{"id":557,"date":"2018-11-09T14:45:03","date_gmt":"2018-11-09T19:45:03","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=557"},"modified":"2025-08-26T08:47:52","modified_gmt":"2025-08-26T13:47:52","slug":"designer-and-photographer-collaborate-on-notable-newsprint-mailer","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/designer-and-photographer-collaborate-on-notable-newsprint-mailer","title":{"rendered":"Noteworthy Newsprint: Designing a Photography Mailer"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Nathan Strandberg is a Minneapolis-based photographer and co-owner of the design boutique, <a href=\"\/\/eighthourday.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Eight Hour Day<\/a>, that\u2019s known for its eye-catching work for museums, megastores and magazines. \u201cOur goal,\u201d he said, \u201cis to create work that\u2019s honest, that\u2019s conceptually interesting and visually stunning.\u201d A philosophy that\u2019s evident in his recent design collaboration with editorial photographer, <a href=\"\/\/shaunfenn.com\" target=\"_blank\" rel=\"noopener noreferrer\">Shaun Fenn<\/a>, on their photography mailer.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Photographer Shaun Fenn and designer Nathan Strandberg were drawn to the nostalgic charm of newsprint to showcase Fenn\u2019s 2017 rowing series. Though true newsprint wasn&#8217;t viable due to quality and logistics, they embraced its aesthetic through <a href=\"#when-everything-old-is-news-again\">Smartpress\u2019 uncoated paper and 9\u2033 x 12\u2033 format\u2014maintaining the tactile, poster-like experience<\/a> they envisioned.<\/span><\/li> <li><span data-sheets-root=\"1\">After facing issues with overseas printers and incompatible materials, <a href=\"#here-comes-the-bad-news\">the team used Smartpress\u2019 saddle stitch booklets and customizable printing options to match their vision,<\/a> ultimately refining tones and shadows through hard proofs to deliver a clean, impactful final product true to Fenn\u2019s original concept.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/0008_2017-10-SP-Fenn-High-Res-BW.jpg\" alt=\"Photography mailer\"   \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/0011_2017-10-SP-Fenn-High-Res.jpg\" alt=\"Direct mail printing\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"when-everything-old-is-news-again\">What&#8217;s Old is News Again<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span class=\"s1\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>When fellow photographer and friend Shaun Fenn first reached out to Strandberg to design a new mailer featuring rowing images he\u2019d shot in 2017, the assignment appeared pretty black and white. \u201cShaun had seen an unbound, newsprint piece on Instagram that had been printed by <a href=\"\/\/www.instagram.com\/aphotoeditor\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Newspaper Club<\/a> that he really liked,\u201d Strandberg recalled.<\/p> <p>&nbsp;<\/p> <p>\u201cThen he sent his black and white crew images, which had a really cool, classic vibe to them and I was like, &#8216;Oh yeah, you\u2019re right, these would be perfect for a newsprint-style piece.&#8217; Seeing the two together sparked his imagination and mine.&#8221;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A2371.jpg\" alt=\"Black and white printing\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"here-comes-the-bad-news\">Here Comes the Bad News<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span class=\"s1\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>But as Strandberg and Fenn soon discovered, agreeing on the photography mailer concept was the easy part. \u201cWe had no idea we\u2019d have the challenges we did,&#8221; Strandberg said. Using actual newsprint had to be abandoned because the reproduction quality wasn\u2019t there.<\/p> <p>&nbsp;<\/p> <p>Fenn&#8217;s original printing choice, The Newspaper Club in the UK, had to be scratched because the quantity was too small \u2013 only 3,000 \u2013 and shipping costs were too high. Enter: Smartpress&#8217; <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a> and array of online printing services.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/2B8A2367-1.jpg\" alt=\"Custom spreads\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Papering the Walls With a Photography Mailer<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>When it came to the design, Strandberg recalled, it was quintessential Fenn. \u201cHe selected and sent me 20 images and said, &#8216;Make sure you use every one.&#8217; It\u2019s the way we usually work. It\u2019s really the only direction he ever gives. He trusts me to pair the shots, to bring them together cohesively through a visual narrative and tastefully brand it.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>&#8220;Looking back, it\u2019s really all the direction I needed,\u201d Strandberg said. \u201cShaun\u2019s pictures tell such a great story. I just had to weave them together and make sure each page could live on its own and be recognized as a Shaun Fenn piece, so if someone wanted to grab a sheet and pin it up in the office like a poster, they could.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/0013_2017-10-SP-Fenn-High-Res-BW.jpg\" alt=\"Direct mail ideas\"   \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2018\/11\/0012_2017-10-SP-Fenn-High-Res-BW.jpg\" alt=\"Design your own mailer\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Classic Shaun From Start to Finish<\/h2> <p><span class=\"s1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p><span class=\"s1\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>\u201cI would love to say that we did something fancy, but we didn&#8217;t,&#8221; Strandberg continued. \u201cEverything was driven by Shaun\u2019s original desire to do it on simple newsprint. It\u2019s why we went with the 9&#8243; x 12&#8243; unbound format, why we originally pursued printing it in the UK and why we ultimately opted for an <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">uncoated paper<\/a>.\u201d<\/p> <p>&nbsp;<\/p> <p>Customized booklet printing is what a premium online printer like Smartpress is all about. With <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">stock<\/a> options, finishes like <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>, plus <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">paper weights<\/a> and <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">bindings<\/a> to choose from, no idea is too big or too challenging.<\/p> <p>&nbsp;<\/p> <p>\u201cAs I said, Shaun was in love with the look he\u2019d first seen posted by The Newspaper Club,\u201d Strandberg said. \u201cAnd he was determined, but the quantity and the number of pages that Shaun was printing didn\u2019t make it viable. So we took another route, sourced newspaper printers, even opted for a nicer paper and finally found our way to Smartpress,\u201d he explained.<\/p> <p>&nbsp;<\/p> <p>\u201cIn the end,\u201d Strandberg said, \u201cby going with an uncoated stock, doing a <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-use-a-print-proof\">hard proof<\/a>, and then going through it one by one and lightening up the spots that were a little too dark or too shadowy, we got to a great result.\u201d And from the looks of Fenn&#8217;s <a href=\"\/\/www.instagram.com\/p\/BU9dKfvlFiV\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\">posting announcement on Instagram<\/a>, he thought so, too, with the caption: \u201cBack up the mail trucks! Warn all the creative desktops. Fenn Crew mailer incoming!\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-592\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-592 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Fenn\">\n    <div id=\"metaslider_container_592\">\n        <div id=\"metaslider_592\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-659 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-659\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A2378.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=57e91f38de39ecc613e527fb23881a7b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A2378.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2df0f56e49e60b0c1bdbb39388ad0272\"   alt=\"\" class=\"slider-592 slide-659\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-663 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-663\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0009_2017-10-SP-Fenn-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0d383effaac35e13af2b29c050f9a0d2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0009_2017-10-SP-Fenn-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=456134b9e4bb6fe8f9322378c9b84338\"   alt=\"\" class=\"slider-592 slide-663\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-658 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-658\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A2377.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7b9fd353eb75b2dd556df74601e80031\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A2377.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d295f7c2e823fd643898a025236a7602\"   alt=\"\" class=\"slider-592 slide-658\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-712 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-712\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0015_2017-10-SP-Fenn-High-Res-BW.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a3a31e9c7e3f309efdcfe6a748b2ac52\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0015_2017-10-SP-Fenn-High-Res-BW.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=85b0a35df2438d90ae932f7d0daa2e1f\"   alt=\"\" class=\"slider-592 slide-712\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-664 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-664\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0010_2017-10-SP-Fenn-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c357092d207f38bfe90c5b6883b9aa68\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0010_2017-10-SP-Fenn-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9e45adb16844ef6054819f97cc9debc2\"   alt=\"\" class=\"slider-592 slide-664\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-714 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-714\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0014_2017-10-SP-Fenn-High-Res-BW.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6d527ce67aac2e0ed95bf9aa86cc0ff6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/0014_2017-10-SP-Fenn-High-Res-BW.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=54e1a119754bb2274b41b7d65ff69d16\"   alt=\"\" class=\"slider-592 slide-714\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-654 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-654\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A2365.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7ebe9471b506ad17623e5e1bcb9b8888\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/11\/2B8A2365.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=fdedb52320feb97ae3ef48663423cd48\"   alt=\"\" class=\"slider-592 slide-654\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong> <\/em>Create your own photography mailer with other booklet bindings:<\/p>\n<ul>\n<li><a href=\"\/blog\/printspiration\/visual-paradise-print-perfect-bound-photography-booklets\">Visual Paradise: Print Perfect Bound Photography Booklets<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/focal-point-turning-booklets-into-photography-portfolios\">Focal Point: Turning Booklets into Photography Portfolios<\/a><\/li>\n<li><a href=\"\/blog\/behind-the-print\/photography-magazines-perfect-bound-printing-with-northerly\">Photography Magazines: Perfect Bound Printing with Northerly<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When photographer Shaun Fenn was inspired to create a classic newsprint mailer, he called on Nathan Strandberg, friend and co-owner of Minneapolis agency Eight Hour Day, to design the deceptively-simple print piece.","protected":false},"author":8,"featured_media":670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Noteworthy Newsprint: Designing a Photography Mailer<\/title>\n<meta name=\"description\" content=\"See how Nathan Strandberg and Shaun Fenn collaborated on a photography mailer that&#039;s concept is just as interesting as its imagery.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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