{"id":5658,"date":"2023-02-20T13:25:01","date_gmt":"2023-02-20T18:25:01","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=5658"},"modified":"2025-07-25T09:29:19","modified_gmt":"2025-07-25T14:29:19","slug":"mailing-sleeves-a-payoff-worth-the-pull","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/mailing-sleeves-a-payoff-worth-the-pull","title":{"rendered":"Mailing Sleeves: A Payoff Worth the Pull"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>When it comes to engaging with your customers, we think it\u2019s best to wear your marketing on your sleeve. In the case of the <a href=\"https:\/\/smartpress.com\/offering\/sleeve-mailer\">Sleeve Mailer<\/a>, it\u2019s more like print your strategy on and in your sleeve &#8211; literally. Add an insert card and these mailing sleeves create anticipation for any reveal. See why Foldfactory founder Trish Witkowski says it\u2019s a marketing ace up your, well, you know.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#off-the-cuff\">Sleeve mailers feature a pull-tab design that compels recipients to interact<\/a> with it, creating a sense of curiosity and making the message reveal more impactful and memorable.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#let-it-slide\">Customization options like variable data printing, coatings, contrasting insert\/sleeve designs and die cutting,<\/a> sleeve mailers can be tailored for high personalization and strong brand storytelling.<\/span><\/li> <li><span data-sheets-root=\"1\">To ensure a smooth mailing process, <a href=\"#q-&amp;-a-with-trish\">carefully plan the insert dimensions and follow the USPS tabbing requirements.<\/a><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/02\/sleeve-mailer-animation.gif\" alt=\"A yellow insert sliding in and out of a blue mailing sleeve.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"off-the-cuff\">Design Print Marketing That&#8217;s Off the Cuff<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Part of Smartpress\u2019 exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection, the Sleeve Mailer gives your print marketing an upgrade that\u2019s exciting, unexpected and memorable. When it comes to brand communication, that\u2019s exactly what customers and clients want.<\/p> <p>&nbsp;<\/p> <p>A standout among standouts, our mailing sleeves feature a specialty format that forces recipients to interact with it. With a thumb-pull design that reveals a sliding insert, there\u2019s no way around it. Which means there\u2019s no way around your messaging.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>What kind of messaging, you ask? For a direct mail insert like this, you\u2019ve got options upon options. Announce new products, offer service updates, create custom invites with event details or simply share information about your brand that strengthens your customer connection.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> The insert card for your Sleeve Mailer is not included, but you can find it here: <a href=\"https:\/\/smartpress.com\/offering\/insert-card\">Insert Cards<\/a>. We recommend the 8-7\/8&#8243;W x 5-7\/8&#8243;H size.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/02\/sleeve-mailer-front-back-together.gif\" alt=\"Two hands holding a blue sleeve mailer with a yellow insert card.\"   \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/02\/sleeve-mailer-detail-notch.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8cb8742f6a7c827ca4acb537f0d210ad\" alt=\"A hand pulling a yellow insert card out of a blue mailing sleeve.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"let-it-slide\">Slide into Custom Printing Options<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Our customizing options and extensive online printing services make it easy for you to make a strong visual impact. We know your messaging is unique to you and your business, which is why we\u2019ve got <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">coated and uncoated paper stocks<\/a> for the right feel and ultra gloss <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV<\/a> and flat matte coatings for the right look. But that\u2019s just the beginning.<\/p> <p>&nbsp;<\/p> <p>For creative marketing pieces like mailing sleeves, it\u2019s all about personalization. How to do it? <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">Variable data printing (VDP)<\/a>, of course. With VDP, you can add information like a customer\u2019s name or member ID, an offer exclusive to them or even a QR code. It\u2019s a personal touch that\u2019s the difference between your direct mail going in the junk pile and your business gaining a repeat spender.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As for the actual mailing part, you\u2019ve got options there, too &#8211; and a lot of help from us. In fact, we can take care of the whole process for you, from <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list\">list acquisition<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a> to <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing<\/a>, <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-permits\">permits<\/a> and beyond.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> When designing your Sleeve Mailer (more on that below), contrast is crucial: To create the most visual impact, make sure your insert stands out from your sleeve. Try a minimal design on the sleeve and an elaborate design on the insert. Or play with color and go with a black insert and a white sleeve.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThe nature of the pull-tab design is intriguing enough on its own.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a-with-trish\">Q&amp;A with Trish Witkowski<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Before you roll up your sleeves and design your own mailers for online printing, check out Witkowski\u2019s tips for creating, ideas for personalizing and specs for mailing below.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><strong><br \/>\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>What do you love about the Sleeve Mailer?<\/strong><br \/> \u201cThere\u2019s a lot of creative flexibility in a two-piece format like the Sleeve Mailer. You\u2019ve got the outer sleeve that\u2019s really protective and has an open end for the insert, which at minimum, is a single-sheet large postcard format.<\/p> <p>&nbsp;<\/p> <p>\u201cHowever, I would challenge you to see the insert card as the baseline and to consider lots of other formats, such as a <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">saddle stitch booklet<\/a>, a tri-fold <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochure<\/a>, coupon or even another Designer Fold like a <a href=\"https:\/\/smartpress.com\/offering\/rectangular-folded-cross\">Rectangular Folded Cross<\/a>.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What are some ideas for how to use mailing sleeves? What type of content works most effectively?<\/strong><\/p> <p>\u201cSleeve Mailers are outstanding for announcements, sales brochures, mail promotions and events. One of my favorite design tricks for this format is to have a die cut or laser cut added to the sleeve so there\u2019s a sneak peek that makes the recipient want to pull out the insert and see the whole message or picture.<\/p> <p>&nbsp;<\/p> <p>\u201cBut you don\u2019t have to add lots of extras to make this format work. The nature of the pull-tab design is intriguing enough on its own. Just make sure the payoff is worth the pull. Don\u2019t disappoint your audience with a boring reveal!\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/02\/SM-Olives-Sleeve-Insert-0006.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=49dd59494387c0714dab2bc72a95843f\" alt=\"Two pink sleeve mailers with Grand Opening Specials on the front and a white insert card.\"   data-recalc-dims=\"1\" \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/02\/SM-Olives-Sleeve-Insert-0017.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f819ef3000661afa355871d8856a5967\" alt=\"Two hands holding a white insert card with &quot;Buy 1, Get 1 Free&quot; in pink on top of a pink mailer envelope.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cAsk a question on the sleeve and answer it on the insert.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>What advice do you have for designing print for the Sleeve Mailer?<\/strong><\/p> <p>\u201cYou must spend time planning for the dimensions of the insert. If the insert is a single card\/large postcard, it should be about 1\/4&#8243; shorter than the opening it\u2019s sliding into. This ensures enough room for an easy insertion process.<\/p> <p>&nbsp;<\/p> <p>\u201cThe insert should be about 1\/8&#8243; shorter than the total length of the piece as well because it has to be long enough to show in the thumb-pull area but short enough to not protrude or hinder the pull.<\/p> <p>&nbsp;<\/p> <p>\u201cOne other important detail is if you add pages\/panels to the insert, you\u2019ll need to make the insert incrementally smaller on both dimensions to accommodate for the added bulk. You can always ask <a href=\"https:\/\/smartpress.com\/support\/contact\">Smartpress customer service<\/a> for help with this production decision.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What are some ways you\u2019ve seen <a href=\"\/blog\/features\/variable-data-printing-how-to-personalize-your-marketing\">variable data printing<\/a> on creative mailers like this? What types of content?<\/strong><\/p> <p>\u201cOne of the coolest ways to integrate variable data into a Sleeve Mailer is to ask a question on the sleeve and answer it on the insert. The question could be general and without personalization, but why not address the person directly with relevant content?<\/p> <p>&nbsp;<\/p> <p>\u201cOne example is for higher education. The sleeve could read, \u2018Jennifer, where will your career take you?\u2019 Knowing what you may know about her career interests (the medical field, for example), the insert could be all about a program at the university and potential careers she\u2019d be prepared for.<\/p> <p>&nbsp;<\/p> <p>\u201cThe insert could also include a CTA that invites her personally for a tour. This question-and-answer type of scenario can apply to just about any market.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/02\/SM-Group-A-0010.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4c9a41365ad368a92dd72be1767a015b\" alt=\"Two hands holding a blue mailing sleeve with more sleeves in pink, white and yellow around it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>What tips do you have to ensure a smooth mailing process?<\/strong><\/p> <p>\u201cThe Sleeve Mailer is a natural self-mailing format because the sleeve is like a protective envelope. With two tabs on the open edge, it will sail through USPS sorting machines &#8211; just remember the open edge of the sleeve is always to the left of the mailing address.<\/p> <p>&nbsp;<\/p> <p>\u201cSleeve Mailers can also be sent in an envelope. If it\u2019s a fancy event invitation, you may not want tabs stuck on the outside of the sleeve or you may want the extra layer of protection or formality for the reveal. There\u2019s no right or wrong. It really comes down to your design intent and your budget.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Have questions about designing marketing mailers like this one? We\u2019re the online printing shop with your answers: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/designer-folds-faq\">Designer Folds FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When it comes to engaging with your customers, we think it\u2019s best to wear your marketing on your sleeve. In the case of the Sleeve Mailer, it\u2019s more like print your strategy on and in your sleeve &#8211; literally. Add an insert card and these mailing sleeves create anticipation for any reveal. See why Foldfactory founder Trish Witkowski says it\u2019s a marketing ace up your, well, you know.","protected":false},"author":8,"featured_media":5678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mailing Sleeves: A Payoff Worth the Pull - Smartpress Blog<\/title>\n<meta name=\"description\" content=\"With Sleeve Mailers, you wear your marketing on your sleeve. Add an insert card and these mailing sleeves create anticipation for any reveal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/mailing-sleeves-a-payoff-worth-the-pull\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailing Sleeves: A Payoff Worth the Pull - Smartpress Blog\" \/>\n<meta property=\"og:description\" content=\"With Sleeve Mailers, you wear your marketing on your sleeve. 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