{"id":4496,"date":"2021-12-13T09:52:07","date_gmt":"2021-12-13T14:52:07","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4496"},"modified":"2026-02-23T16:28:56","modified_gmt":"2026-02-23T21:28:56","slug":"extraordinary-print-from-2021-ideas-for-your-marketing-strategy-part-2","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/extraordinary-print-from-2021-ideas-for-your-marketing-strategy-part-2","title":{"rendered":"Extraordinary Print from 2021: Ideas for Your Marketing Strategy &#8211; Part 2"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>New year, new print marketing strategy? We think so! In Part 1, we showcased some of our favorite extraordinary print projects from customers, and in this Part 2, we\u2019re going even further. Check out how customers made the regular remarkable and turned the usual into the unexpected with these custom print ideas &#8211; and then add them to your own repertoire.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Unconventional print pieces like <a href=\"#circle-locked-gates:-distinctive-brochures\">Circle Locked Gate brochures, Wrapped Stepped Accordions and custom playing cards<\/a> turn basic marketing into memorable experiences. These standout formats help you deliver messaging in unexpected, tactile ways that encourage sharing and retention.<\/span><\/li> <li><span data-sheets-root=\"1\">Practical items such as <a href=\"#notepads:-targeted-to-do's\">notepads, labels and styrene signs<\/a> combine branding with usability, making them ideal for daily interaction and long-term visibility. These functional products serve as marketing tools while offering value to customers.<\/span><\/li> <li><span data-sheets-root=\"1\">Thoughtful choices in paper stocks like <a href=\"#booklets:-brand-identity\">hemp or Soft Touch finishes and custom options like white ink or UV coatings<\/a> elevate print materials and align them with brand values.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/hemp_and_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9d1714e607c2e191d08fac315c2267c7\" alt=\"A piece of hemp paper stock overlapping a custom card printed with a muted ocean and beach scene.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">CARD: 18pt Uncoated 40% Recycled &#8211; Hemp with white ink, 8 x 10&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/landscape_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=47d8f785a8e2c250fad1137aaf4ffeb5\" alt=\"Two hands holding a custom card printed with a muted design of the ocean and a beach coastline.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Cards: Conscious Commerce<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>A surefire way to add interest to your items? If you\u2019re photographer Cass Cleave, it\u2019s all about hemp. Printing her custom <a href=\"https:\/\/smartpress.com\/offering\/card-printing\">Cards<\/a> on our eco-friendly <a href=\"https:\/\/smartpress.com\/shop\/eco-friendly-hemp-printing\">hemp paper stock<\/a>, Cleave added eye-catching <a href=\"https:\/\/smartpress.com\/support\/color-ink\/white-ink-printing\">white ink<\/a> to the natural texture, ensuring her sand and surf imagery made a splash.<\/p> <p>&nbsp;<\/p> <p>\u201cI love that I can see the slightest speckles of nature and feel like I\u2019m not depleting the Earth from toxic materials,\u201d said Cleave. \u201cThe combination of white ink on the hemp stock adds a bit of brightness back to the naturally muted paper. It\u2019s the perfect contrast for the style of my photography.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Complete your card printing with <a href=\"https:\/\/smartpress.com\/support\/product-resources\/understanding-envelope-sizes\">matching envelopes<\/a>, then add <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> and let us do the addressing for you.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/circle_locked_gate_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e817d0b7404b923f35925b60b87dcf32\" alt=\"A custom circle locked gate brochure printed with Fight Club and a black, red and yellow design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">CIRCLE LOCKED GATE: 80# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON FRONT, 14 X 4.25&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/circle_locked_gate.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=da84a46c6ae14d6f2dbb5270a2e1cbe6\" alt=\"Two hands holding a circle locked gate brochure with Fight Club in the middle.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"circle-locked-gates:-distinctive-brochures\">Circle Locked Gates: Distinctive Brochures<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Getting your message across and making it memorable is always the challenge with creative direct mail or advertising brochures. It\u2019s one Chris Watson of <a href=\"https:\/\/gracecommunity-church.com\/\" target=\"_blank\" rel=\"noopener\">Grace Community Church<\/a>\u2019s <a href=\"https:\/\/fightclub414.com\/home\" target=\"_blank\" rel=\"noopener\">Fight Club 414<\/a> ministry was up for. By designing <a href=\"https:\/\/smartpress.com\/offering\/circle-locked-gate\">Circle Locked Gates<\/a> to educate clients and provide access to the club\u2019s digital assets, Watson landed a spiritual punch.<\/p> <p>&nbsp;<\/p> <p>\u201cWe wanted something that not only allowed us to provide clients with information, but also a piece they would hold onto and share with others,\u201d said Watson, noting the designer fold\u2019s interlocking format \u201cwas the perfect fit for our logo &#8211; it was a no-brainer.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Curious about other custom invitations and direct mail ideas? Look no further: <a href=\"\/blog\/features\/unveil-the-unexpected-marketing-with-designer-folds\">Unveil the Unexpected: Marketing with Designer Folds<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/label_tomato.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=806af2c8ca3baddae814e0bae6bd5a76\" alt=\"Three fanned-out custom labels printed with Sun Dried Tomatoes and a tomato design in red, orange and yellow.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">LABEL: WHITE POLYPROPYLENE &#8211; PERMANENT WITH FLAT MATTE UV COATING, 3 X 4&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Labels: Personalized Packaging<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When it comes to label printing, you might immediately think shipping labels. But with an online printer like Smartpress, you can customize and print your own <a href=\"https:\/\/smartpress.com\/shop\/labels-stickers\">Labels and Stickers<\/a> for food packaging, too. For jars and containers of all kinds, product labels let your branding shine while also including product information or nutrition facts.<\/p> <p>&nbsp;<\/p> <p>With <a href=\"https:\/\/smartpress.com\/support\/product-faq\/label-printing-faq\">permanent and removable stocks<\/a>, custom labels are a must if you really want to boost your shelf appeal. Make homemade candles? Maybe gourmet food baskets? How about lotion or cosmetics? Design your labels in any shape and size with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\">digital laser cutting<\/a> and complete your packaging on all of them.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/perfect_bound_book_skateboarding.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4d9cf7f0688cc6416610a9147a01d32f\" alt=\"Two hands holding a custom booklet with a perfect binding and a person skateboarding on the cover.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">PERFECT BOUND BOOK: 100# COATED MATTE WHITE COVER WITH 80# COATED MATTE WHITE TEXT PAGES AND SOFT TOUCH COATING ON COVER, 6 X 9&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/perfect_bound_book_skateboarding_open.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=db5370bc94a339943b46e66ebaab6911\" alt=\"Two hands holding open a perfect bound book with images of skateboarders.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"booklets:-brand-identity\">Booklets: Brand Identity<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Perfect Bound Booklets<\/a> often mean product catalogs, training manuals and portfolios. In other words, traditional business collateral. Adrian Koenigsberg, editor of <a href=\"https:\/\/www.quellskate.com\/\" target=\"_blank\" rel=\"noopener\">Quell Skateboarding<\/a>, went her own way and explored magazine printing instead. It\u2019s a strategy that suits her publication and her company.<\/p> <p>&nbsp;<\/p> <p>\u201cQuell Skateboarding is a media company that focuses on women, trans and non-binary skateboarders,\u201d said Koenigsberg. \u201cSkateboarding has a more gritty and counter culture background, so creating this artistic and highly-produced magazine elevates the subject matter of \u2018non-traditional\u2019 skateboarders.\u201d<\/p> <p>&nbsp;<\/p> <p>And the only way to land the trick and complete her custom book printing? With our velvety <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>, of course. \u201cThe Soft Touch covers elevate every copy of our magazine and leave lasting impressions on our customers. It\u2019s become our signature.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/brochure_accordion_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f437ad13cdfcf304c9c0c96b38b76708\" alt=\"A custom brochure printed with Reclaiming Nature's Beauty and laying on its side showing a accordion fold.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">WRAPPED STEPPED ACCORDION: 80# COATED MATTE WHITE COVER, 25 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/wrapped_stepped_accordion.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0233cd53362bb81076feef280abd1562\" alt=\"Two hands holding an unfolded wrapped stepped accordion brochure with images of the reclaiming wood process.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Accordion Folds: Tailored Messaging<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Let\u2019s be honest, brochures can be a bit\u2026 predictable. However, thanks to our <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection, they\u2019re anything but. That was the impetus behind Laura Tedeschi\u2019s <a href=\"https:\/\/smartpress.com\/offering\/wrapped-stepped-accordion\">Wrapped Stepped Accordion<\/a>. As the owner of T2 Creative, Tedeschi needed something that would reach and intrigue local designers.<\/p> <p>&nbsp;<\/p> <p>\u201cConsidering the audience, we felt the piece needed to look different from a standard folding brochure,\u201d Tedeschi said. \u201cThe fold captures the attention and offers different ways for the reader to \u2018unfold\u2019 the story. The opportunity to have a custom print look but with low quantities that could actually fit in the client\u2019s budget was fantastic.\u201d<\/p> <p>&nbsp;<\/p> <p>Brochure printing with Smartpress meant online printing services that Tedeschi could rely on to make the right impression. \u201cThe range of stock and print options, plus real customer service, puts Smartpress at the top of our online print ordering,\u201d she said.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/notepad_south_carolina.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=14b6f4aa95248759499e93f1b2dfc8cb\" alt=\"Two hands tearing a page off of a custom notepad printed with Charleston South Carolina at the top.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">NOTEPAD: 70# UNCOATED SMOOTH WHITE TEXT WITH CHIPBOARD BACKING, 4.25 X 5.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"notepads:-targeted-to-do's\">Notepads: Targeted To-Do\u2019s<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For many resellers and small business owners, the product sweet spot is one that has both form and function. As the owner of <a href=\"https:\/\/texturedesignco.com\/\" target=\"_blank\" rel=\"noopener\">Texture Design Co.<\/a>, Emily Kirby knows all about that. And with options like <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color ink<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> and drilling, Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/support\/product-faq\/notepad-printing-faq\">notepad printing<\/a> more than suited her stationery strategy.<\/p> <p>&nbsp;<\/p> <p>\u201cThe custom <a href=\"https:\/\/smartpress.com\/offering\/notepad-printing\">Notepads<\/a> are a great product because people can use them on a daily basis,\u201d Kirby said. \u201cThey\u2019re cute, colorful and practical [and] have been a big hit in our online store. People give them as gifts and buy one for themselves!\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> As your local online printing shop, we ensure notepads are truly customizable, down to the padding. Print your own stationery with pages glued to the chipboard on the traditional top or design your pads like a notebook with pages secured on the left.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/collated_playing_cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c8a1950a2b40ac7245a911eb9f0d97eb\" alt=\"A hand holding a stack of custom playing cards with a red, black and white design.\" data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/playing_cards_collated.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e2519724b836d5c4a1c1efafe7d53bf2\" alt=\"Three custom playing cards lined up in a row printed with The Garage and images of casinos.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Collated Printing:<br \/> Art Meets Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When does a deck of playing cards become custom marketing? When artist <a href=\"https:\/\/www.davidarmentor.com\/\" target=\"_blank\" rel=\"noopener\">David Armentor<\/a> gets his hands on them. Along with graphic designer Tammy Mercure, Armentor revved up <a href=\"https:\/\/smartpress.com\/offering\/collated-printing\">Collated Printing<\/a> to create the \u201c52 Card Pickup\u201d deck. With ultra gloss <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> and classic rounded corners, the cards switch gears seamlessly from art piece to marketing tool.<\/p> <p>&nbsp;<\/p> <p>\u201c52 Card Pickup is from the art collection that was commissioned by <a href=\"https:\/\/www.wisznia.com\/\" target=\"_blank\" rel=\"noopener\">Wisznia<\/a> for a mixed-use development in downtown New Orleans called<a href=\"https:\/\/www.wisznia.com\/the-garage\" target=\"_blank\" rel=\"noopener\"> The Garage<\/a>,\u201d said Armentor. \u201c[It\u2019s] an exploration of the architecture and atmosphere of the ubiquitous roadside casino.\u201d<\/p> <p>&nbsp;<\/p> <p>For Armentor, online printing with Smartpress meant getting under the hood with \u201cone of the Smartpress Account Executives for advice on the physicality of the product. It was very important that the cards felt authentic when holding [and] we\u2019re extremely happy with the final product.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/12\/artichoke_styrene_menu_sign.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b061aa10cd470966c9cbc9bfc3f909fb\" alt=\"Two hands holding a custom restaurant menu printed on a styrene sign with a black and green design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SYTRENE SIGN: 20 X 20&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>Signs: Marketing &amp; Menus<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Just when you think you\u2019ve got <a href=\"https:\/\/smartpress.com\/offering\/styrene-sign\">Styrene Signs<\/a> all figured out, they go and turn into restaurant menus. With their lightweight, waterproof design, these custom signs pull double-duty with branding and artwork on your walls, tables or both.<\/p> <p>&nbsp;<\/p> <p>Have multiple messages or services? <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> lets you print multiple custom signs (or menus!) with different content in the same order. Want to be eco-friendly? We\u2019ve got two <a href=\"\/blog\/on-press\/sustainable-signage-8-substrates-for-planet-friendly-printing\">sustainable substrates<\/a> to choose from for your Styrene Sign. Wondering about installation? Take your pick of easels, foam or magnet tape or hook and loop options.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <strong>FEATURED DESIGNS<\/strong><\/p> <p>Hemp Card Design by Cass Cleave, Photographer<br \/> Circle Locked Gate Design by Fight Club 414 | Grace Community Church<br \/> Label Design by Ksenia Nesterova<br \/> Perfect Bound Book Design by Adrian Koenigsberg<br \/> Wrapped Stepped Accordion Design by T2 Creative, South Windham, CT<br \/> Notepad Design by Texture Design Co.<br \/> Collated Printing:\u00a0Artist: David Armentor | Designer: Tammy Mercure | Client: Wisznia, Architecture+Development<br \/> Styrene Sign Design by Chris Pumpelly of Insurgent Strategies<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"New year, new print marketing strategy? We think so! In Part 1, we showcased some of our favorite extraordinary print projects from customers, and in this Part 2, we\u2019re going even further. Check out how customers made the regular remarkable and turned the usual into the unexpected with these custom print ideas &#8211; and then add them to your own repertoire.","protected":false},"author":8,"featured_media":4512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Extraordinary Print 2021: Marketing Strategy Ideas - Pt. 2<\/title>\n<meta name=\"description\" content=\"New year, new print strategy? 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