{"id":5009,"date":"2022-11-14T18:08:38","date_gmt":"2022-11-14T23:08:38","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=5009"},"modified":"2025-07-25T09:43:35","modified_gmt":"2025-07-25T14:43:35","slug":"rectangular-folded-cross-for-year-end-or-new-year-marketing","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/rectangular-folded-cross-for-year-end-or-new-year-marketing","title":{"rendered":"Rectangular Folded Cross: For Year-End (or New Year) Marketing"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>No matter what business you\u2019re in, you want to end the year (or start it!) with a bang. And the marketing mailer to help you do that? The <a href=\"https:\/\/smartpress.com\/offering\/rectangular-folded-cross\">Rectangular Folded Cross<\/a>. Memorable and totally customizable, this self-mailer ensures your messaging ends on a high note, from the holiday season to the new year (and beyond). We talked to <a href=\"https:\/\/foldfactory.com\/\" target=\"_blank\" rel=\"noopener\">Foldfactory<\/a> founder Trish Witkowski about why it\u2019s a favorite, when to use it as a carrier and how to mail it with ease.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">The <a href=\"#cross-fold-clincher\">Rectangular Folded Cross offers a visually stunning format with a budget-friendly mailing advantage: <\/a>It avoids the additional charge required to mail square formats.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#made-to-order-marketing\">Ideal for everything from nonprofit campaigns to holiday cards,<\/a> this fold provides ample space, supports inserts like RSVP cards and enhances storytelling through its layered design.<\/span><\/li> <li><span data-sheets-root=\"1\">Design tips include printing a mockup to visualize content flow, panel sequencing and proper layout alignment. It&#8217;s also a great idea to <a href=\"#q-&amp;-a-with-trish\">use variable data printing to personalize content for deeper engagement.<\/a><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/11\/rectangular-folded-cross_3-4_animate_1100.gif\" alt=\"Rectangular Folded Cross Folding Sequence\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"cross-fold-clincher\">Design Custom Mailers With This Cross Fold Clincher<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Part of Smartpress\u2019 exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection, the Rectangular Folded Cross takes mailers, brochures, invitations and more and turns them into distinct, impressive, show-off-able pieces of art. Suddenly the everyday becomes exciting, the normal becomes notable, the usual becomes unique.<\/p> <p>&nbsp;<\/p> <p>Which is exactly what you want as the year winds down or starts up. With four panels that open to create a classic cross shape, the Rectangular Folded Cross is the creative mailer to give any campaign or event that all-important final boost.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Think nonprofit fundraising appeals, custom invites for holiday parties and company galas, brochures with service specials that begin in the new year. They\u2019re all occasions that require more than your average advertising. You need a folded mailer that\u2019s interactive, can carry inserts like RSVP cards and offers plenty of room to promote. You need the Rectangular Folded Cross.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Have questions about Designer Folds? We\u2019re the online printing shop with the answers: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/designer-folds-faq\">Designer Folds FAQ<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/11\/RFC-A-0007.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6eef4a8f9cded706c6593b20702bef3d\" alt=\"A marketing mailer with four unfolded panels and images of office furniture and a man welding.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">RECTANGULAR FOLDED CROSS: 80# UNCOATED SMOOTH COVER, 17.9 X 12.7&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/11\/RFC-A-0014.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f467cf6f829363eab1d34bac5536f34c\" alt=\"Two hands holding a rectangular folded cross mailer with two panels open.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"made-to-order-marketing\">Custom Print Options For Made-to-Order Marketing<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Smartpress\u2019 online printing services give you tons of custom options, so creating your unique direct mailers is easier than counting down to the ball drop. We\u2019re talking premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> &#8211; both <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated<\/a> &#8211; plus, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a> to design the perfect look and feel.<\/p> <p>&nbsp;<\/p> <p>But that\u2019s not all. Your message calls for pulling out all the stops, so you get to explore ultra gloss <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV<\/a> and flat matte coatings, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> to personalize each marketing brochure or invite and our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature, which lets you print multiple Rectangular Folded Crosses with different content in the same order.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And since it\u2019s a race to the finish, we ensure you win with streamlined addressing and mailing services. Did you know the Rectangular Folded Cross can be mailed with or without an envelope? If you\u2019re worried about postage, there\u2019s no need. Unlike square mailings, rectangular self-mailers don\u2019t require extra for hand-sorting. (More on mailing from Witkowski below!)<\/p> <p>&nbsp;<\/p> <p><em><strong>H<\/strong><strong>int:<\/strong><\/em> Not sure how to personalize your direct marketing mailers? As a full-service online printer, we\u2019ve got ideas and recs right here: <a href=\"\/blog\/features\/variable-data-printing-how-to-personalize-your-marketing\">Variable Data Printing: How to Personalize Your Marketing<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a-with-trish\">Q&amp;A with Trish<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Ready to create your own marketing mailers? Before you begin designing yours for online printing, check out Witkowski\u2019s expert advice.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><strong><br \/>\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>What do you like most about the Rectangular Folded Cross? What makes this fold so impactful?<\/strong><br \/> \u201cThis fold is impactful in two ways: appearance and cost. Appearance for obvious reasons, it makes a plus shape when it\u2019s open and offers a very cool content reveal. Cross folds are always a showstopper, in any shape or proportion.<\/p> <p>&nbsp;<\/p> <p>\u201cBut how about a fold that impacts your budget in a positive way as well? The Rectangular Folded Cross is produced in a mail-friendly proportion, which means it will not require extra postage to mail. This is a really important detail because cross folds are most commonly designed in a <a href=\"https:\/\/smartpress.com\/offering\/square-folded-cross\">square proportion<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cSquare mail gets an automatic surcharge for hand-sorting. It adds a lot of cost, which is fine if you have it, but if you\u2019re looking for a way to send a really great format while not overspending on postage, the Rectangular Folded Cross should be on your list of contenders.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What are some ideas for how to use it for the holiday season, year-end or New Year needs?<\/strong><br \/> \u201cIt\u2019s a great choice for holiday and New Year mailings because it\u2019s a format that does well with light content. The panels start by layering on top of each other and peel away one at a time, which is really nice for building on a message that ends with the center panel.<\/p> <p>&nbsp;<\/p> <p>\u201cIt\u2019s also great with bold <a href=\"\/blog\/features\/color-psychology-how-to-use-it-for-marketing-sales\">color<\/a>, full-<a href=\"https:\/\/smartpress.com\/support\/printing-basics\/bleed-borders\">bleed<\/a> photos, holiday illustrations and patterns. You can make it as content-light as you want &#8211; it\u2019ll still make a stylish impression.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What advice or tips do you have for designing print for the Rectangular Folded Cross?<\/strong><br \/> \u201cThere\u2019s flexibility in the order you\u2019d like the panels to fold in. Just be sure to communicate the order to the team at Smartpress, otherwise they\u2019ll fold it to match the <a href=\"https:\/\/smartpress.com\/offering\/rectangular-folded-cross\">gif on the product page<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cI always recommend making a mini mockup. Shrink it down, cut it out and fold it. Designing for a format that has panels folding in from all four sides means there are critical directional decisions in the layouts, and if you have <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/how-to-print-with-crossover\">crossovers<\/a> or text aligning across panels, it all needs to be checked.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/11\/RFC-Group-A-0009-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a566733b03001bd48f27e2dd4cee67c3\" alt=\"An array of marketing mailers folded and unfolded with images of office furniture, dancers and a welder.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cCross folds of all shapes and proportions are great carrier formats.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>How do design tips for this format differ from that of the Square or Star Folded Cross?<\/strong><br \/> \u201cIf you\u2019re looking at the Rectangular Cross Fold, you\u2019re likely evaluating the <a href=\"https:\/\/smartpress.com\/offering\/square-folded-cross\">Square Folded Cross<\/a> and the <a href=\"https:\/\/smartpress.com\/offering\/star-folded-cross\">Star Folded Cross<\/a>, too. Square and rectangle crosses are very similar, which makes the overall design decisions similar as well, so for these two, it really comes down to budget. Do you want to self-mail and save on postage or are you fine with the cost of envelopes and the hand-sorting surcharge?<\/p> <p>&nbsp;<\/p> <p>\u201cThe Star Folded Cross requires greater consideration based on concept and content. The perimeter shape of a star and the pocket-like fold-up panel are truly distinctive. It\u2019s a wow format with decorative, angled panels that aren\u2019t designed to hold a lot of content. However, it\u2019s great for product announcements, holidays, events and more. The question is, does it work for your brand and design?\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What are some insert ideas to make this a carrier (e.g., business cards, RSVPs)?<\/strong><br \/> \u201cCross folds of all shapes and proportions are great carrier formats, so that\u2019s always something to think about when you choose this folding style. The easiest thing to do is choose a simple rectangular <a href=\"https:\/\/smartpress.com\/offering\/insert-card\">insert<\/a> that is slightly smaller in both directions so that it fits in the interior cavity.<\/p> <p>&nbsp;<\/p> <p>\u201cHowever, you could put a response card and an <a href=\"https:\/\/smartpress.com\/support\/product-resources\/understanding-envelope-sizes\">A1 envelope<\/a> inside, a custom-shaped insert, a <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">business card<\/a> or even a <a href=\"https:\/\/smartpress.com\/offering\/sticker-printing#c=5776&amp;cp=1\">sticker<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/static-window-clings#c=5056&amp;cp=1\">window cling<\/a>.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What tips do you have for a smooth mailing process? When do you recommend an envelope vs. self-mailing?<\/strong><br \/> \u201cWorking with Smartpress and staying within the <a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/RectangularFoldedCross.pdf\">print templates<\/a> they provide for the Rectangular Folded Cross, you\u2019re not going to have any of the usual types of costly mistakes that can happen due to errors in proportion or size.<\/p> <p>&nbsp;<\/p> <p>\u201cSo for a smooth mailing process, it really all comes down to your <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">mailing list<\/a>. Make sure you provide it early and <a href=\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2018\/07\/Mailing_List_Template.xls\">in the right format<\/a> so the production team can ensure maximum deliverability.<\/p> <p>&nbsp;<\/p> <p>\u201cRegarding envelope vs. self-mailing, this one is sometimes driven by budget, sometimes by personal choice. An envelope is protective, but it has to be opened, so make it eye-catching. Special formats often go into clear envelopes for an extra boost of intrigue.<\/p> <p>&nbsp;<\/p> <p>\u201cAfter all the effort and care that goes into the concept, art and printing of a Designer Fold, my instinct is usually to protect it, but there\u2019s nothing wrong with self-mailing either. Do what works for you and your budget.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>What are some ways you\u2019ve seen variable data printing on these marketing mailers? What types of content?<\/strong><br \/> \u201cI love <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> on any format. Name personalization is the most common and easiest way to connect with someone. However, don\u2019t forget that you can personalize with other types of content, even relevant imagery. If the piece was for a university, for example, you could personalize it to reflect the recipient\u2019s major with a message from the dean of the college they\u2019re interested in.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p>&#8220;Don\u2019t forget that you can personalize with content, even relevant imagery.&#8221;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/11\/Duke-University-MFA_animate_1080.gif\" alt=\"The rectangular folded cross folding and unfolding\"   \/><figcaption style=\"width: 58.7037037037%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">RECTANGULAR 9-PANEL REVEAL: 80# COATED MATTE COVER, 28.6 X 19.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>The <a href=\"https:\/\/smartpress.com\/offering\/rectangular-9-panel-reveal\">Rectangular 9-Panel Reveal<\/a> is similar to the Rectangular Folded Cross. How would you decide which one to use?<\/strong><\/p> <p>\u201cThe Rectangular 9-Panel Reveal has four additional panels, which means eight more pages to work with. Do you want or need the space? It\u2019s also larger and more dramatic. I\u2019ve seen it used really artistically to showcase works of art and design, as well as for conferences and college programs, where each panel features a photo and bio of a speaker or teacher.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What\u2019s an important tip for designing a Rectangular 9-Panel Reveal?<\/strong><br \/> \u201cIt offers many different views as you\u2019re opening it, but one of the most compelling is when it\u2019s unfolded. All nine panels make a complete rectangle, so you can make a dynamic poster spread or message.\u201d<\/p> <p>&nbsp;<\/p> <p>&nbsp;<\/p> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Rectangular Folded Cross Design by Adam Coppola | <a href=\"https:\/\/www.coppolaphotography.com\/\" target=\"_blank\" rel=\"noopener\">Coppola Photography<\/a><br \/> Rectangular Folded Cross Design by Michael Shipley | Watson Furniture<br \/> Rectangular 9-Panel Reveal Design by Dani Smith and Felicity Palma<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"No matter what business you\u2019re in, you want to end the year (or start it!) with a bang. And the marketing mailer to help you do that? The Rectangular Folded Cross. Memorable and totally customizable, this self-mailer ensures your messaging ends on a high note, from the holiday season to the new year (and beyond). We talked to Foldfactory founder Trish Witkowski about why it\u2019s a favorite, when to use it as a carrier and how to mail it with ease.","protected":false},"author":8,"featured_media":5011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rectangular Folded Cross: For Year-End (or New Year) Marketing<\/title>\n<meta name=\"description\" content=\"No matter your business, you want to end (or start!) the year with a bang. 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