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a>, which lets you create multiple locked gate folds with different designs and content but the same printing specs like quantity, stock, size, etc. (We love that one for saving time and saving your budget!)<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And while the Circle Locked Gate stands out among the direct mail crowd, it\u2019s versatile enough to fit right in with industries of all kinds. Think creative brochures for retail products and services, custom announcements for events, personalized invitations for nonprofit fundraisers or church celebrations, even gate fold cards for your business &#8211; small, corporate or otherwise.<\/p> <p>&nbsp;<\/p> <p>Just remember to slip your Circle Locked Gates into envelopes. We offer four different <a href=\"https:\/\/smartpress.com\/support\/product-resources\/understanding-envelope-sizes\">A2 envelopes<\/a>, and if you need help with your mailing &#8211; things like <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list\">list acquisition<\/a>, <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing<\/a> &#8211; we\u2019re the online printer that can do that, too (just reach out with a <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a>).<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Our Designer Folds can be more than just gate fold brochures. Check out our other custom printing services with <a href=\"https:\/\/smartpress.com\/support\/product-faq\/designer-folds-faq\">Designer Folds FAQ<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThe objective was to design a unique, die-cut invitation that surpassed the conventional flat card style.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/08\/CLG-North-Pole-0018.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=16a843132914371e61b4920ff51fcb6e\" alt=\"Two hands securing a custom invite with a gate fold and a circle die cut printed with Santa Clause and North Pole.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">CIRCLE LOCKED GATE: 80# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON THE FRONT, 14 X 4.25&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/08\/CLG-North-Pole-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=873e5f03e6141fe72b5778636dd52c26\" alt=\"A holiday invitation with a gate fold printed with party details on the inside and illustrations of Santa and reindeer.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"beyond-the-conventional\">Custom Printing Beyond the Conventional<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>A truly multipurpose marketing tool, the Circle Locked Gate easily converts to your business\u2019 needs. For <a href=\"http:\/\/www.celestecreative.com\/\" target=\"_blank\" rel=\"noopener\">Celeste Creative<\/a>\u2019s Celeste Czaicki, it was charming custom invites for a client\u2019s annual holiday party.<\/p> <p>&nbsp;<\/p> <p>\u201cThe objective was to design a unique, die-cut invitation that surpassed the conventional flat card style,\u201d said Czaicki. \u201cPlus, there was a need for a swift turnaround to meet the timeline requirements.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Opting for invitation printing on <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">80# cover stock<\/a> and a sophisticated flat matte UV coating &#8211; plus whimsical North Pole graphics &#8211; Czaicki\u2019s final impression was a good one.<\/p> <p>&nbsp;<\/p> <p>\u201cThe communication throughout the process was exceptional, with prompt and clear responses,\u201d she said. \u201cI found the pricing to be reasonable and [was] highly impressed with both the print product and the experience with Smartpress.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cIt needed to capture the guests\u2019 attention and encourage engagement.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/08\/CLG-Above-Beyond-0024.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4c0386c437328b30e44f13b93a01cb81\" alt=\"Two hands holding a circle locked gate brochure printed with Above &amp; Beyond and a blue and yellow cloud design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">CIRCLE LOCKED GATE: 80# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON THE FRONT, 14 X 4.25&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/08\/CLG-Above-Beyond-0023.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=30d31e7a9b3ba66d49a3ed970d201959\" alt=\"Two hands holding open a gate fold brochure printed with Above &amp; Beyond and 2022 Annual Meeting.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Capture Attention With Custom Invites<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>As the marketing and communications manager for <a href=\"https:\/\/grandforks.org\/\" target=\"_blank\" rel=\"noopener\">Grand Forks Region Economic Development Corporation<\/a> (EDC), Mark Maliskey\u2019s objective was big: send more than 1,000 gate fold invitations for an annual EDC meeting with regional leaders.<\/p> <p>&nbsp;<\/p> <p>\u201cThis invitation was something that would be remembered by our guests and provide them not just an invitation to the event, but also an experience,\u201d said Maliskey. \u201c[It needed to] capture the guests\u2019 attention and encourage engagement, leading to higher attendance and RSVP response rates.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With an unexpected vertical orientation and cloud-themed design, \u201cthe Circle Locked Gate was a perfect format for our theme and imagery. It felt like you were opening the gates to the beyond,\u201d said Maliskey.<\/p> <p>&nbsp;<\/p> <p>With a specialty fold &#8211; along with Smartpress\u2019 high-quality print &#8211; Maliskey\u2019s custom invitations had the event flying high. \u201c[We] received many compliments about the invite, and it set a high standard for future invitations,\u201d he said. \u201cLuckily, Smartpress has a wide variety of Designer Folds for us to dream up something amazing.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Intrigued by the circle? Go beyond gate fold brochures with another creative direct mail option that goes round and round: <a href=\"\/blog\/on-press\/the-shape-of-success-an-accordion-fold-comes-full-circle\">The Shape of Success: An Accordion Fold Comes Full Circle<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a-with-trish\">Q&amp;A with Trish Witkowski<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Now that you\u2019ve got the basic specs and the first-hand feel, let\u2019s get into the expert advice. <a href=\"https:\/\/foldfactory.com\/\" target=\"_blank\" rel=\"noopener\">Foldfactory<\/a> founder Trish Witkowski shared her insider tips and tricks for how to design gate fold brochures that are exciting and effective &#8211; even in an envelope.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>What do you like most about the Circle Locked Gate? What makes custom brochures like this so impactful?<\/strong><br \/> \u201cThe Circle Locked Gate is a classic gate fold with two panels folding in toward each other to meet in the middle. However, it features a special modification: Each panel has a die cut (in this case, a half circle) with a vertical slit in opposing directions. When the panels meet, you cross and slide the half shapes together so they lock and form one complete circle.<\/p> <p>&nbsp;<\/p> <p>\u201cWhat I love about it is the ability to stylishly lock the cover closed and the forced interaction that the locking mechanism creates. It\u2019s fun to slide the pieces apart, and from a design perspective, it\u2019s a nice challenge both visually and conceptually.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What are some ideas for how to use it? What type of content works most effectively for brochure printing like this?<\/strong><br \/> \u201cThe Circle Locked Gate is a smaller format, which makes it great for announcements, events, trade shows, reminders, self-promotion and holiday greetings. This is not a format for heavy text. I love these smaller formats because sometimes your message is simple, and if you\u2019ve ever tried to stretch your content to fill a large brochure, it can be really refreshing to work small.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What advice or tips do you have for designing Circle Locked Gates for online printing?<\/strong><br \/> \u201cIt\u2019s all about the circle &#8211; that\u2019s the focal point. To make this one work, you really need to do something interesting with the shape. Place a logo in the middle, a fun graphic, a geometric color pattern, a message that perfectly breaks between the locking panels &#8211; there are so many ways to work with it.<\/p> <p>&nbsp;<\/p> <p>\u201cWith that said, be sure to mock it up and test your design before you print online, because any misalignment in text or graphics on the circle will be magnified, and you\u2019ll never forgive yourself for the error.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What\u2019s the coolest way you\u2019ve seen it used?<\/strong><br \/> \u201cI\u2019ve seen lots of smart, creative uses for this format, but my favorite is a design for a 20th anniversary capital campaign, where they used the locking circle as a zero in the year 2020. Then they used circular photo frames on the interior panels. The design really worked both visually and typographically.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThink of direct mail as a way of slowing down the recipient and getting them to focus in on your message.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>This fold must be mailed in an envelope. Do you have any tips for stress-free mailing?<\/strong><br \/> \u201cThe Circle Locked Gate is designed to fit perfectly into an A2-sized envelope, so any issues with enclosure size just float away. However, depending upon what you envision for your envelope color and design, the biggest piece of advice I can give is to start early with the envelope.<\/p> <p>&nbsp;<\/p> <p>\u201cDesigners often think about the envelope at the end, but some envelopes are special order in certain colors, or if you need <a href=\"https:\/\/smartpress.com\/support\/color-ink\">color printing<\/a> or print effects, these things can take time. Also, some envelopes have order minimums, which may force you to search for alternatives. If your vision of a cool colored envelope has ever turned into a classic white wove, poor planning might be the reason.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How can using this fold as part of a marketing strategy impact a business?<\/strong><br \/> \u201cThink of <a href=\"https:\/\/smartpress.com\/support\/direct-mail\">direct mail<\/a> as a way of slowing down the recipient and getting them to focus in on your message. For example, the Circle Locked Gate could be combined with a digital campaign announcing a software launch at an upcoming trade show.<\/p> <p>&nbsp;<\/p> <p>\u201cThe mailer could feature a special code or offer for people who visit the booth or view a demo. A targeted email tells people to watch their mail for a special show offer, then the Circle Locked Gate arrives and invites them to go online and register for a demo at the show and to bring the mailer with their unique code for a chance to win a prize.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/08\/Smartpress3947.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f9b59f96906e1ef854beb79ba39a58c1\" alt=\"A collection of gate fold brochures lined up in rows and printed with various marketing messaging.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Be Open to More With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>With so much direct mail competition, having the right format with the right design has never been more important. And whether you design them in our online print shop as custom announcements, event invitations or gate fold brochures, the Circle Locked Gate format has your campaign success on lockdown.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"For customers to connect with marketing, your message has to be open and accessible. And while Circle Locked Gates may sound counterintuitive, these gate fold brochures do just that. With a circle locking mechanism that opens to reveal your content in full focus, they\u2019re the kind of direct mail that provides a gateway to serious success. See why our clients and Foldfactory founder Trish Witkowski say this small format packs a big design punch on brochures, invites, cards and more.","protected":false},"author":8,"featured_media":6529,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Open for Business: Circle Locked Gate Fold Brochures &amp; More<\/title>\n<meta name=\"description\" content=\"For clients to connect with marketing, messages have to be open and accessible. 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