{"id":5094,"date":"2023-01-10T22:26:59","date_gmt":"2023-01-11T03:26:59","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=5094"},"modified":"2025-08-05T09:40:01","modified_gmt":"2025-08-05T14:40:01","slug":"catalog-printing-how-to-choose-the-right-format-for-your-business","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/catalog-printing-how-to-choose-the-right-format-for-your-business","title":{"rendered":"Catalog Printing: How to Choose the Right Format for Your Business"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>When it comes to catalog printing, there\u2019s a lot to consider. How much content do you have? How will you distribute it to your audience? How long do you need it to last? To create the experience that suits your business, we\u2019re taking you through four ways to make custom catalogs your marketing moneymaker.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#the-catalog\">Classic saddle stitch catalogs are ideal for seasonal assortments and evergreen products. <\/a>Customize your printed catalog with paper stocks and text and cover weights for the right look and feel.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#the-perfect-bound-booklet\">Perfect bound booklets send a sophisticated message,<\/a> whether you&#8217;re promoting products or boosting awareness with bold branding. With their seamless square spine, they&#8217;re especially ideal for lookbooks.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#the-coil-bound-booklet\">Coil bound catalogs make a practical statement while being a strong sales and marketing tool.<\/a> These formats allow the pages to fully rotate and lay flat for easy viewing and handling.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/IMG_0251.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1c81c010b9ad665c54fbaa6a51055d0c\" alt=\"Four custom catalogs with a saddle stitch binding overlapping each other.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Saddle Stitch Booklet: 100# coated matte cover with #100 coated matte text interior pages, 5.5 x 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/IMG_0308.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=8892cf899280952e7d7acf8ee7c35d9c\" alt=\"A custom catalog laying open with plant products and details listed on each page.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-catalog\">Catalog Printing for Marketing &amp; More<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>No matter what your business offers, sometimes it\u2019s the bread and butter print marketing that makes the most impact. Enter: Product <a href=\"https:\/\/smartpress.com\/offering\/catalogs\">Catalogs<\/a>. With a <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">saddle stitch binding<\/a> where the pages are laid together and stapled through the middle, it\u2019s a classic that gives you a boost.<\/p> <p>&nbsp;<\/p> <p>From seasonal assortments to evergreen products, these custom catalogs offer the space to show them all off with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated paper stocks<\/a>, plus <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a> that create a flawless feel. <em>We love utilizing this type of product catalog for listing lots of product images with minimal descriptions.<\/em><\/p> <p>&nbsp;<\/p> <p>For Nikki Castiglione, owner and designer of <a href=\"https:\/\/www.lakeeriedesignco.com\/\" target=\"_blank\" rel=\"noopener\">Lake Erie Design Co.<\/a>, getting her products in her customers\u2019 hands was the primary goal. With her design and letterpress studio, Castiglione\u2019s \u201ccustomers and potential customers expect a printed catalog,\u201d she said. \u201cThere\u2019s something about flipping through a physical catalog that a PDF can\u2019t replicate.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As for distribution, Castiglione brought hers to a trade show and also mailed them to potential retail partners, increasing her brand recognition across the U.S. (Print Pro Tip: We can mail them for you, if you\u2019d like: <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-saddle-stitch-booklets\">Direct Mail Saddle Stitch Booklets<\/a>.)<\/p> <p>&nbsp;<\/p> <p>\u201cThe best feedback I\u2019ve received is that the printing in my catalogs accurately represents my cards and products,\u201d she said. \u201cI wanted a catalog that mirrored the quality of my line but didn\u2019t overshadow it.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Want to design with a product catalog template? As a customer-focused online printer, we\u2019ve got them for you under Print Templates on the <a href=\"https:\/\/smartpress.com\/offering\/catalogs\">Catalogs<\/a> product page.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/IMG_0184.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6952e485f0bed323c5fd405c494be056\" alt=\"A product catalog printed with a perfect binding laying open to images of furniture.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Perfect Bound Book: 100# coated matte white cover with 80# coated matte white text interior pages and flat matte uv coating on the cover, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/IMG_0264.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1ef7940c2cd2ef8a0affa3aa74610596\" alt=\"Found Rentals product catalogs lined up in rows with one laying open in the middle.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-perfect-bound-booklet\">Make an Impact With Perfect Bound Booklets<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>Now if you\u2019re looking for something that makes a sophisticated statement on a cash wrap, a coffee table or even a bookshelf, you want to do your catalog printing with <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a>. With a seamless square spine and a cover and pages that line up exactly, there\u2019s a reason why \u201cperfect\u201d is in the name.<\/p> <p>&nbsp;<\/p> <p><em>We love a perfect binding for when you want a format that\u2019s more formal and will last a long time.<\/em> Think lookbooks your customers want to sit down with, not casually flip through. This type of custom book printing is ideal when you need 46 pages or more to tell your story and want to do it in a clean, professional way.<\/p> <p>&nbsp;<\/p> <p>That was Jewel Butler\u2019s print marketing strategy. As the general manager of <a href=\"https:\/\/foundrentalco.com\/\" target=\"_blank\" rel=\"noopener\">Found Rentals<\/a>, Butler wanted <a href=\"\/blog\/printspiration\/immersive-experience-lookbook-printing-boosts-the-bottom-line\">the brand\u2019s catalogs<\/a> to guide clients through every possible use case for her items, and ultimately, be displayed and used as conversion starters.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cTo us, having something in hand &#8211; to touch, to turn through, to get lost in &#8211; is very high on our priority list,\u201d she said. \u201cWhen designing any marketing for our business, it\u2019s important we stay true to our brand, [which] comes down to not only the design and content of our catalog, but also the paper.\u201d<\/p> <p>&nbsp;<\/p> <p>And speaking of, there are more than 10 <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> to choose from for your cover and interior pages, including <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled<\/a>. Not to mention <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> to give your products the spotlight they deserve.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Wondering how thick your perfect bound catalog can be? (Up to two inches.) Or if you should enter sheets or pages when ordering? (It\u2019s sheets, plus two for the cover). Smartpress is the online printing shop with the answers: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/booklet-printing-faq#perfect-bound-booklets\">Booklet Printing FAQ<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/2022-12-Spiral-Coil-0013.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b0523932aae6ddf6b0d1fa521f3fa578\" alt=\"An array of scattered spiral bound catalogs printed with details and images of sunscreen.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Spiral Coil Booklet: 120# coated gloss white cover throughout, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/2022-12-Spiral-Coil-0009.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b72282c7c33ffd632155e9b7867b8364\" alt=\"Four spiral bound catalogs fanned-out with sunscreen product details on the pages.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-coil-bound-booklet\">Design Coil Bound Booklets as Wholesale Catalogs<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>For a different feel altogether, <a href=\"https:\/\/smartpress.com\/offering\/wire-coil-booklet-printing\">Wire Coil Booklets<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/spiral-bound-booklet-printing\">Spiral Coil Booklets<\/a> make fantastic wholesale catalogs. And we mean a different feel literally, thanks to their metal or plastic coil bindings (wire bound = metal, spiral bound = plastic).<\/p> <p>&nbsp;<\/p> <p><em>With both coil types, we love that these catalogs have pages that fully rotate and lay flat for easy viewing.<\/em> That means comparing pricing and specs is a breeze, reviewing membership plans and charts is simple, and all those technical products and professional services? You can take in every last detail without pages flipping and flopping.<\/p> <p>&nbsp;<\/p> <p>David McCord, president of <a href=\"https:\/\/mauivera.com\/\" target=\"_blank\" rel=\"noopener\">Maui Vera<\/a>, experienced that ease first-hand with his pricing booklet. After printing with a less-efficient format, McCord found the binding made a huge difference.<\/p> <p>&nbsp;<\/p> <p>\u201cI previously was ordering single double-sided prints, and when I saw the coil booklet as an option, it only made sense to upgrade,\u201d he said. \u201cI no longer had to staple my single prints together.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>He also got a lot more print options, like s<a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">hrink wrapping<\/a>, a must when you print now and use later.<\/p> <p>&nbsp;<\/p> <p>An essential for trade shows and a B2B sales tool, coil bound booklets like McCord\u2019s can feature pricing details alongside large branded imagery and product features.<\/p> <p>&nbsp;<\/p> <p>\u201cThese booklets are my company&#8217;s first impressions for new and existing customers,\u201d he said. \u201cThey gave me the high-end, high-quality, professional look I wanted to represent my brand.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Did you know you can choose which edge your catalog binding is on? Yep, that\u2019s part of our premium online printing services, too. Just use the Binding Edge dropdown on the <a href=\"https:\/\/smartpress.com\/offering\/wire-coil-booklet-printing\">Wire Coil Booklets<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/spiral-bound-booklet-printing\">Spiral Coil Booklets<\/a> product pages.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2023\/01\/Candle-Brochure-Animate.gif\" alt=\"A square brochure designed as a catalog with candle details and imagery on each panel.\"   \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Brochure: 80# coated matte white cover with flat matte uv coating on both sides, closed gate fold, 23.8 x 6&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/01\/EX-Gate-Fold-Brochure-0013.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=00f6224f02afc0a24c3680e71a93e73f\" alt=\"A hand holding a brochure catalog with panels folding into the middle.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Create Brochures as Custom Catalogs<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>As you plan your campaigns and begin to think about marketing catalogs, you probably don\u2019t think <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a>. But you should! <em>We love custom brochures for intro-ing new products or providing a quick overview of your services.<\/em> It\u2019s catalog printing for the modern, on-the-go consumer.<\/p> <p>&nbsp;<\/p> <p>With such a versatile format (and more than 10 folding options!), you can go as outside-the-box as you\u2019d like with handouts, mailers or <a href=\"\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">package inserts<\/a>. We\u2019ve even got the wafer seals to mail them and the <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> to personalize them for individual customers.<\/p> <p>&nbsp;<\/p> <p>\u201cThe format we use to tell our story is as important as the story itself,\u201d said Diana Stock, founder of <a href=\"https:\/\/studiostockhome.com\" target=\"_blank\" rel=\"noopener\">Studio Stockhome<\/a>. \u201cThe closed gate fold provided a unique opportunity to reveal our new collection in an intimate, sequenced fashion, with an end result that looked rich and luxe.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Brochures allowed Stock to print a catalog that does a lot with a little, from providing key details to focusing her brand\u2019s message and positioning it exactly where she wanted within the industry. Plus, the actual printing of the brochures made an unmistakable impact.<\/p> <p>&nbsp;<\/p> <p>\u201cOur candles are a deep matte black and we wanted to ensure the printing didn\u2019t flatten the beautiful detail,\u201d she said. \u201cSmartpress was able to preserve [it] all and we were thrilled with the results.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Before you design your brochure for online printing, check out our <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">brochure folding ideas<\/a> to find the right one.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Catalog Design by Nikki Castiglione, Lake Erie Design Co.<br \/> Perfect Bound Booklet Design by Found Rentals<br \/> Spiral Coil Booklet Design by David MCCord<br \/> Brochure Design by Josh Locker, Studio Stockhome<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When it comes to catalog printing, there\u2019s a lot to consider. How much content do you have? How will you distribute it to your audience? How long do you need it to last? To create the experience that suits your business, we\u2019re taking you through four ways to make custom catalogs your marketing moneymaker.","protected":false},"author":8,"featured_media":5249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Catalog Printing: How to Choose the Right Format for Your Biz<\/title>\n<meta name=\"description\" content=\"For catalog printing, there\u2019s a lot to consider. Create a unique brand experience with four ways to make catalogs your marketing moneymaker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/catalog-printing-how-to-choose-the-right-format-for-your-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Catalog Printing: How to Choose the Right Format for Your Biz\" \/>\n<meta property=\"og:description\" content=\"For catalog printing, there\u2019s a lot to consider. 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