{"id":4706,"date":"2022-05-02T09:02:30","date_gmt":"2022-05-02T14:02:30","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4706"},"modified":"2025-07-29T13:24:26","modified_gmt":"2025-07-29T18:24:26","slug":"tri-fold-mailers-how-a-pocket-changes-everything","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything","title":{"rendered":"Tri-Fold Mailers: How a Pocket Changes Everything"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Wouldn\u2019t it be great if mailers did more? (As if engaging with target audiences and communicating crucial information wasn\u2019t enough.) Our <a href=\"https:\/\/smartpress.com\/offering\/tri-fold-pocket-mailer\">Tri-Fold Pocket Mailer<\/a> delivers your essential marketing assets and then some. See why Foldfactory founder Trish Witkowski says this tri-fold mailer blends more than just form and function for small businesses and organizations of all sizes.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span style=\"font-weight: 400;\"><span data-sheets-root=\"1\"><a href=\"#the-power-of-a-pocket\">Smartpress\u2019 Tri-Fold Pocket Mailer turns a classic tri-fold into a versatile, high-impact marketing tool. <\/a>The curved pocket lets you include business cards, coupons, event tickets, donor forms and more.<\/span><\/span><\/li> <li><span style=\"font-weight: 400;\"><span data-sheets-root=\"1\">From variable data printing to premium finishes, <a href=\"#q-&amp;-a-with-trish\">customizable options elevate everything from loyalty programs to fundraising kits, while still being USPS-compliant<\/a> when properly configured. It&#8217;s reliable, stylish and flexible and suits a wide range of marketing needs.<\/span><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/04\/tri-fold-pocket-mailer.gif\" alt=\"Tri-fold mailers\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Tri-fold pocket mailer: 100# coated matte white cover, 21.5 x 10.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"the-power-of-a-pocket\">The Marketing Power of a Pocket<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Whether your marketing campaigns have gone stale or you\u2019re building a brand new print strategy, direct mailers are a staple you can\u2019t overlook. (They\u2019ve been making a huge comeback since the pandemic!) As a premium online printer, we make it easy for yours to stand out with the Tri-Fold Pocket Mailer.<\/p> <p>&nbsp;<\/p> <p>Part of our exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection, our tri-fold mailers combine familiarity with flash, as a classic tri-fold format surprises with a curved pocket for additional materials. Its versatile format goes beyond a simple folded brochure. And with custom options like <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated paper stocks<\/a> and protective <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, it feels as high-end as it looks.<\/p> <p>&nbsp;<\/p> <p>But the star of the show really is the pocket. What\u2019s the big deal with pockets? Just look at every woman\u2019s reaction to a dress that has them. Our pocket mailer extends your marketing reach and blows your other direct mail ideas out of the water (we\u2019re talking more than <a href=\"https:\/\/smartpress.com\/offering\/insert-card\">insert cards<\/a> here, people).<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With it, you get to do things like this:<\/p> <ul> <li>Design the tri-fold with product and service information and then include a <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">business card<\/a> or coupons in the pocket.<\/li> <li>Create invites for personal and corporate events with details and directions throughout the tri-fold. Then slip drink tickets and RSVPs into the pocket.<\/li> <li>Showcase your organization\u2019s programs and highlights on each panel. Then fold a donor card into the pocket for prospective sponsors or volunteers.<\/li> <\/ul> <p>&nbsp;<\/p> <p>With <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a>, you can even personalize tri-fold mailers for each of your recipients for an extra special touch. And it will indeed stand out amidst all the other mail they\u2019re receiving: When folded, it measures 10-1\/2&#8243; wide x 6\u201d high. Boom. It just made it to the top of the \u201copen now\u201d pile.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p>&#8220;<span style=\"font-weight: 400;\">This mailer could have had a straight pocket &#8211; but where\u2019s the fun in that?&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/04\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0002.jpg\" alt=\"A piece of custom direct mail unfolded with a tri-fold format and images of and details about makeup.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Tri-fold pocket mailer: 100# coated matte white cover, 21.5 x 10.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2022\/04\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-B-0011.jpg\" alt=\"Two hands holding open an unfolded tri-fold pocket mailer with a black, yellow and white design.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a-with-trish\">Q&amp;A With Trish Witkowski<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><strong><br \/>\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>What do you like most about the Tri-Fold Pocket Mailer? What makes this specialty fold so impactful?<\/strong><br \/> <em><strong>Trish Witkowski:<\/strong><\/em> \u201cWhat I love about the Tri-Fold Pocket Mailer is its form and function. This mailer could have had a straight pocket &#8211; but where\u2019s the fun in that? It\u2019s all about the curve, which adds style and a shape that\u2019s exciting for a layout design.<\/p> <p>&nbsp;<\/p> <p>\u201cSpeaking to its functionality, not all formats are carriers, and the built-in pocket offers capacity and protection. It makes for a really versatile format that can hold different materials for different purposes.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What are some ideas for how to use creative mailers like this one?<\/strong><br \/> \u201cSince this is a pocket format, you definitely need to use the pocket to hold something interesting. <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Stitched booklets<\/a> are great, oversized <a href=\"https:\/\/smartpress.com\/offering\/card-printing\">cards<\/a>, tickets or event passes, response materials, surveys, a map or a folded <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochure<\/a> with a personalized letter.<\/p> <p>&nbsp;<\/p> <p>\u201cHow about freebies like <a href=\"https:\/\/smartpress.com\/offering\/sticker-printing\">stickers<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/custom-magnets\">magnets<\/a> or <a href=\"https:\/\/smartpress.com\/shop\/window-graphics-clings\">window clings<\/a>? Make sure the payoff of what\u2019s in the pocket really works with your concept and your design.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What advice or tips do you have for designing tri-fold mailers for online printing?<\/strong><br \/> \u201cThe user experience in this format is important to understand. The recipient can feel there\u2019s something inside, so the unconscious behavior will be to get to that interior pocket as quickly as possible.<\/p> <p>&nbsp;<\/p> <p>\u201cThat\u2019s not to say the other panels don\u2019t matter, but doing something bold and visual on the fold-in panel, rather than putting wordy, critical content there, will be important. The three-panel interior spread will get most of the attention.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>Do you have any tips or best practices for mailing these?<\/strong><br \/> \u201cTechnically, the pocket can hold quite a bit of material, but just because it can, doesn\u2019t mean it should. Beware of overstuffing the pocket and exceeding USPS weight and\/or thickness requirements. These types of errors can lead to massive surcharges at the Post Office, but you can always ask your Smartpress rep for guidance!\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Smartpress\u2019 online printing services include complete fulfillment like list acquisition, <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a>, <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing<\/a> and\/or <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-design-guidelines\">mailing<\/a>. If you\u2019d like to mail this one without an envelope, it must have three wafer seals\/tabs.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p>&#8220;C<span style=\"font-weight: 400;\">hange up the inserts and have several variations of this format produced to suit a wide array of marketing needs. <\/span><span style=\"font-weight: 400;\">&#8220;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>Is there a type of content you\u2019ve found that works most effectively with this Designer Fold?<\/strong><br \/> \u201cA few particular categories that work extremely well with this format are loyalty programs, fundraising and welcome kits, from higher education and trade organizations to credit card and financial institutions, plus nonprofits.<\/p> <p>&nbsp;<\/p> <p>\u201cThis format has plenty of real estate for typography and imagery. It can also hold a stitched booklet and inserts, a personalized folded letter, freebies and premiums &#8211; you name it. You can create a package with this format and that package can change with every person you send it to.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What else is important to share about this product?<\/strong><br \/> \u201cThe curve on the pocket is a classic design element and something that can be used across design concepts. It\u2019s a bit of a chameleon &#8211; you could change all of the <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">colors<\/a> and <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/vector-graphics-vs-raster-images\">graphics<\/a>, change up the inserts and have several variations of this format produced to suit a wide array of marketing needs.<\/p> <p>&nbsp;<\/p> <p>\u201cOn the opposite end of the spectrum, you could make several variations with subtle changes in relevant imagery or messaging. Think mailers that look the same at a glance, but upon closer inspection, are entirely different and personalized.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Wondering how to print tri-fold mailers with all those variations? Wonder no more! Our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> feature lets you print multiple pocket mailers with different designs and content. Just another premium feature from your friendly neighborhood online printing shop.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/04\/tri-fold-with-tucked-cover.gif\" alt=\"Direct mail marketing\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Tri-fold with tucked cover: 100# coated matte white cover with flat matte UV coating on both sides, 8.25 x 16&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>The Tri-Fold with Tucked Cover is a Designer Fold similar to the Tri-Fold Pocket Mailer. Would it be a good option to consider for print marketing and more?<\/strong><br \/> \u201cWhat\u2019s nice about the Tri-Fold with Tucked Cover is that it\u2019s got a unique style element like the Tri-Fold Pocket Mailer, but it\u2019s not a carrier piece. They both have their roles. An empty pocket mailer feels like something\u2019s missing &#8211; because it is. And the Tri-Fold with Tucked Cover with inserts isn\u2019t going to work. It\u2019s not built for them.<\/p> <p>&nbsp;<\/p> <p>\u201cEvery format has a personality. Some are designed for inserts, others are not. Some can self-mail, others need envelopes. No one format is inherently better than the others. It all comes down to your marketing goals, budget and design brief. There\u2019s a format for every possible situation.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/strong><\/p> <p><strong>What do you like most about the Tri-Fold with Tucked Cover? What\u2019s an important design tip for it?<\/strong><br \/> \u201cThe half-circle die-cut shape is great for highlighting a logo, graphic or symbol. There\u2019s a nice moment of interaction when opening the tucked cover, too. The short trim on the cover panel provides a layered design, where the short cover and the fold-in panel share the same initial view. This format is great both horizontally and vertically oriented. It\u2019s simple, stylish and interactive.<\/p> <p>&nbsp;<\/p> <p><em>\u201cDesign Tip #1:<\/em> This tip applies to even the simplest of formats but you\u2019d be amazed at the layout mistakes that are caught when you make a mini mockup. Print the file in a reduced scale to get it onto one sheet with <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/bleed-borders\">crop marks<\/a>, then cut it out and fold it down. Things that may look right when laid out flat can be problematic once they\u2019re trimmed and folded, anything from minor misalignments to bigger issues like content showing when it\u2019s supposed to be covered by a short trim panel. It always pays to take the time to make a mockup.<\/p> <p>&nbsp;<\/p> <p><em>\u201cDesign Tip #2:<\/em> The half-circle die-cut tab virtually disappears on the interior spread when opened, especially if there\u2019s a pattern or image over the die-cut area.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Why do you think the tri-fold is such a go-to fold? Why is it consistently a smart choice?<\/strong><br \/> \u201cThe tri-fold is the workhorse of print marketing. Versatile, protective, practical and surprisingly flexible. It can stand on its own or play a supporting role in a marketing campaign. I\u2019ve seen so many variations of tri-folds across my career, from straightforward and simple to wildly creative.<\/p> <p>&nbsp;<\/p> <p>\u201cEven in the Designer Folds line at Smartpress, the Tri-Fold with Tucked Cover is a clever variation with a trimmed cover and strategic die cut. The <a href=\"https:\/\/smartpress.com\/offering\/coupon-mailer\">Coupon Mailer<\/a> is a tri-fold. The <a href=\"https:\/\/smartpress.com\/offering\/6-panel-mega-brochure\">6-Panel Mega Brochure<\/a> has a tri-fold base. And of course, the Tri-Fold Pocket Mailer is endlessly versatile with the curved pocket on the fold-in panel. There\u2019s a lot you can do with those three panels, for sure.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want to get up close and personal with the Coupon Mailer? Trish mentioned it for a reason: <a href=\"\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works\">Coupon Mailers: How Direct Mail Advertising Still Works<\/a><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Tri-Fold Pocket Mailer Design by UCLA School of the Arts and Architecture<br \/> Tri-Fold Pocket Mailer Design by Amanda Deak<br \/> Tri-Fold with Tucked Cover Design by Cana Family<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Wouldn\u2019t it be great if mailers did more? (As if engaging with target audiences and communicating crucial information wasn\u2019t enough.) Our Tri-Fold Pocket Mailer delivers your essential marketing assets and then some. See why Foldfactory founder Trish Witkowski says this tri-fold mailer blends more than just form and function for small businesses and organizations of all sizes.","protected":false},"author":8,"featured_media":4711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-4706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tri-Fold Mailers: How a Pocket Changes Everything<\/title>\n<meta name=\"description\" content=\"Our Tri-Fold Pocket Mailer delivers essential marketing assets and then some. See how tri-fold mailers blend form and function.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tri-Fold Mailers: How a Pocket Changes Everything\" \/>\n<meta property=\"og:description\" content=\"Our Tri-Fold Pocket Mailer delivers essential marketing assets and then some. See how tri-fold mailers blend form and function.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-02T14:02:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T18:24:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/04\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1075\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Tri-Fold Mailers: How a Pocket Changes Everything\",\"datePublished\":\"2022-05-02T14:02:30+00:00\",\"dateModified\":\"2025-07-29T18:24:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything\"},\"wordCount\":1843,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=975ef396dc7679c3be0424d0514707ee\",\"articleSection\":[\"On Press\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything\",\"name\":\"Tri-Fold Mailers: How a Pocket Changes Everything\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=975ef396dc7679c3be0424d0514707ee\",\"datePublished\":\"2022-05-02T14:02:30+00:00\",\"dateModified\":\"2025-07-29T18:24:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Our Tri-Fold Pocket Mailer delivers essential marketing assets and then some. See how tri-fold mailers blend form and function.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=975ef396dc7679c3be0424d0514707ee\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=975ef396dc7679c3be0424d0514707ee\",\"width\":1920,\"height\":1075,\"caption\":\"A hand holding the corner of a tri-fold mailer printed with Seacliff Beauty and images of makeup products.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/tri-fold-mailers-how-a-pocket-changes-everything#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tri-Fold Mailers: How a Pocket Changes Everything\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tri-Fold Mailers: How a Pocket Changes Everything","description":"Our Tri-Fold Pocket Mailer delivers essential marketing assets and then some. See how tri-fold mailers blend form and function.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything","og_locale":"en_US","og_type":"article","og_title":"Tri-Fold Mailers: How a Pocket Changes Everything","og_description":"Our Tri-Fold Pocket Mailer delivers essential marketing assets and then some. See how tri-fold mailers blend form and function.","og_url":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2022-05-02T14:02:30+00:00","article_modified_time":"2025-07-29T18:24:26+00:00","og_image":[{"width":1920,"height":1075,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/04\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Tri-Fold Mailers: How a Pocket Changes Everything","datePublished":"2022-05-02T14:02:30+00:00","dateModified":"2025-07-29T18:24:26+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything"},"wordCount":1843,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/04\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=975ef396dc7679c3be0424d0514707ee","articleSection":["On Press"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything","url":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything","name":"Tri-Fold Mailers: How a Pocket Changes Everything","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/04\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=975ef396dc7679c3be0424d0514707ee","datePublished":"2022-05-02T14:02:30+00:00","dateModified":"2025-07-29T18:24:26+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"Our Tri-Fold Pocket Mailer delivers essential marketing assets and then some. See how tri-fold mailers blend form and function.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/04\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=975ef396dc7679c3be0424d0514707ee","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/04\/BLOG_Tri-Fold-Campaign_Tri-Fold-Pocket-Mailer-A-0010-HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=975ef396dc7679c3be0424d0514707ee","width":1920,"height":1075,"caption":"A hand holding the corner of a tri-fold mailer printed with Seacliff Beauty and images of makeup products."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-mailers-how-a-pocket-changes-everything#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Tri-Fold Mailers: How a Pocket Changes Everything"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/4706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=4706"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/4706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/4711"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=4706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=4706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=4706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}