{"id":4423,"date":"2021-11-24T15:11:09","date_gmt":"2021-11-24T20:11:09","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4423"},"modified":"2025-07-30T08:51:03","modified_gmt":"2025-07-30T13:51:03","slug":"proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience","title":{"rendered":"Proof in Print: How a Whiskey Maker Distills a Tangible Brand Experience"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>How do you stand out in an ever-crowded market? If you\u2019re whiskey pioneer <a href=\"https:\/\/oakandeden.com\/\" target=\"_blank\" rel=\"noopener\">Oak &amp; Eden<\/a>, you build a brand experience blended with flavor and story and top it all off with a literal twist. They honor the tradition while going their own way. Which just so happens to be their approach to print marketing, too.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#something-old,-something-new\">Oak &amp; Eden tells their story and shows it through richly designed, tactile print pieces<\/a> like custom booklets and catalogs. Their printed materials evoke the same craftsmanship and authenticity as their whiskey, reinforcing their brand experience.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#a-story-worth-sipping\">Their catalogs blend aspirational imagery, real customer stories and lifestyle photography <\/a>to emotionally connect with their audience. Print becomes a platform to reflect not only products, but also the culture behind them.<\/span><\/li> <li><span data-sheets-root=\"1\">The brand took advantage of <a href=\"#direct-mail-distilling\">Smartpress\u2019 direct mail services, variable data printing, professional mailing and premium paper stocks<\/a> to create high-end marketing tools that not only impressed visually but also led to measurable sales growth.<\/span><\/li> <\/ul> <p><span data-sheets-root=\"1\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2021\/11\/oak-eden-instagram-1.jpg\" alt=\"A glass of whiskey with a spiral-cut piece of oak.\"   \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/oak_eden_whiskey.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fbeccbbf1f735a628e02853c146c6bb5\" alt=\"A branded marketing booklet for Oak &amp; Eden laying on top of more booklets laying open and overlapping each other.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"something-old,-something-new\">Something Old, Something New<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Launched in 2018, Oak &amp; Eden \u201cwas birthed out of a collective love for creation, innovation and inspiration,\u201d said cofounder and CMO Brad Neathery.<\/p> <p>&nbsp;<\/p> <p>Neathery, along with cofounders Joe Giildenzopf and Jamie Giildenzopf, developed the technique that truly sets the brand apart from other whiskeys lining the shelves: in-bottle finishing\u2122.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/oak_eden_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9ab9098c6710cf81cd7f620bedf2cf8f\" alt=\"Two hands holding a marketing booklet open to images of a whiskey bottle and a man stringing a guitar.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/oak_eden_whiskey_bottle_hand.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ffe7d590ef49862fa2c87a8f6800fb92\" alt=\"A hand with tattoos up the forearm holding a bottle of Oak &amp; Eden whiskey by a lake at sunset.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cAfter we age our whiskey traditionally in oak barrels, we finish it inside the bottle by placing a seasoned and occasionally infused spiral-cut piece of oak inside the bottle, introducing new flavors that didn\u2019t exist in the original aging barrel alone,\u201d said Neathery.<\/p> <p>&nbsp;<\/p> <p>This spirit of innovation and creativity even spans the marketing and brand experience. \u201cWe never submit to the way things have always been done just because they\u2019ve been done that way,\u201d said Neathery. \u201cWe build a brand around the principles that matter to us and bring value to our consumers.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/oak_eden_whiskey_direct_mail_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=12c49b1492825a52a967e00b82f0edd5\" alt=\"A hand holding a direct mail booklet with Oak &amp; Eden and a cowboy on the front above other marketing materials.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"a-story-worth-sipping\">A Story Worth Sipping<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>One principle that\u2019s certainly bringing value to Oak &amp; Eden\u2019s brand is engaging print campaigns. Online printing with Smartpress gave them the chance to make their creative priorities a reality with custom booklets.<\/p> <p>&nbsp;<\/p> <p>\u201cOur creative team are storytellers first,\u201d said Neathery. \u201cOur primary focus is positioning a narrative. Great print design is nothing without a solid story.\u201d<\/p> <p>&nbsp;<\/p> <p>For Oak &amp; Eden, that story is told primarily through stunning photography, with captivating images of vast western landscapes, roping riders and tattooed ranch hands alongside their rich shades of amber whiskey.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>But cowboy caricatures they\u2019re not. With an annual coffee table book in the works, Oak &amp; Eden\u2019s catalog and booklet printing showcases an aspirational lifestyle with \u201creal stories from real makers, ramblers, wanderers and dreamers\u201d alongside the artwork.<\/p> <p>&nbsp;<\/p> <p>\u201cIt\u2019s likely the only element of a physical brand encounter [customers] will ever have outside of our whiskeys themselves,\u201d said Neathery. \u201cWe wanted our catalogs to properly fit the tangible brand experience at an affordable price. Smartpress made this possible for us.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2021\/11\/222903234_2601732440121571_732835459107641980_n-1.jpg\" alt=\"A man wearing a cowboy hat, orange shirt and jeans holding a bottle of Oak &amp; Eden whiskey.\"   \/><\/div><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2021\/11\/129717709_134341741606287_6638111403504662152_n.jpg\" alt=\"A woman standing on a rock wearing a cowboy hat and holding a glass of whiskey.\"   \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Before you print imagery as eye-catching as Oak &amp; Eden\u2019s, check out our <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/vector-graphics-vs-raster-images\">artwork<\/a> and <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color space<\/a> specifications. Neathery also chose a <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/how-to-use-a-print-proof\">hard proof<\/a> &#8211; a great option to consider if color is critical.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-4430\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-4430 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Oak &amp; Eden DM\">\n    <div id=\"metaslider_container_4430\">\n        <div id=\"metaslider_4430\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-4445 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4445\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0029_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=0818519bb615503ce5f419f44900e57d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0029_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8174a559ca64a6808b15617c9afd4bc3\"   alt=\"Two hands holding open an Oak &amp; Eden booklet to an image of a woman sitting by a train car and details about whiskey.\" class=\"slider-4430 slide-4445\" title=\"Custom product catalog\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4441 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4441\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0017_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8100d6ea74be04666c304871f0e5a819\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0017_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7ee530b3d76e6fa1c16328c0384a7123\"   alt=\"Two hands flipping through an Oak &amp; Eden brand book with images of a man wearing a cowboy hat and a whiskey bottle.\" class=\"slider-4430 slide-4441\" title=\"Saddle stitch booklet\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4439 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4439\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0001_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=57de65fd738592f15fc7780cbc550f4d\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0001_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7c8384f07847f10014bbbfd4bf8c3645\"   alt=\"An Oak &amp; Eden direct mail booklet with addressing and postage on a white background.\" class=\"slider-4430 slide-4439\" title=\"Variable data printing\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4442 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4442\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0020_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=338423ed4ec93ef191304e6c5f9ff4e8\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0020_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=15325df1a87c9c0d8eafc845eb4e9962\"   alt=\"A marketing booklet laying open to images of a man roping cattle and a bottle of whiskey.\" class=\"slider-4430 slide-4442\" title=\"Saddle stitched\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4440 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4440\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0007_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2e58db6c2d357c931480ba4234679357\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0007_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=4b26a5c8d74c42810e51f39ba7736130\"   alt=\"A marketing booklet paying open with pages flipping through images and details of types of whiskey.\" class=\"slider-4430 slide-4440\" title=\"Full-color imagery\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4443 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4443\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0021_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=f35be95cb032bfa3b325544473459a6e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0021_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6da80e70e189dbefdc160e37bf59b2a4\"   alt=\"An Oak &amp; Eden marketing booklet laying open to images of a man fishing and a hand holding a whiskey bottle.\" class=\"slider-4430 slide-4443\" title=\"Full-color spread\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4446 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4446\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0030_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=04db87efe4364bd97bc43521d63b9902\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0030_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8ff9dbccdaa7a31fb2f67f2bc3a186e2\"   alt=\"Two hands holding open a brand book with images of a man sitting on a rock holding a glass of whiskey and a family hiking.\" class=\"slider-4430 slide-4446\" title=\"Saddle stitched storytelling\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4444 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4444\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0023_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=66c49bacb0c066a6134616f47079e223\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0023_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=fb0b267d1b8e0fe2ef6cec857d0ba51d\"   alt=\"A brand book laying open to images of a man holding a bottle of whiskey and riding a horse.\" class=\"slider-4430 slide-4444\" title=\"Oak &amp; Eden branding\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2 id=\"direct-mail-distilling\">Direct Mail Distilling<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>If you\u2019re not near the Oak &amp; Eden flagship store in Bridgeport, Texas, or one of their 2,000 distribution locations across the U.S., you can still experience the spirited lifestyle. Neathery\u2019s made sure of that with <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\">direct mail<\/a> marketing.<\/p> <p>&nbsp;<\/p> <p>With a curated collage of the brand\u2019s culture spread across more than 50 pages, Oak &amp; Eden\u2019s Spring 2021 catalog is part lookbook, part product catalog. \u201cWe wanted our catalogs to have an archival, heavy, matte feel to them,\u201d said Neathery. \u201cThe vision for our print design and the outcome were a perfect match.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>But how to get that catalog to the brand\u2019s tens of thousands of subscribers and customers? Smartpress\u2019 <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-saddle-stitch-booklets\">Direct Mail Saddle Stitch Booklets<\/a> and complete <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">mail fulfillment services<\/a>. \u201cWe\u2019ve historically shipped much of our print material and merch items in-house, but after using direct mail, we will never go back,\u201d Neathery said.<\/p> <p>&nbsp;<\/p> <p>With everything from <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> that lets you personalize addresses and customer information to <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-permits\">mailing permits<\/a>, <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a>, even wafer seals (Neathery used three for his booklet), Smartpress\u2019 online printing services make designing and shipping a one-stop process.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Want to mail more than booklets? Since we&#8217;re a full-service online printing shop, you can go right ahead with letters, postcards and newsletters: <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">Direct Mail Printing<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&nbsp;<\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/oak_eden_booklet_step_one_spirit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=96f76a20198e8ea85d544ff5302a13f7\" alt=\"Two hands holding a marketing booklet open with an image of a bottle pouring whiskey and loyalty program details.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-4447\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-4447 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Oak &amp; Eden SSB\">\n    <div id=\"metaslider_container_4447\">\n        <div id=\"metaslider_4447\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-4456 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4456\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0032_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d03449e6bd6097f3224d60dc9bed2735\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0032_2021-11-SP-OE-Direct-Mail-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=11236ccc096503f03c1d7dddc4a8805c\"   alt=\"A hand holding an Oak &amp; Eden direct mail booklet above move printed booklets laying open and scattered.\" class=\"slider-4447 slide-4456\" title=\"Direct mail booklet\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4458 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4458\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/oak-eden-7.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=80dd99e6fc8944eba63679f5e6895225\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/oak-eden-7.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=6ab319dd61612bd5610558adb7668d6f\"   alt=\"Two hands holding a marketing booklet open with an image of a bottle pouring whiskey and loyalty program details.\" class=\"slider-4447 slide-4458\" title=\"Custom book printing\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4460 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4460\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0013_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=ca0d0ad2e1a190c4ddb1ece0e61e8736\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0013_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=447a7fb28cad21e270056694abde29ed\"   alt=\"Two hands holding open an Oak &amp; Eden marketing booklet to images of a glass of whiskey and a guitar.\" class=\"slider-4447 slide-4460\" title=\"Crossover printing\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4457 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4457\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0002_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2c23f7e5de265e14e47ca742d7608b77\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0002_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=53d05cbaa723de97884a649213871b44\"   alt=\"Two hands holding an Oak &amp; Eden marketing booklet open to information about the brand.\" class=\"slider-4447 slide-4457\" title=\"The Oak &amp; Eden story\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4463 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4463\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0016_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=74605a9b4c1605ad2e0c0b604ff5ff66\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0016_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e26de063357acb02934db1fe34c258ad\"   alt=\"Two hands holding two Oak &amp; Eden marketing booklets with a glass of whiskey on one cover.\" class=\"slider-4447 slide-4463\" title=\"Branded marketing\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4459 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4459\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0010_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d9a7d51500eb9d64589e1b27eb96c96b\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0010_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=762fce8e8c4448566ca71cce3490a4a7\"   alt=\"An Oak &amp; Eden marketing booklet laying open to an image of a surfer leaning against his vehicle.\" class=\"slider-4447 slide-4459\" title=\"Custom booklets\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4462 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-4462\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0015_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=c800df7ab982f2cc183fc56f6e6d5cb1\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/0015_2021-11-SP-OE-Saddle-Stitch-Booklet.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f2739ed5a5bb3e6f518e314fa2e61ee9\"   alt=\"Two hands holding open a brand book to an image of a bartender and press and awards for Oak &amp; Eden whiskey.\" class=\"slider-4447 slide-4462\" title=\"Print marketing\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <h2>A Creative Cocktail<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With their Spire Select program, Oak &amp; Eden immerses their customers in the crafting process even more &#8211; you get to make your own whiskey with the spirit, wood and fire of your choosing. <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Saddle Stitch Booklets<\/a> let their customers get up close and personal with every step.<\/p> <p>&nbsp;<\/p> <p>\u201cThe Spire Select booklet was an account marketing booklet we printed for our sales team to distribute to many of our distributors and retailers,\u201d said Neathery. \u201cIt was a way to promote a retailer-exclusive product line. It helped drive hundreds of retail select programs and was a major success.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Custom book printing with Smartpress meant Neathery had his pick of premium <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">text and cover weights<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating-vs-laminate\">laminates<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a> and more. In the end, Uncoated Smooth &#8211; White stock with <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color ink<\/a> for both the cover and interior pages gave the saddle stitched books a finish that went down smooth.<\/p> <p>&nbsp;<\/p> <p>\u201cSaddle stitch was a great option for us to incorporate a high-end feel, all while giving it that familiar look of the nostalgic catalog,\u201d said Neathery.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Hint:<\/strong><\/em> Not sure which paper stock to use? Let us help you decide between <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated, uncoated<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled<\/a> and specialty stocks: <a href=\"\/blog\/on-press\/how-to-choose-the-right-paper-stock-for-your-booklet\">How to Choose the Right Paper Stock for Your Booklet<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/11\/saddle_stitch_oak_eden_whiskey.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b4ebd6c7fb5a58a5d2f11707bbfb8a3a\" alt=\"A group of custom booklets standing open with a cowboy and whiskey being poured into a glass on the covers.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Blend Your Brand Experience With Traditional Tactics<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As an online printer, we believe in the value of print marketing with visual impact. For Neathery, seeing is believing. \u201cWhile our primary goal is to drive brand equity in our print strategy, we saw a significant uptick in sales coming from each print item we produced,\u201d he said.<\/p> <p>&nbsp;<\/p> <p>To achieve this business sweet spot, it\u2019s important to have the right partner. \u201cWe\u2019ve been incredibly impressed with the \u2018white glove service\u2019 from Smartpress,\u201d said Neathery. \u201cEvery part of the process was handled with incredible intentionality and very well communicated.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And though a brand like Oak &amp; Eden lends itself easily to a more substantial, tangible marketing and brand experience with print, Neathery thinks the medium leaves a lasting impression regardless.<\/p> <p>&nbsp;<\/p> <p>\u201cIn a world saturated with digital, people are hungry for quality, experiential tactile brand marketing assets,\u201d he said. \u201cWe can spend astronomical amounts of money on digital advertising but print is always what is memorable.\u201d<\/p> <p>&nbsp;<\/p> <p>We\u2019ll raise a glass to that.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"How do you stand out in an ever-crowded market? If you\u2019re whiskey pioneer Oak &#038; Eden, you build a brand blended with flavor, story and experience and top it all off with a literal twist. They honor the tradition while going their own way. Which just so happens to be their approach to print marketing, too.","protected":false},"author":8,"featured_media":4428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proof in Print: Whiskey Maker Distills Tangible Brand Experience<\/title>\n<meta name=\"description\" content=\"How to stand out in an ever-crowded market? 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Whiskey pioneer Oak &amp; Eden builds a brand experience blended with flavor, story and a twist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/printspiration\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T20:11:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T13:51:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/11\/HERO_0009_2021-11-SP-OE-Group-A.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Proof in Print: How a Whiskey Maker Distills a Tangible Brand Experience\",\"datePublished\":\"2021-11-24T20:11:09+00:00\",\"dateModified\":\"2025-07-30T13:51:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience\"},\"wordCount\":1340,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/HERO_0009_2021-11-SP-OE-Group-A.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=34b6dcab9b58afafe678f1b8b1d7e499\",\"articleSection\":[\"Printspiration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience\",\"name\":\"Proof in Print: Whiskey Maker Distills Tangible Brand Experience\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/printspiration\\\/proof-in-print-how-a-whiskey-maker-distills-a-tangible-brand-experience#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/HERO_0009_2021-11-SP-OE-Group-A.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=34b6dcab9b58afafe678f1b8b1d7e499\",\"datePublished\":\"2021-11-24T20:11:09+00:00\",\"dateModified\":\"2025-07-30T13:51:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"How to stand out in an ever-crowded market? 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