{"id":4578,"date":"2022-02-21T09:36:46","date_gmt":"2022-02-21T14:36:46","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4578"},"modified":"2025-08-21T11:06:16","modified_gmt":"2025-08-21T16:06:16","slug":"hospitality-marketing-how-a-vacation-rental-co-stages-with-print","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/hospitality-marketing-how-a-vacation-rental-co-stages-with-print","title":{"rendered":"Hospitality Marketing: How a Vacation Rental Co. Stages with Print"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>It\u2019s nearly Spring Break, and if you&#8217;re anything like us, you\u2019re in a vacation state of mind. Which is exactly how vacation rental company Frontdesk wants you to feel &#8211; along with stress-free and at-home in their short-term rental suites across the U.S. See how they\u2019re packing print into hospitality marketing and how their brand strategy can translate to your business (flip flops not required).<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Vacation rental company <a href=\"#a-warm-reception\">Frontdesk uses Smartpress for a wide range of print materials, from sell sheets and styrene signs to business cards and greeting cards. <\/a>This ensures consistent branding and communication across 800+ vacation rentals nationwide.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#at-your-service\">With custom decals and window clings, Frontdesk improves the guest experience<\/a> and operational efficiency. These products are strategically placed to deliver reminders, promote brand identity and offer local info.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#housekeeping\">Frontdesk leverages customization, premium quality and fast delivery to meet diverse printing needs, <\/a>including everyday essentials like custom business cards and greeting cards for high-impact hospitality.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/frontdesk_marketing_materials_grooup.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b6e124569193e80909eb6ee686d7d295\" alt=\"Hospitality marketing materials for Frontdesk, including business cards, no smoking postcards and wall decor.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"a-warm-reception\">Give A Warm Reception<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Whether your Spring Break looks like beach reads and sunscreen or shopping and shows downtown, Frontdesk provides the comfortable, personalized stay you want. How? In part, by blending \u201cthe best parts of a hotel with the advantages of short-term rentals in the best neighborhoods across the United States,\u201d said Ashley Johnston, marketing manager at Frontdesk.<\/p> <p>&nbsp;<\/p> <p>The other part? Print marketing in and around those unique suites, lofts and apartments. For essentials like wifi notices and parking passes, plus branding opportunities like logo decals and custom signage, Johnston\u2019s print priority was clear: \u201cTo make sure all of our marketing materials are cohesive and match our brand across 30+ cities and 800+ vacation rentals.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/frontdesk_flyers.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f09ccc98a2999166e382aa1e38b48456\" alt=\"An informational flyer for a vacation rental with a list of house rules.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Sell sheet: 100# coated glosss white cover with ultra gloss UV coating on front, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Keep Hospitality Marketing in View<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Online printing with Smartpress not only allowed Johnston to create cohesive branding and messaging across print pieces, but also customize it all exactly how she wanted.<\/p> <p>&nbsp;<\/p> <p>First up, custom <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">Sell Sheets<\/a>. Traditionally used for promoting products and services or listing features and benefits, sell sheet printing was Johnston\u2019s go-to for assets like house rules and parking passes.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cThese are specifically to make sure our guests are abiding by the rules and not disturbing our neighbors, as well as a resource for guests to easily contact us for any needs or questions,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>We even recommend them for listing useful tidbits like wifi information and safety notices. With premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> (and <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled<\/a> options!), our sell sheets are a must for vacation rental marketing like Johnston\u2019s and small businesses or nonprofits like yours. Think double-sided product guides, trade show handouts, sales kit collateral and promotional flyers.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/frondesk_small_square_print.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f774962813775f199367623c596403b1\" alt=\"A sign above a door handle with Please remember to bring your key and lock the door behind you. in white and yellow.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Styrene Sign: styrene 030 with 1&#8243; double sided foam tape on the left and right back side, 4.5 x 4.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And since travelers are in and out of their rentals a lot during their stay, Johnston made sure important reminders were unmissable with <a href=\"https:\/\/smartpress.com\/offering\/styrene-sign\">Styrene Signs<\/a>. Conveniently lightweight and durable, polystyrene was the right choice to repeatedly prompt guests to grab their keys and lock their doors.<\/p> <p>&nbsp;<\/p> <p>\u201cWe found these signs are easy to wipe clean and still look good after handfuls of guest stays,\u201d said Johnston. \u201cBecause of the quality, we don\u2019t need to replace them as often.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Do your own sign printing for everything from welcome signs to business and retail signage &#8211; even menus &#8211; and install them easily with drill hole, tape and easel options.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Did you know we offer a green alternative for styrene? As an online printing shop, it&#8217;s a must for us and our customers. Look for <em>Paper-Based Styrene Alternative<\/em> in the dropdown on the product page and find eco-friendly facts about them <a href=\"\/blog\/on-press\/sustainable-signage-8-substrates-for-planet-friendly-printing\">here<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/frontdesk_no_smoking_window_decal.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3510cb110d3375c8e7327a54d833f9de\" alt=\"A yellow decal in the corner of a window with No Smoking! in white letters.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Window Decal: white polypropylene decal &#8211; permanent, 5 x 5&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/frontdesk_window_decal.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=afa9b062f53b921356f423a011bd6535\" alt=\"A decal in a window with Front Desk in white letters and a yellow logo above it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Static Window Cling: 15 x 15&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"at-your-service\">At Your Service Signage<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>While some guests come for business and some for pleasure, all come for Frontdesk\u2019s consistency and reliability (not to mention the Keurig). Part of the consistency comes from communication and branding through Johnston\u2019s hospitality printing.<\/p> <p>&nbsp;<\/p> <p>Needing messaging indoors and out, Johnston got strategic when designing window graphics with Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/offering\/custom-window-decals#c=5056&amp;cp=1\">Window Decals<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/static-window-clings#c=5056&amp;cp=1\">Static Window Clings<\/a>.<\/p> <p>&nbsp;<\/p> <p>\u201cOur decals are no smoking signs, and on some occasions, we need to display them outside as well as inside, so having the option was the winner for us,\u201d she said. \u201cAnd the clings are for the inside of an entrance door.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Customizable by size, decals and window clings gave Johnston the freedom to apply the right message wherever and as frequently as she needed.<\/p> <p>&nbsp;<\/p> <p>\u201cWe needed something that makes a big impact and is easily removable,\u201d she said, noting that some projects can include dozens of decals. \u201cWe needed something that wasn\u2019t going to take a ton of time but was still high quality. Both the clings and decals help with that.\u201d<\/p> <p>&nbsp;<\/p> <p>Take a page out of Johnston\u2019s book and do your own decal printing with company logos in brand <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">colors<\/a> or storefront advertising in <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color<\/a> for hours of operation, promo items and window decor.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> We not only print window graphics in any size, but also shape. Part of our premium online printing services, die cutting is included with your decals and clings. You can stick to simple circles and ovals, or go for something complex like your brand\u2019s logo or shapes specific to your industry.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/frontdesk_business_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bc84028401b5e6ed041292f1f8a6dc0f\" alt=\"Two custom business cards with a black design and Front Desk on the front and contact information on the back.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Business Card: 100# coated gloss white cover with ultra gloss UV coating on logo side, 3.5 x 2&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/frondesk_holiday_greeting_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b29cced82e06de8824b9b2fc5f9ff554\" alt=\"A custom thank you card with one corner in a white envelope and Our gratitude never takes a holiday. on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">greeting card: C1S 12 pt, half fold to 4.5 x 6.25&#8243; with felt weave natural A6 envelope<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"housekeeping\">Housekeeping With Online Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Though we\u2019re dreaming of shades, sunscreen and sipping something sweet, travel isn\u2019t always about getting away. Sometimes it\u2019s about getting stuff done. Frontdesk knows this, which is why Johnston made sure to make everystay essentials part of her printing repertoire.<\/p> <p>&nbsp;<\/p> <p>The print products that help her get it done? Custom <a href=\"https:\/\/smartpress.com\/offering\/custom-business-card-printing#c=528&amp;cp=1\">Business Cards<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/greeting-card-printing\">Greeting Cards<\/a>. Partnering with an online printer like Smartpress meant Johnston could design cards showing who cleaned guests\u2019 rentals, plus contact cards with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> or velvety <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> that left the right impression.<\/p> <p>&nbsp;<\/p> <p>Holiday cards and simple blank cards with rounded corners and <a href=\"https:\/\/smartpress.com\/support\/product-resources\/understanding-envelope-sizes\">matching envelopes<\/a> seal the deal. \u201cOur blank greeting cards are for us to write thank-yous and send notes to our partners,\u201d she said.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/frontdesk_pittsburg_print.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3237c73359a54c9168445af95fa6f302\" alt=\"A poster printed with a map of Pittsburgh hanging above a lamp and nightstand next to a window.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Small Poster: 100# coated gloss white cover with ultra gloss UV coating on front, 16 x 20&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As for Johnston\u2019s custom <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing#c=581&amp;cp=1\">Small Posters<\/a>, they served both form and function. With a map of each city and Frontdesk\u2019s branding, these posters turned into detailed decor. \u201cWe needed something affordable for mass quantities that looked good in a frame,\u201d said Johnston. \u201cThey checked all the boxes.\u201d<\/p> <p>&nbsp;<\/p> <p>Try poster printing to decorate your own office or promote events, slip your business cards into presentation folders or marketing packets and use our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a> service to bundle custom cards for resale. According to Johnston, you won\u2019t be disappointed.<\/p> <p>&nbsp;<\/p> <p>\u201cTime and time again, our clients can\u2019t say enough good things about how great the quality is. And not just that &#8211; the quality of service, too. Everyone I\u2019ve interacted with at Smartpress has been so helpful and the turnaround times are reasonable,\u201d she said.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p>&#8220;<span style=\"font-weight: 400;\">No matter where they stay with us, they\u2019ll recognize our brand.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/frontdesk_marketing_materials.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9fdb2187e6c9c6b3975460a1465a03a0\" alt=\"Print marketing examples for the hospitality industry, including decals, business cards, posters, signs and cards.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>The Right Booking<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>For a company that recognizes guests will be mobile, Frontdesk realizes the value of traditional mediums like print, too.<\/p> <p>&nbsp;<\/p> <p>\u201cWe need printed materials. Not all of our guests are technologically savvy nor do people always want to be on their devices, especially if they\u2019re staying with us on vacation,\u201d said Johnston. \u201cThe cohesiveness also provides a memorable experience for our guests. No matter [where] they stay with us, they\u2019ll recognize our brand.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>To make that medium memorable, Johnston needed a printer that knew quality and service inside and out. She found it in Smartpress.<\/p> <p>&nbsp;<\/p> <p>\u201cI have nothing but good things to say,\u201d she said. \u201cThe fact that [Smartpress] covers so many different types of printing needs and ease of shipping to our 30+ cities is ultimately why we chose [them] in the first place. It was just an added benefit that the quality is spot on and the team has been a pleasure to work with.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"It\u2019s nearly Spring Break, and if you&#8217;re anything like us, you\u2019re in a vacation state of mind. Which is exactly how vacation rental company Frontdesk wants you to feel &#8211; along with stress-free and at-home in their short-term rental suites across the U.S. See how they\u2019re packing print into hospitality marketing and how their brand strategy can translate to your business (flip flops not required).","protected":false},"author":8,"featured_media":4590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hospitality Marketing: How Vacation Rentals Stage With Print<\/title>\n<meta name=\"description\" content=\"See how vacation rental company Frontdesk packs print into hospitality marketing and how their brand strategy can translate to your business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/printspiration\/hospitality-marketing-how-a-vacation-rental-co-stages-with-print\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospitality Marketing: How Vacation Rentals Stage With Print\" \/>\n<meta property=\"og:description\" content=\"See how vacation rental company Frontdesk packs print into hospitality marketing and how their brand strategy can translate to your business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/printspiration\/hospitality-marketing-how-a-vacation-rental-co-stages-with-print\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-21T14:36:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T16:06:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2022\/02\/hero_0217_2022-02-02-Frontdesk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/hospitality-marketing-how-a-vacation-rental-co-stages-with-print#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/hospitality-marketing-how-a-vacation-rental-co-stages-with-print\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Hospitality Marketing: How a Vacation Rental Co. 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