{"id":6422,"date":"2023-06-19T08:55:41","date_gmt":"2023-06-19T13:55:41","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6422"},"modified":"2025-07-24T09:05:20","modified_gmt":"2025-07-24T14:05:20","slug":"why-were-different-see-smartpress-brilliant-print-process","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/why-were-different-see-smartpress-brilliant-print-process","title":{"rendered":"Why We\u2019re Different: See Smartpress\u2019 Brilliant Print Process"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Ever wonder what the print process is like at Smartpress? Wonder no more! We\u2019re pulling back the curtain and showing you how we print a booklet, from order to shipment and beyond, with stunning quality and service, plus sustainability in every step. And while it may include some digital high jinks, it also includes tons of human hands &#8211; because to us, your project is more than just a product.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#step-1:-place-the-order\">Smartpress assigns dedicated account specialists and project coordinators to each order,<\/a> ensuring a high-touch, human-centric experience throughout the print process.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#step-2:-prepress\">From prepress file checks to foil application, binding and final shipping<\/a>, every stage is handled with precision, quality control and sustainability in mind.<\/span><\/li> <li><span data-sheets-root=\"1\">Smartpress maintains ongoing communication with clients via activity logs, chats and calls for <a href=\"#step-9:-follow-up-(bonus!)\">a truly collaborative process<\/a>.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/105as0a3OoI\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"step-1:-place-the-order\">Step 1: Place the Order<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For this order, we\u2019re not <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/your-print-job-path-through-smartpress\">following the path<\/a> of just any custom booklet. We\u2019re following our specialty <a href=\"https:\/\/smartpress.com\/offering\/foil-perfect-bound-booklets\">Foil Perfect Bound Booklet<\/a>. So, first thing\u2019s first: placing the order for online printing at <a href=\"https:\/\/smartpress.com\/\">Smartpress<\/a>.<\/p> <p>&nbsp;<\/p> <p>If you\u2019re a new customer, you\u2019re automatically assigned to one of our account specialists, an expert who\u2019ll be by your side through the whole process. You could think of it as a virtual hand-hold, but you don\u2019t have to.<\/p> <p>&nbsp;<\/p> <p>If you\u2019ve printed with us several times, you\u2019ll work with the same account executive you\u2019ve had in the past. You already have a relationship with that person, and we wouldn\u2019t dream of breaking up the band.<\/p> <p>&nbsp;<\/p> <p>To start, a customer experience specialist (or CES) assigns your order to a project coordinator (we call them PCs). If you\u2019re ahead of the game and have already reached out to us with questions via email, phone or chat, the PC or CES will respond (a real person, yay!). No questions? Then your order is off to Prepress, where a technician picks it up and processes your file.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Not sure how to order (or reorder)? We\u2019ve got a step-by-step breakdown right here: <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-order-at-smartpress\">How to Order at Smartpress<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/Print-Process-Prepress-Tully.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3451c2a1fa4adb3f938ca25f31109281\" alt=\"A man in a blue T-shirt waving and sitting at a desk with three computer monitors, a lava lamp and coffee cup in front of him.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"step-2:-prepress\">Step 2: Prepress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>This whole thing really kicks off in Prepress. Prepress technicians do the crucial work of setting you up for order success. They\u2019re print process heroes, only they don\u2019t wear capes (but they\u2019re definitely allowed to). Here\u2019s how it goes:<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <ol> <li>The prepress technician opens your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/how-to-save-your-pdf\">PDF<\/a> and conducts a preflight report to ensure your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/how-to-setup-your-file\">file(s) is set up correctly<\/a> and looks for any issues (things like low <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/image-resolution\">image resolution<\/a>, missing <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/print-fonts\">fonts<\/a>, incorrect or missing <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/bleed-borders\">bleed<\/a>, <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/readers-spread-vs-printers-spread\">spread<\/a>, spine size, foil layer, etc.).<br \/> For custom booklet printing, there will be two <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">print-ready files<\/a>: one for interior pages and one for cover pages. The prepress technician proofs both, comparing all the specs to your order ticket to ensure they match.<\/li> <li>If all is correct, they send a notification to you via your Activity Log.<\/li> <li>If there are issues (hey, it happens to the best of us), the prepress technician and PC collaborate to resolve them with you. Through phone calls or your Activity Log, the PC helps you through issues like incorrect size, changes to <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> or shipping speed, requesting a <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-use-a-print-proof\">hard proof<\/a> and so much more.<br \/> (<em><strong>Pro Tip:<\/strong><\/em> While you may get emails about communication in your Activity Log, you shouldn\u2019t respond to those emails &#8211; they\u2019re automated and not monitored. Instead, log in to your Smartpress account and respond in your Activity Log there. Your PC will then respond within two to four hours.<\/li> <li>Once any and all issues are resolved, the PC will update your order ticket and pass it back to Prepress, where a technician gives it the green light and sends you a proof.<\/li> <li>After you approve your proof, the PC gets a notification and does two things: sets the shipping date and sends your order to Press (or production). That second one is particularly important because that\u2019s when production time (or turn time) begins!<\/li> <\/ol> <p>&nbsp;<\/p> <p>(<strong><em>Heads Up!<\/em> <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/printing-turnaround-time\">Turnaround time<\/a> begins after you approve your proof, not when you place your order.<\/strong> If your order includes multiple products, you must approve all the proofs in your entire order before turn time begins.)<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/Print-Process-Press-Bao.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6ae5c69d1d453cd0a86283d30710622d\" alt=\"A woman swearing a gray T-shirt and working on a computer at a standing desk next to an HP printer in a production facility.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Step 3: Press<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Once your order moves to Press, it goes into something called the release queue. It shows every job in our system, with every spec and operation, for every single project. It\u2019s the center of it all, where the magic happens.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <ol> <li>A press lead prioritizes your project based on time-sensitive things like rush orders, turn time, number of operations and shipping method. They also \u201cgang\u201d orders (group projects with similar stocks together to move them efficiently through the process) before assigning projects to one of our eight print presses. (We house one of the largest fleets of HP Indigo HD presses in the world, by the way.)<\/li> <li>A press operator then pulls your file and proofs it once more, reading through your order ticket, reviewing your PDF for specifications and previewing your project\u2019s upcoming finishes (for custom booklet printing, this might be <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating-vs-laminate\">UV coating or laminates<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\">specialty features<\/a>, cuts, etc.).<\/li> <li>Then your project is printed! We do it as efficiently and sustainably as possible, with presses that are fully stocked (no reloading mid-print) and software that ensures we use every possible square inch of the paper stock or material.<\/li> <li><a href=\"https:\/\/smartpress.com\/support\/color-ink\/digital-color-vs-print-color\">Color<\/a> management is also closely monitored during production. Color is calibrated automatically every 1.5 hours and manually every six hours. We use software to set the color specs for your project on the press, and a press operator confirms it\u2019s within the Pantone Matching System range (aka the sweet spot).The consistency across all of our presses ensures you don\u2019t have to stress about reorders matching your previously printed projects &#8211; they will!<\/li> <\/ol> <p>&nbsp;<\/p> <p>(<em><strong>FYI:<\/strong><\/em> Since custom printing projects are just that &#8211; custom &#8211; order tickets are scanned and read with every move to a new station in the process to ensure quality control at all times. This particular project will be scanned <strong>seven<\/strong> times!)<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/Print-Process-Finishing.png?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c1bc050363da843cb13e9eb47460c451\" alt=\"Gold foil being applied to a booklet cover through a machine in a printing production facility.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Step 4: Finishing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Once your project is printed, it\u2019s off to Finishing. When you think about a booklet, you might think it\u2019s just a bunch of pages bound in a cover, but for a Foil Perfect Bound Booklet, this is where our custom printing services really shine &#8211; literally.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <ol> <li>If your project has foil like our booklet, it goes to Laminating for the initial application of <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>, which comes standard for all projects with foil. <span data-sheets-root=\"1\">&#8220;Soft touch laminate gives the printed piece a one-of-a-kind elevated look and feel, giving you an experience with not just your eyes, but also touch,&#8221; said Smartpress Prepress Supervisor Cecilia Oberg. &#8220;The touch is a luxurious velvet with a satin finish, making your prints stand out from the rest.&#8221;<\/span><\/li> <li>It\u2019s then sent back to the press, where it\u2019s reprinted with a base ink layer for foil. The camera on the press registers with the initial print, ensuring the foil lines up perfectly with your artwork.<\/li> <li>Your project then goes back to Laminating for <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/custom-foil-printing\">foil printing<\/a>. Our digital <a href=\"\/blog\/press-releases\/smartpress-launches-unique-digital-sleeking\">Sleeking\u2122<\/a> process ensures the foil fuses to the base ink layer, not the paper, for a foil look far superior to simple metallic ink or stamping.<\/li> <\/ol> <p>&nbsp;<\/p> <p>(<em><strong>DYK?<\/strong><\/em> At any point in the print process, communication can be happening between you and the CES, PC, prepress technician, sales rep, etc. Seriously, there\u2019s a whole team of us checking on, processing and following your project. Based on where your project is, you can talk to experts via email, chat, phone and your Activity Log. And we encourage you to &#8211; we love \u201ctalking print\u201d and there\u2019s only so much our families can take.)<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want design inspo for printing custom books with foil? Here you go: <a href=\"\/blog\/on-press\/foil-book-covers-how-to-put-specialty-into-your-strategy\">Foil Book Covers: How to Put Specialty into Your Strategy<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/Print-Process-Cutting-Chris.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8c9004c8c4d68c6da27d073c735fa80d\" alt=\"A hand pushing a stack of printed sheets through a guillotine cutting machine in a production facility.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Step 5: Cutting<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Next, Smartpress turns into a chop shop. A chop print shop, that is. We\u2019ve reached Cutting, where your project takes shape (and where you might want to look out for your fingers).<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <ol> <li>Your order ticket and PDF are checked for accuracy and any finishing operations your project just underwent. Once it\u2019s confirmed to be correct, your project is laid out to specific cut marks for the operator of the guillotine cutter. (No cake allowed.)<\/li> <li>The operator enters a cutting program for a pre-existing size (for this booklet, it\u2019s 5-1\/2\u201dW x 8-1\/2\u201dH) or creates a new program if your project is a custom size.<\/li> <li>The guillotine cuts the interior pages and the cover separately, and scraps get sorted into appropriate bins for recycling. Then it\u2019s off with their heads to Binding.<\/li> <\/ol> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Wondering about those recycled scraps? They\u2019re sorted, along with pretty much everything else: <a href=\"\/blog\/features\/sustainable-solutions-eco-friendly-printing-step-by-step\">Sustainable Solutions: Eco-Friendly Printing, Step by Step<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/Print-Process-Binding.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9acb5003ffe893bdb563414c28783f7d\" alt=\"Three custom booklets on a production conveyor belt and printed with a green background, an image of a person wearing a backpack and Hitch.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Step 6: Binding<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>If there\u2019s one step in the print process you can\u2019t skip, it\u2019s this one. Think about how to print a booklet without a <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">binding<\/a>\u2026 you can\u2019t! So here\u2019s what happens:<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <ol> <li>The booklet is loaded into our Perfect Binder machine to create a seamless square spine where the pages and cover line up exactly.<\/li> <li>The machine is set to the cover dimension, glue is applied, the cover is wrapped around the interior pages, and the booklet is clamped together (we can do four booklets at the same time, making large runs go all the faster).<\/li> <li>The booklet then goes on a conveyor to the cutting system where it\u2019s cut to the correct size. Most scraps are once again sorted into the appropriate recycling bins.<\/li> <li>A belly band is wrapped around the booklet to hold it together while the glue cures for added security (this takes 24 hours). Then it\u2019s sent to Kitting.<\/li> <\/ol> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Learn more about arranging booklet pages, submitting spreads and more: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/booklet-printing-faq\">Booklet Printing FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/Print-Process-Kitting.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2d0534c76215049cbf64ad6798e1b21b\" alt=\"Two hands holding a stack of custom printed booklets as it gets two plastic belly bands wrapped around it on a machine in a production facility.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Step 7: Kitting<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As a custom book printer, we offer a lot of extras for you to consider. <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/kitting-services\">Kitting services<\/a> is one of those extras. Kitting involves grouping, packaging and shipping your items together in one unit. We bundle and assemble your entire package so you don\u2019t have to &#8211; perfect for subscription boxes, media kits, promo items and product samples.<\/p> <p>&nbsp;<\/p> <p>Depending on your project needs, you might also add <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a> for products you need to have on-hand to be used throughout the year, retail products that come in sets or even branded office supplies to be used over time.<\/p> <p>&nbsp;<\/p> <p>Another add-on option is <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> to personalize your print projects for individual recipients or for <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing and mailing<\/a>. For a booklet like the one we\u2019re following, you might feature a personalized message, tracking URL, tiered discount or QR code.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/Print-Process-Shipping-Martha.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4f7dab5ce62ca24d02ed64b231c4eeeb\" alt=\"A woman in a blue Smartpress T-shirt holding a sheet of bubble wrap with a box on a table in front of her in a production facility.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Step 8: Shipping<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>We\u2019ve reached <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/shipping\">Shipping<\/a> &#8211; it\u2019s nearly the end of our print process journey. Here your project is packaged and weighed to account for any cost adjustments. The address and delivery date are confirmed and coordinated to ensure the most efficient shipping method. And if any changes or upgrades are needed, your PC (remember them from seven steps ago?) will contact you.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Then your shipping label is printed and your project is set on pallets to be picked up by FedEx. Not to brag, but\u2026 No, actually we are going to brag: Our on-time delivery score is 95-98% (anything above 90% in the print industry is something to brag about). So you can rest assured knowing your project will get to where it\u2019s going exactly when it\u2019s supposed to.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/Print-Process-Sales-Amanda.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3461dafa36b985b402e6782169d94de1\" alt=\"A woman wearing a blue T-shirt sitting at a desk in an office cubicle smiling and waving.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"step-9:-follow-up-(bonus!)\">Step 9: Follow-up (Bonus!)<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>And finally, the follow-up. Our online printing services don\u2019t stop once your project ships. It\u2019s then that you\u2019ll see the <a href=\"https:\/\/smartpress.com\/pages\/print-points\">Print Points<\/a> you earned reflected in your balance, and a team member may reach out to you to make sure your final product and your whole Smartpress experience induced a happy dance. (You can always send questions or feedback to your account rep, too.)<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>All that\u2019s left is for you to submit a review on our website. And if you think it\u2019ll just get lost in the shuffle of reviews, think again: They\u2019re monitored and responded to by our Smartpress leadership team. Higher-ups that actually care\u2026 How refreshing.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Bookend it With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Alright, so you\u2019ve done it. You made it through the print process for a custom booklet. With an unmatched level of personalized attention and some seriously impressive digital wizardry, our projects and the way we create them makes Smartpress more than your average printer. And it\u2019s no wonder why first-time customers turn into repeat clients. We\u2019re ready to print when you are.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Ever wonder what the print process is like at Smartpress? Wonder no more! We\u2019re pulling back the curtain and showing you how we print a booklet, from order to shipment and beyond, with stunning quality and service, plus sustainability in every step. And while it may include some digital high jinks, it also includes tons of human hands &#8211; because to us, your project is more than just a product. ","protected":false},"author":8,"featured_media":6432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-6422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why We\u2019re Different: See Smartpress\u2019 Brilliant Print Process<\/title>\n<meta name=\"description\" content=\"Ever wonder what the print process is like at Smartpress? 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