{"id":4607,"date":"2022-03-10T09:15:42","date_gmt":"2022-03-10T14:15:42","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4607"},"modified":"2025-11-10T11:45:53","modified_gmt":"2025-11-10T16:45:53","slug":"introducing-rose-gold-foil-add-allure-to-print-marketing-more","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/introducing-rose-gold-foil-add-allure-to-print-marketing-more","title":{"rendered":"Introducing Rose Gold Foil: Add Allure to Print Marketing &#038; More"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Ready to have your print projects flash before your eyes? With our NEW rose gold foil, that\u2019s literally going to happen. Its warm pink-copper color adds can\u2019t-miss character to print marketing and personal projects alike. It\u2019s now available on all of our <a href=\"https:\/\/smartpress.com\/shop\/foil-printing\">Foil Printing products<\/a>, plus three NEW ones: <a href=\"https:\/\/smartpress.com\/offering\/foil-postcards\">Foil Postcards<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/foil-brochures\">Foil Brochures<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/foil-bookmarks\">Foil Bookmarks<\/a>. You asked for them, we delivered.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#romantic-rose\">Smartpress has added a new foil option, rose gold, to their foil printing lineup.<\/a> It&#8217;s applied to print products via a Sleeking\u2122 technique where the foil adheres to the ink, not the paper, for brighter, more vibrant designs.<\/span><\/li> <li><span data-sheets-root=\"1\">This elegant, luxurious color is ready to use on all foil products, including three new ones: <a href=\"#all-that-glitters\">Foil Postcards, Foil Brochures and Foil Bookmarks.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#new-&amp;-improved\">Smartpress has also streamlined the ordering process for Foil Business Cards.<\/a> Now, all foil color options, including new rose gold, are grouped into one easy-to-navigate product page.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2022\/02\/blog-Rose-gold-foil-multi-ANIMATE.gif\" alt=\"Rose gold foil\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"romantic-rose\">Romantic Rose Gold Foil<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Stylish and elegant, rose gold foil adds an unmistakably refined look to any project. Formerly one of our most popular <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quotes<\/a>, this color\u2019s now available right at your fingertips!<\/p> <p>&nbsp;<\/p> <p>Whether you use it as an accent on scripted lettering or want a full flood of brilliant, coppery blush color, rose gold commonly symbolizes luxury, affluence, and on jewelry, love. So, what does that mean for online printing?<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Well, for one, it&#8217;s a perfect match with <a href=\"https:\/\/smartpress.com\/offering\/foil-wedding-invitations#c=5999&amp;cp=1\">Foil Wedding Invitations<\/a>. And for two, it sends a polished professional message to business partners and clients on <a href=\"https:\/\/smartpress.com\/offering\/foil-cards#c=5999&amp;cp=1\">Foil Cards<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/foil-business-cards\">Foil Business Cards<\/a>.<\/p> <p>&nbsp;<\/p> <p><span data-sheets-root=\"1\">&#8220;Rose gold foil accents can instantly elevate a print piece by adding a sense of luxury, craftsmanship and visual interest,&#8221; said Smartpress Senior Graphic Designer Nate Johannes. &#8220;The reflective finish catches light and attention, making it perfect for highlighting key elements like logos, headlines or borders. When used sparingly and with purpose, rose gold foil can create a tactile, high-end feel that helps your design stand out and feel more memorable.&#8221;<\/span><\/p> <p>&nbsp;<\/p> <p>No matter how you employ this discerning detail, it\u2019s precision personified with our innovative Sleeking\u2122 technique. Unlike traditional stamping, this type of foil printing ensures the foil adheres to the ink and not the paper, resulting in a shinier, more vibrant appearance. (It\u2019s like 24K gold versus 10K.) Plus, it won\u2019t create indentations on your paper like stamping.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Get the facts on foil printing and more design tips: <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/custom-foil-printing\">Custom Foil Printing<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/03\/rose_gold_foil_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5528016361e9215d212c55d31f63d63e\" alt=\"Custom postcards with rose gold foil printing and Sanaa Artisan Macarons on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Rose gold foil postcard: C2S 14pt with soft touch laminate on both sides, 4 x 6&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/03\/rose_gold_foil_brochure_menu.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bc9e420f20719d339d847c586804a6e7\" alt=\"Custom printed foil brochures with rose gold foil and Lucky Little's Pub on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Rose gold foil trifold brochure: C1S 14pt with soft touch laminate on foil side, 11 x 8.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/03\/rose_gold_foil_bookmark.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=569c9afa9b96655cc27feb026dc0b7ad\" alt=\"Stacks of custom printed foil bookmarks with a pink, red and gold design and Books Are Magic.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Rose gold foil bookmark: C1S 14pt with soft touch laminate on foil side, 2 x 8&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"all-that-glitters\">Print Marketing That Glitters<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>While rose gold foil is the star of the show, three NEW foil products are coming along for the ride. As your online printing shop, we&#8217;re not holding anything back. Just like rose gold, these products have been consistently popular Custom Quote projects, so we\u2019re making them easier to design, order and print.<\/p> <p>&nbsp;<\/p> <p>While custom postcards, brochures and bookmarks might not be new to your marketing collateral, Foil Postcards, Foil Brochures and Foil Bookmarks certainly are. All three are advertising and promoting staples. But with foil in rose gold, yellow gold, silver or holographic, they magnify your messages and instantly engage with any audience.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Get creative with postcard printing and design your own package inserts with product details, how-to or care instructions or branding information. Design custom brochures that showcase your entire team or seasonal services. Try bookmark printing with branded colors and your company logo for top-of-mind recognition.<\/p> <p>&nbsp;<\/p> <p>As an online printer focused on the customer experience, we\u2019ve put together a few tips for adding foil to these new products on the block:<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong><a href=\"https:\/\/smartpress.com\/offering\/foil-postcards\">Foil Postcards<\/a><\/strong><\/p> <ul> <li>We do not recommend writing on Soft Touch laminate, which is why these make perfect <a href=\"\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">packaging inserts<\/a>.<\/li> <li>If you\u2019d like to mail a piece with foil, our <a href=\"https:\/\/smartpress.com\/offering\/foil-invitations\">Foil Invitations<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/foil-wedding-invitations\">Foil Wedding Invitations<\/a> are great options since they come with matching envelopes.<\/li> <\/ul> <p><a href=\"https:\/\/smartpress.com\/offering\/foil-brochures\"><strong>Foil Brochures<\/strong><\/a><\/p> <ul> <li>When brochure printing, note that Soft Touch laminate doesn\u2019t allow more than two folds to lay flat. So we recommend the following <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">fold options<\/a>: single fold, gate, tri-fold or Z-fold.<\/li> <li>To prevent cracking, we recommend avoiding a full flood of foil or foil on the fold itself.<\/li> <\/ul> <p><a href=\"https:\/\/smartpress.com\/offering\/foil-bookmarks\"><strong>Foil Bookmarks<\/strong><\/a><\/p> <ul> <li>Add a drill hole to your custom bookmarks to add some fun to your function. Just slip a tassel or ribbon through the hole to complete the presentation.<\/li> <li>We recommend rounded corners for a truly special touch.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/03\/foil_business_card_mock_purchase.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f5576ee16fe9d19be2921bfca4221c02\" alt=\"A woman typing on a laptop with foil business cards on the screen.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"new-&amp;-improved\">New &amp; Improved Foil Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>In the midst of this foil frenzy, we\u2019ve made one other change you\u2019ll notice as you explore our online printing services. We\u2019d be remiss to leave out the OG foil product that started it all for us: Foil Business Cards.<\/p> <p>&nbsp;<\/p> <p>To make your experience more streamlined, we\u2019ve consolidated Gold Foil Business Cards, Silver Foil Business Cards and Holographic Foil Business Cards into one simple product (and added rose gold, of course). You\u2019ll now find them all under <a href=\"https:\/\/smartpress.com\/offering\/foil-business-cards#c=5999&amp;cp=1\">Foil Business Cards<\/a>.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> If you\u2019ve printed custom business cards with foil in the past, you\u2019ll still be able to find your previous orders in your account &#8211; so reordering is a breeze. We\u2019ve changed things on our end but yours stays the same.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Ready to have your print projects flash before your eyes? With our NEW rose gold foil, that\u2019s literally going to happen. Its warm pink-copper color adds can\u2019t-miss character to print marketing and personal projects alike. It\u2019s now available on all of our Foil Printing products, plus three NEW ones: Foil Postcards, Foil Brochures and Foil Bookmarks. You asked for them, we delivered.","protected":false},"author":8,"featured_media":4611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-4607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Rose Gold Foil: Add Allure to Print Marketing &amp; More<\/title>\n<meta name=\"description\" content=\"Ready for print to flash before your eyes? With rose gold foil, that literally happens. Its pink-copper color creates can&#039;t-miss marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/introducing-rose-gold-foil-add-allure-to-print-marketing-more\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Rose Gold Foil: Add Allure to Print Marketing &amp; More\" \/>\n<meta property=\"og:description\" content=\"Ready for print to flash before your eyes? With rose gold foil, that literally happens. 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