{"id":4717,"date":"2022-05-23T08:39:32","date_gmt":"2022-05-23T13:39:32","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4717"},"modified":"2025-07-15T14:56:48","modified_gmt":"2025-07-15T19:56:48","slug":"print-marketing-trends-6-strategies-for-summer-2022","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/print-marketing-trends-6-strategies-for-summer-2022","title":{"rendered":"Print Marketing Trends: 6 Strategies for Summer"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>With the temps rising, now\u2019s the time to turn up the heat with the six print marketing trends we\u2019re seeing for summer. Put your standard go-to tactics on ice and watch as these timely print marketing tips ensure your summer\u2019s a successful one. (You\u2019ll see these trends across all industries &#8211; and we guarantee no one else will print them at the same level of quality, service and sustainability as Smartpress!)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#trend-#1:-personalization\">Variable data printing allows you to tailor print pieces<\/a> to specific recipients, boosting response rates and ROI. From custom postcards to segmented catalogs, personalization makes your summer marketing more meaningful and effective.<\/span><\/li> <li><span data-sheets-root=\"1\">Eco-friendly printing is already trending. Be sure to <a href=\"#trend-#4:-sustainability\">print with recycled materials and green packaging to align with your customers&#8217; values<\/a> and put a spotlight on your own.<\/span><\/li> <li><span data-sheets-root=\"1\">Combining tactile elements like <a href=\"#trend-#5:-tactile-stocks\">Soft Touch laminate, felt weave stocks and foil accents<\/a> with your messaging enhances the visual impact of your pieces and keeps them top of mind for customers.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/juyu2XpHarA\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"trend-#1:-personalization\">Trend #1: Personalization<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Summer marketing is all about creating a good-time vibe and getting customers to connect with it. What better way to create that connection than with personalized marketing? Smartpress makes engaging with your audience easy, thanks to <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing (VDP)<\/a>.<\/p> <p>&nbsp;<\/p> <p>Whether you\u2019re printing custom <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochures<\/a> with specific loyalty program info or doing some <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">postcard<\/a> printing with discount details, VDP lets you add personalized touches like member rewards numbers, customer IDs or simply the recipient\u2019s name. Pair that with bold branding and creative copy and you\u2019ve got a surefire ROI.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Make it an endless summer of sales with these VDP examples:<\/p> <ul> <li>Feature a personalized URL for customer tracking.<\/li> <li>Vary your offer or tier your discount by recipient.<\/li> <li>Feature contact information relevant to the area.<\/li> <li>Preprint response cards so recipients have less to fill out.<\/li> <li>Target customers based on past purchases.<\/li> <\/ul> <p>&nbsp;<\/p> <p>(<em><strong>Hint<\/strong><\/em>: Get even more ideas: <a href=\"\/blog\/features\/variable-data-printing-how-to-personalize-your-marketing\">Variable Data Printing: How to Personalize Your Marketing<\/a>.)<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/BLOG_Summer_Trends_Look-1-Personalization-w-person-ANIMATE.gif\" alt=\"Print marketing trends\"   \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/BLOG_Summer_Trends_Look-1-Personalization-w-hands.jpg\" alt=\"Two hands holding a custom RSVP card with a matching envelope.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">INVITATION: 100# UNCOATED SMOOTH COVER WITH MATCHING A7 ENVELOPE, 5 X 7\u2033<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>One other way to personalize your print? <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a>. It\u2019s a summertime all-star and a no-brainer for your small (or big) business. With this feature, you get to create multiples of any print project with different designs, content and imagery, all in one order. All you have to do is keep the stock, size and finishing specs the same.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Here are some beat-the-heat hacks for online printing with Versions:<\/p> <ul> <li><a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Product catalogs<\/a> for seasonal items or services.<\/li> <li><a href=\"https:\/\/smartpress.com\/shop\/poster-printing\">Posters<\/a> that feature various artwork designs.<\/li> <li>Custom <a href=\"https:\/\/smartpress.com\/shop\/menu-printing\">menus<\/a> for each service (lunch, happy hour, dinner, drinks, etc.).<\/li> <li><a href=\"https:\/\/smartpress.com\/offering\/yard-sign-printing\">Yard signs<\/a> celebrating each member of a team or graduating class.<\/li> <li><a href=\"https:\/\/smartpress.com\/offering\/invitation-printing?sharedProductConfig=1dfff6fb480777d4d5d094040a930ff0\">Invitations<\/a> when guests are scheduled for different events, dates or times.<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/BLOG_Summer_Trends_Look-2-Direct-Mail-w-person_ANIMATE.gif\" alt=\"Direct mail marketing\"   \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/05\/summer_trends_green_direct_mail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7411b0d03defbc32c18c6c40f3ba2efd\" alt=\"Two hands holding a direct mailer with a green design next to a solid green baseball cap.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 56.289978678%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">DIRECT MAIL POSTCARD: 100# UNCOATED SMOOTH WHITE COVER, 5.5 X 8.5\u2033<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Trend #2: Direct Mail Postcards<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>If you want your marketing to make more than a splash this summer, make sure it includes custom <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail<\/a>. Our favorite format for creative mailers? <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">Direct Mail Postcards<\/a>. (Summers at Smartpress are <em>all<\/em> about them.)<\/p> <p>&nbsp;<\/p> <p>When it comes to direct mail marketing with postcards, the challenge is using your creative real estate wisely. That means double-sided printing &#8211; you wouldn\u2019t apply sunscreen to just your front and not your back, would you? It also means exploring layouts that display your details in a way that\u2019s both logical yet can\u2019t-look-away-from.<\/p> <p>&nbsp;<\/p> <p><span data-sheets-root=\"1\">&#8220;For summer, I&#8217;ve found that tapping into visuals, colors and language that depict sunshine, water, travel and relaxation boosts immediate engagement,&#8221; said Smartpress Marketing Director Lisa Middleton. &#8220;Seasonal relevance creates an instant emotional connection, especially at the beginning of each new season, since people get really excited about what&#8217;s upcoming &#8211; really lean into all the good things that come with those sizzling summer months.&#8221; <\/span><\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>To promote products, services or events that are hotter than these lazy, hazy days, it\u2019s also crucial to target and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience\">know your mailing audience<\/a>. With our <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\">complete fulfillment services<\/a>, we can help you narrow down your audience by demographics, location, purchasing habits, business size, industry and more.<\/p> <p>&nbsp;<\/p> <p>And speaking of those fulfillment services, they include everything from <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-design-guidelines\">design guidelines<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing<\/a> to <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-permits\">mailing permits<\/a>.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Have more direct mail questions? We\u2019ve got your answers right here: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/direct-mail-printing-faq\">Direct Mail FAQ<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/BLOG_Summer_Trends_Look-3-Digital-Integration-w-person_ANIMATE.gif\" alt=\"Foil printing\"   \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/05\/summer_trends_beer_menu.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f9c549e342036116f45aa4e1537fa7c2\" alt=\"Two hands holding a custom beer menu printed with rose gold foil.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 56.289978678%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Card: C2S 14pt with rose gold foil and soft touch laminate on both sides, 5.5 x 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Trend #3: Digital Integration<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>With schools off and vacations on, the summer months can be a slow time for many businesses. (Unless you\u2019re in retail &#8211; hello, holiday weekend sales!) Fortunately, it doesn\u2019t have to be slow. Crank up the A\/C and the acquisitions with digital integration.<\/p> <p>&nbsp;<\/p> <p>What do we mean by that? The sidekick to every smartphone: a QR code. This digital darling is now so commonly used, it\u2019s unusual if you don\u2019t see one on print marketing pieces. It\u2019s such a simple tool to impart a little or a lot of information quickly and straight to your customer.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As a customer-focused online printer, we can help you add a QR code to print collateral of all kinds. Not sure what you want to direct your customers to? Try these:<\/p> <ul> <li>Promo info or in-depth product details.<\/li> <li>Ins and outs of their membership or subscription.<\/li> <li>Drawing and giveaway entry forms.<\/li> <li>Restaurant and food truck menus.<\/li> <li>Newsletter or email sign-ups.<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When you\u2019re finished adding a QR code, consider also adding a <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">coating<\/a> before you print. Whether you want subtle matte or shiny ultra gloss UV, our coatings give your codes a sun-sational finish and keep them legible so they can be reused. It\u2019s a print tip worth taking when designing <a href=\"https:\/\/smartpress.com\/offering\/waterproof-menu\">Waterproof Menus<\/a> or pieces that will be run through mail processing equipment.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/BLOG_Summer_Trends_Look-4-Sustainability-w-person_ANIMATE.gif\" alt=\"Green printing\"   \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/05\/summer_trends_sustainibility.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=45870c9c2e337156210d39945c2cf347\" alt=\"Two hands holding a poster printed on recycled paper stock with an abstract design in coral color.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 56.289978678%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Custom Quote POSTER: 18pt Uncoated 40% Recycled &#8211; Hemp, 18 x 24&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"trend-#4:-sustainability\">Trend #4: Sustainability<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Nothing says summer like green grass and nothing says smart like green printing. More and more customers are expecting sustainable options and more and more companies are wanting green alternatives. Smartpress has them both.<\/p> <p>&nbsp;<\/p> <p>If you\u2019re anything like us, after gray winters and rainy springs, you\u2019re grateful for warm summer days. Why not infuse some of that sunny spirit into your designs? Nature-inspired imagery and artwork are trending since they naturally draw the eye, whether it\u2019s part of a brand\u2019s eco campaign or simply a design choice.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As a <a href=\"\/blog\/features\/sustainable-printing-smartpress-carbon-neutral-program\">carbon neutral<\/a> company, we take sustainable printing seriously so you can create consciously. Make social responsibility part of your statement this summer and print with our <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled<\/a> <a href=\"\/blog\/features\/paper-sustainability-why-printing-with-smartpress-is-eco-friendly\">paper stocks<\/a> like <a href=\"https:\/\/smartpress.com\/shop\/eco-friendly-hemp-printing\">hemp<\/a> and Kraft, as well as <a href=\"\/blog\/on-press\/sustainable-signage-8-substrates-for-planet-friendly-printing\">sustainable sign materials<\/a> for retail, storefronts and more.<\/p> <p>&nbsp;<\/p> <p>And if you want an eco-friendly strategy that\u2019s green inside and out, be sure to complete your customers\u2019 orders with sustainable packaging. They\u2019ll get the message before they even open it. For candles, custom decks of cards, handmade soaps and other artisanal items, our recyclable <a href=\"https:\/\/smartpress.com\/shop\/custom-boxes\">Tuck Boxes<\/a> seal the deal.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Did You Know?<\/strong><\/em> Smartpress received <a href=\"\/blog\/press-releases\/smartpress-earns-platinum-sustainability-rating\">EcoVadis Platinum<\/a> status in 2022, putting us in the top 1% of all companies EcoVadis evaluates in the printing services industry. We\u2019ve also achieved 14001 environmental certification from the International Organization for Standardization, which helps us increase productivity while minimizing our operations\u2019 environmental impacts.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/BLOG_Summer_Trends_Look-5-Speciality-w-person_ANIMATE.gif\" alt=\"Print with perforation\"   \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/05\/summer_trends_yellow_specialty_cocktails_with_creaties.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=21a154e828d934bbdf7ac1d9e5c2041c\" alt=\"Two hands holding a custom drink ticket printed in yellow and black with more tickets around it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 56.289978678%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Card: 100# Felt Weave White Cover with Die Cutting and Perforation, 4.5 x 2&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"trend-#5:-tactile-stocks\">Trend #5: Tactile Stocks<br \/> &amp; Specialty Finishes<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>This summer is all about textures, so your print marketing should be, too. Only, instead of sand between their toes or pussywillows through their fingers, your customers get <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">felt weave and linen stock<\/a> or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>.<\/p> <p>&nbsp;<\/p> <p>Whether you\u2019re sending multi-piece marketing kits to potential partners or including package inserts with every order, felt weave and linen paper stocks make an immediate, memorable impression thanks to their raised texture. Trust us, it\u2019ll get your customers\u2019 attention and keep it.<\/p> <p>&nbsp;<\/p> <p>Speaking of memorable impressions, <a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch laminate<\/a> nails the first one, the last one and every one. Its velvety smooth feel is unexpected in the best way possible. Try it on your next seasonal lookbook, portfolio or that networking know-it-all, business cards.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And if you really want a summertime spotlight on your print, give it some shine. (We\u2019re not talking about that sparkle your forehead gets on a 90\u00b0 day.) With custom <a href=\"https:\/\/smartpress.com\/shop\/foil-printing\">foil printing<\/a>, your marketing and personalized stationery flash like a Fourth of July firework &#8211; and ensure your message gets seen.<\/p> <p>&nbsp;<\/p> <p>In your choice of color, our super popular (and highly rated) foil adheres to the ink and not the paper, giving it a vibrant, sunglasses-worthy finish no matter what you\u2019re printing. This <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/custom-foil-printing\">Sleeking\u2122<\/a> process lets you add subtle foil accents, entire floods of foil and anything in between. Try it on corporate <a href=\"https:\/\/smartpress.com\/offering\/foil-greeting-cards#c=5999&amp;cp=1\">greeting cards<\/a>, event <a href=\"https:\/\/smartpress.com\/offering\/foil-invitations#c=5999&amp;cp=1\">invites<\/a>, even product <a href=\"https:\/\/smartpress.com\/offering\/foil-brochures#c=5999&amp;cp=1\">brochures<\/a>. Trust the trend &#8211; it\u2019s here to stay.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Not sure how to design with these specialty options? Our <a href=\"https:\/\/smartpress.com\/offering\/layout-services\">Layout Services<\/a> team can walk you through any and every step along the way. Just think of us as your local online printing shop &#8211; with experts ready to help, right at your fingertips.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/BLOG_Summer_Trends_Look-6-Very-Peri-w-person_ANIMATE.gif\" alt=\"Custom print marketing\"   \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/BLOG_Summer_Trends_Look-6-Very-Peri-w-hands.jpg\" alt=\"Two hands holding open a marketing booklet printed with Alt Meet and custom illustrations.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Brochure: 80# Coated Matte White Cover, 8.5 x 11&#8243; folded in half<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Trend #6: Very Peri<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>With everything in full bloom, summer is full of color &#8211; your print marketing should be, too. Not sure where to start? How about with the Pantone color of the year, Very Peri? It has a blue-purple hue that represents personal inventiveness and creativity. One of our favorite print marketing trends, blend it into your branding or artwork and stay relevant all summer long.<\/p> <p>&nbsp;<\/p> <p>With color, you might think the more the merrier. But actually, another current color trend is minimalism, with a focus on neutrals and earthy blues and greens (or Very Peri, of course). Before you send your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">files<\/a> to print, explore these shades for a look that\u2019s both tactile and tranquil.<\/p> <p>&nbsp;<\/p> <p>Another thing to do before sending your files to print? Color checking. At Smartpress, we know color is crucial, so our online printing services include strict color checking you won\u2019t find anywhere else. Whether you\u2019re a graphic designer or need specific shades to adhere to your brand standards, we\u2019ve got color covered.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And since <a href=\"https:\/\/smartpress.com\/support\/color-ink\/digital-color-vs-print-color\">digital color<\/a> looks different than printed color, we\u2019ve put together some tips for matching your tints:<\/p> <ul> <li>Design in a <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">CMYK color space<\/a>.<\/li> <li>When choosing paper stocks, the whiter the better. <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">Coated stocks<\/a> provide a higher range of color and contrast, while uncoated stocks mute colors and limit vibrancy.<\/li> <li>Calibrate your computer monitor or digital screen as much as you can with monitor calibration tools.<\/li> <li>If you\u2019d like to see how your color prints on a specific stock, check out our <a href=\"https:\/\/smartpress.com\/offering\/print-coating-sample-sheet\">Print &amp; Coating Sample Sheet<\/a>.<\/li> <li>For consistency over time, build your branding logos and corporate colors using Pantone colors.<\/li> <li>Reference the Pantone Color Bridge book to choose a color that looks similar in both CMYK and spot colors. When they look alike, it means it\u2019s achievable in CMYK printing.<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"With the temps rising, now\u2019s the time to turn up the heat with the six print marketing trends we\u2019re seeing for summer. Put your standard go-to tactics on ice and watch as these timely print marketing tips ensure your summer\u2019s a successful one. (You\u2019ll see these trends across all industries &#8211; and we guarantee no one else will print them at the same level of quality, service and sustainability as Smartpress!)","protected":false},"author":8,"featured_media":4719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print Marketing Trends: 6 Strategies for Summer<\/title>\n<meta name=\"description\" content=\"Turn up the heat on summer campaigns with these six print marketing trends. 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