{"id":4567,"date":"2022-02-07T11:47:47","date_gmt":"2022-02-07T16:47:47","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4567"},"modified":"2025-07-29T13:32:44","modified_gmt":"2025-07-29T18:32:44","slug":"tri-fold-with-a-twist-the-bold-dramatic-broadside-reveal-brochure","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-with-a-twist-the-bold-dramatic-broadside-reveal-brochure","title":{"rendered":"Tri-Fold with a Twist: The Bold &#038; Dramatic Broadside Reveal Brochure"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>A brochure is a brochure is a brochure, right? No way! Check out the <a href=\"https:\/\/smartpress.com\/offering\/broadside-reveal-brochure\">Broadside Reveal Brochure<\/a>. With a classic tri-fold format, an unusual broadside folding and a surprising horizontal reveal, this designer fold makes its own marketing rules. Foldfactory founder Trish Witkowski tells us all about this creative mailer, how to choose the right imagery and why using variable data makes the ultimate statement.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#open-for-business\">The Broadside Reveal Brochure reinvents the traditional tri-fold with an unconventional horizontal reveal,<\/a> offering a dramatic visual payoff. It unfolds to a poster-like display, making it ideal for events, promotions, self-promotion or maps.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#q-&amp;-a-with-trish\">This format thrives on strong visuals to create immediate engagement.<\/a> It&#8217;s recommended to use bold imagery and infographics, along with variable data printing to personalize content, colors and images.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-sheets-root=\"1\"><br \/>\n<\/span><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/02\/broadside-reveal-brochure.gif\" alt=\"Broadside reveal brochure\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Broadside Reveal Brochure: 80# Coated Matte White Text, 14.5&#8243; x 12.4&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"open-for-business\">Marketing Brochures are Open for Business<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Coming up with creative brochure ideas can be challenging, especially when you need print marketing to make an impact. (That\u2019s the whole point, right?) But when you create custom mailers &#8211; and other collateral &#8211; with the Broadside Reveal, you\u2019re guaranteed to leave an impression that converts customers, amplifies awareness and reaches new audiences.<\/p> <p>&nbsp;<\/p> <p>The broadside folding is truly the money maker on this one. Part of our specialty <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection, it hints at what\u2019s beneath the fold before opening up to unveil the large imagery and engaging content you designed for that very moment.<\/p> <p>&nbsp;<\/p> <p>With online printing options like <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color printing<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text weights<\/a> and <a href=\"https:\/\/smartpress.com\/support\/product-resources\/understanding-envelope-sizes\">matching envelopes<\/a>, the Broadside Reveal is ideal for so many marketing situations. Think event announcements, product and service advertisements, special promotions, event maps, newsletters, trade show schedules, photography portfolios and more.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Wondering why Designer Folds get all the advertising action? As a full-service online printing shop, we&#8217;ve laid it our for you: <a href=\"\/blog\/features\/unveil-the-unexpected-marketing-with-designer-folds\">Unveil the Unexpected: Marketing with Designer Folds<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/02\/0001-Broadside-Reveal-Brochure-B.jpg\" alt=\"A tri-fold broadside reveal brochure unfolded to show a soccer player on the inside.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Broadside Reveal Brochure: 80# Coated Matte White Text, 14.5&#8243; x 12.4&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/broadside_reveal_brochure_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5db2283b39e66e6390ca36bd10aba67a\" alt=\"Two hands folding a broadside reveal brochure.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"q-&amp;-a-with-trish\">Q&amp;A With Trish Witkowski<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Ready to design marketing brochures unlike any others? As the founder of <a href=\"https:\/\/foldfactory.com\/\" target=\"_blank\" rel=\"noopener\">Foldfactory<\/a>, Trish Witkowski has all the tips and tricks to help you do it. Check out our conversation with her and then print yours for advertising, invitations and more.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><span style=\"font-weight: 400;\">&#8220;If you have great imagery to work with, it\u2019s going to sing in this format.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What makes the Broadside Reveal so impactful?<\/strong><br \/> <em><strong>Trish Witkowski:<\/strong><\/em> \u201cThe Broadside Reveal is especially impactful because it offers a tease of imagery that invites you to open up to a larger, poster-like reveal on the outside of the brochure. From the recipient\u2019s perspective, the narrow strip of imagery is intriguing, and from the designer\u2019s perspective, it\u2019s a lot of fun to design. It\u2019s like a tri-fold with a twist.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What advice or tips do you have for designing print for the Broadside Reveal?<\/strong><br \/> \u201cOne of my favorite uses of this format is for self-promotion. There\u2019s a real luxury of space for imagery and there\u2019s plenty of room to put information about your work, your contact information and your services on it.<\/p> <p>&nbsp;<\/p> <p>\u201cIt\u2019s also great for events and fundraisers. I\u2019ve seen long donor lists in neat columns throughout the hidden panels. The lists don\u2019t obstruct the view of the creative layout, but because they\u2019re in the hidden area, the recipient feels compelled to uncover and view the content. The names are hidden at first and then become a focal point.<\/p> <p>&nbsp;<\/p> <p>\u201cI love this format for maps of all kinds. The sneak peek of map topography across the narrow strip is refreshing and opens to reveal a poster-sized map, while the interior of the brochure can feature places to visit, highlights and history.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What are your recommendations for how to feature photography versus infographics?<\/strong><br \/> \u201cThis is an interesting question. Our brains process imagery so fast, and if you have great imagery to work with, it\u2019s going to sing in this format. The great thing about infographics is that they\u2019re interesting, bold and can make just about any dry report into something people can process.<\/p> <p>&nbsp;<\/p> <p>\u201cThe Broadside Reveal absolutely cries for visual drama, whether that\u2019s through photography, illustration, texture, infographics or even bold typography that peeks through the tease area. In my opinion, you can\u2019t lose with either choice.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Need help with your layout? Reference this handy <a href=\"https:\/\/prd-site-assets-collaterate.s3.amazonaws.com\/1_site\/templates\/BroadsideRevealBrochure.pdf\">Layout Guide<\/a> (and find more <a href=\"https:\/\/smartpress.com\/offering\/broadside-reveal-brochure\">here<\/a>) or chat with our expert <a href=\"https:\/\/smartpress.com\/offering\/layout-services\">Layout Services<\/a> team. As a customer-focused online printer, we\u2019re here for you!<\/p> <p>&nbsp;<\/p> <p><strong>What are ways to use <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> on the Broadside Reveal?<\/strong><br \/> \u201cI would challenge you to think outside the average brochure design for this one when considering variable data. Personalize the brochure with the recipient\u2019s name in a powerful message or question on the cover and change the <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">colors<\/a> and imagery to suit the recipient\u2019s tastes and shopping preferences. It would also be really cool to use custom imagery or messaging in the reveal area &#8211; a personalized quote or image that distinctly relates to them.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Broadside Reveals must be mailed in envelopes. Did you know <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing<\/a> is part of our online printing services, too? Use the dropdowns on the product page to choose both your envelope and envelope printing options and let us do the addressing for you.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/02\/broadside_reveal_brochure.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6e75d33960423d2050c9dde0f91dd300\" alt=\"Two hands holding a broadside reveal brochure above more of them unfolded below.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Broadside Reveal Brochure: 80# Coated Matte White Text, 14.5&#8243; x 12.4&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What else is important to share about this product?<\/strong><br \/> \u201cMany of our Designer Folds use a metal die but this particular format uses a series of creatively placed scores, which means you could play with the size and placement of the horizontal strip &#8211; center it, make it lower, thicker, etc. You could also add a panel to make it a Broadside Closed Gate or Roll Fold Reveal.<\/p> <p>&nbsp;<\/p> <p>\u201cIf you do plan to make adjustments, contact the Smartpress <a href=\"https:\/\/smartpress.com\/offering\/layout-services\">Layout Services<\/a> team to be sure that you stay within the tolerances of the folding machine and avoid any errors or production delays.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cJust remember there has to be some sort of a payoff in the reveal &#8211; content to read, a powerful image or message or something thought-provoking. If you don\u2019t have something really interesting to show off, you may want to consider a different Designer Fold.<\/p> <p>&nbsp;<\/p> <p>\u201cFor instance, the 6-Panel Mega Brochure has its own version of a reveal but it\u2019s more traditional in its configuration, whereas the Broadside Reveal subliminally sets an expectation that something pretty cool is hidden underneath.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/02\/6-panel-mega-brochure.gif\" alt=\"Marketing brochures\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">6-Panel Mega Brochure: 80# Coated Matte White Text, 28.75&#8243; x 13.6&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>How is the 6-Panel Mega Brochure a good alternative to the Broadside Reveal?<\/strong><br \/> \u201cThe decision comes down to a few key things. The 6-Panel Mega Brochure is larger overall, so if you have a lot of content, it could get a little crunchy in the Broadside Reveal, especially if you\u2019re saving the reveal side for something visual and cool, and therefore pushing most of the written content to the interior.<\/p> <p>&nbsp;<\/p> <p>\u201cIf you\u2019re mailing, the Broadside Reveal requires an envelope, whereas the 6-Panel Mega Brochure can self-mail or ride in an envelope. The two would mail in different classes, with the smaller Broadside Reveal meeting the Letter size standards and the Mega Brochure qualifying as a Flat, which means you\u2019ll want to figure out your postage costs in advance, too.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cBoth brochures have a tri-fold base, which makes them a bit familiar and intuitive but still special and fun to design. Both also avoid the use of a metal die and are machine-folded, rather than hand folded, which will have a positive effect on the production cost.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What do you like most about the 6-Panel Mega Brochure? Any design tips?<\/strong><br \/> \u201cOversized mail really gets attention in the mailbox and makes a powerful impact when opening. Why not increase your chances of being noticed and read by choosing an oversized format? There are four \u2018views\u2019 when opening this piece and you need to consider each one carefully: the view when folded down (front and back), the first interior cover panels, the first opening spread and the interior spread.<\/p> <p>&nbsp;<\/p> <p>\u201cThink about how you want to walk someone through the experience and design for that experience. Pull them through the design.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Broadside Reveal Design by Daniel Lurvey | Photography: <a href=\"https:\/\/nateryan.com\/\" target=\"_blank\" rel=\"noopener\">Nate Ryan<\/a><br \/> Broadside Reveal Design by <a href=\"https:\/\/jennifer-williams.com\/home.html\" target=\"_blank\" rel=\"noopener\">Jennifer Williams<\/a> | All images from the project &#8220;New York: City of Tomorrow&#8221; by Jennifer Williams<br \/> 6-Panel Mega Brochure Design by Resource Furniture<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"A brochure is a brochure is a brochure, right? No way! Check out the Broadside Reveal. With a classic tri-fold format, an unusual broadside folding and a surprising horizontal reveal, this designer fold makes its own marketing rules. Foldfactory founder Trish Witkowski tells us all about this creative mailer, how to choose the right imagery and why using variable data makes the ultimate statement.","protected":false},"author":8,"featured_media":4582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-4567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tri-Fold Twist: The Bold, Dramatic Broadside Reveal Brochure<\/title>\n<meta name=\"description\" content=\"A brochure is a brochure, right? Not with the Broadside Reveal Brochure. Its unusual folding and surprising reveal makes its own rules.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/tri-fold-with-a-twist-the-bold-dramatic-broadside-reveal-brochure\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tri-Fold Twist: The Bold, Dramatic Broadside Reveal Brochure\" \/>\n<meta property=\"og:description\" content=\"A brochure is a brochure, right? Not with the Broadside Reveal Brochure. 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