{"id":4845,"date":"2022-08-09T16:20:26","date_gmt":"2022-08-09T21:20:26","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4845"},"modified":"2026-04-01T09:54:42","modified_gmt":"2026-04-01T14:54:42","slug":"the-bucket-list-10-print-marketing-ideas-from-10-print-experts","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/the-bucket-list-10-print-marketing-ideas-from-10-print-experts","title":{"rendered":"The Bucket List: 10 Print Marketing Ideas from 10 Print Experts"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>You\u2019ve heard of a bucket list for life, but what about a bucket list for print? (As print nerds, this comes with the territory for us.) We\u2019re counting down our top 10 print marketing ideas and getting insider design and user tips from our very own experts. From convenient products to essential features and services, these are the must-haves that will elevate your business printing and personal projects like no other.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"##10-soft-touch-laminate\">From Soft Touch Laminate for a luxe feel<\/a> to Clear Acrylic Signs for sleek branding and Perforated Window Decals for dual-purpose messaging, Smartpress&#8217; products combine function and flair to enhance both business and personal print projects.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"##7-layout-services\">Offerings like Layout Services for personalized design help,<\/a>&#8216; Designer Folds for engaging direct mail and collated printing for organized, custom sets, Smartpress is a printer and creative partner for businesses in all industries.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"##1-the-business-hub\">An insider tool like the Business Hub simplifies repeat orders,<\/a> lets teams update print designs on demand and manage all their branded assets from one spot. <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_Lindsay_ST_10.gif\" alt=\"Business cards with Soft Touch laminate\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/08\/Soft-Touch.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b4e44412239554e1ab3c32f714121515\" alt=\"Two postcards printed with a graphic of a little girl hugging a fox and finished with Soft Touch laminate.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#10-soft-touch-laminate\">#10 Soft Touch Laminate:<\/h2> <p><strong>\u201cSynonymous with the luxe\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>We\u2019re kicking off this list of creative print ideas with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>. One of our specialty <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating-vs-laminate\">coatings and laminates<\/a>, it\u2019s available on all kinds of Smartpress products and offers not only protection, but also a sensory experience.<\/p> <p>&nbsp;<\/p> <p>\u201cIt provides a really unique experience when holding the piece,\u201d said Smartpress Account Specialist Lindsay Smith. \u201c<a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch<\/a> is like an invisible surprise. Imagine someone hands you a booklet with a really cool design on it and the cover feels like suede! I bet you\u2019ll be inclined to open that book.\u201d<\/p> <p>&nbsp;<\/p> <p>Try it on one side of your online printing project so you can write on the other or go double-sided for double the velvety texture. \u201cIt never gets old,\u201d said Smith. \u201cPeople use it for <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">business cards<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">booklet covers<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">invitations<\/a> and anything synonymous with the luxe.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_Hailey_CSA_9.gif\" alt=\"Print marketing ideas for clear acrylic signs\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/08\/Clear.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c5aff5947d8388e328f1c11af4497767\" alt=\"A custom acrylic sign printed with The Quarry At Central Park and phone dialing details.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#9 Clear Acrylic Signs:<\/h2> <p><strong>\u201cA very professional, almost glass-like look\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When we\u2019re talking about print marketing materials, we mean all of it, and that includes <a href=\"https:\/\/smartpress.com\/shop\/custom-signs\">custom signage<\/a> like <a href=\"https:\/\/smartpress.com\/offering\/clear-acrylic-sign\">Clear Acrylic Signs<\/a>. Versatile enough for retail, backdrops for logos or names, even award plaques or gifts, custom acrylic signs are not your typical signs.<\/p> <p>&nbsp;<\/p> <p>\u201cI love what people choose to print with them,\u201d said Smartpress Customer Experience Team Lead Hailey Pellegrene. \u201cThey give off a very professional, almost <a href=\"\/blog\/on-press\/glossy-glass-like-the-wow-factor-of-clear-acrylic-signs\">glass-like<\/a> look that\u2019s durable and long lasting. The colors appear sharp and rich, while the <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/acrylic-vs-petg\">acrylic<\/a> makes for smooth and polished vibrancy.\u201d<\/p> <p>&nbsp;<\/p> <p>And with a wide range of design options, customers have full control of their print projects. \u201cThey can add lighting behind the sign to really make it pop, a <a href=\"https:\/\/smartpress.com\/support\/color-ink\/white-ink-printing\">spot white<\/a> or full <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/bleed-borders\">bleed<\/a> to allow the full image to be printed or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">digital laser cutting<\/a>, where the acrylic is cut into any shape &#8211; other printers can\u2019t do that,\u201d said Pellegrene.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_Matt_PD_8.gif\" alt=\"Print ideas for perforated window decals\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/08\/Perforated-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6250713ee2cf7b86c62a2cb922fabca4\" alt=\"A perforated window decal printed with Grab and Go in white with an orange background.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#8 Perforated Window Decals:<\/h2> <p><strong>\u201cAn underutilized product with a dual purpose\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>A bucket list of print marketing ideas wouldn\u2019t be complete without the window dressing. The product for the job? <a href=\"https:\/\/smartpress.com\/offering\/perforated-window-decals\">Perforated Window Decals<\/a>. Printed on durable <a href=\"https:\/\/smartpress.com\/support\/product-faq\/window-graphics-printing-faq\">70\/30 window film<\/a>, these custom decals are the perfect way to promote on storefront or restaurant windows, as well as glass doors.<\/p> <p>&nbsp;<\/p> <p>\u201cIt&#8217;s an underutilized product that many customers aren&#8217;t aware of,\u201d said Smartpress Vice President Matt Chapman. \u201cThey offer a dual purpose in allowing someone to see through the window from behind, while still offering a marketing message on the outside.\u201d<\/p> <p>&nbsp;<\/p> <p>With an adhesive back that\u2019s easily removable and repositionable with little or no residue, perforated decals keep your messaging on the move. \u201cThey can be used to enhance the business&#8217; brand, provide a rotating or seasonal message or something operational like store hours,\u201d said Chapman.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_Pamela_LS_7.gif\" alt=\"Custom design with Layout Services\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/08\/Layout-Services.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=396a0e526c060ec96dd64cce38fc0f19\" alt=\"A desktop computer showing a graphic design program with a keyboard, glasses, notebooks and pens around it.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#7-layout-services\">#7 Layout Services:<\/h2> <p><strong>\u201cOne-on-one attention you don\u2019t get anywhere else\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>What would an online printing shop be without a way to help you design all your projects in the first place? It wouldn\u2019t be Smartpress, that\u2019s for sure. With our world-class <a href=\"https:\/\/smartpress.com\/offering\/layout-services\">Layout Services<\/a>, designers at all levels can get personalized attention to create the marketing materials and personal projects they need.<\/p> <p>&nbsp;<\/p> <p>\u201cCustomers may have zero idea about what they want to print and our team can offer suggestions or incorporate brand colors and logos to create a piece that looks impressive and sends the right message,\u201d said Smartpress Copywriter Pamela Hoffmann (hey, that\u2019s me!).<\/p> <p>&nbsp;<\/p> <p>Whether you\u2019re a small business owner, <a href=\"\/blog\/features\/nonprofit-printing-expand-your-reach-with-a-purpose\">nonprofit<\/a> or <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/online-printing-for-the-first-time\">first-time printer<\/a>, our talented artists meet you where you\u2019re at. \u201cWe do everything with the customer in mind,\u201d said Hoffmann. \u201cWith Layout Services, that means a totally hands-on approach and one-on-one attention you don\u2019t get anywhere else.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_Nate_RG_6.gif\" alt=\"Print marketing with rose gold foil\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/blog-Rose-gold-foil-multi-ANIMATE.gif\" alt=\"Print marketing ideas for foil printing\"   \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#6 Rose Gold Foil:<\/h2> <p><strong>\u201cAn unexpected wow factor\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>We pride ourselves on being a premium online printer. And the proof is in the foil &#8211; <a href=\"\/blog\/on-press\/introducing-rose-gold-foil-add-allure-to-print-marketing-more\">rose gold foil<\/a>, that is. Along with yellow gold, silver, holographic and spot gloss, rose gold rounds out our ever-expanding <a href=\"https:\/\/smartpress.com\/shop\/foil-printing\">foil printing options<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cRose gold foil adds sophistication and style to print pieces. I dig how the shiny metallic reflects the light in different ways,\u201d said Smartpress Graphic Designer Nate Johannes. \u201cIt elevates the look of tags, <a href=\"\/blog\/on-press\/next-level-networking-unique-business-cards\">business cards<\/a>, <a href=\"\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">insert cards<\/a> and more, giving them an unexpected wow factor.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Printed with our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/custom-foil-printing\">digital Sleeking\u2122<\/a> process, the foil adheres to the ink and not the paper for a vibrancy that\u2019s seriously superior to foil stamping. \u201cIt really brings a liveliness into the printed piece,\u201d said Johannes. \u201cIt\u2019s a unique option that isn\u2019t offered by many other printers.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Design Tip:<\/strong><\/em> Large, bold fields of rose gold help this foil shine. \u201cI&#8217;d avoid using it for super fine line work because it lessens its impact. A Willy Wonka Golden Ticket-style project would be fun to design using this finish,\u201d said Johannes.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_Amy_PBB_5.gif\" alt=\"Marketing with perfect bound booklets\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/08\/PBB-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=df0012e43377a87f828be7bdcb3d8f21\" alt=\"Two hands holding a stack of Northerly magazines above more custom magazines laying open.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#5 Perfect Bound Booklets:<\/h2> <p><strong>\u201cThey\u2019re just classy\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>With print marketing, you\u2019ve probably seen those flimsy catalogs that go straight into the recycling bin. But our <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a> are staying on coffee tables and lining up in bookshelves. These custom booklets are all about sophistication with a <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">seamless square spine<\/a> ideal for lookbooks, portfolios, graphic novels and more.<\/p> <p>&nbsp;<\/p> <p>\u201cThey\u2019re just classy,\u201d said Smartpress Creative Project Manager Amy Breitag. \u201cBooklets have the power to take your mind to faraway places, inform you, intrigue you. I can&#8217;t think of another product we offer that&#8217;s so versatile.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Available in small custom runs, bulk quantities and anything in-between, our custom book printing suits any strategy. \u201cBooks can be many things: stories, marketing, therapy, promotion, a source of connection to others &#8211; the list goes on,\u201d said Breitag. \u201cWe offer more custom options than anyone, so you can create yours exactly how you want.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Focus on the cover. \u201cWith a well-designed book cover, you want to discover what&#8217;s inside,\u201d said Breitag. \u201cBe sure to download our template and follow the <a href=\"https:\/\/smartpress.com\/support\/layout-guides\">guides<\/a> so your artwork doesn&#8217;t get cut off!\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_John_CMYK_4.gif\" alt=\"Print color spaces\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/08\/BL_CMYK_Square.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b5aaf0d8a63af749b0c94e68de1527a9\" alt=\"Print marketing materials with color themes, like red menus, green annual reports, blue brochures and purple booklets.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#4 Color:<\/h2> <p><strong>\u201cSpecialists who can create true color translation\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>All this talk of print marketing ideas and we\u2019ve yet to mention one crucial aspect of it: <a href=\"\/blog\/features\/color-psychology-how-to-use-it-for-marketing-sales\">color<\/a>! From <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color spaces<\/a> to color matching, Pantone colors and spot colors, our online printing services cover the whole spectrum of hues. It\u2019s our specialty!<\/p> <p>&nbsp;<\/p> <p>\u201cWe have an awesome team of color superheroes available to fix even your most vexing screen to print color discrepancies,\u201d said Smartpress Account Executive John Schmanski. \u201cIt&#8217;s so cool and unique that we have specialists who can translate screen-optimized RGB colors to CMYK and create as true of a color translation as possible.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With the ability to do both large, commercial printing and short-run digital projects, Smartpress stands out uniquely among the printer crowd. \u201cBrand color consistency is critical for any business,\u201d said Schmanski. \u201cAnd we have the capacity to help clients get the color detail that&#8217;s needed for professional quality prints.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>DYK:<\/strong><\/em> The Smartpress color team specializes in digital print color optimization for HP Indigo presses. \u201cThey provide the best color quality and clarity of any digital print process available, which makes Smartpress the best option available,\u201d said Schmanski.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_Jill_DF_3.gif\" alt=\"Creative direct mail marketing\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/9-panel-reveal_animate.gif\" alt=\"Creative print marketing ideas\"   \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#3 Designer Folds:<\/h2> <p><strong>\u201cStand out in the mail\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Cracking the top three on our list is an exclusive product collection that transforms your mailings into marvels: <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a>. With 30 different specialty folds, this collection gives you 30 different ways to print custom invites, brochures and direct mail. And with self-mailing or envelope options, they\u2019re ideal for mixing up your marketing.<\/p> <p>&nbsp;<\/p> <p>\u201cDesigner Folds are a great way to stand out in the mail &#8211; and they\u2019re just fun to open,\u201d said Smartpress Account Executive Jill Matuska. \u201cHaving to open and unfold a complex piece keeps the mailer in the recipients&#8217; hands longer, improving your response rate.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Unlike traditional <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-letters\">letters<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">postcards<\/a>, these <a href=\"\/blog\/features\/unveil-the-unexpected-marketing-with-designer-folds\">folded mailers<\/a> create excitement and curiosity. \u201cThey\u2019re a hit especially for fund-appeal mailings, galas and annual reports,\u201d said Matuska. \u201cWe can even customize them by adding inserts like remittance and reply envelopes that increase engagement.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>DYK<\/strong><\/em>: You can request a sample of any of our Designer Folds. Just reach out to our <a href=\"https:\/\/smartpress.com\/support\/contact\">Customer Service<\/a> or your Smartpress sales team member to see them in person.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_Michael_CP_2.gif\" alt=\"Collated printing services\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/08\/Collated-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=aed301a0016544179fc5cd5ca40af5ae\" alt=\"Two hands holding custom playing cards printed with 1961 and blue and red color.\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#2 Collated Printing:<\/h2> <p><strong>\u201cAny kind of set you can think of\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><a href=\"https:\/\/smartpress.com\/offering\/collated-printing\">Collated Printing<\/a> is one of those industry terms that doesn\u2019t immediately tell you what it is &#8211; or how cool it is. Think of <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/collated-vs-uncollated\">collated<\/a> as printing a set that\u2019s stacked in a specific sequential order. From decks of cards to info packets, <a href=\"\/blog\/on-press\/collated-printing-top-10-marketing-design-ideas\">collated printing<\/a> is a huge time-saver that\u2019s hugely versatile.<\/p> <p>&nbsp;<\/p> <p>\u201cI\u2019ve seen personalized playing cards, fandom-themed tarot cards, stylized flashcards and recipe cards &#8211; really any kind of set you can think of,\u201d said Smartpress Process Engineer Michael Haase.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cOne of the reasons it&#8217;s our specialty is because we keep improving and expanding it,\u201d he said. \u201cWe invested in a round cornering machine because the old one didn&#8217;t create a clean edge, plus we developed <a href=\"https:\/\/smartpress.com\/shop\/custom-boxes\">Tuck Boxes<\/a> specifically for the most <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-tuck-boxes-for-playing-cards\">common sizes of cards<\/a> to be companions to sets.\u201d<\/p> <p>&nbsp;<\/p> <p>And speaking of Tuck Boxes, Smartpress offers <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/kitting-services\">kitting services<\/a> where we can assemble your collated cards into branded packaging for you. For small business owners, it\u2019s a budget-friendly way to take manual execution off your shoulders.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/08\/BL_Sophia_MO_1.gif\" alt=\"Print templates\"   \/><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/08\/BL_MyProductTemp.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=70f150327005525c01dfbd4dd037beed\" alt=\"Custom print templates\"   data-recalc-dims=\"1\" \/><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#1-the-business-hub\">#1 The Business Hub:<\/h2> <p><strong>\u201cIdeal for ordering and editing the same items over and over\u201d<\/strong><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>The top spot goes to a stealthy feature that shouldn\u2019t be overlooked: <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/about-smartpress-business-hub\">the Business Hub<\/a>. If you\u2019re someone who needs to print the same collateral again and again, with variations in content and imagery, this one\u2019s for you. In the Business Hub, you can create custom product templates that are saved in your own content library and edit them as needed the next time you need to order them.<\/p> <p>&nbsp;<\/p> <p>\u201cStoring your print assets helps with the ease of reordering, allowing you to update and edit directly on our site and receive an instant proof for review,\u201d said Smartpress Account Executive Sophia Barghini. \u201cYour company\u2019s template library can also be shared for multiple users to access.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Think of this elevated service like a mini version of <a href=\"https:\/\/smartpress.com\/pages\/web-to-print-storefronts\">Smartpress&#8217; Marketing on Demand Platform<\/a><a href=\"https:\/\/smartpress.com\/pages\/web-to-print-storefronts\">\u2122<\/a>, where all your print assets are easily accessible at all times by all users in all locations. \u201cThe Business Hub is ideal for a print buyer for a company who regularly orders and edits the same items over and over, like <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">business cards<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/poster-printing\">posters<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochures<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">sell sheets<\/a>,\u201d said Barghini.<\/p> <p>&nbsp;<\/p> <p>The Business Hub is #1 for a reason\u2026 It\u2019s a little-known hack that will save you tons of time and make your printing experience even easier!<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"You\u2019ve heard of a bucket list for life, but what about a bucket list for print? (As print nerds, this comes with the territory for us.) We\u2019re counting down our top 10 print marketing ideas and getting insider design and user tips from our very own experts. From convenient products to essential features and services, these are the must-haves that will elevate your business printing and personal projects like no other.","protected":false},"author":8,"featured_media":4872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Bucket List: 10 Print Marketing Ideas from 10 Print Experts<\/title>\n<meta name=\"description\" content=\"We\u2019re counting down our top 10 print marketing ideas with insider tips from our experts. From products to features, here are the must-haves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/the-bucket-list-10-print-marketing-ideas-from-10-print-experts\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Bucket List: 10 Print Marketing Ideas from 10 Print Experts\" \/>\n<meta property=\"og:description\" content=\"We\u2019re counting down our top 10 print marketing ideas with insider tips from our experts. 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