{"id":4268,"date":"2021-09-27T10:38:05","date_gmt":"2021-09-27T15:38:05","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4268"},"modified":"2025-11-10T11:46:45","modified_gmt":"2025-11-10T16:46:45","slug":"postcard-marketing-creative-ideas-to-convert-connect","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect","title":{"rendered":"Postcard Marketing: Creative Ideas to Convert &#038; Connect"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Once simply a mode of quick communication, <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a> are now a marketing necessity. For small businesses, nonprofits and everything in between, custom postcards put a modern spin on package inserts, menus, direct mail and more. Go beyond the greeting and see how postcards prove it\u2019s not the size of the print piece, but what you do with it that counts. (Hint: Jump to the end for some Postcard Design tips and tricks.)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#postcard-inserts\">Postcards are versatile marketing tools and can be truly effective as package inserts<\/a> that creatively communicate with target audiences and extend brand identity in a tangible, memorable format.<\/span><\/li> <li><span data-sheets-root=\"1\">To <a href=\"#custom-menus\">turn postcards into premium menus with seasonal themes<\/a> with Smartpress&#8217; Versions feature, then add a UV coating or Soft Touch laminate to guard against moisture.<\/span><\/li> <li><span data-sheets-root=\"1\">For direct mail postcards, it&#8217;s crucial to follow mailing guidelines for common postcard sizes and postage. <a href=\"#direct-mail-postcards\">Smartpress offers complete mail fullfilment to distribute highly customized postcards that convert and connect.<\/a><\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/postcard_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0f688474eb4fda99bf47295a4ebae442\" alt=\"A hand laying down a custom postcard among various other printed postcards.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"postcard-inserts\">Postcard Inserts<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<\/span><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>So what do we mean exactly when we say go beyond the greeting? We\u2019re talking marketing postcards. We\u2019re talking package inserts. We\u2019re talking creative print marketing that\u2019s more than a simple thank you stuffed in a shipping box.<\/p> <p>&nbsp;<\/p> <p>The great thing about postcard marketing is its versatility. Whether you\u2019re placing a stack of postcards on a retail counter, in reception areas or in packages, your message and imagery make a statement that can be whatever you want it to be.<\/p> <p>&nbsp;<\/p> <p>One of our favorite content ideas? Providing information about your products and services. Just add an image of the product your customer bought on one side and its features, benefits or instructions on the other. Or announce new services on one side and list your contact details on the other.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Do you partner with other organizations? Give them a shoutout on one side and a short description of your collaboration on the other. Want to include discounts to encourage future sales? Add <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforation<\/a> to your postcard, and boom, you\u2019ve got an instant tear-off coupon.<\/p> <p>&nbsp;<\/p> <p>Another important message: A genuine \u201cthank you.\u201d A creative postcard expressing your gratitude leaves customers with warm feelings about your business and works to solidify their loyalty and future engagement.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want more package insert ideas? As a full-service online printing shop, we\u2019ve got them for you right here: <a href=\"\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\">Packaging Inserts: 7 Ideas (&amp; Tips) to Increase Engagement<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/postcard_merci.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ef50a2c5442eef7554db10e151a308b5\" alt=\"A row of four custom postcard inserts with a hand holding the second one.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">POSTCARD: C1S 12PT, FULL COLOR FRONT, BLACK ONLY ON BACK, 6 X 4\u2033<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/thank_you_retail_postcard_1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=63e7adc2ca0c256f5bad0537b4c35dfb\" alt=\"A stack of custom postcards printed as package inserts for Pillivuyt porcelaine.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Elevate the Unboxing Experience<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Part of <a href=\"https:\/\/pillivuytshop.com\/\" target=\"_blank\" rel=\"noopener\">Pillivuyt USA Inc.<\/a>\u2019s customer service and marketing strategy, Amy Hoyord\u2019s postcard plan was to create inserts that truly represented the French brand, including the design and <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/vector-graphics-vs-raster-images\">artwork<\/a>.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cOur postcard is used as a point of sale tool for our dropship orders to elevate the unboxing experience,\u201d Hoyord said. \u201cHaving a beautiful lifestyle image of the product is a nice way to get customers excited about their purchase.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><span style=\"font-weight: 400;\">&#8220;Print gives a professional finish to our brand.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Smartpress\u2019 double-sided printing option was also essential to Hoyord\u2019s strategy: \u201cIt gives us a chance to list a few key features on the back to give customers a snapshot of what sets Pillivuyt apart, as well as our social handles so they can connect with us.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And as a premium online printer, we understand the importance of staying on-brand with your marketing materials. \u201cEverything we\u2019ve printed [at Smartpress] is of the highest quality and gives a professional finish to our brand,\u201d said Hoyord. \u201cI love that the website interface is easy to navigate and allows for quick, clear ordering every step of the way.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/postcard_jenny_yoo.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=60266cae338bd9d2111b5ab70f63aa13\" alt=\"Four postcards overlapping each other in a row, with two hands holding the corners of two of them.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">POSTCARD: UNCOATED SMOOTH 100#, FULL COLOR FRONT, BLACK ONLY ON BACK, 4 X 6\u2033<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/thank_you_retail_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=be0a44ef56457c582c93a4caa8ffbbee\" alt=\"Two thank you postcards printed with a white background and black text.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Designing the Details<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Kylie Harrison, graphic designer at <a href=\"https:\/\/www.jennyyoo.com\/\" target=\"_blank\" rel=\"noopener\">Jenny Yoo<\/a>, leverages postcards that ship with the brand\u2019s elegant dresses. Along with imagery from photographer Marcy Castelgrande, Harrison\u2019s customer postcards feature \u201ca note to welcome them to the Jenny Yoo family, info about our return policy to make the process seamless, as well as our social media.\u201d<\/p> <p>&nbsp;<\/p> <p>One of Harrison\u2019s design dealbreakers was <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a>. With <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated<\/a>, uncoated, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\">recycled<\/a> and <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover weight<\/a> options, the right choice plays a huge role in the customer experience. \u201cI love the feel of the uncoated smooth 100# cover stock,\u201d said Harrison. \u201cIt feels high-end and matches the quality of our dresses.\u201d<\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/postcard_wish_you_were_here.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=e2b71855c3d3dc104197dc2c0d239351\" alt=\"Two menu postcards printed with Wish You Were Here on the front and drink options on the back.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">POSTCARD: C1S 12PT WITH ULTRA GLOSS UV COATING ON FRONT, 5 X 7\u2033<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/aloha_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=201ca00dcb660e43ce01129b178f68be\" alt=\"Two hands holding three custom postcard menus with more laid out in rows underneath them.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"custom-menus\">Postcards as Custom Menus<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<\/span><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>At this point, it sounds like postcard printing is only about marketing, but how\u2019s this for a curveball: custom postcards as bar menus. Think there\u2019s no way you\u2019ll have enough space for all your menu items on a postcard? Think again. Our online printing services let you play with preset dimensions or custom sizes via <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a>.<\/p> <p>&nbsp;<\/p> <p>Just imagine a list of drinks on one side and an event calendar on the other. Or happy hour specials on the front and themed artwork on the back. It was the idea of themed menus that inspired Sarah Julson, creative director at <a href=\"https:\/\/www.travailkitchen.com\/\" target=\"_blank\" rel=\"noopener\">Travail Kitchen<\/a>, to design her postcards.<\/p> <p>&nbsp;<\/p> <p>\u201cOur current menu concept is vacation-themed, so we decided to create postcards as menus &#8211; guests are able to take away the souvenir to remember their visit,\u201d Julson said.<\/p> <p>&nbsp;<\/p> <p>With different destination ideas and corresponding artwork and drink selections, Julson needed a design feature to speed up the printing process. Enter: <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a>.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201c[It\u2019s] a fantastic time-saver,\u201d said Julson. \u201cYou don&#8217;t have to remember all the settings you chose to create the same product with different artwork [and it] ensures consistency throughout my projects.\u201d<\/p> <p>&nbsp;<\/p> <p>As long as your size, stock and finish is the same, Versions lets you change your imagery and content all you like, all in the same order. And speaking of finishes, be sure to add <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> or <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> to your postcards to guard against moisture and provide a polished look.<\/p> <p>&nbsp;<\/p> <p>\u201cI wanted that classic postcard feeling with one side matte and the other side extra glossy,\u201d said Julson. \u201cThe ultra gloss UV turned out exactly as I hoped.\u201d<\/p> <p>&nbsp;<\/p> <p>In a world of QR codes, physical postcards sent the right message for Julson. \u201cPrint remains a lasting extension of our brand and provides a level of hospitality through information sharing that allows guests to connect to their experience even deeper.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Trying to decide between coating and laminate? Wondering what\u2019s the difference between them anyway? We\u2019ve got your covered: <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating-vs-laminate\">Coating vs. Laminate<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/09\/0006_2021-09-SP-Postcard-Direct-Mail-MN.jpg\" alt=\"A hand holding two custom postcards printed with an illustration of Minnesota on one side.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">POSTCARD: C1S 14PT, FULL COLOR FRONT, BLACK ONLY ON BACK, 4 X 6\u2033<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Showcase Artwork<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<\/span><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>The idea of a souvenir (like Julson\u2019s) got artist Heidi Derner thinking, too. Not so much about drinks and menus but showcasing artwork on personalized postcards. The standard size of a postcard is perfect for creating custom stationery or note cards with your own artwork and imagery on the other side.<\/p> <p>&nbsp;<\/p> <p>For Derner, a postcard gave her a chance to display her work while commemorating a major event that was postponed due to the pandemic.<\/p> <p>&nbsp;<\/p> <p>\u201c[It] was for a 2020 Minnesota State Fair gift box. It was a way to celebrate the fair even though it was cancelled,\u201d Derner said.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With a depiction of the state in a fluid mosaic of blues and greens on one side and addressing lines on the other, Derner\u2019s design hit the mark. \u201cMy collectors love to show their Minnesota pride and this was a great way for them to share their love for the state fair and Minnesota with loved ones.\u201d<\/p> <p>&nbsp;<\/p> <p>Whether you\u2019re an artist, reseller or entrepreneur, you can print your own postcards individually or in sets with our convenient <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapping<\/a> service for a professional (and protective) finish.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> See how one of our cidery customers uses postcards here: <a href=\"\/blog\/printspiration\/drawing-from-whimsy-promotional-postcards-for-runcible-cider\">Drawing from Whimsy: Runcible Cider Prints Promotional Postcards<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/direct_mail_thank_you.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=ca2363bd8633d217aacb7ca27e5a4aa8\" alt=\"A hand holding two marketing postcards with custom designs.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">DIRECT MAIL POSTCARD: COATED MATTE 120# WITH FLAT MATTE UV COATING ON FRONT, 4 X 6\u2033<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/direct_mail_postcard_headline.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4a2b0ae3c9e07dbff4f81698317f602f\" alt=\"Custom postcards fanned out and printed with variable data information.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">DIRECT MAIL POSTCARD: C2S 18PT WITH ULTRA GLOSS UV COATING ON BOTH SIDES, 5 X 7\u2033<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"direct-mail-postcards\">Direct Mail Postcards<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>You may have noticed we\u2019ve mentioned mailing only once so far. You know, that thing you traditionally do with postcards? So here it is, the mail spiel. <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">Direct Mail Postcards<\/a> are indeed the typical way to use creative postcards and one well worth slipping into your marketing budget.<\/p> <p>&nbsp;<\/p> <p>Whether you\u2019re sending direct mailers to promote your products and brand or as invitations for corporate and school events, these postcards get your message straight to recipients (with no envelopes to open and no pop-ups to click away from).<\/p> <p>&nbsp;<\/p> <p>Mailing is simple with our<a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\"> complete fulfillment services<\/a>, too. With <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list\">list acquisition<\/a>, <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">addressing<\/a>, we do the hard work so you can focus on the fun stuff, like design and messaging.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Use <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a> to personalize each postcard for individual recipients. Trust us, it increases engagement with customers and donors and is a thoughtful touch for friends and family.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/retail_postcard_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0bbf41d28b24a179bc1cb41048d7919c\" alt=\"A hand holding a personalized marketing postcard with various postcards laid out around it.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Postcard Design Tips<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As you begin strategizing your postcard projects, check out these tips and tricks for successful online printing:<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Postcards<\/strong><\/p> <ul> <li>Our most popular postcard stock is coated matte white in 100# or 120# cover weight. <ul> <li>It\u2019s our only stock with a matte coating.<\/li> <li>Since it\u2019s coated, ink sits on top of the stock and looks more vibrant.<\/li> <li>It\u2019s the best bang-for-your-buck stock (affordable, yet looks and feels high-end).<\/li> <\/ul> <\/li> <li>Include QR codes for promos or in-depth product information.<\/li> <li>Try unusual sizes (and square shapes!) to stand out from the competition.<\/li> <li>For a tactile experience, add Soft Touch laminate for a velvety finish.<\/li> <li>Write a quick message or thank you on package inserts for a personal touch (just be sure to coat only one side of your postcard so you can write on the other).<\/li> <li>Still have questions? Find answers with our <a href=\"https:\/\/smartpress.com\/support\/product-faq\/postcard-printing-faq\">Postcard Printing FAQs<\/a>.<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>Direct Mail Postcards<\/strong><\/p> <ul> <li>Protect your print as it goes through the post with a UV coating.<\/li> <li>Don\u2019t have a mailing list? Our mailing services can help you acquire one (or many) of potential customers in your area or desired demographic nationwide.<\/li> <li>Include your social media handles so customers can quickly find you online.<\/li> <li>Follow our <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-design-guidelines\">mailing guidelines<\/a> to stay within standard sizes so your pieces don\u2019t require additional postage: <ul> <li>Must be at least 5\u201dW x 3-1\/2\u201dH.<\/li> <li>No larger than 6\u201dW x 4-1\/4\u201dH for First Class rates.<\/li> <li>No larger than 11-1\/2\u201dW x 6-1\/8\u201dH for Standard rates.<\/li> <\/ul> <\/li> <li>Still have questions? Find answers with our <a href=\"https:\/\/smartpress.com\/support\/product-faq\/direct-mail-printing-faq\">Direct Mail Postcards FAQs<\/a>.<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Pillivuyt Postcard Design by Amy Hoyord, Pillivuyt USA Inc.<br \/> Jenny Yoo Postcard Design by Kylie Harrison and Photography by Marcy Castelgrande Exclusively for Jenny Yoo<br \/> Travail Kitchen Postcards Designed by Sarah Julson<br \/> Minnesota Postcard Design by Heidi Derner Art Studio<br \/> <a href=\"https:\/\/solidthreads.com\/pages\/headline-brand-funny-t-shirts-designer-graphic-tees\" target=\"_blank\" rel=\"noopener\">Headline<\/a> Direct Mail Postcard Design by Jake Ginsky<br \/> Appetite for Change Direct Mail Postcard Design by Genesia Williams for <a href=\"https:\/\/www.afcmn.org\/\" target=\"_blank\" rel=\"noopener\">Appetite For Change<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Once simply a mode of quick communication, Postcards are now a marketing necessity. For small businesses, nonprofits and everything in between, custom postcards put a modern spin on package inserts, menus, direct mail and more. Go beyond the greeting and see how postcards prove it\u2019s not the size of the print piece, but what you do with it that counts. (Hint: Jump to the end for some Postcard Design tips and tricks.)","protected":false},"author":8,"featured_media":4292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-4268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Postcard Marketing: Creative Ideas to Convert &amp; Connect<\/title>\n<meta name=\"description\" content=\"For small businesses and nonprofits, postcard marketing puts a modern spin on package inserts, menus, direct mail and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Postcard Marketing: Creative Ideas to Convert &amp; Connect\" \/>\n<meta property=\"og:description\" content=\"For small businesses and nonprofits, postcard marketing puts a modern spin on package inserts, menus, direct mail and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-27T15:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-10T16:46:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/09\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Postcard Marketing: Creative Ideas to Convert &#038; Connect\",\"datePublished\":\"2021-09-27T15:38:05+00:00\",\"dateModified\":\"2025-11-10T16:46:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect\"},\"wordCount\":2096,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=47978d5977b2712f4faf21e28d213762\",\"articleSection\":[\"On Press\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect\",\"name\":\"Postcard Marketing: Creative Ideas to Convert & Connect\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=47978d5977b2712f4faf21e28d213762\",\"datePublished\":\"2021-09-27T15:38:05+00:00\",\"dateModified\":\"2025-11-10T16:46:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"For small businesses and nonprofits, postcard marketing puts a modern spin on package inserts, menus, direct mail and more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=47978d5977b2712f4faf21e28d213762\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=47978d5977b2712f4faf21e28d213762\",\"width\":1920,\"height\":1080,\"caption\":\"Five custom postcards lined up in a row with various marketing messages and branding on each one.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/postcard-marketing-creative-ideas-to-convert-connect#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Postcard Marketing: Creative Ideas to Convert &#038; Connect\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Postcard Marketing: Creative Ideas to Convert & Connect","description":"For small businesses and nonprofits, postcard marketing puts a modern spin on package inserts, menus, direct mail and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect","og_locale":"en_US","og_type":"article","og_title":"Postcard Marketing: Creative Ideas to Convert & Connect","og_description":"For small businesses and nonprofits, postcard marketing puts a modern spin on package inserts, menus, direct mail and more.","og_url":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2021-09-27T15:38:05+00:00","article_modified_time":"2025-11-10T16:46:45+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/09\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Postcard Marketing: Creative Ideas to Convert &#038; Connect","datePublished":"2021-09-27T15:38:05+00:00","dateModified":"2025-11-10T16:46:45+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect"},"wordCount":2096,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=47978d5977b2712f4faf21e28d213762","articleSection":["On Press"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect","url":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect","name":"Postcard Marketing: Creative Ideas to Convert & Connect","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=47978d5977b2712f4faf21e28d213762","datePublished":"2021-09-27T15:38:05+00:00","dateModified":"2025-11-10T16:46:45+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"For small businesses and nonprofits, postcard marketing puts a modern spin on package inserts, menus, direct mail and more.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=47978d5977b2712f4faf21e28d213762","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/HERO_0010_2021-09-SP-Postcard-Group-C.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=47978d5977b2712f4faf21e28d213762","width":1920,"height":1080,"caption":"Five custom postcards lined up in a row with various marketing messages and branding on each one."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/on-press\/postcard-marketing-creative-ideas-to-convert-connect#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Postcard Marketing: Creative Ideas to Convert &#038; Connect"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/4268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=4268"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/4268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/4292"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=4268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=4268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=4268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}