{"id":6348,"date":"2023-05-22T08:47:07","date_gmt":"2023-05-22T13:47:07","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=6348"},"modified":"2025-07-24T09:07:57","modified_gmt":"2025-07-24T14:07:57","slug":"event-printing-how-audl-scored-big-with-a-print-marketing-suite","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/event-printing-how-audl-scored-big-with-a-print-marketing-suite","title":{"rendered":"Event Printing: How AUDL Scored Big with a Print Marketing Suite"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>The American Ultimate Disc League (AUDL) and event printing? They go together like a backhand grip and a good pull. \u201cSignage and environmental graphics are the driving force,\u201d explained Daniel Cohen, AUDL\u2019s director of marketing. \u201cThey\u2019re the first impression fans get and set the tone for the experience.\u201d See how Cohen played on with an entire suite of innovative print marketing materials.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">AUDL Director of Marketing Daniel Cohen used consistent colors, logos and design elements across banners, feather flags and other <a href=\"#major-league\">print materials to transform the Championship Weekend venue into an immersive, branded experience<\/a> for fans and players.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#on-the-field\">Custom feather flags, step and repeat banners and custom programs enhanced the environment<\/a> while also serving as keepsakes for attendees. This helped create emotional connections and memorable moments.<\/span><\/li> <li><span data-sheets-root=\"1\">Despite the rise of digital alternatives, <a href=\"#q-&amp;-a-with-daniel-cohen\">physical marketing materials like printed tickets lanyards and posters proved crucial for creating tangible, engaging experiences<\/a> that digital media can&#8217;t replicate.<br \/> <\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"metaslider-id-6359\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-6359 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"AUDL Event Slide\">\n    <div id=\"metaslider_container_6359\">\n        <div id=\"metaslider_6359\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-6368 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6368\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/20220826-DSC00321.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=10dd4fd74d01cdbd506c0c1991eb07e6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/20220826-DSC00321.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=bf78d106294433b6e30c0acea30a3a4d\"   alt=\"A man in a red polo and a man in a blue polo posing for a selfie in front an AUDL banner.\" class=\"slider-6359 slide-6368\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6369 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6369\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/20220827-DSC01590.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6e8cf78520ef361cadef30a822c8dcb0\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/20220827-DSC01590.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=13364508658e442368ae1525eaea6f97\"   alt=\"An ultimate disc player wearing a black, white and green jersey walking on the field with a scoreboard behind him.\" class=\"slider-6359 slide-6369\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6370 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6370\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/20220827-DSC01828.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2e6b924a02f09bef42f759078e7e4fc2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/20220827-DSC01828.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=1b49713cee1e9d48c85c46f047b23a99\"   alt=\"An ultimate disc jumping to catch a white disc in the air with two opponents on either side of him.\" class=\"slider-6359 slide-6370\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6371 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6371\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/20220827-DSC01878.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e458f0a4651f27d44c6e4953e959093f\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/20220827-DSC01878.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d32a71ce9faa5b1d1aab272875d85327\"   alt=\"An ultimate disc player in a black, green and white jersey throwing a disc on the field with fans in the crowd in front of him.\" class=\"slider-6359 slide-6371\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6372 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6372\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/Photo_BenJagt.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09917e97cc6d3813054ff30f7e1ce452\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/Photo_BenJagt.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=1662d81e999194474bd84b685d55ef25\"   alt=\"An ultimate disc player standing next to and pointing at a custom banner printed with him and another player on it.\" class=\"slider-6359 slide-6372\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6373 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6373\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/Photo_Daniel1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=688b1d2dda42ac11250a1f197deb5721\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/Photo_Daniel1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=eed5129d45c58b8c10fa506d97d5cc2b\"   alt=\"A man with long dark hair smiling and standing in front of a stage and custom banner printed with AUDL Championship Weekend 11.\" class=\"slider-6359 slide-6373\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6374 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6374\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/Photo_Daniel2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=27f8818d75fe754997cef00951ad0a25\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/Photo_Daniel2.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8af824ddf4d0e3f0ad2c17473ce9d258\"   alt=\"A man smiling and standing next to and pointing at a custom feather flag printed with an image of a man holding an ultimate disc.\" class=\"slider-6359 slide-6374\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6375 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6375\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/Photo_DylanDeClerck.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f49072ac7a8b36307b61a0648a695acc\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/Photo_DylanDeClerck.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e1fc5286d0d88e3571b043478a188709\"   alt=\"A man smiling and standing in front of a feather flag printed with an image of him and AUDL Championship Weekend 11.\" class=\"slider-6359 slide-6375\" title=\"Photo_DylanDeClerck\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"major-league\">Take Event Printing to the Major League<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>At the end of each season, the <a href=\"https:\/\/watchufa.com\/\" target=\"_blank\" rel=\"noopener\">AUDL<\/a> hosts a Championship Weekend, and as a professional league, it has to look and feel the part. For Cohen, that\u2019s where marketing and event printing came into play.<\/p> <p>&nbsp;<\/p> <p>\u201cIn 2022, Championship Weekend was in Madison, WI, [and was a] two-day event consisting of two semifinals and a championship game,\u201d he said. \u201cI had the privilege of designing the logo, branding and full suite of banners, signage and marketing materials associated with the event.\u201d<\/p> <p>&nbsp;<\/p> <p>With consistency, cohesion and <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color<\/a> being the design priorities, Cohen was able to develop a vision for a very specific look.<\/p> <p>&nbsp;<\/p> <p>\u201cI wanted there to be a distinct pop of color everywhere you looked around the field to really transform the environment. I made sure to repurpose backgrounds, text, logos and photo filters to create a consistent look and feel across the event.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>DYK:<\/strong> <\/em>Ultimate \u2260 disc golf. Ultimate is more like football or soccer, where two teams of seven players play on a field. Disc golf is more like traditional golf, where players \u201ctee off\u201d and aim their disc at baskets at each \u201chole.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-6376\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-6376 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"AUDL Second Slider\">\n    <div id=\"metaslider_container_6376\">\n        <div id=\"metaslider_6376\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-6384 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6384\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/BG.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=470961c8d0828f404f49f4b035ae5aaa\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/BG.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=20c3e64df47fbff85054833f5d537f24\"   alt=\"Two hands holding a custom feather flag printed with a man playing ultimate disc and AUDL Championship Weekend 11.\" class=\"slider-6376 slide-6384\" title=\"RAZOR FEATHER FLAG: 9&#039;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6381 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6381\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-HB-A-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6b39929697e3325e5589058b8dcd5cbb\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-HB-A-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6e32565031d9b9fd0cb04ac298568695\"   alt=\"A custom hanging banner with grommets in the corners and printed with AUDL Championship Weekend 11 in blue, pink and white.\" class=\"slider-6376 slide-6381\" title=\"HANGING BANNER: 13 OZ SCRIM VINYL MATTE, NICKEL GROMMETS IN CORNERS, 30 X 17.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6382 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6382\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-HB-B-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=5c0352f267ac35b9acc7d9a23ee3194d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-HB-B-0001.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6e39b990d31c47e79c60428b0601f0d5\"   alt=\"A hanging banner printed in blue, pink and white and AUDL Championship Weekend 11, Madison, WI, August 26-27, 2022.\" class=\"slider-6376 slide-6382\" title=\"HANGING BANNER: 13 OZ SMOOTH VINYL - OPAQUE MATTE, NICKEL GROMMETS EVERY 24&quot;, 80 X 23.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6383 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6383\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-PSRB-0010.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=02d5560577e4b9a3da7ffcc1f5859177\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-PSRB-0010.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b7a773612a5d608bca878889deb6734d\"   alt=\"A hand unrolling a custom banner printed with a white background and AUDL repeated in orange color.\" class=\"slider-6376 slide-6383\" title=\"STEP AND REPEAT BANNER: 13 OZ SMOOTH VINYL - OPAQUE MATTE, POLE POCKET ON TOP, 96 X 95&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"on-the-field\">Branding Opportunity On the Field<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>The star of Cohen\u2019s event printing was the sports banner. From <a href=\"https:\/\/smartpress.com\/offering\/razor-feather-flag\">one-sided Feather Flags<\/a> to <a href=\"https:\/\/smartpress.com\/offering\/hanging-banners\">Hanging Banners<\/a> to <a href=\"https:\/\/smartpress.com\/offering\/step-and-repeat-banners\">Step &amp; Repeat Banners<\/a>, they were the showstoppers, the game-winners, the event-makers.<\/p> <p>&nbsp;<\/p> <p>In custom sizes and strong, durable scrim matte vinyl, Cohen\u2019s <a href=\"\/blog\/on-press\/the-essentials-of-custom-banners\">hanging banner printing<\/a> was the perfect choice for outdoor decor and player hype. Options like grommets, ball bungees and pole pockets make installation easy, whether they\u2019re displayed on a fence or field like Cohen\u2019s or in a retail or restaurant setting.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And while Cohen\u2019s step and repeat banner provided the perfect photo op for players and fans, it was the feather flags that made a weighty impression. Thanks to Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature, Cohen was able to spotlight each player in action, and in turn, create a piece of memorabilia that was totally legit.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Designing your own banners for online printing? Check out our <a href=\"https:\/\/smartpress.com\/support\/product-faq\/banner-printing-faq\">Banner Printing FAQ<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-6387\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-6387 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"AUDL Third Slider\">\n    <div id=\"metaslider_container_6387\">\n        <div id=\"metaslider_6387\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-6394 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6394\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-Group-B-0006.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d9e6c4b2f90fa89f7a7ff51e81bd22e8\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-Group-B-0006.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=eb54e8d74d4cf96d6a40d96aca6de115\"   alt=\"A hand holding a media credential on a black lanyard with posters, event tickets and programs printed for AUDL Championship Weekend 11.\" class=\"slider-6387 slide-6394\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6395 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6395\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-Small-Poster-0008.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d34301841cb861d313a2e384c90eaf3d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-Small-Poster-0008.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c67a91ed439b8d741d711ea413d97a05\"   alt=\"Two hands holding a custom poster printed with a blue, white and pink design, images of ultimate disc players and details about championship weekend.\" class=\"slider-6387 slide-6395\" title=\"SMALL POSTER: 100# UNCOATED SMOOTH TEXT, 8 X 16&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6396 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6396\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-SS-Booklet-0018.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e51e1442e5bf736e3609168f2b749ae0\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-SS-Booklet-0018.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=30ea83abed3b97ae4d883f89a1a44ef4\"   alt=\"Three event programs for AULD Championship Weekend 11 printed with a saddle stitch binding and laying open to images of ultimate disc players.\" class=\"slider-6387 slide-6396\" title=\"SADDLE STITCH BOOKLET: 80# COATED GLOSS TEXT THROUGHOUT, 6 X 9&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6397 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6397\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-SS-Booklet-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2e865513119acbe4c58e9d764fea4c46\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-SS-Booklet-0007.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6e3d5699e02d33808a4437dd1e607804\"   alt=\"A stack of event programs with a saddle stitch binding printed for AUDL Championship Weekend 11.\" class=\"slider-6387 slide-6397\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6398 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6398\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-Tickets-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=08be19a77e6ff3a6aedf6dbc9d75a40c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-Tickets-0009.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=1cd2f8f27e91cd7d6ac0446c942b6591\"   alt=\"Two AUDL Championship Weekend 11 event tickets printed with a blue, red and white design and images of four ultimate disc players.\" class=\"slider-6387 slide-6398\" title=\"POSTCARD: C1S 12 PT, 2 X 6&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-6399 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-6399\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-DF-Tickets-0005.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=86d316b242706457327907a11d73c0c1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-DF-Tickets-0005.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8a62d051132c879de482b559d93da6fa\"   alt=\"Two custom drink tickets printed with AUDL Championship Weekend 11, Rooftop VIP and Redeem This Card for 1 Beverage.\" class=\"slider-6387 slide-6399\" title=\"BUSINESS CARD: 100# UNCOATED SMOOTH WHITE, 3.5 X 2&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Make an Impact Off the Field<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Cohen\u2019s event printing wasn\u2019t confined to just marketing you could see from the stands. It also included pieces that got fans in those stands, like tickets, event programs and posters, all decked out in AUDL branding and logos.<\/p> <p>&nbsp;<\/p> <p>To find the right look, Cohen played with Smartpress\u2019 lineup of premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> (<a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated gloss<\/a> for programs, uncoated smooth for food and drink tickets) and <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">paper weights<\/a> (100# text for posters, 12 pt. for event tickets).<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>But the design option that put Cohen ahead of the competition was one available to all Smartpress clients: using formats in unexpected ways. Meaning? He printed <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a> as event tickets and credentials for media and staff. He also turned <a href=\"https:\/\/smartpress.com\/offering\/custom-business-card-printing\">Business Cards<\/a> into those food and drink tickets. It\u2019s custom printing at its best.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> We actually do offer <a href=\"https:\/\/smartpress.com\/offering\/event-tickets\">Event Tickets<\/a> now! Cohen was among many Smartpress clients designing and creating their own with other products &#8211; so we made it easier.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p>\u201cThe feather flags were used at the entrance to make a strong first impression for incoming fans.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a-with-daniel-cohen\">Q&amp;A with Daniel Cohen<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Cohen\u2019s event printing strategy had to be big enough to fill a championship stadium and then some. Check out how he planned, printed and pulled it all off.<\/p> <p>&nbsp;<\/p> <p><strong>What do you love most about marketing for AUDL?<\/strong><br \/> \u201cDefinitely the flexibility and variety of work I get to do. Starting out as a digital graphic designer (and a pretty inexperienced one, at that), I\u2019ve learned so much about designing for different mediums since I started with the league in 2019. In addition to becoming a more versatile designer, I\u2019ve been able to add photography, videography, video editing and motion graphics to my creative toolbelt, all thanks to this job.<\/p> <p>&nbsp;<\/p> <p>\u201cAnd the marketing responsibilities go beyond design. Writing, strategy, merchandise, website support and general content creation have all landed on my plate at various times. I love how well rounded this job has made me, and how I\u2019ve been able to shape it as I\u2019ve progressed.\u201d<\/p> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>What was the purpose for creating the<a href=\"https:\/\/smartpress.com\/shop\/feather-flags\"> feather flags<\/a>? Where were they used?<\/strong><br \/> \u201cThe feather flags helped dress up the stadium for Championship Weekend. We really try to nail the environmental graphics every year to build up the experience and make the end-of-season event feel special for both the fans and the players.<\/p> <p>&nbsp;<\/p> <p>\u201cThe feather flags, in particular, were used mostly at the entrance to make a strong first impression for incoming fans and in the corners of the field, framing everything really nicely! Compared to the other flag shapes, the razor felt the cleanest and [had] most versatile design area. I could easily adapt designs I&#8217;d made for banners and other marketing materials on its rectangular shape.<\/p> <p>&nbsp;<\/p> <p>\u201cI received a lot of compliments from fans, players and staff. Throughout the weekend, I saw players taking pictures with the flags on which they were featured &#8211; one player even asked me if he could take his home. It was cool to see the signage serve as a commemorative physical piece.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Why did you choose a booklet with a <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding#book-binding-saddle-stitch\">saddle stitched binding<\/a> for the event program?<\/strong><br \/> \u201cWe\u2019ve used this product from Smartpress in the past, and it never disappoints. The <a href=\"https:\/\/smartpress.com\/support\/color-ink\/digital-color-vs-print-color\">printing colors<\/a> are accurate and the stitching holds well, which makes it a really effective event program. We wanted multiple pages of information (rosters and stats for each of the four teams, event schedule, general league information), so a <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">booklet<\/a> was the right call. The variety of sizes you can print is also a nice benefit.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>You had a lot of <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-hang-your-banner\">banners hanging<\/a> on the field and fences. How did they hold up to the weather elements and general wear and tear?<\/strong><br \/> \u201cReally well! It poured rain very suddenly at one point, and we covered up the camera equipment and cords but left the banners to fend for themselves. They got wet but seemed to dry quickly, didn\u2019t tear and had no indication that they dealt with any significant weather.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p>\u201cSignage and environmental graphics set the tone for the entire experience.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Where and how was your step and repeat banner used?<\/strong><br \/> \u201cWe set up the step and repeat banner for our player autograph zone, a designated area where players and fans could come together. We had it positioned <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/fabric-backdrops-vs-vinyl-backdrops\">behind the table<\/a> where the players were, so fans would come and see the AUDL branding with their favorite players in front of it. We decided to go with general AUDL branding so we can use it for future events.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>You designed your event tickets and lanyards with our postcards and turned custom business cards into food and drink tickets. Tell us about your experience of leveraging our products for different yet very specific uses.<\/strong><br \/> \u201cI love that you brought this up! When I first needed to order tickets through Smartpress back in 2019, I had searched for a ticket product. When I couldn\u2019t find it, I looked for something close &#8211; postcards, business cards, posters\u2026<\/p> <p>&nbsp;<\/p> <p>\u201cWhat I came to realize was it\u2019s all just paper being printed in different sizes. The flexibility Smartpress offers with size, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">coating<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\">finishing<\/a>, paper type, weight, etc. gives me the ability to fully customize anything that needs to be printed on paper.<\/p> <p>&nbsp;<\/p> <p>\u201cI\u2019d advise people to look for a product that you feel generally fits the standard size of what you\u2019re going for, then customize it to your liking. And if you can\u2019t figure it out, I know the Smartpress team would be more than willing to help you figure out the order.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What was your purpose for creating the <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing\">Small Posters<\/a>?<\/strong><br \/> \u201cThe posters were placed on bulletin boards, kiosks, in the windows of small businesses and given to bars\/restaurants to make available to patrons around Madison for marketing ticket sales. We chose a slightly skinnier size than traditional poster dimensions to better fit in bulletin boards, which were crowded with posters from other events.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How did your suite of print projects help you achieve your strategic goals for the championship?<\/strong><br \/> \u201cAny successful event [has] to feel like an event from the moment you walk through the gates or even approach the venue. Signage and environmental graphics is the driving force behind this feeling &#8211; it\u2019s the first impression fans get and sets the tone for the entire experience.<\/p> <p>&nbsp;<\/p> <p>\u201cThe goal was to transform the venue to make it fully feel like an AUDL Championship Weekend event, and with the amount of banners we printed, alongside the feather flags, game programs, branded lanyards and other marketing materials, I can confidently say we achieved our goal.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How has print proven to be integral to your business? Why is print still a viable medium in today\u2019s digital age?<\/strong><br \/> \u201cAs convenient as digital programs and digital tickets are, there\u2019s still something about holding a physical piece of paper and getting to keep it as a souvenir that creates more of an emotional attachment to the event.\u201d<\/p> <p>&nbsp;<\/p> <p>\u201cIt was also super cool seeing some players take their feather flags home after the event, which wouldn\u2019t have been possible had they been swapped out for digital billboards. The way I see it, people are always going to connect more to a physical object that they can hold and touch rather than a screen.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/05\/AUDL-Group-A-0004.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=865f1fca735eecbcd49071c3eae42e86\" alt=\"Print marketing materials for AUDL, including a feather flag, hanging banners, a lanyard, event tickets and a program.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Get the Win Printing With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>No matter the industry, event printing like Cohen\u2019s is a must. \u201cWith league-level events like Championship Weekend, print has been a huge part of maximizing the fan experience, dressing up the venue and making it feel special,\u201d he said.<\/p> <p>&nbsp;<\/p> <p>Your marketing has to send a message and create a vibe at the same time. Smartpress is the print shop to help you do it.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Need more sports printing inspo for your upcoming event? It\u2019s on deck here: <a href=\"\/blog\/features\/sports-marketing-madness-how-to-win-big-with-custom-print\">Sports Marketing: 6 Ways to Win Big with Custom Print<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"The American Ultimate Disc League (AUDL) and event printing? They go together like a backhand grip and a good pull. \u201cSignage and environmental graphics are the driving force,\u201d explained Daniel Cohen, AUDL\u2019s director of marketing. \u201cThey\u2019re the first impression fans get and set the tone for the experience.\u201d See how Cohen played on with an entire suite of innovative print marketing materials.","protected":false},"author":8,"featured_media":6385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event Printing: How AUDL Scored Big with a Print Marketing Suite<\/title>\n<meta name=\"description\" content=\"The American Ultimate Disc League and event printing? They go together like a backhand grip and a good pull. See how they played with print marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/event-printing-how-audl-scored-big-with-a-print-marketing-suite\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Printing: How AUDL Scored Big with a Print Marketing Suite\" \/>\n<meta property=\"og:description\" content=\"The American Ultimate Disc League and event printing? They go together like a backhand grip and a good pull. 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