{"id":5441,"date":"2023-01-27T11:18:50","date_gmt":"2023-01-27T16:18:50","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=5441"},"modified":"2025-07-25T09:33:54","modified_gmt":"2025-07-25T14:33:54","slug":"go-big-on-your-booth-11-conference-trade-show-booth-ideas","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/go-big-on-your-booth-11-conference-trade-show-booth-ideas","title":{"rendered":"Go Big on Your Booth: 11 Conference &#038; Trade Show Booth Ideas"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>The trade show or conference floor can be overwhelming. So many vendors, so many gimmicks. Get noticed for all the right reasons with our patented* trade show booth ideas. From banners that draw attendees (and potential clients) in, to handouts that leave a memorable impression, our trade show and conference marketing strategies ensure you not only succeed, but also show off.<\/p> <p><em>*Not actually patented. But they\u2019re really good!<\/em><\/p> <p>&nbsp;<\/p> <p>&nbsp;<\/p> <p>&nbsp;<\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Eye-catching materials like <a href=\"#6-ideas-for-the-booth\">hanging banners, feather flags, step and repeat backdrops and retractable banners<\/a> help ensure your booth is visible and memorable, drawing attendees in from across the trade show floor.<\/span><\/li> <li><span data-sheets-root=\"1\">In-booth branding and print collateral also drives engagement. <a href=\"#5-ideas-for-networking\">Assets like custom brochures, catalogs, rack cards and sell sheets create a polished, interactive space<\/a> and ensure attendees leave with meaningful takeaways.<\/span><\/li> <li><span data-sheets-root=\"1\">Networking tools are essential, so be sure to <a href=\"#for-the-win\">have business cards printed to make a lasting connection.<\/a> Elevate yours with custom finishes, and include a QR code for easy digital follow-ups.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/cG1YqfkZQgA\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n[\/block]\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"6-ideas-for-the-booth\">6 Trade Show Booth Ideas<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>The booth is the end-all, be-all of trade shows and conferences. No matter what industry you\u2019re in, no matter how big your business, the booth is where the magic happens. Because of this, it\u2019s crucial you spend time thinking about your presentation &#8211; it\u2019s your business\u2019 branding, values and culture all in one trade show display. Here are the essentials you need to make an impact.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-5474\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-5474 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Tradeshow LF\">\n    <div id=\"metaslider_container_5474\">\n        <div id=\"metaslider_5474\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-5477 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-5477\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-event-conference-hanging-banner-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=9d923c72f7dbe399bfd71751f2e6aedc\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-event-conference-hanging-banner-1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6fd9e3bfaa10a97115e394b96531eb61\"   alt=\"Trade Show and Event Hanging Banner with Pole Pocket Mounting\" class=\"slider-5474 slide-5477\" title=\"trade-show-event-conference-hanging-banner\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-5478 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-5478\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-event-conference-retractable-banner-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a053aba696ddbb92ac4a6dc677a772b6\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-event-conference-retractable-banner-1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d35e9967f8fe5b1d92f9716d38c70510\"   alt=\"A trade show pop-up banner printed with a green design a Ship More. Waste Less.\" class=\"slider-5474 slide-5478\" title=\"trade-show-event-conference-retractable-banner\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-5586 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-5586\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-event-conference-step-repeat-banner-3.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=cc86a1eba9a0925a01657429ae518ba5\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-event-conference-step-repeat-banner-3.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=2c248a6fe9d4ec426568ca06e3f75ac0\"   alt=\"Two hands holding a phone and taking a picture of two people standing in front of a trade show banner.\" class=\"slider-5474 slide-5586\" title=\"trade-show-event-conference-step-repeat-banner-3\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-5588 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-5588\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-event-conference-feather-flag-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=272a9be52d81fd4ebcbb5663bcaa0d94\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-event-conference-feather-flag-1.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6352462d808ab9f2ef464a8b545cfdef\"   alt=\"A trade show feather flag printed with a green design and World Express.\" class=\"slider-5474 slide-5588\" title=\"trade-show-event-conference-feather-flag\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Hanging Banners<\/strong><br \/> The moment you walk into any trade show or conference, the first thing you see is <a href=\"https:\/\/smartpress.com\/shop\/custom-banners\">banners<\/a>. Big ones, small ones, ones that should\u2019ve been given another once-over before going to print. Make sure yours earns the double-take with <a href=\"https:\/\/smartpress.com\/offering\/hanging-banners\">Hanging Banners<\/a>.<\/p> <p>&nbsp;<\/p> <p>For bold branding, these trade show banners do it every time. With mesh and vinyl options, plus double-side printing and everything you could need for an <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-hang-your-banner\">easy install<\/a> (we\u2019re talking grommets, webbing, pole pockets, dowels\u2026 you name it), they ensure your opening statement packs a punch.<\/p> <p>&nbsp;<\/p> <p><strong>Retractable Banners<\/strong><br \/> The thing about a conference or trade show display booth is that it has to stop passersby from passering-by. That means hitting them not only with branding, but also a high-level overview of your business. Enter: <a href=\"https:\/\/smartpress.com\/offering\/retractable-banners\">Retractable Banners<\/a>.<\/p> <p>&nbsp;<\/p> <p>Easy to set up and take down, these pop up banners are a durable and <a href=\"\/blog\/on-press\/pop-up-promotion-5-ways-to-use-retractable-banners\">versatile marketing vehicle<\/a>. Color jumps off the smooth vinyl, while a matte finish gives your message an unrivaled professional touch.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Step and Repeat Banners<\/strong><br \/> All our talk of outwitting and out-branding your competition can make this marketing strategy stuff feel pretty serious. But it doesn\u2019t have to be! These events are supposed to be energetic and fun, too. Combat the stress of it all with one of our favorite conference or trade show booth ideas: selfies against a <a href=\"https:\/\/smartpress.com\/offering\/step-and-repeat-banners\">Step and Repeat Banner<\/a>.<\/p> <p>&nbsp;<\/p> <p>In custom sizes and custom designs, these matte <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/fabric-backdrops-vs-vinyl-backdrops#vinyl-backgrounds\">vinyl backdrops<\/a> are perfect for spotlighting your logo (and your business when those selfies hit the socials). Add pole pockets and our adjustable stand to accommodate any booth.<\/p> <p>&nbsp;<\/p> <p><strong><em>Hint:<\/em><\/strong> For some serious fun, consider offering props for clients to play with, like cutout eyeglasses and mustaches.<\/p> <p>&nbsp;<\/p> <p><strong>Feather Flags<\/strong><br \/> Attendance can be a double-edged sword. You want people to show up, but the more they do, the more your marketing can get covered up. We love custom <a href=\"https:\/\/smartpress.com\/shop\/feather-flags\">Feather Flags<\/a> for this very reason. With flags up to 17 feet high, they ensure you get noticed all the way across the conference floor.<\/p> <p>&nbsp;<\/p> <p>Choose from <a href=\"https:\/\/smartpress.com\/offering\/razor-feather-flags-2-sided\">razor<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/sabre-feather-flags-2-sided\">sabre<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/teardrop-feather-flags-2-sided\">teardrop<\/a> shapes, plus single- or double-sided printing to double up on the brand recognition. And with <a href=\"https:\/\/smartpress.com\/support\/color-ink\/dye-sublimation-printing\">dye sublimation printing<\/a>, your design and details will truly stun from every angle.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/01\/tablethrow-table-tent_2.gif\" alt=\"A woman putting a green branded tablecloth and table tent on a table.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Table Throws<\/strong><br \/> People aren\u2019t just looking up and around your booth, they\u2019re looking down at your table, too. Take advantage of another branding moment with custom <a href=\"https:\/\/smartpress.com\/offering\/custom-table-throw\">Table Throws<\/a>. In 6-foot and 8-foot sizes, this type of trade show table cover establishes your display and sets you up for those super important client conversations.<\/p> <p>&nbsp;<\/p> <p>Design yours with a repeated logo or keep it simple with your business\u2019 name front and center. Either way, these branded tablecloths give you a polished presentation that looks great from event to event (the <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/banner-materials-sign-substrates#heavy-knit\">polyester material<\/a> is machine washable).<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Table Tents<\/strong><br \/> Even as you begin to build those client connections, it\u2019s still important to have print marketing that\u2019s easy to digest at your (and their) fingertips. For trade show tabletop displays, we turn to <a href=\"https:\/\/smartpress.com\/offering\/table-tent-printing\">Table Tents<\/a>.<\/p> <p>&nbsp;<\/p> <p>Ideal for promoting services and products or showcasing your brand, table tent printing is your multi-purpose marketing solution. Choose from <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> and try our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature to save time and money (it lets you print multiple tents with varying content in the same order &#8211; just keep your size, stock and finish the same).<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><em><strong>Hint:<\/strong><\/em> Wondering about design templates for all these essentials? As a customer-focused online printing shop, we\u2019ve got your back: <a href=\"https:\/\/smartpress.com\/support\/layout-guides\">Print Templates<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"5-ideas-for-networking\">5 Ideas for Networking at the Show<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Time is a precious commodity at a trade show or conference. Attendees have it, your job is to get it &#8211; and you can\u2019t win their business if you can\u2019t hold their attention. Entice potential clients to do more than pause at your booth with print marketing and trade show supplies they\u2019ll want to take with them.<\/p> <p>&nbsp;<\/p> <p><span data-sheets-root=\"1\">&#8220;You need to make sure you cover the basics: a business card, brochure about your capabilities or catalog,&#8221; said Smartpress Director of Sales and Customer Experience Adam Breiter. &#8220;The key is to have something that&#8217;s captivating and different from the rest of the vendors. I recommend keeping things small, since large bulky items often get tossed in the trash or left behind in hotel rooms. If visitors don&#8217;t want to take your marketing materials with them, give them a path to have information shipped to them after the show.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-5487\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-5487 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Tradeshow SF\">\n    <div id=\"metaslider_container_5487\">\n        <div id=\"metaslider_5487\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-5488 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-5488\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-trifold.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e6dac4f6da4d23fa92f565c5a909bf2a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-trifold.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c1f75e31db32f2cb87ec3b5da92f38fa\"   alt=\"Four hands holding open a tri-fold pocket mailer with a green design and tree imagery.\" class=\"slider-5487 slide-5488\" title=\"trade-show-conference-events-trifold\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-5489 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-5489\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-catalog.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=da01677d4a7df9ef3fed5040e93d6926\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-catalog.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c3e860bf763548da5265acdf972d1bd5\"   alt=\"Four hands holding open a trade show product catalog with a green tree design.\" class=\"slider-5487 slide-5489\" title=\"trade-show-conference-events-catalog\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-5597 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-5597\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-catalog-2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ec228ef10e18e6ccc0a46433ebef77e3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-catalog-2.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=c863ec248988a0daae43d922225cfa23\"   alt=\"Two hands holding open a product catalog for a trade show with an image of a green van on the inside.\" class=\"slider-5487 slide-5597\" title=\"trade-show-conference-events-catalog-2\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-5599 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-5599\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-rack-card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=72cc72a857e254023017e070d0a922ac\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-rack-card.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b0acaae737320ad9aad5ee664342df31\"   alt=\"Four hands holding a custom rack card printed with a green design for a trade show.\" class=\"slider-5487 slide-5599\" title=\"trade-show-conference-events-rack-card\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-5601 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-5601\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-sell-sheet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=4ef34d06b3140f566d1aa80173fd7b50\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-conference-events-sell-sheet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f4d0734662e081c3c470cf7eb747802d\"   alt=\"Four hands holding a custom sell sheet printed with a green and white design and pricing details.\" class=\"slider-5487 slide-5601\" title=\"trade-show-conference-events-sell-sheet\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Brochures<\/strong><br \/> When you think of conference collateral and promotional items, think custom <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a>. They\u2019re the ultimate trade show swag! With more than 10 folds to choose from and options like <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> to create tear-off discounts, brochure printing ensures your takeaways are anything but throwaways.<\/p> <p>&nbsp;<\/p> <p>And if you really want your products and services to stay top-of-mind, lay them out in one of our <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a>, like the <a href=\"https:\/\/smartpress.com\/offering\/square-folded-cross\">Square Folded Cross<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/tri-fold-pocket-mailer\">Tri-Fold Pocket Mailer<\/a>. These specialty folds stand out easily in a world full of rectangles and can even hold other print collateral.<\/p> <p>&nbsp;<\/p> <p><strong>Catalogs<\/strong><br \/> No part of your trade show printing can be overlooked, especially the <a href=\"https:\/\/smartpress.com\/offering\/catalogs\">Catalogs<\/a> clients take with them. With a saddle stitched binding, they can be product catalogs with vibrant imagery and minimal text, wholesale catalogs with pricing and detailed specs or lookbooks that create an entire experience on the page.<\/p> <p>&nbsp;<\/p> <p>However you design yours, remember that the quality of your catalog reflects the quality of your business. But don\u2019t worry, Smartpress\u2019 multiple <a href=\"\/blog\/on-press\/catalog-printing-how-to-choose-the-right-format-for-your-business\">catalog printing<\/a> options &#8211; in various formats with textured stocks or ultra gloss finishes &#8211; position you and your brand above the rest.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Rack Cards<\/strong><br \/> If your booth is buzzing (and we hope it is), you may not be able to talk with every person who stops by. Make it easy for them to still get to know you with grab-and-go options like <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">Rack Cards<\/a>. This is one of the most effective conference or trade show booth ideas because it gives potential clients a quick reference that can present a lot of info.<\/p> <p>&nbsp;<\/p> <p>Go in depth with product descriptions or shout out your superior services with detailed specs on the front and back. And because your business has got it, flaunt it with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> or the velvety-smooth <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>.<\/p> <p>&nbsp;<\/p> <p><strong>Sell Sheets<\/strong><br \/> Another option for marketing on the move is trade show flyers made with our <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">Sell Sheets<\/a>. With a stack of these on your table, anyone can easily take one and get all they need to know about your products or services.<\/p> <p>&nbsp;<\/p> <p>Plus, you get to choose from tons of paper options, including <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled stocks<\/a> that speak to your values as a business. As an eco-friendly online printer ourselves, Smartpress lets you send a green message with sustainably sourced stocks available on all sorts of conference collateral.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/01\/Business-Card-QR-Code-Blog-2_75lossy.gif\" alt=\"A woman in a black turtleneck flipping a business card over with a QR code on the back.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>Business Cards<\/strong><br \/> We can\u2019t talk about conference networking without talking about custom <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a>. The OG is still a staple for a reason &#8211; it just works. But just because it\u2019s been around for a while doesn\u2019t mean it hasn\u2019t had an upgrade.<\/p> <p>&nbsp;<\/p> <p>With Smartpress\u2019 premium online printing services, your business card printing can be as personalized as you like. From <a href=\"https:\/\/smartpress.com\/support\/color-ink\/white-ink-printing\">white ink<\/a> to <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">laser-cut logos<\/a>, custom shapes to <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/custom-foil-printing\">foil accents<\/a>, these cards offer so much more than contact info. We suggest adding a QR code with a link to your website or a promo code.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Ready to design your conference or trade show supplies for online printing? Our <a href=\"https:\/\/smartpress.com\/support\/\">Support Center<\/a> has all the <a href=\"https:\/\/smartpress.com\/support\/product-faq\">product FAQ<\/a> you need to know.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/trade-show-event-conference-table.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=aab150afec35eb5d315f1c30603db81c\" alt=\"A woman showing a folder to a man standing at a trade show booth with a green background.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"for-the-win\">Rule the Floor When You Print With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Conferences and trade shows are valuable resources for not only direct sales, but also positioning your brand as a leader among your industry peers. They\u2019re a chance to create relationships, foster new partnerships and simply talk shop with other business owners and retailers. Use our print marketing tools and trade show booth ideas to stop attendees in their tracks and be the talk of the whole event.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to print custom lanyards? We can do that, too! Just reach out for a <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"The trade show or conference floor can be overwhelming. So many vendors, so many gimmicks. Get noticed for all the right reasons with our patented* trade show booth ideas. From banners that draw attendees (and potential clients) in, to handouts that leave a memorable impression, our trade show and conference marketing strategies ensure you not only succeed, but also show off.","protected":false},"author":8,"featured_media":5577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-5441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Go Big on Your Booth: 11 Conference &amp; Trade Show Booth Ideas<\/title>\n<meta name=\"description\" content=\"The trade show floor can be a lot. 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