{"id":4519,"date":"2022-01-10T10:14:31","date_gmt":"2022-01-10T15:14:31","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4519"},"modified":"2025-07-30T08:47:59","modified_gmt":"2025-07-30T13:47:59","slug":"jewelry-marketing-3-ways-to-add-bling-to-your-business","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/jewelry-marketing-3-ways-to-add-bling-to-your-business","title":{"rendered":"Jewelry Marketing: 3 Ways to Add Bling to Your Business"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Distinct, polished, stunning. Three words jewelry insiders love to hear about their custom pieces. Do your online printing with Smartpress and you\u2019ll hear them about your jewelry marketing, too. From presentation to promotion to package inserts, see how our three Ps of print marketing advertise more than just accessories. (Oh, and these tips easily translate to any retail industry, regardless of bling or business.)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">To present your jewelry, use custom printed backers like bookmarks or business cards that elevate your look and reflect your brand identity. <a href=\"#jewelry-presentation\">These tactile tools enhance customer perception and make a lasting first impression.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\">For promotion, leverage print materials such as <a href=\"#jewelry-promotion-bonus\">backlit signage, free-standing signs, catalogs and sell sheets to boost visibility and engage both in-store and online audiences.<\/a> These tools help communicate your brand story and showcase products without overextending your budget.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#jewelry-package-inserts\">Include customized postcards or business cards as packaging inserts to build customer loyalty, <\/a>share essential information and encourage repeat business. These cost-effective touches extend the customer experience beyond the purchase.<br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/01\/blog_jewelry_bookmark-earing-backer.jpg\" alt=\"Two square earring backers printed with Julie Fjell Designs in script lettering in black and white.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Bookmark: 100# uncoated smooth white cover with two die cut 1\/8&#8243; holes, 3 x 3&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/01\/jewlery_emerald_necklace_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=51698d6d46a80218a56836012b1da0c7\" alt=\"A custom jewelry backer with a green design, Emerald at the top and a necklace looped around it.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"jewelry-presentation\">Jewelry Marketing is All About Presentation<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>We all know it\u2019s what\u2019s on the inside that counts &#8211; but let\u2019s be honest, the outside matters, too. When it comes to marketing, it matters a lot. Whether customers are browsing in your jewelry store or scrolling your online selection, the presentation is what takes them from first impression to final purchase.<\/p> <p>&nbsp;<\/p> <p>One simple way to stand out? A custom backing card. Essential for accessories of all kinds, jewelry backers should be creative and engaging, but more importantly, represent your brand and the story you\u2019re trying to tell.<\/p> <p>&nbsp;<\/p> <p>Custom <a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">Bookmarks<\/a> helped Julie Fjell, artist and owner of <a href=\"https:\/\/www.etsy.com\/shop\/juliefjell\/\" target=\"_blank\" rel=\"noopener\">Julie Fjell Designs<\/a>, do just that. \u201cI\u2019m a small business but still wanted a sleek, professional look,\u201d she said. \u201cI chose the bookmark to adapt [my backers] to because they were the closest in size.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>A premium online printer like Smartpress gave Fjell more customizing options than just size, including <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, drilling options and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">laser cutting<\/a>. \u201cI loved that I could personalize my project to the exact size and even add holes to make items easier to attach to the card.\u201d<\/p> <p>&nbsp;<\/p> <p>Debbie Thompson, creator and owner of <a href=\"https:\/\/www.etsy.com\/shop\/tomdesign\/\" target=\"_blank\" rel=\"noopener\">Tom Design<\/a>, turned our <a href=\"https:\/\/smartpress.com\/offering\/premium-business-cards#c=528&amp;cp=1\">Premium Business Cards<\/a> into premium backers for her custom jewelry. \u201cWe use these to package our gemstone jewelry [and] feel it takes our jewelry to an upper level of customization,\u201d Thompson said.<\/p> <p>&nbsp;<\/p> <p>Like Fjell, Thompson needed the design freedom that our custom business cards offer. \u201cI love Smartpress&#8217; options and ability to make custom sizes and finishes,\u201d she said. \u201cEach item is customized perfectly for our jewelry packaging needs.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Thompson gave her customers a tactile experience with her backers. How? The velvety smooth finish of our <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>. As a customer-focused online printing shop, we make sure they protect your backers while providing a feel unlike any other.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/01\/blog_jewelry_backlit-signs.jpg\" alt=\"A hand rolling back the corner of a jewelry marketing poster printed with a pink design.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Backlit sign: 34 x 42&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/01\/jewlery_freestanding_sign.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c6fc68758d8918f910ebb934acdc1283\" alt=\"Two free-standing signs printed with River &amp; Ridge and necklaces draped over rocks and green pebbles.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print Marketing for Jewelry Promotion<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>The second P of jewelry marketing is promotion. After all, what good is your presentation if no one sees it? For a promotional strategy that shines as bright as your products themselves, expand your print assets to include everything from jewelry store signage to product catalogs.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/ajaffe.com\/\" target=\"_blank\" rel=\"noopener\">A.JAFFE<\/a>\u2019s Rose Naves let her custom signs do the talking with our <a href=\"https:\/\/smartpress.com\/offering\/backlit-signs\">Backlit Signs<\/a>. Featuring minimal text and a simple <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color<\/a> scheme, her in-store marketing let the product have the spotlight. \u201cIt\u2019s the most effective way for brands to stand out beautifully indoors or out,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>Part of our wide array of <a href=\"https:\/\/smartpress.com\/shop\/custom-signs\">indoor and outdoor signage<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/free-standing-sign-and-holder#c=4934&amp;cp=1\">Free-Standing Signs<\/a> are another favorite for in-person promotion. Easy to move around your retail space, these signs include a sturdy base and offer double-sided printing to double the impact of your message.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/01\/jewelry_saddle_stitch_booklet_long_live_color.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d4d55abd6293da49cb7a3e98330962d8\" alt=\"A hand holding open a jewelry catalog with a saddle stitch binding with Long Live Color on the right page.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/01\/jewelry_saddle_stitch_calendar.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1f835f60b6dc3fa08c05bce77c46c7d9\" alt=\"Two hands holding a custom printed calendar with a saddle stitch binding and a metalwork necklace on the cover.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Whether you mail them or hand them out, jewelry catalogs are a traditional tactic that continues to pay off. To up your foot traffic or online visitors, think outside the lookbook box like Emilee Bumgarner did. As Audigent\u2019s assistant creative director, Bumgarner explored <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a> in an unusual size to promote the <a href=\"https:\/\/www.extendluxury.com\/\" target=\"_blank\" rel=\"noopener\">Extensible<\/a> brand.<\/p> <p>&nbsp;<\/p> <p>Bumgarner treated booklets like brochures \u201cto give insights and details about the brand as a whole, as well as showcase the beauty of the jewelry and designs.\u201d<\/p> <p>&nbsp;<\/p> <p>And with pages stapled cleanly through the fold line, a <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">saddle stitch binding<\/a> with a <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> was the only way to go. \u201cSaddle stitch provides the most seamless and elegant finish, which is the overall design goal of the piece,\u201d Bumgarner said. \u201cThey significantly increase brand awareness.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Paula McDowell, president of the <a href=\"https:\/\/amcaw.org\/\" target=\"_blank\" rel=\"noopener\">Alliance for Metal Clay Arts Worldwide (AMCAW)<\/a>, also used saddle stitched books in a non-traditional way &#8211; she turned them into wall calendars. Featuring jewelry pieces created by AMCAW members on each month, McDowell\u2019s booklet is a clever way to make the promotional functional.<\/p> <p>&nbsp;<\/p> <p>\u201cAMCAW\u2019S mission is to encourage a flourishing international metal clay community by nurturing artistic and instructional excellence and providing resources to inspire, engage and support artists of all levels,\u201d said McDowell. \u201cThis calendar is the essence of this statement.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> If you\u2019d rather not design a calendar from scratch, check out our <a href=\"https:\/\/smartpress.com\/offering\/custom-saddle-stitch-calendars\">Saddle Stitch Calendar<\/a> product and templates.<\/p> <p>&nbsp;<\/p> <p>With <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover and text stock<\/a> options, Smartpress\u2019 extensive online printing services let you turn custom book printing (and your jewelry marketing) into whatever you want it to be. \u201cThe best way to describe the look and feel of our [booklet] is luxurious,\u201d said McDowell.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/01\/jewelry_sell_sheet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=19f6db2d521df9aeae96497a7c04882f\" alt=\"A jewelry marketing sell sheet showing earrings on display and pricing details for each.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"jewelry-promotion-bonus\">Get Creative With Jewelry Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Not ready for a full product catalog but still want to provide ample product information? Follow Ruthie Crawford\u2019s lead and design custom <a href=\"https:\/\/smartpress.com\/offering\/sell-sheet-printing\">Sell Sheets<\/a> instead. As the owner of <a href=\"https:\/\/jewelrybyharlow.com\/\" target=\"_blank\" rel=\"noopener\">Harlow Jewelry<\/a>, Crawford saw an opportunity to promote her products and stick to her budget at the same time with <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color<\/a> sell sheet printing.<\/p> <p>&nbsp;<\/p> <p>\u201cI made the sell sheet as an alternative to adding a few pages and reprinting full catalogs at a much higher cost,\u201d Crawford said. \u201cI was able to show my customers my new products with a quick and easy sheet rather than sending a full catalog.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>You can print your own jewelry sell sheets with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> for instant tear-off coupons or business cards. Or take advantage of <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a> to protect and store your assets until you&#8217;re ready to use them.<\/p> <p>&nbsp;<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2022\/01\/jewlery_thank_you_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5f8fbb258e8a5e7700652cebbee0d477\" alt=\"Two hands holding a product insert printed with six pairs of earrings and Thank You at the bottom.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/01\/blog_jewelry_business-cards.jpg\" alt=\"Two hands holding two business cards printed with Tom Design Shop on one side and contact info on the other.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">business card: 100# uncoated smooth white cover with soft touch laminate on both sides, 3.5 x 2&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"jewelry-package-inserts\">Print Your Own Jewelry Package Inserts<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>So you\u2019ve nailed the presentation, the promotion was a huge success, customers are buying &#8211; it\u2019s all going according to plan. It&#8217;s here that we come to the final P in our jewelry marketing strategy: package inserts.<\/p> <p>&nbsp;<\/p> <p>Easy to slip into shopping bags at the cash wrap or shipping boxes before they\u2019re sent, packaging inserts are the unsung heroes of marketing. For inserts that continue the sale, strengthen brand loyalty and educate your customers, we turn to custom <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a> and <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a>.<\/p> <p>&nbsp;<\/p> <p>At Smartpress, both of these marketing staples can be personalized by size, stock, finish and more. Meaning? You can create any and all kinds of inserts.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Think product info cards, event announcements, thank yous, loyalty program and contact info, care instructions and samples. (We\u2019ve got even more package insert ideas <a href=\"\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">here<\/a>.) The possibilities are endless &#8211; and so is the ROI potential.<\/p> <p>&nbsp;<\/p> <p>Plus, our <a href=\"https:\/\/smartpress.com\/support\/product-resources\/business-card-printing\">business card printing<\/a> includes <a href=\"https:\/\/smartpress.com\/offering\/business-card-magnets#c=528&amp;cp=1\">magnet<\/a> and <a href=\"https:\/\/smartpress.com\/offering\/foil-business-cards#c=5999&amp;cp=1\">gold, rose gold, silver and holographic foil<\/a> options to amp up the unboxing experience.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want more postcard printing? See how to utilize them for more than just inserts: <a href=\"\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect\">Postcard Marketing: Creative Ideas to Convert &amp; Connect<\/a><\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Bookmark Design by by Julie Fjell<br \/> Business Card Design by Debbie Thompson, Tom Design Shop<br \/> Backlit Sign Design by \u00a9A.JAFFE<br \/> Freestanding Sign Design by Nicole Jaeckel Sykora at Howard&#8217;s Jewelry<br \/> Extensible Saddle Stitch Booklet Design by Creative House at Audigent | Dave Arnold | Emilee Bumgarner<br \/> AMCAW Saddle Stitch Booklet Design by Evelyn Pelati Dombkowski and Sian Hamilton for the Alliance for Metal Clay Arts Worldwide, Inc. (AMCAW)<br \/> Sell Sheet Design by Harlow Jewelry<br \/> Postcard Design by Avu Jewelry<br \/> Business Card Design by Debbie Thompson, Tom Design Shop<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Distinct, polished, stunning. Three words jewelry insiders love to hear about their custom pieces. Do your online printing with Smartpress and you\u2019ll hear them about your jewelry marketing, too. From presentation to promotion to package inserts, see how our three Ps of print marketing advertise more than just accessories. (Oh, and these tips easily translate to any retail industry, regardless of bling or business.)","protected":false},"author":8,"featured_media":4532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jewelry Marketing: 3 Ways to Add Bling to Your Business<\/title>\n<meta name=\"description\" content=\"From presentation to promotion to package inserts, see how our three Ps of jewelry marketing advertise more than just 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