{"id":4763,"date":"2022-06-06T07:48:51","date_gmt":"2022-06-06T12:48:51","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4763"},"modified":"2025-07-28T09:19:56","modified_gmt":"2025-07-28T14:19:56","slug":"introducing-spot-gloss-a-radiant-reflective-finish","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/introducing-spot-gloss-a-radiant-reflective-finish","title":{"rendered":"Introducing Spot Gloss: A Radiant, Reflective Finish"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>To make your print piece truly special, you need a specialty finish. And our newest addition is spot on. Introducing spot gloss, an embellishment that truly brings the wow factor. Similar to clear foil, spot gloss adds an unexpected shine to your print marketing and customized stationery. The result? An ultra-polished, vibrant look.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#spotlight-on-spot-gloss\">Spot gloss, also known as spot varnish, is a clear, reflective finish<\/a> that enhances printed designs with a high-end, sophisticated look. It creates contrast and visual interest by adding shine only to selected areas of a design.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#all-in-the-(foil)-family\">This finish is available on a variety of foil products<\/a> like business cards, brochures and invitations, and is applied with Soft Touch laminate for a velvety feel. It\u2019s particularly effective for highlighting logos, photography elements or creating unique textural effects.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#setting-up-your-file\">Setting up files for spot gloss<\/a> is similar to files for Smartpress&#8217; foil products: design elements must be in vector format, on a dedicated \u201cFoil\u201d layer and 100% opaque. Proper setup ensures the gloss is applied correctly and elevates the final product\u2019s quality.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/1_Spot-UV-Business-Card-Animate.gif\" alt=\"Spot gloss\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">foil business card: C2S 14pt with spot gloss and soft touch laminate on both sides, 3.5 x 2&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"spotlight-on-spot-gloss\">Spotlight on Spot Gloss<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Also called spot varnish, our spot gloss is a clear material that shows the color that\u2019s printed underneath it, adding an undeniable sheen to any <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a>. Available on all of our <a href=\"https:\/\/smartpress.com\/shop\/foil-printing\">foil products<\/a>, it creates an intriguing contrast between the stock and finish. It\u2019s a look that says high-end and super sophisticated and takes your print to a truly impressive level.<\/p> <p>&nbsp;<\/p> <p>As your online printer, we treat this clear finish like foil, so the same rules apply when you\u2019re printing with it. Rules like it\u2019s automatically printed with our velvety smooth <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> and it\u2019s not compatible with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">digital laser cutting<\/a>.<\/p> <p>&nbsp;<\/p> <p>Whether you use it as an accent or go for a full flood in the negative space of your design, this refined finish creates a remarkable difference in lighting with reflectivity. Plus, it\u2019s available on one or two sides of your print piece &#8211; but only on the coated side(s) of your stock.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Here\u2019s how to add it to your order on the product page:<\/p> <ul> <li>In the Foil Color dropdown, select <strong>Clear Gloss<\/strong>.<\/li> <li>In the Printing on the Front\/Back dropdowns, select either of these options: <ul> <li>Full Color + Clear Gloss<\/li> <li>Black Color + Clear Gloss<\/li> <\/ul> <\/li> <\/ul> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> What\u2019s the deal with Soft Touch laminate? See why people are raving: <a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch Laminate: A Premium Finish with a Velvet Feel<\/a><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/2_Spot-UV-Group-A-Animate.gif\" alt=\"Spot varnish\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"all-in-the-(foil)-family\">All in the (Foil) Family<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>X marks the spot with clear gloss and that spot is on our <a href=\"https:\/\/smartpress.com\/shop\/foil-printing\">foil products<\/a>. Now part of our wide array of online printing services, spot gloss is a premium finish you\u2019ll want on essentials (think business cards) and extras (hello branded bookmarks).<br \/> You\u2019ll find it on all of these:<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/offering\/foil-bookmarks#c=5999&amp;cp=1\">Foil Bookmarks<\/a><br \/> <a href=\"https:\/\/smartpress.com\/offering\/foil-brochures#c=5999&amp;cp=1\">Foil Brochures<\/a><br \/> <a href=\"https:\/\/smartpress.com\/offering\/foil-business-cards#c=5999&amp;cp=1\">Foil Business Cards<\/a><br \/> <a href=\"https:\/\/smartpress.com\/offering\/foil-cards#c=5999&amp;cp=1\">Foil Cards<\/a><\/p> <p><a href=\"https:\/\/smartpress.com\/offering\/foil-greeting-cards#c=5999&amp;cp=1\">Foil Greeting Cards<\/a><br \/> <a href=\"https:\/\/smartpress.com\/offering\/foil-invitations#c=5999&amp;cp=1\">Foil Invitations<\/a><br \/> <a href=\"https:\/\/smartpress.com\/offering\/foil-postcards#c=5999&amp;cp=1\">Foil Postcards<\/a><br \/> <a href=\"https:\/\/smartpress.com\/offering\/foil-wedding-invitations#c=5999&amp;cp=1\">Foil Wedding Invitations<\/a><\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Wondering what to do with clear gloss on these products? Keep reading\u2026 Our design ideas and tips are below!<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/3_Spot-UV-Invitation-Animate.gif\" alt=\"Clear gloss finish\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Foil Invitation: C2S 14pt with spot gloss and soft touch laminate on both sides, 5 x 7&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"setting-up-your-file\">Setting Up Your File With Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>If you\u2019ve never designed with foil or other specialty features, setting up your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">print-ready file<\/a> for online printing can seem daunting. But fear not, Smartpress is like your very own local online printing shop, with step-by-step instructions right at your fingertips.<\/p> <p>&nbsp;<\/p> <p>As we mentioned above, we treat spot gloss the same as foil, so the setup process is the same for both. You can use the PDF instructions and images found <a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/How_To_Foil_General.pdf\">here<\/a> or follow the steps below to indicate where you\u2019d like clear gloss to go in your design:<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <ol> <li><em><strong>Set up your file:<\/strong><\/em> Select the PDF, IDML or EPS template on the product page. Add each clear gloss element to the Foil layer. For custom sizes, set up the document to the finished size (including <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/bleed-borders\">bleed<\/a>) and add a new layer named \u201cFoil\u201d. The layer can be denoted in any color, as long as the clear gloss is its own layer.<\/li> <li><em><strong>Design your file:<\/strong><\/em> All clear gloss elements on the Foil layers should be in the <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/vector-graphics-vs-raster-images\">vector format<\/a> with the clear gloss or foil spot color to ensure a smooth finish.<\/li> <li><strong><em>Export your file:<\/em><\/strong> Export the file as a layered PDF. For InDesign, select Export As PDF. For Illustrator, select Save As PDF.<\/li> <li><em><strong>Check your PDF:<\/strong><\/em> Open the PDF in Acrobat to check for layers. In Acrobat, expand the Layers icon on the left and find two layers called Your Art Here and Foil.<\/li> <\/ol> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>One other thing to remember: Clear gloss design elements should be 100% opaque, with no drop shadows in your print-ready file.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/06\/spotgloss_uv_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=51eb70822fb15c385684013435d605b1\" alt=\"Five custom postcards printed with spot gloss and a hand holding the one in the middle.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Foil Postcard: C2S 14pt with spot gloss and soft touch laminate on both sides, 4 x 8&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Spot Gloss Design Ideas &amp; Tips<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>So you\u2019re ready to design spot gloss into your marketing collateral and more\u2026 but design what exactly? Polish off any piece with these innovative ideas for spot varnish printing:<\/p> <ul> <li>Consider clear gloss separate from your artwork and make an entirely independent pattern over your printed design. You\u2019ll be stunned by the different visuals and contrasting effect!<\/li> <li>Do a reverse design where one side features elements accented with clear gloss, while the other side showcases a flood of clear gloss with only accents of the matte paper showing through.<\/li> <li>Use spot gloss to accent a logo or design element.<\/li> <li>Emphasize elements in photography by hitting them with spot gloss. This makes them subtly feel more \u201creal\u201d and vibrant with an extra sheen, creating a textural element and reflective quality that enhances your photos. (For example: Spot varnish bicycle spokes to make the metal shine or add spot gloss to a subject\u2019s eyes to make them glow.)<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And take these tips into consideration for a design that more than hits the spot:<\/p> <ul> <li>We don\u2019t recommend using spot gloss over high-contrast gradients (e.g. black to white).<\/li> <li>Subtle gradients (like a design featuring water or sky) yield more reliable results on your print.<\/li> <\/ul> <p><span data-sheets-root=\"1\">&#8220;Avoid complex overlapping art\/images, thin lines and small fonts to ensure the clear gloss stays in alignment to the print,&#8221; said Smartpress Prepress Supervisor Julia VanDalen.<\/span><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"To make your print piece truly special, you need a specialty finish. And our newest addition is spot on. Introducing spot gloss, an embellishment that truly brings the wow factor. Similar to clear foil, spot gloss adds an unexpected shine to your print marketing and customized stationery. The result? An ultra-polished, vibrant look.","protected":false},"author":8,"featured_media":4764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-4763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Spot Gloss: A Radiant, Reflective Finish<\/title>\n<meta name=\"description\" content=\"Make your print piece truly special with a specialty finish. 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