{"id":6444,"date":"2023-07-10T15:03:09","date_gmt":"2023-07-10T20:03:09","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6444"},"modified":"2025-07-24T09:04:56","modified_gmt":"2025-07-24T14:04:56","slug":"business-printing-7-ways-ink-can-boost-your-biz","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz","title":{"rendered":"Business Printing: 7 Ways Ink Can Boost Your Biz"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Can print save a life? Maybe not. But a livelihood? Definitely. We know good print marketing can cause a ripple effect that turns a customer into a connection, whether you\u2019re a business owner or nonprofit organization. We went straight to the source &#8211; our clients &#8211; to see how business printing directly impacts their ability to stay relevant and thrive. Here\u2019s what they said.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Whether it\u2019s annual reports, lookbooks or brochures, <a href=\"#annual-reports-for-transparency\">physical print materials provide a lasting touchpoint and reinforce your brand identity with clients.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">Businesses can use a wide variety of printed materials, like <a href=\"#labels-for-products\">labels, signs and booklets,<\/a> to promote products and boost visibility.<\/span><\/li> <li><span data-sheets-root=\"1\">High-quality print materials can also educate customers. Booklets are particularly effective for storytelling, while <a href=\"#retractable-banners-for-awareness\">banners help you get to the point and strengthen your presence at events.<\/a><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/PFL-SS-Booklet-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6d5b6f18262187851bfcdb772b78baba\" alt=\"Two hands holding open an annual report booklet printed with financial information and the board of directors.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Saddle Stitch Booklet: 120# Coated Gloss White Cover with 100# Coated gloss white text interior pages, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/PFL-SS-Booklet-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6076146c47da21c48d319287ac0e349e\" alt=\"Two hands holding a stack of booklets printed with California Family Life Center Annual Report 2022.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"annual-reports-for-transparency\">Print Annual Reports for Transparency<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Booklets play a big, versatile role in your business printing strategy. With creativity and Smartpress\u2019 custom printing services, Zach Bell turned a <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklet<\/a> into an annual report. As the development coordinator for <a href=\"https:\/\/www.cflckids.org\/\" target=\"_blank\" rel=\"noopener\">California Family Life Center (CFLC)<\/a>, Bell and Karen Carrola, CFLC\u2019s social media and marketing specialist, designed a multi-purpose marketing tool.<\/p> <p>&nbsp;<\/p> <p>\u201cOur annual report is a vital part of our strategy to strengthen current partnerships and acquire new donors in our community,\u201d said Bell. \u201cWe use them day-in and day-out to spread the word about our work. It helps with branding, creates an annual buzz and is something we\u2019re very proud of.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For Bell, having a printed annual report booklet was necessary. \u201cIt\u2019s important to meet people where they are, and having both digital and print materials helps us serve more people more often,\u201d he said. \u201cMuch of our everyday lives are a hybrid of online and in-person realities. The physical handshake is not going away, so the necessity of physical print shouldn&#8217;t [either].\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Bell referenced Smartpress\u2019 Paper Sample Book for his annual report. It includes samples of most of our <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> and <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">weights<\/a> with printed imagery to showcase our print quality. It\u2019s FREE, and you can get it here: <a href=\"https:\/\/smartpress.com\/offering\/paper-sample-book\">Paper Sample Book<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/PFL-PBB-OGI-0001-edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3b518cf865c649f96a74edec6ee67fbc\" alt=\"A custom lookbook printed with OGI 2022 Lookbook and a man and woman wearing eyeglasses on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Perfect Bound Book: 100# Coated Matte white Cover with 80# Coated matte white text interior pages, flat matte UV coating on cover, 8 x 8&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/PFL-PBB-OGI-0010.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a21c09feb9890a6871bc6e3387c7a3a8\" alt=\"\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Design Lookbooks for Product Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As <a href=\"https:\/\/www.ogieyewear.com\/\" target=\"_blank\" rel=\"noopener\">OGI Eyewear<\/a>\u2019s communications and content coordinator, Anna Binkovitz understands the importance of messaging. It can mean the difference between reaching sales goals and having to rethink them altogether. Something Binkovitz didn\u2019t have to rethink? Her vision for OGI\u2019s product lookbook.<\/p> <p>&nbsp;<\/p> <p>\u201cOur goal was to create something that told a bold, colorful story about our brand to our customers &#8211; we definitely succeeded,\u201d said Binkovitz.<\/p> <p>&nbsp;<\/p> <p>With the square spine of <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a>, plus <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated stocks<\/a> and a <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a>, marketing booklets like Binkovitz\u2019s were a convenient solution for sales reps bringing new accounts to OGI.<\/p> <p>&nbsp;<\/p> <p>\u201cThere\u2019s an intimacy in telling a story through print, and it creates a more lasting impact than something purely digital,\u201d she said. \u201cIt remains a physical presence even after our sales rep has left the optician\u2019s office.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> No business printing strategy is complete without <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">custom booklets<\/a>. From <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-booklets\">Direct Mail Booklets<\/a> to <a href=\"https:\/\/smartpress.com\/offering\/catalogs\">Catalogs<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/hardcover-books\">Hardcover Books<\/a>, we\u2019ve got the format for any campaign.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/PFL-Label-0003.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=66a3c8d702ac4fe7a1bd5e986f4a8ec6\" alt=\"Two hands holding a custom square label printed with Wildside Candle Company TFP Frozen Cosmo.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.71875%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Label: White polypropylene &#8211; Permanent, 2.5 x 2.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"labels-for-products\">Create Labels for Products<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Branding is essential to any business, and if your business is essential to your livelihood, well, you get it. As the owner of <a href=\"https:\/\/www.wildsidecandle.com\/\" target=\"_blank\" rel=\"noopener\">Wildside Candle Company<\/a>, Christa Williams knows a thing or two about branding\u2026 and <a href=\"https:\/\/smartpress.com\/shop\/labels-stickers\">label printing<\/a>, both for her business and a collaboration with a local restaurant in her area.<\/p> <p>&nbsp;<\/p> <p>\u201cWe custom blended a candle to closely match their signature drink, the Frozen Cosmo,\u201d she said. \u201cWe wanted to create a label that was fun, clean and legible and still conveyed what the smell would be.\u201d<\/p> <p>&nbsp;<\/p> <p>In order to ensure her branding stuck, Williams opted to do her online printing with Smartpress\u2019 white polypropylene permanent label stock. For her, high-quality materials equals high-quality branding. And whether it&#8217;s her own brand or another in her community, Williams knows business printing is key to customer communication.<\/p> <p>&nbsp;<\/p> <p>\u201cThink of all the touchpoints they have when shopping &#8211; signage, labels, bags, employee clothing, postcards, mailers, business cards, etc. All of these things are print and are critical to creating an experience that has value and solidifies your company and your messaging,\u201d she said.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to get more out of your product labels? Design them to educate customers and elevate your brand: <a href=\"\/blog\/on-press\/custom-branding-print-labels-stickers-decals-for-products-packaging\">Custom Branding: Print Labels, Stickers &amp; Decals for Products &amp; Packaging<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/PFL-Brochure-0014.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=330e614c53c1391b1caca646956d7d13\" alt=\"Two hands holding five fanned-out brochures printed with Collective Wellness, incense and crystals on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Brochure: 100# Coated Matte White Text, 11 x 8.5&#8243; Trifold<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/PFL-Brochure-0008.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5923ea36e543d6bfe5df1639b60873b3\" alt=\"A tri-fold brochure laying open to a description of services, benefits, prices and disclaimers.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Custom Brochures for Selling<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>As a mixed media creative and owner of <a href=\"https:\/\/www.wildbyhabit.com\/\" target=\"_blank\" rel=\"noopener\">Wildbyhabit<\/a>, Shanoaleigh Marson quite literally makes connection her business by turning everyday details into memorable moments with print. It\u2019s that careful intention that brought one client\u2019s <a href=\"https:\/\/smartpress.com\/shop\/brochure-printing\">marketing brochures<\/a> to life.<\/p> <p>&nbsp;<\/p> <p>\u201cMy goal was to provide a visual resource for potential clients to access information about my small holistic business,\u201d said Marson\u2019s client, Rebecca Benstead of Collective Wellness. \u201cI also wanted to cultivate a sense of transparency and trust regarding what I do so that folks know what to expect.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Marson\u2019s design approach and Benstead\u2019s vision were a match made in business printing heaven. \u201cPrint is tangible and easier to process, it helps to establish trust and a deeper connection,\u201d said Benstead. \u201cIt was exactly what I was looking for, and I will continue to utilize it as I grow my business.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to showcase products and services in an unexpected, get-noticed way? Create your own custom brochures with our <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds collection<\/a>. These specialty formats ensure you stand out among the marketing crowd &#8211; and that your business can go the distance.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/PFL-Aluminum-Sign-0006.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1537ea9461500da672308b9c8ca36548\" alt=\"A hand holding a custom aluminum sign printed with Proudly Serving Homestead Coffee Roasters.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Aluminum Sign: Aluminum composite &#8211; 2-sided &#8211; white, 22 x 12&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Display Aluminum Signs for Visibility<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>You can have all the branding in the world, but if it\u2019s not seen, it\u2019s not effective. The business printing tactic to fix that? <a href=\"https:\/\/smartpress.com\/shop\/custom-signs\">Custom signs<\/a>, of course. For Michael Lewis, owner of <a href=\"https:\/\/homesteadcoffee.com\/\" target=\"_blank\" rel=\"noopener\">Homestead Coffee Roasters<\/a>, it was <a href=\"https:\/\/smartpress.com\/offering\/aluminum-sign\">Aluminum Signs<\/a> that brewed the perfect blend of high visibility and high quality.<\/p> <p>&nbsp;<\/p> <p>\u201cA striking sign can really drive the look of quality we are looking for for our brand,\u201d he said. \u201cThe fidelity of these signs really helped with that.\u201d And whether you\u2019re a flagship or franchise location, business signage communicates more than just a name.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cWe\u2019re a business driven by brick and mortar, and even if you eventually order our product online, the quality of our brick and mortar establishment and tactile printed goods lingers in your experience,\u201d said Lewis. \u201cIt strikes people as more impactful and meaningful than digital content.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Bonus:<\/strong><\/em> What\u2019s a piece of print marketing that\u2019s as essential to restaurants as signs are to Lewis\u2019 brick and mortar? Custom menus, of course. Food, drinks, happy hours and seasonal specials simply can\u2019t go without <a href=\"https:\/\/smartpress.com\/shop\/menu-printing\">restaurant menus<\/a> &#8211; and we\u2019ve got six of them.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/PFL-Retractable-Banner-0002.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=23b2115330025de8b8ebf7fd4fa07837\" alt=\"A retractable banner printed with four people smiling and standing over plants with Agriculture in white below them.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Retractable Banner: 13 oz. Smooth Vinyl &#8211; Opaque Matte, 31.5 x 85&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/PFL-Retractable-Banner-0006.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=02272f8873797a69174286d57ff1de4b\" alt=\"A hand pulling a retractable banner with a blue, gray and teal design from its silver frame.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"retractable-banners-for-awareness\">Brand Retractable Banners for Awareness<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Building awareness about your business and running that business go hand in hand. Educating clients about your products and services is essential to growth and success regardless of industry. It\u2019s something Leia Wefelmeyer knows all about, as a graphic designer for <a href=\"https:\/\/www.chesapeake.edu\/\" target=\"_blank\" rel=\"noopener\">Chesapeake College<\/a> (yep, academia operates like a business, too).<\/p> <p>&nbsp;<\/p> <p>One marketing tactic that never fails to send a message? <a href=\"https:\/\/smartpress.com\/shop\/custom-banners\">Custom banners<\/a>. For Wefelmeyer, it was a <a href=\"https:\/\/smartpress.com\/offering\/retractable-banners\">Retractable Banner<\/a>, specifically, that stood tall in durable 13 oz. smooth vinyl material and became an informational kiosk at recruitment events.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cWhile we do rely heavily on online communications, getting our message to potential students and community partners with print is still an important way to reach people where they are,\u201d she said. \u201cIt helped create visibility and name recognition at in-person events.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Bonus:<\/strong><\/em> Get attendees to in-person events like Wefelmeyer\u2019s with <a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">invitation<\/a> printing. After all, half the battle is getting people in the door (or to your homepage). Managing a nonprofit? Custom invites are crucial for you, too (think fundraising galas and donor events).<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/PFL-PBB-Portfolio-0003.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=29857baa64fafc2d5734b4e4216cc725\" alt=\"A photography portfolio printed with a black and white image of a snowboarder on the cover and Richard Seehausen in white.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Portfolio: 80# Coated Matte White Cover with 100# Coated Matte white text interior pages and soft touch laminating on cover, 9 x 6&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/PFL-PBB-Portfolio-0010.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=80c31d35f705253d83477b089890a62f\" alt=\"Two hands holding open a photography portfolio with images of a snow-covered mountain.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Personalize Portfolios for Artistry<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>As an engineer-turned-photographer-and-filmmaker, <a href=\"https:\/\/www.richardseehausen.xyz\/\" target=\"_blank\" rel=\"noopener\">Richard Seehausen<\/a> takes the whole &#8216;custom print directly impacting your livelihood&#8217; thing pretty literally. It\u2019s who he is, it\u2019s what he does, and without portfolio books to showcase his work, Seehausen\u2019s passion wouldn\u2019t fizzle out &#8211; but his ability to do business would.<\/p> <p>&nbsp;<\/p> <p>After going the digital route and coming to a dead end (there\u2019s only so much an email can do), Seehausen found a solution in booklet printing with a <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">perfect binding<\/a>. \u201cI actually mailed a portfolio to people with a handwritten note. I thought that would grab people&#8217;s attention and make myself stand out,\u201d he said.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>The result? A physical piece that\u2019s made a serious impact on Seehausen and the way he works. \u201cHard drives die, files get lost, but these booklets will always be with me and are much more enjoyable to share than a website link,\u201d he said. \u201c[They\u2019re] a good way to look at my work from a broader perspective and identify what I liked and what I didn\u2019t.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Have your own portfolio to compile? Design yours with Perfect Bound Booklets like Seehausen or use our new hardcover <a href=\"https:\/\/smartpress.com\/offering\/portfolios\">Portfolios<\/a> product. You asked for it, so we delivered.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Smartpress Makes Business Printing Possible<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As an online printer, we know print is more than just ink on paper. It\u2019s a means of survival for small businesses, large corporations, startups and established organizations. Even the most digital of brands relies on a tangible touchpoint along the customer journey. When you do your business printing with Smartpress, you can trust yours to be stunning, professional and on-brand in every way.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Can print save a life? Maybe not. But a livelihood? Definitely. We know good print marketing can cause a ripple effect that turns a customer into a connection, whether you\u2019re a business owner or nonprofit organization. We went straight to the source &#8211; our clients &#8211; to see how business printing directly impacts their ability to stay relevant and thrive. Here\u2019s what they said.","protected":false},"author":8,"featured_media":6484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-6444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Printing: 7 Ways Ink Can Boost Your Biz - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"Can print save a life? Maybe not. But a livelihood? Definitely. See how business printing directly impacts our clients&#039; ability to stay relevant and thrive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Printing: 7 Ways Ink Can Boost Your Biz - Smartpress Blog\" \/>\n<meta property=\"og:description\" content=\"Can print save a life? Maybe not. But a livelihood? Definitely. See how business printing directly impacts our clients&#039; ability to stay relevant and thrive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T20:03:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T14:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/07\/PFL-PBB-OGI-0012_hero-edit-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Business Printing: 7 Ways Ink Can Boost Your Biz\",\"datePublished\":\"2023-07-10T20:03:09+00:00\",\"dateModified\":\"2025-07-24T14:04:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz\"},\"wordCount\":1952,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/PFL-PBB-OGI-0012_hero-edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d3c5621febaeff08df37dfa38eea7a71\",\"articleSection\":[\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz\",\"name\":\"Business Printing: 7 Ways Ink Can Boost Your Biz - Smartpress Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/PFL-PBB-OGI-0012_hero-edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d3c5621febaeff08df37dfa38eea7a71\",\"datePublished\":\"2023-07-10T20:03:09+00:00\",\"dateModified\":\"2025-07-24T14:04:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Can print save a life? Maybe not. But a livelihood? Definitely. See how business printing directly impacts our clients' ability to stay relevant and thrive.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/PFL-PBB-OGI-0012_hero-edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d3c5621febaeff08df37dfa38eea7a71\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/PFL-PBB-OGI-0012_hero-edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d3c5621febaeff08df37dfa38eea7a71\",\"width\":1920,\"height\":1080,\"caption\":\"Two hands holding open a marketing booklet printed with images of blue eyeglasses and Mosquito Summer.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/business-printing-7-ways-ink-can-boost-your-biz#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Printing: 7 Ways Ink Can Boost Your Biz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Printing: 7 Ways Ink Can Boost Your Biz - Smartpress Blog","description":"Can print save a life? Maybe not. But a livelihood? Definitely. See how business printing directly impacts our clients' ability to stay relevant and thrive.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz","og_locale":"en_US","og_type":"article","og_title":"Business Printing: 7 Ways Ink Can Boost Your Biz - Smartpress Blog","og_description":"Can print save a life? Maybe not. But a livelihood? Definitely. See how business printing directly impacts our clients' ability to stay relevant and thrive.","og_url":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2023-07-10T20:03:09+00:00","article_modified_time":"2025-07-24T14:04:56+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/07\/PFL-PBB-OGI-0012_hero-edit-1.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Business Printing: 7 Ways Ink Can Boost Your Biz","datePublished":"2023-07-10T20:03:09+00:00","dateModified":"2025-07-24T14:04:56+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz"},"wordCount":1952,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/PFL-PBB-OGI-0012_hero-edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d3c5621febaeff08df37dfa38eea7a71","articleSection":["Features"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz","url":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz","name":"Business Printing: 7 Ways Ink Can Boost Your Biz - Smartpress Blog","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/PFL-PBB-OGI-0012_hero-edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d3c5621febaeff08df37dfa38eea7a71","datePublished":"2023-07-10T20:03:09+00:00","dateModified":"2025-07-24T14:04:56+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"Can print save a life? Maybe not. But a livelihood? Definitely. See how business printing directly impacts our clients' ability to stay relevant and thrive.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/PFL-PBB-OGI-0012_hero-edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d3c5621febaeff08df37dfa38eea7a71","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/07\/PFL-PBB-OGI-0012_hero-edit-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d3c5621febaeff08df37dfa38eea7a71","width":1920,"height":1080,"caption":"Two hands holding open a marketing booklet printed with images of blue eyeglasses and Mosquito Summer."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/features\/business-printing-7-ways-ink-can-boost-your-biz#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Business Printing: 7 Ways Ink Can Boost Your Biz"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/6444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=6444"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/6444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/6484"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=6444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=6444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=6444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}