{"id":4962,"date":"2022-10-18T08:56:39","date_gmt":"2022-10-18T13:56:39","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4962"},"modified":"2025-08-05T09:29:04","modified_gmt":"2025-08-05T14:29:04","slug":"wall-calendars-how-a-photographer-built-a-big-bird-business","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/wall-calendars-how-a-photographer-built-a-big-bird-business","title":{"rendered":"Wall Calendars: How a Photographer Built a Big Bird Business"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>When you think of wall calendars, images of floral landscapes or coastal lighthouses immediately come to mind. But chickens? Posing with their owners dressed to match? See how photographer Danielle Brock thinks outside the coop and honors these duos with humor on every page of her <a href=\"https:\/\/www.chickendaddies.com\/\" target=\"_blank\" rel=\"noopener\">Chicken Daddies<\/a> <a href=\"https:\/\/smartpress.com\/offering\/custom-saddle-stitch-calendars\">Saddle Stitch Calendars<\/a>. (Oh, and cat lovers? She\u2019s got one for you, too!)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#pet-project\">Photographer Danielle Brock transformed a humorous photoshoot into a full-fledged business<\/a> with her Chicken Daddies wall calendars, thanks to a mix of niche creativity and a social media trend.<\/span><\/li> <li><span data-sheets-root=\"1\">With Smartpress\u2019 Versions feature, <a href=\"#free-range-features\">Brock efficiently printed multiple themed calendars in one order, saving time and money <\/a>while maintaining professional quality and vivid color accuracy that matched her artistic vision.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#q-&amp;-a\">Brock\u2019s calendars resonate because they\u2019re tangible, seasonal and emotionally engaging,<\/a> offering customers both utility and a unique storytelling experience that can\u2019t be replicated by screens.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/10\/CD-Saddle-Stitch-A-0010_2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=eceb2a0b45f5c19a7049eae1ae21e943\" alt=\"Four Chicken Daddies wall calendars laying open to different months.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/10\/CD-Saddle-Stitch-B-0010_3.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=59ea017a170cce66751c8daac3983203\" alt=\"Saddle stitch calendars open to different months.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"pet-project\">From Pet Project to Cash Cow<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>In January 2021, Brock\u2019s Chicken Daddies went from social media to small business thanks to the #TargetDressChallenge. This viral internet trend put an unexpected twist on photography from the depression era, where women would pose in prairie-style dresses with animals on their farm.<\/p> <p>&nbsp;<\/p> <p>\u201cI asked my partner if he\u2019d put on one of the dresses and pose with our chickens,\u201d said Brock. \u201cWithout even flinching, he agreed! We did an entire photoshoot in our backyard with many different farm and homesteading props.\u201d<\/p> <p>&nbsp;<\/p> <p>With 10 years of photography experience and childhood memories of fine feathered friends, Brock sent out the <del>cluck<\/del> call to her local chicken social media groups for men willing to help bring her \u201cFarm Dress Edition\u201d calendar to life.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cI had so much fun with it, I decided to create an alternate version called the \u2018Daisy Dukes Edition\u2019 &#8211; that&#8217;s when things truly went viral,\u201d Brock said. \u201cIt was featured on various media and news outlets and men across the world wanted to be part of these playful calendars.\u201d<\/p> <p>&nbsp;<\/p> <p>For Brock, it\u2019s those men who really add the heart to the hen house. \u201cThe priority is the story of the man in each photograph,\u201d she said. Hand-selected from thousands of applicants, \u201ceach man supports a cause or has a special story and I commemorate them for the calendars.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Not sure which calendar format is for you? Check out all of your options for custom calendar printing: <a href=\"\/blog\/on-press\/365-how-to-choose-binding-paper-finishes-for-calendar-printing\">365: How to Choose Binding, Paper &amp; Finishes for Calendar Printing<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/10\/CD-Group-A-0012_4.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=25230add96d2162a8a9bf9377e858883\" alt=\"Three wall calendars in a row, with two hands holding the one in the middle.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">SADDLE STITCH CALENDARS: 100# COATED MATTE WHITE COVER WITH 100# COATED MATTE WHITE TEXT INTERIOR PAGES, 3 VERSIONS, 11 X 8.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"free-range-features\">Print Wall Calendars With Free-Range Features<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>To print her wall calendars, Brock turned to Smartpress and our vast online printing services. With Saddle Stitch Calendars, Brock had her pick of the litter (er, flock\u2026 ), with premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover and text weights<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>. Not to mention essential drilling options for convenient hanging in any space.<\/p> <p>&nbsp;<\/p> <p>While Brock chose the ever-popular coated matte &#8211; white stock for her cover and interior pages, it was our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature that simplified the ordering process for her <a href=\"https:\/\/smartpress.com\/shop\/custom-calendars\">custom calendars<\/a>. With it, she was able to print multiple calendars with different content or themes at the same time. (Hear her talk more about it in the Q&amp;A below.)<\/p> <p>&nbsp;<\/p> <p>And since Smartpress is the calendar printer that does it all, Brock was able to create the whole calendar package with a sturdy chipboard in each one and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrap<\/a> for easy shipping. With shrink wrap options for individual pieces or bundles, it\u2019s a no-brainer for retailers and resellers.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Have questions? See how easy it is to print calendars online: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/calendar-printing-faq\">Calendar Printing FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p>&#8220;<span style=\"font-weight: 400;\">I couldn&#8217;t believe how amazing the colors translated &#8211; they look amazing!\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a\">Q&amp;A w\/ Danielle Brock<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Before designing your own calendars for online printing, take a deep dive into Brock\u2019s experience with Smartpress.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><strong><br \/>\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>You printed three versions of your 2023 calendar. Why did you decide to shoot two different types of Chicken Daddies and what inspired Chonk Daddies?<\/strong><br \/> <em><strong>Danielle Brock:<\/strong><\/em> \u201cThe idea behind having two different Chicken Daddies calendar themes is that one version is a little more conservative and can be hung up in Grandma&#8217;s house. The other version shows a little more skin and is a bit more outrageous for those who prefer that.<\/p> <p>&nbsp;<\/p> <p>\u201cChonk Daddies was inspired by my other favorite pet animal, cats. I also wanted to hit a different market. I wanted Chonk Daddies to feel completely different from Chicken Daddies, in that it was entirely wholesome. I then decided to make Chonk Daddies feel like Grandma&#8217;s house using the clothing and decor. Each Cat Dad and kitty are doing wholesome activities together in each spread.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Why do you use Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature when ordering your custom calendars?<\/strong><br \/> \u201cI use it because it equals savings. The higher quantity of calendars you order, the lower the cost of each calendar. With Versions, you don\u2019t have to check out each different calendar separately. Instead, you can order them altogether and get more savings on your order.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How do you feel <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color<\/a> has been depicted with your wall calendar printing? Is it a true translation?<\/strong><br \/> \u201cMy initial fear when first ordering the calendars was that the colors would not translate properly. As a photographer who color corrects her own photos, I\u2019m extremely picky about having the colors be true and vivid. When I first received the calendars, I couldn&#8217;t believe how amazing the colors translated &#8211; they look amazing!\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/10\/CD-Saddle-Stitch-C-0013_5.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3ff3d8847dcfb59bad0c8276b1dcc665\" alt=\"A stack of 10 calendars with saddle stitched binding.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/10\/CD-Saddle-Stitch-C-0011_6.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a7c8b590405f108906109354f30cc609\" alt=\"Four calendars open to different months laid on top of each other.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p>&#8220;F<span style=\"font-weight: 400;\">lipping the pages represents a change in the season, which is a beautiful and refreshing thing.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>Tell us about the relationship you have with your Account Executive.<\/strong><br \/> \u201cCalleigh is there for me whenever I have any questions at all and she is very quick to respond. She&#8217;s great with giving <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quotes<\/a> and timeline advice.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What feedback have you received from your customers?<\/strong><br \/> \u201cPeople seem to be in love with the concept! I&#8217;ve heard that these have been the best gifts they\u2019ve ever received &#8211; no joke! Customers have told me that it gives them a smile every day. People who see it hanging in their home or office love to flip through the pages. It&#8217;s a great conversation piece.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What impressed you most about the final products?<\/strong><br \/> \u201cThey are extremely high quality! The colors are beautiful and the paper is nice and sturdy. I knew I wanted my calendars to not only have wonderful photos, but also be of the highest quality. Many of my customers have commented on this as well.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What impresses you most about an online printer like Smartpress?<\/strong><br \/> \u201cThe quality and the pricing are unbeatable. I have appreciated the great customer support from my Account Executive, Calleigh, too.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>Why are printed calendars still a viable medium in today\u2019s digital age?<\/strong><br \/> \u201cI\u2019ve heard many comments that the Chicken Daddies calendars are something customers didn&#8217;t know they needed. Most people these days use the calendar on their electronic device. However, humorous calendars will always be a staple.<\/p> <p>&nbsp;<\/p> <p>\u201cI&#8217;ve discovered a series of images can be much more powerful than just one image. It tells a story. I&#8217;m not even really sure it&#8217;s about the calendar grid itself. And flipping the pages represents a change in the season, which is a beautiful and refreshing thing.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When you think of wall calendars, images of floral landscapes or coastal lighthouses immediately come to mind. But chickens? Posing with their owners dressed to match? See how photographer Danielle Brock thinks outside the coop and honors these duos with humor on every page of her Chicken Daddies Saddle Stitch Calendars. (Oh, and cat lovers? She\u2019s got one for you, too!)","protected":false},"author":8,"featured_media":4963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wall Calendars: How a Photographer Built a Big Bird Business<\/title>\n<meta name=\"description\" content=\"When you think wall calendars, you think chickens next with their owners dressed to match, right? See how one client thinks outside the coop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/wall-calendars-how-a-photographer-built-a-big-bird-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wall Calendars: How a Photographer Built a Big Bird Business\" \/>\n<meta property=\"og:description\" content=\"When you think wall calendars, you think chickens next with their owners dressed to match, right? 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