{"id":5054,"date":"2022-12-13T10:43:42","date_gmt":"2022-12-13T15:43:42","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=5054"},"modified":"2025-07-25T09:39:50","modified_gmt":"2025-07-25T14:39:50","slug":"extraordinary-impact-14-creative-print-designs-from-2022-part-2","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/extraordinary-impact-14-creative-print-designs-from-2022-part-2","title":{"rendered":"Extraordinary Impact: 14 Creative Print Designs from 2022 &#8211; Part 2"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>As a premium online printer, we know a thing or two about creative print design. And so do our customers! In <a href=\"\/blog\/features\/extraordinary-impact-14-creative-print-designs-from-2022-part-1\">Part 1<\/a>, we gave you an inside look into seven projects from 2022 that were anything but ordinary. And now in this Part 2, we\u2019re giving you seven more inspiring examples of how people followed their creative intuition and designed products in totally unique ways for totally impactful results.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#bookmarks-as-branded-merch\">From bookmarks as branded merch to announcements as package inserts,<\/a> customers turned practical print items into engaging brand materials that are both functional and memorable.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#announcements-as-package-inserts\">Custom artisan cards and commemorative posters are ideal formats for building emotional connections,<\/a> celebrating identity and preserving meaningful narratives.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#banners-as-boosters\">Custom options for books, event banners and labels solidify your branding<\/a> with consistent messaging and campaign versatility.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/EX-Bookmarks-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3659ba0293c235fcc9fbf133bdbb9360\" alt=\"A collage of custom bookmarks with a wine bottle on the front of each one.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Bookmarks: 100# Uncoated Smooth White Cover, 4 versions, 2 x 6&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/EX-Bookmarks-0011.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0f4fc61741e637de234bee6b588947ba\" alt=\"Two hands holding four fanned-out brochures with a wine bottle on each one.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"bookmarks-as-branded-merch\">Bookmarks as Branded Merch<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Creative print marketing flips the script on expectations, both with the design of the product and how the product is used. The Creative Director at <a href=\"https:\/\/www.phcp.com\/\" target=\"_blank\" rel=\"noopener\">PHCP<\/a>, Amy Schraub did just that with custom <a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">Bookmarks<\/a> for her client\u2019s exclusive event.<\/p> <p>&nbsp;<\/p> <p>With double-sided printing on classic <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">uncoated smooth<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> and 130# <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover weight<\/a>, they more than hit the mark. \u201cSince this event is full of branded swag, we wanted to ensure the print materials created were easily held and able to be taken home &#8211; the bookmark was the perfect solution,\u201d said Schraub.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to print multiple bookmarks with varying content? Try our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature! It lets you print as many as you want with different designs all in one order. Just make sure the size, stock and finish remain the same.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/12\/EX-Tri-Fold-Pocket-Mailer_ANIMATE.gif\" alt=\"A pocket mailer folding and unfolding with a picture of a dog laying on a couch on the inside.\"   \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Tri-fold Pocket Mailer: 100# Coated Matte White Cover, 21.4 x 12.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/EX-Tri-Fold-Pocket-Mailer-0016.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=268cf5944c465879007622edd7ae1023\" alt=\"Two hands holding an unfolded pocket mailer showing an image of a dog laying on a couch.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Pocket Mailers as Info Packets<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When you think of creative print design, informational packets may not immediately come to mind. Instead of typical pocket folders, Hannah Christianson, marketing coordinator for <a href=\"https:\/\/ariumliving.com\/\" target=\"_blank\" rel=\"noopener\">ARIUM Living<\/a>, opted for a modern <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Fold<\/a>: the <a href=\"https:\/\/smartpress.com\/offering\/tri-fold-pocket-mailer\">Tri-fold Pocket Mailer<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cThis tri-folder is what we give prospects when touring so they can learn more about our brand, while also inserting and carrying floorplan cards,\u201d said Christianson. And with gloss and matte <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> options, it\u2019s an impressive way to present the details.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Designing your own mailers for marketing? Tri-fold Pocket Mailers make online printing simple, with convenient wafer seals and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing and mailing services<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/EX-Perfect-Bound-Book-0001.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5680224f58a5686d79e4e50a86ca8643\" alt=\"A book with a perfect binding and the title &quot;Bullet-Proof Hockey Mindset&quot; in red and white letters.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Perfect Bound Book: C1S 12pt Cover with flat matte UV coating, 70# uncoated smooth white text interior pages, 5.5 x 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/EX-Perfect-Bound-Book-0010.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5bdf92eab7ddafd30d60d2192184c9f4\" alt=\"Two hands holding a paperback book open.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Booklets as Self-Published Books<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Some of the best creative print ideas fill a hole in an industry. That\u2019s what Kevin McClelland\u2019s \u201cBullet-Proof Hockey Mindset\u201d book did. As the founder of <a href=\"https:\/\/hockeytraining.com\/\" target=\"_blank\" rel=\"noopener\">HockeyTraining.com<\/a>, McClelland \u201cwanted to create a complete resource for hockey players that would be best in a printed book [and] create authority in the hockey coaching space.\u201d He did it with <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a>.<\/p> <p>&nbsp;<\/p> <p>The perfect binding creates a seamless square spine ideal for not only photography portfolios and lookbooks, but also novels. \u201cWe wanted it to look and feel like a book you would find at a bookstore,\u201d said McClelland, \u201cand we were impressed with how easy it was to turn our PDF into a book without the help of a publisher.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Ready to be your own publisher? See how it\u2019s done with custom booklets: <a href=\"\/blog\/printspiration\/a-novel-idea-how-to-self-publish-a-book-with-smartpress\">A Novel Idea: How to Self-Publish a Book with Smartpress<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/EX-Annoncement-0008.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9e5c313d9fcabcc53d714f0ffd7c5065\" alt=\"\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Announcement: 100# Uncoated Smooth Cover, 9 x 3&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"announcements-as-package-inserts\">Announcements as Package Inserts<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>So many of Smartpress\u2019 products feature custom options that can make the end result truly original. One such print marketing example? <a href=\"https:\/\/smartpress.com\/offering\/announcement-printing\">Announcements<\/a> as marketing cards from <a href=\"https:\/\/etkie.com\/\" target=\"_blank\" rel=\"noopener\">ETKIE<\/a> CEO, Sydney Alfonso and Director of Operations\/Wholesale, Kerry Marler.<\/p> <p>&nbsp;<\/p> <p>Proving the power of a fold to enhance a format, Alfonso said the cards \u201chelp share our story and mission and are a great way to connect the customer with the artisan who made their bracelet.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>The cards are also used as package inserts. \u201cOur marketing card is given to each customer when they buy an ETKIE beaded glass cuff [and] our wholesale clientele loves having additional packaging to give to their customers supporting the ETKIE story,\u201d said Marler. \u201cOur aim is to provide additional heartwarming material that tells the story of our amazing and talented artisans.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Here\u2019s the inspo you need to add a creative print design to your own package insert: <a href=\"\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">Packaging Inserts: 7 Ideas (&amp; Tips) to Increase Engagement<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/EX-Large-Poster-0003.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=920ee3da091cc004d98d7ea740ac631f\" alt=\"Two hands holding a poster promoting a summer concert.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Large Poster: Poster Paper, 18 x 24&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/EX-Large-Poster-0005.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2a690d6695c4a21d5abc9f534d530c3f\" alt=\"A hand rolling up a poster.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Posters as Storytellers<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>One of our boldest creative marketing ideas comes courtesy of Tatiana Vidal, creative director of Logo Design and former owner of <a href=\"https:\/\/www.schoolofrock.com\/locations\/queens\" target=\"_blank\" rel=\"noopener\">School of Rock Queens<\/a>. Striking a chord with our <a href=\"https:\/\/smartpress.com\/offering\/large-poster-printing\">Large Posters<\/a>, Vidal\u2019s strategy goes beyond hanging a few here and there to promote performances.<\/p> <p>&nbsp;<\/p> <p>\u201cThe poster is a critical part of the announcement and the design reflects the school&#8217;s unique personality,\u201d said Vidal. \u201cEvery student receives one signed by all members of their performance group. The poster is used on social media [and] hung in the lobby of the school, as well as the [performance] venue.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With color and design in total harmony, Vidal\u2019s marketing posters create \u201canother level of rock authenticity.\u201d More importantly, \u201cwhen grouped with show posters from past seasons, it gives a powerful visual history of our school.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Go big with your poster printing! Part of our vast online printing services, Large Posters can be designed up to 56-1\/2 inches wide and an astounding 150 feet long.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/EX-Labels-Candle-0011.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e77ce09a20f73502ee483baadf1788c9\" alt=\"Two hands holding a candle with a black label and its lid.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Label: crack &#8216;n&#8217; peel 60# matte, 3.5 x 2.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Labels as Visual Influencers<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Effective product labels secure a connection between the brand and the customer\u2026 and provide crucial visual impact. Kyle Anttila, owner of Birch Candle Company, was right on target. Combining our <a href=\"https:\/\/smartpress.com\/offering\/label-printing\">label<\/a> printing with his unique branding, Anttila\u2019s end product \u201csupports the strength of our brand and contributes to the overall marketability of our business.\u201d<\/p> <p>&nbsp;<\/p> <p>That\u2019s a lot to put on a label\u2019s shoulders. But for Anttila, Smartpress helped carry the load when bringing his creative print design to life: \u201cWe were impressed with the ease of uploading artwork online, the proofing process in our dashboard and the customer support option via chat.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Anttila chose our crack \u2018n\u2019 peel label stock, which features uncoated matte paper with permanent adhesive and easy peeling for a seamless application. Not into permanent labels? We have removable label stock, too.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/12\/Banners-Group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=34484d73177065b3cb726b7d0a023362\" alt=\"A retractable banner in front of a step and repeat banner with a creative print design in black.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 84.375%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Step and Repeat Banner and Retractable Banner: 13 oz Smooth Vinyl &#8211; Opaque Matte<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"banners-as-boosters\">Banners as Boosters<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Print marketing ideas can make or break a brand, whether you\u2019re launching one or expanding one. Melody Foster\u2019s tactic was to let custom banners do the multi-purpose work. As CXO of <a href=\"https:\/\/corcoranicon.com\/\" target=\"_blank\" rel=\"noopener\">Corcoran Global Living<\/a>, Foster\u2019s mission was to have \u201cconsistent materials to grow the recognition of our company name\u201d in a new area.<\/p> <p>&nbsp;<\/p> <p>\u201cWe&#8217;ve had tremendous growth and used these signs at every event. The <a href=\"https:\/\/smartpress.com\/offering\/step-and-repeat-banners\">Step and Repeat Banners<\/a> give our people a perfect backdrop when they take selfies to post to social media celebrating our growth,\u201d said Foster. \u201cAnd the <a href=\"https:\/\/smartpress.com\/offering\/retractable-banners\">Retractable Banners<\/a> have also been terrific to use at community events or for charitable events we sponsor. They work well in entrance areas and are incredibly light, portable and easy to pop-up.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Wondering about banner materials, pole pockets or assembly? We\u2019re the online printing shop that\u2019s got the answers: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/banner-printing-faq\">Banner Printing FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Bookmark Design by Kelli Janell Vara | Creative Director: Amy Schraub | Agency: Patrick Henry Creative Promotions<br \/> Tri-fold Pocket Mailer Design by Hannah Christianson<br \/> Perfect Bound Book Design by HockeyTraining.com<br \/> Announcement Design by Kerry Marler<br \/> Large Poster Design by Tatiana Vidal<br \/> Label Design by Kyle Anttila<br \/> Step and Repeat Banner and Retractable Banner Designs by: \u00a9 2020 Corcoran Global Living. All rights reserved. Corcoran\u00ae and the Corcoran Logo are registered service marks owned by Corcoran Group LLC.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"As a premium online printer, we know a thing or two about creative print design. And so do our customers! In Part 1, we gave you an inside look into seven projects from 2022 that were anything but ordinary. 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