{"id":4264,"date":"2021-09-13T14:14:32","date_gmt":"2021-09-13T19:14:32","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4264"},"modified":"2025-08-01T09:18:11","modified_gmt":"2025-08-01T14:18:11","slug":"variable-data-printing-how-to-personalize-your-marketing","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/variable-data-printing-how-to-personalize-your-marketing","title":{"rendered":"Variable Data Printing: How to Personalize Your Marketing"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Marketing is all about the message. But how do you create one that connects with target audiences and turns browsing into buying? Personalize it! <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">Variable Data Printing<\/a> lets you tailor specific text and imagery to individual recipients not only on your marketing assets, but also personal invitations, RSVPs and more. With VDP, ensuring engagement is easy.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Variable data printing (VDP) brings customization to every piece of print. It <a href=\"#variable-marketing-mailers\">allows you to personalize text, imagery, QR codes, maps and even customer-specific product suggestions, <\/a>increasing relevance and engagement for every recipient.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#personalized-print-marketing\">With VDP available on most small format products<\/a> (booklets, brochures, business cards, mailers, etc.), Smartpress enables tailored messaging and design for campaigns of all kinds.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#vdp-tips-&amp;-tricks\">For stress-free VDP, be sure to upload two separate print-ready files<\/a> (one with the VDP text and one without) and use a spreadsheet template to organize your personalized data.<\/span><\/li> <\/ul> <p>&nbsp;<\/p> <p>&nbsp;<\/p> [block span=\"wide\" align=\"left\"  offsetv=\"bottomsm\"] <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/retail_rsvp_greeting_card_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=cf9c3cc95c5e73326d72ad9df551c21f\" alt=\"Two hands holding three direct mailers and two invitations printed with variable data for each recipient.\" data-recalc-dims=\"1\" \/><\/p> <p>&nbsp;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"personalized-print-marketing\">Personalized Print Marketing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For small business owners and large companies alike, a print marketing strategy takes time, effort and money. Luckily, online printing with variable data at Smartpress pays off on all those fronts &#8211; and it\u2019s available on almost all of our small format products.<\/p> <p>&nbsp;<\/p> <p>What\u2019s small format, you ask? We\u2019re talking <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">booklets<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochures<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/custom-business-card-printing?sharedProductConfig=cd5bdaff5af3152b3e844bda09987db4#c=528&amp;cp=1\">business cards<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/cards-greeting-cards\">stationery<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/menu-printing\">menus<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">rack cards<\/a>\u2026 it\u2019s a long list. Basically anything that isn\u2019t a <a href=\"https:\/\/smartpress.com\/shop\/custom-signs\">sign<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/custom-banners\">banner<\/a> or <a href=\"https:\/\/smartpress.com\/shop\/poster-printing\">poster<\/a>. And since our small format products all come with <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">weight<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">coating<\/a> options, you get to tailor both your message\u2019s design and its delivery.<\/p> <p>&nbsp;<\/p> <p>(<em><strong>Hint:<\/strong><\/em> Confused? Just look for the <em>Variable Data Personalization<\/em> dropdown on each product page. If it\u2019s there, VDP is available on that product. If it\u2019s not there, it\u2019s not available.)<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/shop_local_retail_marketing_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=6dbe512bc9fc28c91d94addeee619239\" alt=\"Direct mail brochures printed with variable data like customer names and a map of the closest location.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SELF-MAILERS: 100# UNCOATED SMOOTH WHITE COVER, 11 X 8.5&#8243; FOLDED IN HALF<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/direct_mail_brochure.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3972e458475ecb02021c93abc2db799d\" alt=\"A collage of direct mail print pieces scattered on top of each other and printed with Hey, John and Shop Local.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p>&nbsp;<\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"variable-marketing-mailers\">Variable Marketing Mailers<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<\/span><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>Let\u2019s get down to some variable data printing examples. With marketing materials, the more specific you can be, the better. Thus, the more convenient and customized it is for your client (or potential new one), the better.<\/p> <p>&nbsp;<\/p> <p>If you\u2019re sending customers information about their rewards points, make sure to include their loyalty ID on the <a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">postcard<\/a> so they don\u2019t have to look it up. Or add a specific QR code that takes them straight to their membership details. That\u2019s VDP.<\/p> <p>&nbsp;<\/p> <p>(<em><strong>Hint:<\/strong><\/em> New to the QR code game? We can generate them for you! All you need to provide is the data you want contained within the QR code. When you add your product with variable data to your cart, just click on &#8220;Notes&#8221; and let us know you&#8217;d like a QR code on each piece. We&#8217;ll do the rest!)<\/p> <p>&nbsp;<\/p> <p>Other common tactics you\u2019ll want to employ range from basic things like listing the recipient\u2019s name on your <a href=\"https:\/\/smartpress.com\/offering\/self-mailer\">self-mailer<\/a> to more complex (and more rewarding) things like tiered discounts and promo codes based on how much each customer has spent.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/direct_mail_brochure_group_shop_local.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b9c5f8175e72e45769e7ab01ca09c00b\" alt=\"A collage of direct mail brochures printed with a green, black and white design and personalized marketing information.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/direct_mail_brochure_shop_local.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=22f5bf4dcb9bf5fa4fa0407c6c8f45bc\" alt=\"Two direct mail brochures printed with a map design and Shop Local on the front and a man in a teal T-shirt.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>One of our favorite ways to use VDP is showing items the customer has previously bought and offering \u201cYou Might Like\u201d products based on their purchase history. It doesn\u2019t get more specific than that!<\/p> <p>&nbsp;<\/p> <p>VDP comes in handy for housekeeping information, too. If you have multiple locations, this feature makes it easy to change your contact info, seasonal imagery, regional phrases and more on mailers for each area.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/direct_mail_postcard_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=afde70839c5406aebf94b5d3bb42daf1\" alt=\"Six direct mail postcards lined up in rows with two hands holding the one in the middle.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">DIRECT MAIL POSTCARD: C1S 14PT WITH ULTRA GLOSS UV COATING ON FRONT, 6 X 9&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/direct_mail_post_card_1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=988d08f1395e7b7f20778a58b4224f70\" alt=\"Direct mail postcards scattered on top of each other showing the address and postage.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Variable Addressing for Mailers<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>While variable data printing can do tons of fun personalization on print pieces, addressing mailers and envelopes using VDP is a necessity for business printing.<\/p> <p>&nbsp;<\/p> <p>As a premium online printer, Smartpress\u2019 variable data printing services give you a couple addressing options. Depending on the Smartpress product, you can choose variable data addressing or do variable addressing with <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">list processing<\/a>. Let\u2019s break down the two options:<\/p> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <ul> <li>Variable Data Addressing: <ul> <li>We print variable names and addresses in your design\u2019s address field.<\/li> <li>You supply the address file.<\/li> <li>We bulk-ship the pieces to you.<\/li> <li>You affix your own postage and deliver to your local post office.<\/li> <\/ul> <\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <ul> <li>Variable Data Addressing with List Processing: <ul> <li>We print variable names and addresses in your design\u2019s address field.<\/li> <li>List processing includes Coding Accuracy Support System (CASS) certification, sorting and National Change of Address (NCOA). We basically &#8220;clean&#8221; your list.<\/li> <li>Your order is shipped to you via UPS for you to deliver to the post office.<\/li> <li>Postage is not included.<\/li> <\/ul> <\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>With either option, VDP does the work for you so you can focus on other things, like tracking the response rate of your mailers and gauging your next ROI.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Want us to mail them for you? Want more mailing help? As a full-service online printing shop, we can do both: <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\">About Direct Mail<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/rsvp.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1efd3aabf93fb3f914b94d462e4cb331\" alt=\"A custom RSVP card printed with variable data on a black and cream background and dinner preferences.\"   data-recalc-dims=\"1\" \/><\/p> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/rsvp_greeting_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1d851471319bb861e01bc9957540d4d4\" alt=\"Two invitations and a matching envelope printed with variable data personalized to each recipient.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">INVITATION: 100# UNCOATED SMOOTH NATURAL COVER WITH MATCHING A7 ENVELOPE, 5 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/gala_rsvp_card.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bd17d1ca082dc4305120e3851990914f\" alt=\"Seven custom invitations for a gala printed with variable data personalized for each recipient.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">RSVP: 100# UNCOATED SMOOTH NATURAL, 5 X 7&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print Invitations with Variable Data<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<\/span><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Not in the marketing game? Don\u2019t have anything you need to print for a business? What about custom <a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">invitations<\/a>? Designing some creative <a href=\"https:\/\/smartpress.com\/offering\/rsvp-card-printing\">RSVPs<\/a>? Then variable printing is for you, too.<\/p> <p>&nbsp;<\/p> <p>As we mentioned, you can use variable data personalization for envelopes, but you can take it even further with the actual invites themselves. Add each recipient\u2019s name, preprint response cards so they have less to fill out, add personal details or specific messages to friends and family.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As for those corporate invitations and nonprofit events, personalize each one with thank you messages or call-outs about individual projects and accomplishments. It\u2019s a small touch that builds stronger relationships and connections with employees, donors and sponsors.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> Need table <a href=\"https:\/\/smartpress.com\/offering\/place-card-printing\">place cards<\/a> for your wedding or gala? Use VDP! Personalizing your place cards with each guest\u2019s name and table number adds a professional touch and simply makes guests feel special.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/09\/greeting_card_retail_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=099e02592ab76600e1592c76408f0a4d\" alt=\"A row of custom direct mail, brochures and invitations printed with variable data for specific recipients.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"vdp-tips-&amp;-tricks\">Variable Data Printing Tips &amp; Tricks<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>Ready to personalize your print? Check out these tips for how to print variables with our online printing services:<\/p> <ul> <li>Be sure to check your character length and reduce your font size to accommodate the text.<\/li> <li>Send us the font used in the VDP area to ensure your order gets to press quickly.<\/li> <li>Send us separate <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\">print-ready files<\/a>: <ul> <li>One image file showing where you\u2019d like the VDP.<\/li> <li>One image file without the text.<\/li> <\/ul> <\/li> <li>Use a spreadsheet template for your personalization data &#8211; it\u2019s the easiest way to keep your content organized.<\/li> <li>Provide data files in the recommended format for online printing or let us do your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\">file prep<\/a> for you for an additional fee.<\/li> <\/ul> <p><span data-sheets-root=\"1\">&#8220;Be sure to provide your spreadsheet data as a CSV file,&#8221; said Smartpress Print Services Manager Anna Coons. &#8220;If uploading a mailing list, be sure to separate all of your data into unique columns (first name, last name, address line 1, etc.) or follow our template!&#8221;<\/span><\/p> <p><strong>Hint:<\/strong> Like VDP? Check out some of our other specialty printing features:<\/p> <ul> <li><a href=\"\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch Laminate: A Premium Finish with a Velvet Feel<\/a><\/li> <li><a href=\"\/blog\/on-press\/the-power-of-light-digital-laser-cutting\">The Power of Light: Digital Laser Cutting<\/a><\/li> <li><a href=\"\/blog\/on-press\/white-ink-printing-a-stunning-design-specialty\">White Ink Printing: A Stunning Design Specialty<\/a><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <p><strong>FEATURED DESIGN<br \/> <\/strong>Postcard Design by <a href=\"https:\/\/www.matthawthorne.com\/\" target=\"_blank\" rel=\"noopener\">Matt Hawthorne Photography<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Marketing is all about the message. But how do you create one that connects with target audiences and turns browsing into buying? Personalize it! Variable Data Printing lets you tailor specific text and imagery to individual recipients not only on your marketing assets, but also personal invitations, RSVPs and more. With VDP, ensuring engagement is easy.","protected":false},"author":8,"featured_media":4287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Variable Data Printing: How to Personalize Your Marketing<\/title>\n<meta name=\"description\" content=\"How do you create a message that connects with audiences and turns browsing into buying? 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