{"id":4776,"date":"2022-06-21T10:27:33","date_gmt":"2022-06-21T15:27:33","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4776"},"modified":"2025-07-28T09:18:52","modified_gmt":"2025-07-28T14:18:52","slug":"fan-the-flame-keaps-sustainable-saddle-stitch-booklets","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/fan-the-flame-keaps-sustainable-saddle-stitch-booklets","title":{"rendered":"Fan the Flame: Keap\u2019s Sustainable Saddle Stitch Booklets"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>These days, amidst a constant barrage of noise and chaos, how do you reconnect with yourself and the natural world around you? For the creators of <a href=\"https:\/\/keapcandles.com\/\" target=\"_blank\" rel=\"noopener\">Keap<\/a>, the answer was simple: candles. But not just any candles &#8211; premium candles that are better for the environment. See how they light a fire under their sales with Saddle Stitch Booklets and pour sustainability into each jar.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#votive-motive\">Keap integrates sustainability into every aspect of its business,<\/a> from regenerative candle materials and zero-waste packaging to using recycled paper for its booklets.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#green-zine\">Keap uses custom saddle stitch booklets to deepen customer engagement,<\/a> enhance the candle experience and foster lasting connections. These zines serve as both marketing tools and storytelling platforms.<\/span><\/li> <li><span data-sheets-root=\"1\">In an era dominated by digital content, <a href=\"#q-&amp;-a\">Keap leverages high-quality printed materials to create meaningful, lasting interactions with customers,<\/a> positioning print as a powerful medium for brand connection.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/06\/keap_waves_candle.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e6ce3bf03b320555d7a8220178e90aee\" alt=\"The Waves candles from Keap next to a cup holding paint brushes sitting on a blue striped towel.\"   data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/06\/keap_candle_saddle_stitch_booklet_group_with_candle.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=30fb0e11105462415fef5b15651eca6c\" alt=\"A hand holding a Keap Waves candle with custom product catalogs around it.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"votive-motive\">Print Marketing With a Votive Motive<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Born out of the idea that if people just lit a candle at the end of each day, the unwinding and reconnecting would happen organically, Keap prides itself on creating a product with a purpose.<\/p> <p>&nbsp;<\/p> <p>Keap is a Certified B Corporation, which means it meets the highest standards of social and environmental impact. Based in Kingston, NY, Keap\u2019s candles \u201care made with regenerative materials and a vision of zero-waste, all while prioritizing connection to our customers and the planet,\u201d said co-owner Stephen Tracy.<\/p> <p>&nbsp;<\/p> <p>As an <a href=\"\/blog\/features\/sustainable-solutions-eco-friendly-printing-step-by-step\">eco-friendly<\/a> online printing shop ourselves, we know the value of doing business in the socially responsible way Tracy describes. For Keap, that means using 100% plastic-free packaging, innovative non-adhesive labels so candle jars are easily reusable, a direct-to-consumer subscription service and much more.<\/p> <p>&nbsp;<\/p> <p>For Tracy, it\u2019s a business model that burns bright. \u201cI love that we get to produce something as emotionally resonant as scented candles, which has led to amazing, long-term relationships with our customers (Keapers!)\u201d he said. \u201cIn turn, we\u2019re able to have conversations about complex topics with deep meaning, like how companies can create net benefit for the planet and how a small candle company can absolutely do this, too.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Tracy sheds more light on Keap\u2019s print plan in a Q&amp;A below!<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><span style=\"font-weight: 400;\">&#8220;We wanted to create something that would last beyond an initial moment of interaction.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/06\/keap_candle_sadddle_stitch_booklet_holding_candle.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3738cd537a38425a1c1a0e479aaa6a64\" alt=\"Two hands holding a Keap candle and a saddle stitched marketing booklet with two more booklets behind it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.631130064%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SADDLE STITCH BOOKLETS: Uncoated 100% Recycled Text Throughout, 4.75 x 4.75&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"green-zine\">Printing a Green Zine With Saddle Stitch Booklets<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>For a company that prides itself on a sustainable approach to just about everything, it may seem off-brand that Keap prints a custom magazine that accompanies their monthly subscription box. But not when they print it with the green printing prowess of Smartpress.<\/p> <p>&nbsp;<\/p> <p>Featuring limited edition seasonal art and stories, these zines are like marketing booklets and product inserts rolled into one.<\/p> <p>&nbsp;<\/p> <p>\u201cWe want to create something of real value that will meaningfully improve the candle experience for our customers,\u201d said Tracy. \u201cAnd ultimately to create a deeper connection between them, us and the natural world.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Designed with our premium <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a>, Tracy\u2019s print strategy includes custom options like <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> for the covers and interior pages, plus the online printing service called <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a>.<\/p> <p>&nbsp;<\/p> <p>Versions is so convenient for marketing collateral like Keap\u2019s zines because it allows Tracy to change the content and designs for each month, while retaining the same size, stock and finish. It creates consistency for customers and saves time for creators.<\/p> <p>&nbsp;<\/p> <p>Perfect for all kinds of manuals, annual reports, product catalogs, event programs and lookbooks, our saddle stitch printing is a versatile option that benefits any business. They\u2019re sure to make a slow burn of sales catch fire.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Ready to do your own custom book printing? Explore your stock options: <a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">How to Choose the Right Paper Stock for Your Booklet<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/06\/keap_candle_saddle_stitch_booklet_spines_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c644327513c49946a3cd68ce7fc21779\" alt=\"A stack of booklets with a saddle stitched binding and a light blue design.\"   data-recalc-dims=\"1\" \/><\/div>\u00a0<div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/06\/keap_candle_saddle_stitch_booklet_opened.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1fbd8969b77219338ee018b7bfbadb0e\" alt=\"Two hands holding a marketing booklet printed with KEAP and a red background on the right and brand info on the left.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a\">Q&amp;A With Stephen Tracy<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Before you start designing and printing your own booklets, hear how Tracy chose the saddle stitch binding and why the right print partner makes all the difference.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>What\u2019s your purpose for creating custom booklets? Why did you choose our saddle stitch format for online printing?<\/strong><br \/> <em><strong>Stephen Tracy:<\/strong><\/em> \u201cWhen we think about digital forms of communication, it can feel like everything is here today, gone tomorrow. We wanted to create something that would last beyond an initial moment of interaction.<\/p> <p>&nbsp;<\/p> <p>\u201cA saddle stitched booklet felt appropriate as we could imagine it belonging on the coffee table or entrance table for our customers. It just made sense for the fact we wanted to create a zine-like experience with many pages of content. We could picture these booklets having a lasting impact in their lives across many days or weeks.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>You provide a shoutout to Smartpress in your booklets &#8211; thank you! Why did you decide to include this information in your content?<\/strong><br \/> \u201cWe really believe it\u2019s critical to understand the stories behind the products you buy if we\u2019re to move to more thoughtful modes of production and consumption. By sharing more about the producers we work with, we hope to spark deeper conversations about what we can and should expect from all the companies we buy from.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>How have your saddle stitched books helped you achieve your strategic goals?<\/strong><br \/> \u201cOur community has loved them. As one of our customers said, \u2018It&#8217;s a nice, bite-size break. It&#8217;s analog and beautiful.\u2019\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><span style=\"font-weight: 400;\">&#8220;Print, when done well, has the ability to create a deeper connection than almost anything that can be delivered through a screen.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/06\/keap_saddle_stitch_booklet_cocktail_recipes.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=37b502c5c9ed7f61ac98ec112e9dbbca\" alt=\"Two hands holding open a square marketing booklet with an image of and details about the Junius cocktail.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/06\/keap_grapefruit_candle.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=78cd04f1506b545b894d807f03a3bc1b\" alt=\"The Grapefruit+Yuzu candle from Keap next to a gray plate with two peeled clementines.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/06\/keap_candle_saddle_stitch_booklet_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9bb7336d007ef16af02d5b932bcd241c\" alt=\"Two hands holding a square saddle stitched booklet with more booklets surrounding it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>What impressed you most about the final product?<\/strong><br \/> \u201cThe quality of the print and finish just makes the booklet seem like a product in and of itself. They have a really great look and feel that we loved.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>Why is it important for you to partner with a <a href=\"https:\/\/smartpress.com\/pages\/social-responsibility\">socially responsible<\/a> online printer like Smartpress?<\/strong><br \/> \u201cGiven our stance on waste, we knew our community would be curious about our choice to print extra pages of paper, even if they enjoyed the result. As such, finding a carbon-neutral printer who could also offer recycled paper stocks and deeper values-alignment was a primary goal in this project.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Pro Tip:<\/strong><\/em> Smartpress has been <a href=\"\/blog\/features\/sustainable-printing-smartpress-carbon-neutral-program\">carbon neutral<\/a> (for Scopes 1 and 2) since 2020.<\/p> <p>&nbsp;<\/p> <p><strong>How has print marketing proven to be integral to your business? Why is print still a viable medium in today\u2019s digital age?<\/strong><br \/> \u201cWith more and more of our lives being mediated through screens, our belief is that people will put higher values on the remaining, thoughtful experiences delivered to them in print. Print, when done well, has the ability to create a deeper connection than almost anything that can be delivered through a screen.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"These days, amidst a constant barrage of noise and chaos, how do you reconnect with yourself and the natural world around you? For the creators of Keap, the answer was simple: candles. But not just any candles &#8211; premium candles that are better for the environment. See how they light a fire under their sales with Saddle Stitch Booklets and pour sustainability into each jar.","protected":false},"author":8,"featured_media":4783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fan the Flame: Keap\u2019s Sustainable Saddle Stitch Booklets<\/title>\n<meta name=\"description\" content=\"See how the creators of Keap light a fire under their sales with Saddle Stitch Booklets and pour 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