{"id":6492,"date":"2023-07-24T12:08:07","date_gmt":"2023-07-24T17:08:07","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6492"},"modified":"2025-07-24T09:03:31","modified_gmt":"2025-07-24T14:03:31","slug":"t-cross-direct-mailers-how-to-engage-your-clients-creativity","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/t-cross-direct-mailers-how-to-engage-your-clients-creativity","title":{"rendered":"T-Cross Direct Mailers: How to Engage Your Clients &#038; Creativity"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>With brochures, postcards and catalogs, the direct mail field is a crowded one. You\u2019re competing for attention, engagement and mailbox real estate. For direct mailers that stay ahead of the pack, look no further than a T-cross mailer. We\u2019ve got two variations that Foldfactory founder Trish Witkowski says offer marketing opportunities aplenty and add value to every advertisement.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#a-designer's-cup-of-tea\">T-cross mailers break away from traditional brochure designs with their asymmetrical fold and interactive T-shape.<\/a> Available in small and large sizes, they&#8217;re perfect for anything from product launches to invites.<\/span><\/li> <li><span data-sheets-root=\"1\">The small size is recommended for promotions, events, announcements, holidays and any message that doesn&#8217;t have a lot of text. The large size offers more adaptability, whether for product promos, higher education, self-promotion or conference and event programs.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#q-&amp;-a-with-trish\">Be sure to design yours with the fold experience in mind<\/a> (a mockup is helpful to see how your content flows), and a mailing panel with the correct orientation and placement is crucial for stress-free mailing.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/T-Cross-Vantage-0031.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=64e7a66547afbe82e085d6347e438a2a\" alt=\"Two hands holding a T-cross direct mailer with a yellow, white and black design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Small T-Cross Mailer: 80# Coated Matte White Cover, 11.9 x 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/T-Cross-Bristle-0018.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7f419115a0effd75e8eca7607031a801\" alt=\"Two hands holding open a T-cross mailer over another mailer unfolded to an image of a man with a long beard.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Large T-Cross Mailer: 80# Coated Matte White Cover, 17.125 x 17.875&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"a-designer's-cup-of-tea\">A Designer\u2019s Direct Mail Cup of T<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Part of our exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection, the <a href=\"https:\/\/smartpress.com\/offering\/small-t-cross-mailer\">Small T-Cross Mailer<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/large-t-cross-mailer\">Large T-Cross Mailer<\/a> shake up your print marketing routine. While a tri-fold is a classic, it can also be overlooked. Taking a chance on creative mailers gives your branding and your business a spark that attracts newcomers and reinvigorates established clients. And with our custom printing options, these specialty formats more than pay off.<\/p> <p>&nbsp;<\/p> <p>Whether you\u2019re designing your T-cross <a href=\"https:\/\/smartpress.com\/support\/direct-mail\">direct mailers<\/a> for product promos, as event invites, launch announcements or informative brochures, they both let you explore the right look and feel with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a>, along with ultra gloss <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV<\/a> or flat matte finishes and wafer seals (or tabs) for extra security.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Our online print shop also lets you get specific and tailor your direct mail marketing campaigns to target audiences and individuals (\u2018cuz why wouldn\u2019t you?) with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> and full mailing services. And when we say full, we mean full. We can handle everything for you, from <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list\">list acquisition<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">processing<\/a> to <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-permits\">mailing permits<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing<\/a>.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Speaking of getting specific, here are two mailing specs you want to get right:<\/p> <ol> <li><strong>Small T-Cross Mailer:<\/strong> The address block must be on the middle panel with two tabs (either both on the side or one on the side and one on the top).<\/li> <li><strong>Large T-Cross Mailer:<\/strong> The address block must be on the side without the flap and parallel to the 8\u201d dimension with two tabs or glue to secure the flap.<\/li> <\/ol> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/T-Cross-Selma-0013.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=cfa834876e5fb858df8c45602f34cc00\" alt=\"Two hands holding open a T-cross mailer printed with Lighting Selma and images of an illuminated bridge.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Large T-Cross Mailer: 80# Coated Matte White Cover with Ultra Gloss UV Coating on Both Sides, 17.125 x 17.875&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/T-Cross-Selma-0012.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ef20606d1640d2ae0d736fc4aacdbdbd\" alt=\"Two hands holding open an unfolded direct mailer printed with an image of a bridge and details about cost.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a-with-trish\">Q&amp;A with Trish Witkowski<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Before you create your direct mailers and print online, check out what Witkowski had to say about designing effective content and the importance of personalization, plus how to keep mailing super simple.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><strong><br \/>\n<\/strong><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <strong><br \/> <\/strong><\/p> <p><strong>What do you love about T-Cross Mailers?<\/strong><br \/> \u201cT-crosses are cousins to the <a href=\"https:\/\/smartpress.com\/offering\/square-folded-cross\">Square Folded Cross<\/a> and the <a href=\"https:\/\/smartpress.com\/offering\/rectangular-folded-cross\">Rectangular Folded Cross<\/a> &#8211; both great formats. What\u2019s unique about the T-cross is its asymmetry and characteristic shape. As a designer, the format is fun to work with and not difficult to conceptualize.<\/p> <p>&nbsp;<\/p> <p>\u201cI really like the short gate panels and the reveal on the inside. I also love that both the large and small formats are designed in a rectangular proportion that won\u2019t incur extra postage fees.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How does size dictate the design of these mailers?<\/strong><br \/> \u201cThe Small T-Cross Mailer is great for product launches and promotions, events, announcements, holidays and anything else that is text-light and impact-heavy. The Large T-Cross Mailer really has no limits. I\u2019ve seen it used for product promotion, higher education, self-promotion, even for conference and event programs. There\u2019s a lot of space and creative opportunity with it.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cYou get a great format that\u2019s more exciting than a tri-fold.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>What type of content works most effectively for these advertising mailers?<\/strong><br \/> \u201cWith two sizes to choose from, you have a lot of options for how you want to present your content. I\u2019ve seen both sizes designed in a vertical and a horizontal opening direction. As long as the mailing panel is placed correctly, the direction of the rest of the art is up to you.<\/p> <p>&nbsp;<\/p> <p>\u201cIf you\u2019re working with the Small T-Cross Mailer, less is more. It forms a T-shape when opened, with short gate panels that open to the final spread. The short panels create fun opportunities for illustrations, icons, photos or a teaser quote. Use this one vertically or rotate it 90\u00b0 to open out to the side.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cI\u2019d keep the written content light, since heavy text would have to be placed in a really small font size. And what I love about it is that sometimes you have something simple to say, and if you\u2019re working in a tri-fold, for example, you\u2019ve got a lot of space to fill. With the Small T-Cross Mailer, you get a great format that\u2019s more exciting than a tri-fold and has smaller panels and less area to fill. You get lots of bang in a compact size.<\/p> <p>&nbsp;<\/p> <p>\u201cIf you have a moderate amount of content, jump up to the Large T-Cross Mailer. These are so fun with the extra rollout panels. I\u2019ve seen panoramic photos on the foldout reveal, bold typographic treatments, bright color and quiet minimalism. Vertically, product benefits could cascade down the panels to reveal a special offer. Everything works on this format.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>Have you seen these custom mailers personalized with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data<\/a>?<\/strong><br \/> \u201cOh, yes. If you\u2019re creating something as unique and stylish as a T-cross, I\u2019m going to make a few assumptions: You\u2019re probably sending it to a targeted audience, and you probably know a bit about that audience. So, why not take that extra step and make it personal? Give yourself the best possible opportunity to grab attention and drive action. If you\u2019ve never <a href=\"\/blog\/specialty-features\/variable-data-printing-how-to-personalize-your-marketing\">personalized your mail<\/a> before, just ask your Smartpress rep for guidance.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/T-Cross-Home-Spotter-0008.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=427cd548b0a881ec8774ac3e8cbf80ea\" alt=\"Two hands holding open an unfolded T-cross direct mailer printed with Can You Spot the Difference on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Small T-Cross Mailer: 80# Coated Matte White Cover with Flat Matte UV Coating on Both Sides, 11.9 x 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/T-Cross-Home-Spotter-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=583e860e0554835656bccb9f91933df1\" alt=\"Two hands holding an unfolded T-cross mailer printed with HomeSpotter Presents and The Difference is in the Data.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cFor a unique brochure format like this, it\u2019s all about the payoff &#8211; what\u2019s inside? Make it worth the open.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>What advice do you have for designing print for direct mailers like this?<\/strong><br \/> \u201cWhen you see the template, you\u2019ll want to just start designing because you\u2019ll think you know what you want to do. But before you do that, print out a reduced-scale version of the mailer, cut it out and fold it down. You really need to experience the opening order to get a good feel for where your content should go and the orientation of the art. You\u2019ll be surprised at how this will affect your layout.<\/p> <p>&nbsp;<\/p> <p>(<em><strong>Hint:<\/strong><\/em> The template she mentioned? You\u2019ll find it under Project Resources on the respective product pages.)<\/p> <p>&nbsp;<\/p> <p>\u201cAs far as creativity goes, I love the two short panels to set up a powerful reveal on the interior. For a unique brochure format like this, it\u2019s all about the payoff &#8211; what\u2019s inside? Make it worth the open.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What tips do you have to ensure a smooth mailing process?<\/strong><br \/> \u201cThere\u2019s really not much you can mess up on these &#8211; just make sure your mailing panel is in the correct orientation and placement, and the Smartpress team will tab it to meet USPS specifications. If you don\u2019t feel confident about your mailing panel, ask your Smartpress rep for help.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Can\u2019t get enough Designer Folds? See what other formats you can fold into your strategy: <a href=\"\/blog\/features\/unveil-the-unexpected-marketing-with-designer-folds\">Unveil the Unexpected: Marketing with Designer Folds,<\/a> <a href=\"\/blog\/on-press\/open-for-business-circle-locked-gate-fold-brochures-invites-cards\">Open for Business: Circle Locked Gate Fold Brochures, Invites &amp; Cards<\/a>, <a href=\"\/blog\/on-press\/mailing-sleeves-a-payoff-worth-the-pull\">Mailing Sleeves: A Payoff Worth the Pull<\/a>.<\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/HERO-T-Cross-Group-A-0005.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2385d4529e171dc76799447f4d46a900\" alt=\"\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Smartpress Offers Print Marketing to a T<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Direct mail is a traditional channel, but with creative formats like the T-cross, you get to put a modern twist on it. One that\u2019s interactive, memorable and expands your reach. With your branding and Smartpress\u2019 business printing services, you can close the gap between you and your clients (and widen the one between you and your competitors). The ROI practically ROIs itself.<\/p> <p>&nbsp;<\/p> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>HomeSpotter Small T-Cross Mailer Illustrations by Schmidt Design Co., Layout Design by Carl Wait<br \/> Lighting Selma Large T-Cross Mailer Designed for print by Dana Ferrill &#8211; The Modern Brand Co., LLC<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"With brochures, postcards and catalogs, the direct mail field is a crowded one. You\u2019re competing for attention, engagement and mailbox real estate. For direct mailers that stay ahead of the pack, look no further than a T-cross mailer. We\u2019ve got two variations that Foldfactory founder Trish Witkowski says offer marketing opportunities aplenty and add value to every advertisement.","protected":false},"author":8,"featured_media":6500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T-Cross Direct Mailers: How to Engage Your Clients &amp; Creativity<\/title>\n<meta name=\"description\" content=\"For direct mailers that get ahead of the pack, look to the T-cross mailer. We\u2019ve got two versions that offer marketing opportunities aplenty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/t-cross-direct-mailers-how-to-engage-your-clients-creativity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T-Cross Direct Mailers: How to Engage Your Clients &amp; Creativity\" \/>\n<meta property=\"og:description\" content=\"For direct mailers that get ahead of the pack, look to the T-cross mailer. 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