{"id":6509,"date":"2023-08-07T11:41:31","date_gmt":"2023-08-07T16:41:31","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6509"},"modified":"2025-07-24T09:02:06","modified_gmt":"2025-07-24T14:02:06","slug":"tension-fabric-displays-branding-with-backdrops","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/tension-fabric-displays-branding-with-backdrops","title":{"rendered":"Tension Fabric Displays: Branding with Backdrops"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>When using a backdrop for branding, you don&#8217;t want your message getting lost in the background. The way to keep it front and center? <a href=\"https:\/\/smartpress.com\/offering\/tension-fabric-displays\">Tension Fabric Displays<\/a>. (Hint: We just made them easier to order.) We talked to three clients who went beyond event backdrops and designed their Tension Fabric Displays with modern marketing mastery.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#the-whole-package\">Tension fabric displays offer vivid, double-sided printing via dye sublimation<\/a>, making them ideal for trade shows, events and retail spaces. Installation is easy and so is transport.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#case-study-#1-the-reusable-roi\">Smartpress clients appreciate them for their portability and sustainability<\/a>, increasing booth engagement and customer acquisition, as well as bold brand storytelling.<\/span><\/li> <li><span data-sheets-root=\"1\">Customize yours with four size options and replacement graphics to <a href=\"#a-do-it-all-display\">tailor them to any campaign.<\/a><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/08\/TFD-Group-A-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=52037f3d2ece643820311def22399827\" alt=\"A woman standing in front of four tension fabric displays in different sizes printed with various marketing designs.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-whole-package\">A Display That&#8217;s the Whole Package<\/h2> <p><strong><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>Ideal for trade shows, meetings and events, <a href=\"https:\/\/smartpress.com\/shop\/tension-fabric-displays\">tension fabric displays<\/a> give your branding, products and services a serious spotlight. And with tension fabric printing on both sides, you get to double the advertising, whether you stick with the same message or mix it up on either side.<\/p> <p>&nbsp;<\/p> <p>The key to all that star power? <a href=\"https:\/\/smartpress.com\/support\/color-ink\/dye-sublimation-printing\">Dye sublimation printing<\/a>. It\u2019s a technique where specific inks react to heat and transform into a gas. The gas then penetrates into polyester or polymer. The result? Vivid artwork and graphics that are actually embedded into the fabric, not just sitting on top of it (which looks duller and less impactful).<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When you print online with Smartpress, you get four sizes to choose from (2\u2019W, 3\u2019W, 8\u2019W and 10\u2019W), so there\u2019s a custom display fit for any occasion. Think branding <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/fabric-backdrops-vs-vinyl-backdrops\">backdrops<\/a> with one central logo or multiple logos in a step and repeat pattern, product presentations, event kiosks or trade show booths. Design them for retail spaces, as directional signage, video backdrops or photo backdrops &#8211; even temporary cubicles.<\/p> <p>&nbsp;<\/p> <p>The best part? (Other than the fact that all eyes will be on you, of course.) They&#8217;re <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-install-tension-fabric-displays\">simple to set up<\/a> and entirely portable with an included carrying case. The stand comes in your choice of width and secures with an interlocking push-button system, while the pillowcase-like stretch fabric slips snuggly over it. It doesn\u2019t get easier than that.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Ready to order? Just choose your size from the dropdown on the <a href=\"https:\/\/smartpress.com\/offering\/tension-fabric-displays\">product page<\/a>, make your custom selections and <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">upload your design file<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/08\/TFD-3FT-ANIMATION-1.gif\" alt=\"A woman in a black shirt and jeans putting together a tension fabric display printed with ski boot marketing.\"   \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Tension Fabric Display: 3-Foot<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cEvery rep has the hardware for the display, so each season we change out the graphic.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"case-study-#1-the-reusable-roi\">Case Study #1 &#8211; The Reusable ROI<\/h2> <p><strong><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><a href=\"https:\/\/www.oberalp.com\/en\" target=\"_blank\" rel=\"noopener\">Oberalp Group<\/a>\u2019s Trade Marketing Coordinator Zach Seusy needed to call special attention to a new ski boot from <a href=\"https:\/\/www.dynafit.com\/en-us\" target=\"_blank\" rel=\"noopener\">Dyanfit<\/a>. A revolutionary boot called for a revolutionary display.<\/p> <p>&nbsp;<\/p> <p>\u201cWe utilize the tension fabric display during our yearly sell-in campaigns,\u201d said Seusy. \u201cAfter sell-in is over, we use the displays throughout the year at events, fundraisers &#8211; really anywhere we set up a table.\u201d<\/p> <p>&nbsp;<\/p> <p>For Seusy, tension fabric backdrops uniquely fit the brief as they\u2019re \u201ca lightweight, easily portable option for our team. Every rep has the hardware for the display, so each season we change out the graphic,\u201d he said. \u201cThis saves us on cost and is a more sustainable option, as we recycle the old fabrics locally.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And as a marketing coordinator, Seusy couldn\u2019t help but think beyond the fabric graphic. Utilizing Smartpress\u2019 premium business printing services, he paired it with a <a href=\"https:\/\/smartpress.com\/offering\/foam-board-sign\">Foam Board Sign<\/a> that sat inside the boot and a custom <a href=\"https:\/\/smartpress.com\/offering\/car-magnet\">Car Magnet<\/a> that adhered to an in-house display for events and retailers.<\/p> <p>&nbsp;<\/p> <p>It\u2019s the kind of multi-piece marketing that more than hits the mark.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to change out your graphic like Seusy? Our online print shop has <a href=\"https:\/\/smartpress.com\/offering\/tension-fabric-display-replacements-all\">Tension Fabric Display Replacements<\/a>, too. Just choose the size that fits your existing stand.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/08\/TFD-10FT-0020.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ccbda5547195275427668f98499b5cda\" alt=\"A woman wearing a black shirt and jeans standing in front of a tension graphic printed with Lightraiders Adventure Bible System.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Tension Fabric Display: 10-Foot<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cWe heard the phrase, \u2018I saw this booth and had to come over and see what it&#8217;s all about\u2019 a lot.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Case Study #2 &#8211; The Compelling Concept<\/h2> <p><strong><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>For <a href=\"https:\/\/lightraiders.com\/\" target=\"_blank\" rel=\"noopener\">Lightraiders<\/a>\u2019 Ryan Huckabay, tension fabric displays had to do the one thing all marketing has to do: Get people interested. As any marketer will tell you, that concept sounds simple but is anything but.<\/p> <p>&nbsp;<\/p> <p>\u201cWe&#8217;re launching a youth Bible study curriculum that employs a storybook-based fantasy tabletop game [that\u2019s] not a traditional curriculum style, so we needed to get out and meet our potential customers at conferences and conventions to tell them about it,\u201d said Huckabay.<\/p> <p>&nbsp;<\/p> <p>To get their displays just right, Huckabay and his team went on a design reconnaissance mission at other conferences, gauging what they thought worked and didn\u2019t work for other booths.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cThe booths with tension fabric displays looked the most professional and engaging,\u201d he said. \u201cAnother important part was the ability to coordinate with <a href=\"https:\/\/smartpress.com\/offering\/custom-table-throw\">tablecloths<\/a> for a \u2018full experience\u2019 booth. We&#8217;re so glad that Smartpress was able to meet all these needs.\u201d<\/p> <p>&nbsp;<\/p> <p>Exhibiting at homeschool conferences and church resource conventions, Huckabay\u2019s custom displays met his strategic needs, too.<\/p> <p>&nbsp;<\/p> <p>\u201cWe needed a striking display that would draw people in to ask, \u2018What is Lightraiders?\u2019 [It\u2019s] been extremely successful to that end, gaining us new customers and newsletter subscribers, even drawing in an organization that is interested in bringing our fantasy realm to the screen,\u201d he said. \u201cWe heard the phrase, \u2018I saw this booth and had to come over and see what it&#8217;s all about\u2019 a lot.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Have questions about custom printing your own displays? Get your answers here: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/tension-fabric-displays-faq\">Tension Fabric Displays FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/08\/TFD-8FT-ANIMATION.gif\" alt=\"A woman in a black outfit putting a tension graphic on its frame and standing it up.\"   \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Tension Fabric Display: 8-Foot<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThe opportunity for unique printing on either side provided us with the flexibility we were after.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Case Study #3 &#8211; The Two-Sided Strategy<\/h2> <p><strong><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>As <a href=\"https:\/\/www.dashstrategy.com\/\" target=\"_blank\" rel=\"noopener\">DASH Creative Strategy<\/a>\u2019s founder, Daniel Shaker\u2019s tension fabric banners had to beautifully highlight products for a client rebrand without adding literal weight to that client\u2019s load. Smartpress\u2019 online printing services were up to the task.<\/p> <p>&nbsp;<\/p> <p>\u201cFrom a branding standpoint, the fabric displays provided the perfect canvas to proudly highlight our client\u2019s keystone product lineup,\u201d Shaker said. \u201cWe wanted to display products as large and crisp as possible, and the opportunity for unique printing on either side provided us with the flexibility we were after.\u201d<\/p> <p>&nbsp;<\/p> <p>That double-sided printing ensures custom banners capitalize on foot traffic coming from either direction. It\u2019s an option that can easily be overlooked but shouldn\u2019t be &#8211; and isn\u2019t when you print with Smartpress.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cThe quality of the print was tremendous,\u201d said Shaker. \u201cWith different prints on either side of our displays, I was expecting some color bleed once the displays were up, but I was happily surprised that there was none whatsoever. [Both] sides had the true, rich color we desired.\u201d<\/p> <p>&nbsp;<\/p> <p>And as for lightening his client\u2019s load? Tension fabric displays came through once again.<\/p> <p>&nbsp;<\/p> <p>\u201cOur client, Mauro Provisions, often has cooking equipment, products and giveaways to carry, and we wanted to make sure the displays wouldn\u2019t add significantly to the setup and travel process,\u201d said Shaker. \u201cIt took less than 10 minutes to fully set up for the first time and was an absolute breeze to maintain and adjust as needed.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Like the idea of fabric but want it on a wall instead of a stand? As a customer-focused online printer, we\u2019ve got you (and your marketing) covered with <a href=\"https:\/\/smartpress.com\/offering\/seg-wall-graphic#c=5466&amp;cp=1\">Silicone Edge Graphics<\/a>, which install easily and display in recyclable aluminum frames.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"a-do-it-all-display\">Print You Do-It-All Display With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>From event backdrops to full marketing packages, tension fabric displays do it all with enviable print quality and an easy setup. And whether you feature products, logos or graphics, these banners ensure your message takes target audiences from interest to engagement every time.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When using a backdrop for branding, you don&#8217;t want your message getting lost in the background. The way to keep it front and center? Tension Fabric Displays. (Hint: We just made them easier to order.) We talked to three clients who went beyond event backdrops and designed their Tension Fabric Displays with modern marketing mastery.","protected":false},"author":8,"featured_media":6519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tension Fabric Displays: Branding with Backdrops - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"When using branded backdrops, you want your message to be seen at all times. Keep it front and center with Tension Fabric Displays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/tension-fabric-displays-branding-with-backdrops\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tension Fabric Displays: Branding with Backdrops - Smartpress Blog\" \/>\n<meta property=\"og:description\" content=\"When using branded backdrops, you want your message to be seen at all times. 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