{"id":4897,"date":"2022-09-21T01:41:15","date_gmt":"2022-09-21T06:41:15","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4897"},"modified":"2025-07-28T09:05:44","modified_gmt":"2025-07-28T14:05:44","slug":"fashion-marketing-7-ready-to-print-ideas-for-retailers","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/fashion-marketing-7-ready-to-print-ideas-for-retailers","title":{"rendered":"Fashion Marketing: 7 Ready-to-Print Ideas for Retailers"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>For clothing retailers, print marketing has to do more than just strike a pose. It has to inspire, inform and influence. Create a catwalk of campaigns with custom print from Smartpress. From stunning lookbooks and catalogs to promotional brochures and signage that sends a message, fashion marketing has never looked better.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#curate-a-lookbook\">Perfect Bound Booklets serve as a luxurious, high-impact format for fashion lookbooks, <\/a>allowing clothing retailers to showcase seasonal collections with aspirational imagery and premium print finishes like matte coatings and custom foil.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#the-new-networking\">From business cards and brochures to hang tags and package inserts,<\/a> other print marketing materials play a crucial supporting role in brand identity, customer engagement and personalized marketing.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#bright-lights,-big-signage\">Smartpress\u2019 custom signage options help fashion brands maintain a cohesive aesthetic <\/a>across retail environments and events, reinforcing brand presence and drawing attention where it matters most.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0013_animate_compress_35.gif\" alt=\"Hands opening and closing a fashion marketing catalog surrounded by blue clothing.\"   \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">ROSE GOLD FOIL PERFECT BOUND BOOK: 12PT C1S COVER WITH 80# UNCOATED SMOOTH TEXT INTERIOR PAGES, 8.5 X 11&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0171.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d7b8f84d7487bcbed39fcc45349bfd62\" alt=\"A person dressed in a matching blue shirt, jacket and pants holding a lookbook open in front of them.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0164.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=066b20c95a5c2ee34799cd50cfae5e01\" alt=\"A person dressed in a matching blue jacket, shirt and pants standing to the side and holding a fashion catalog.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"curate-a-lookbook\">Curate a Fashion Marketing Lookbook<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>Whether you\u2019re managing a national clothier or running a charming boutique, no retailer\u2019s marketing is complete without the all-important lookbook. For seasonal collections and limited edition assortments, fashion lookbooks give customers an inside look at every single detail.<\/p> <p>&nbsp;<\/p> <p>So how to create a lookbook that\u2019s en vogue? It\u2019s all about the photography. Imagery that tells a story, that\u2019s aspirational. Artwork that captures even the smallest stitch and brings it into focus. Your photographer plays a big part in creating the right look, but your online printer plays an even bigger one.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Vibrant imagery that\u2019s runway ready? That\u2019s guaranteed when you design and print your fashion catalogs with Smartpress. And the format to get you a premium look and feel that\u2019s always in-style? <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a>. With a seamless <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">square spine<\/a>, they elevate every outfit, whether displayed on a coffee table or handed out at a cash wrap.<\/p> <p>&nbsp;<\/p> <p>Design your own fashion lookbook template or <a href=\"https:\/\/smartpress.com\/support\/layout-guides\">use one of ours<\/a>. Explore <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated paper stocks<\/a>, plus a sophisticated matte coatings and luxe gloss <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a>. And to really make a statement, add <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/custom-foil-printing\">custom foil printing<\/a> to your lookbook cover with <a href=\"https:\/\/smartpress.com\/offering\/foil-perfect-bound-booklets\">Foil Perfect Bound Booklets<\/a>. In four colors (or even clear gloss), foil\u2019s anything but a passing fad.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Need inspo for your own custom book printing? See how it\u2019s done: <a href=\"\/blog\/printspiration\/immersive-experience-lookbook-printing-boosts-the-bottom-line\">Immersive Experience: Lookbook Printing Boosts the Bottom Line<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-4911\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-4911 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Fashion Blog\">\n    <div id=\"metaslider_container_4911\">\n        <div id=\"metaslider_4911\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-4916 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4916\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0054.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=59d21f8c5035be706a41e796eafb2ee9\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0054.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3c362a46d16a2a916136d15572945e48\"   alt=\"Two hands holding two business cards printed with rose gold foil and Threadwell Clothing Company on the front.\" class=\"slider-4911 slide-4916\" title=\"ROSE GOLD FOIL BUSINESS CARD: 18PT C2S WITH SOFT TOUCH LAMINATE ON BOTH SIDES, 3.5 X 2&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4918 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4918\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0113.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=00e6ae470f601ce1e45a968b46b2dadb\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0113.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7750804b8e00c9551269a88b64f6dac9\"   alt=\"Two hands holding a custom package insert printed with Did We Knock Your Socks Off? in white.\" class=\"slider-4911 slide-4918\" title=\"ROSE GOLD FOIL POSTCARD: 18PT C2S WITH SOFT TOUCH LAMINATE ON BOTH SIDES, 8.5 X 4.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4921 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4921\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0062.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6f1877e1a525f8ca90b39fe1c152bd92\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0062.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a738f61085dc610be53820552fa44da9\"   alt=\"Two hands holding two clothing tags with black ties printed on Kraft paper and with Threadwell in white.\" class=\"slider-4911 slide-4921\" title=\"CARD: 100# KRAFT - SPECKLETONE WITH WHITE INK PRINTING AND A 1\/8&quot; DRILL HOLE, 2 X 3.25&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4919 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4919\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0125.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7b608da759f65f26e4646fa0b157c891\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0125.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=3e3d915ee28c5f3e4a14a77957b5f882\"   alt=\"Two hands unfolding a custom brochure printed with images of clothing and Made in the Midwest in white.\" class=\"slider-4911 slide-4919\" title=\"SELF-MAILER: 90# UNCOATED SMOOTH WHITE COVER, ROLL FOLD, 9 X 24&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4923 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4923\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0128.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0fc898164b80cbef85be14a9d1a29a1c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0128.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=315d48a3653eb422856447b534af1b87\"   alt=\"Two hands holding an unfolded direct mail brochure printed with Made in the Midwest and Threadwell Clothing Company.\" class=\"slider-4911 slide-4923\" title=\"Self Mailer\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4917 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4917\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0066.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6c80ab07ffc2ac5f74910e04a8de6be7\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0066.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9d6435c5a4ab846173966ee14ee13aa6\"   alt=\"Two hands holding open a card printed on Kraft paper and with Save 10% On Your Next Order in white.\" class=\"slider-4911 slide-4917\" title=\"BROCHURE: 100# KRAFT - SPECKLETONE WITH WHIITE INK PRINTING, HALF FOLD, 9 X 6.5&quot;\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4925 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4925\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0065.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7c954512bed241471a9d208f99117b2c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0065.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=51f8262c0263996cd4da19d20c2fe678\"   alt=\"A hand holding fanned-out retail brochures printed with a person in a cream sweater and Threadwell on the cover.\" class=\"slider-4911 slide-4925\" title=\"Half Fold Brochure\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"the-new-networking\">The New Networking of Lookbooks<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p>Once you\u2019ve nailed the lookbook, it\u2019s time to accessorize. And we don\u2019t mean handbags and jewelry. Fashion marketing requires supporting print pieces for networking within the industry and for outreach to potential partners and clients.<\/p> <p>&nbsp;<\/p> <p>The networking trend that\u2019s here to stay? <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a>, of course. But not those boring, uninspired ones you\u2019re thinking of &#8211; those are so last season (and last decade). Fashion business cards speak volumes about your product, so say it loudly with custom <a href=\"\/blog\/on-press\/the-power-of-light-digital-laser-cutting\">die-cut<\/a> designs, vertical originations, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>, and our favorite, <a href=\"https:\/\/smartpress.com\/offering\/foil-business-cards#c=528&amp;cp=1\">foil<\/a>.<\/p> <p>&nbsp;<\/p> <p>For advertising your garments on the go, think clean lines and timeless construction: custom <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a>. With double-sided printing, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> and more than 10 <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">folding options<\/a> for online printing, your fashion brochure design is the right fit for any campaign.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And since fashion is all about creativity, make sure your fashion marketing is, too. Meaning? <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a> dressed up as package insert cards. No matter what your brand vibe is, your package insert should reflect it. Use one to showcase care instructions, express a thank you or promote upcoming sales and collections.<\/p> <p>&nbsp;<\/p> <p>You can even design <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">postcard mailers<\/a> to enhance the customer experience. Promote trunk shows or new product lines, even leverage <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> to send personalized discounts to loyal clients. Getting your message into your customers\u2019 mailboxes is proven to drive ultramodern ROI.<\/p> <p>&nbsp;<\/p> <p>Finally, they may be small but they make a big impression: clothing hanging tags. They\u2019re for so much more than listing a size. Be thoughtful with this branding opportunity and create custom hang tags that layer subtle details in a strategic shape. Just design flat <a href=\"https:\/\/smartpress.com\/offering\/card-printing\">Cards<\/a> without a fold and add a drill hole. (And hey, why not print custom thank you cards for employees, customers and business partners while you\u2019re at it?)<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Want more package insert ideas? As a customer-focused online printing shop, we\u2019ve got some for you: <a href=\"\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">Packaging Inserts: 7 Ideas (&amp; Tips) to Increase Engagement<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0142.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=54087a908904aac844716e3d3c31eefd\" alt=\"Two hands unrolling a retail poster printed with Threadwell Store Opening surrounded by blue clothing.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">HANGING BANNER: 12 OZ SMOOTH VINYL OPAQUE MATTE WITH NICKLE GROMMETS, 19.5 X 26&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0159-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ecb9182e5af1360e876c209f94eba7c2\" alt=\"A person dressed in matching blue shoes and pants standing by a retail banner printed with Footwear in gray.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">PVC SIGN: 22.25 X 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"bright-lights,-big-signage\">Bright Lights, Big Signage<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Clothing is all about being seen, so round out your fashion marketing strategy with <a href=\"https:\/\/smartpress.com\/shop\/custom-signs\">Indoor and Outdoor Signage<\/a>. We recommend approaching this holistically. Signage is an extension of your brand voice and sets an expectation for the customer, so think about the rest of your print pieces to create a cohesive look from top to bottom.<\/p> <p>&nbsp;<\/p> <p>Branded signs and retail store signs are all part of Smartpress\u2019 wide ranging online printing services. Your signage gets the couture treatment with custom sizes, <a href=\"\/blog\/on-press\/sustainable-signage-8-substrates-for-planet-friendly-printing\">green alternative materials<\/a> and easy install options no matter where your display is.<\/p> <p>&nbsp;<\/p> <p>We\u2019ve even got you covered for styling events and local fashion weeks with <a href=\"https:\/\/smartpress.com\/offering\/hanging-banners\">Hanging Banners<\/a>. Make haute happen with <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-hang-your-banner\">grommets, pole pockets and ball bungees<\/a> that give your message a flattering silhouette in any space.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> See how marketing ideas for another retail industry can translate to fashion: <a href=\"\/blog\/features\/jewelry-marketing-3-ways-to-add-bling-to-your-business\">Jewelry Marketing: 3 Ways to Add Bling to Your Business<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/09\/2022-09-Fashion-0152.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=07798e80ebc7d84b60412d690a13799d\" alt=\"A person dressed in blue pants and blue shoes laying between an array of fashion marketing print pieces.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Fashion Marketing Design Tips<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Before you sew your strategy into place, consider these design tips to avoid a print marketing faux pas.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>Color<\/strong><\/p> <ul> <li>Pay attention to <a href=\"https:\/\/smartpress.com\/support\/color-ink\">color<\/a> &#8211; it\u2019s a huge driver in fashion marketing! Use it to set a tone that comes through your branding or seasonal print pieces. &#8220;<span data-sheets-root=\"1\">If your clothing line or brand identity uses subtle or muted colors, a great way to achieve tone-on-tone subtlety that is still eye-catching is to use UV ink on a solid color,&#8221; said Smartpress Graphic Designer Jeff Barr. &#8220;It&#8217;s like a whole new color that can add a nuanced detail to your color palette.&#8221;<\/span><\/li> <li>Stick to the same <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color spectrum<\/a> (natural, vibrant, etc.) to create cohesion.<\/li> <li>Add black or white accents to support the overall colors in your campaign.<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Photography<\/strong><\/p> <ul> <li>Shoot imagery with an appropriate depth of field (in super simple terms: how much of your image is in focus). This allows you to hone in on the details you want to pull out of the photo.<\/li> <li>Cropping is crucial! Find textures and patterns that you can highlight and accentuate.<\/li> <li>Crop in on intricate stitching or a clean hem to show the quality and craftsmanship of the entire piece &#8211; those details elevate your brand.<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"For clothing retailers, print marketing has to do more than just strike a pose. It has to inspire, inform and influence. Create a catwalk of campaigns with custom print from Smartpress. From stunning lookbooks and catalogs to promotional brochures and signage that sends a message, fashion marketing has never looked better.","protected":false},"author":8,"featured_media":4932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Marketing: 7 Ready-to-Print Ideas for Retailers<\/title>\n<meta name=\"description\" content=\"For retailers, print marketing has to inspire, inform and influence. 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