{"id":4247,"date":"2021-08-30T10:36:21","date_gmt":"2021-08-30T15:36:21","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4247"},"modified":"2026-04-06T11:12:44","modified_gmt":"2026-04-06T16:12:44","slug":"prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events","title":{"rendered":"Prost to Print: 5 Ideas for Oktoberfest Marketing (&#038; Other Fall Events!)"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>With authentic beer, savory wurst, traditional games and live music, Oktoberfest sells itself, right? Nein. While the lure of lederhosen may be strong, your Oktoberfest marketing must be stronger to build awareness for your events and get people in the door. Before you plan for pretzels and polka, promote with our top five print marketing ideas. (<em><strong>Hint:<\/strong><\/em> You\u2019ll want them for harvest and fall festivals, too!)<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">From hanging banners and small posters to PVC foam signs, <a href=\"##1-go-big-with-hanging-banners\">Smartpress offers high-impact print materials that promote events, guide guests and elevate the festival experience<\/a>&#8216; with durable, customizable signage.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"##4-create-convenience-with-table-tents\">Table tents and business cards offer more than just menus or contact info<\/a> &#8211; they serve as interactive tools for specials, schedules, punch cards or QR code-driven promos. This helps attendees connect with vendors and events more personally.<\/span><\/li> <li><span data-sheets-root=\"1\">Whether for breweries, community festivals or food trucks, <a href=\"##2-get-specific-with-small-posters\">printing options like sizes, paper stocks and paper weights help marketers maximize visibility,<\/a> brand presence and audience interaction across indoor and outdoor spaces.<\/span><\/li> <\/ul> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/hanging_banner_oktoberfest.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c7b65c872a596cc19ba7f1e8a87338ba\" alt=\"An event marketing banner printed with Thursdays Live Every 3rd Thursday and a guitar graphic.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/oktoberfest_hanging_banner.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=23eaf15aa8a801cf71502bebb46b6960\" alt=\"Two marketing banners rolled up, with one partially unrolled showing a navy blue background and white scripted letters.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#1-go-big-with-hanging-banners\">#1- Go Big With<br \/> Hanging Banners<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Whether you\u2019re advertising a single day of events or a week\u2019s worth of them, nothing says sauerkraut and steins quite like <a href=\"https:\/\/smartpress.com\/offering\/hanging-banners#c=5467&amp;cp=1\">Hanging Banners<\/a>. For indoor or outdoor Oktoberfest marketing, our <a href=\"https:\/\/smartpress.com\/shop\/custom-banners\">custom banners<\/a> hang easily on walls in breweries and taprooms and along fences in your beer garden or restaurant patio.<\/p> <p>&nbsp;<\/p> <p>In your choice of size and material, these mesh or vinyl banners are the perfect vehicle to announce dates, promote bands and even guide guests through your space. Can\u2019t decide on which material to use? Stick with mesh for windy outdoor spaces (the air easily passes through) and go with vinyl for double-sided printing that doubles the impact of your message.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>And no matter what that message is, we recommend using large, legible fonts for banner printing. This way, guests will have no trouble spotting sponsorship shoutouts on promotional banners and every detail on event banners.<\/p> <p>&nbsp;<\/p> <p>As the board chair of <a href=\"https:\/\/moraclt.org\/\" target=\"_blank\" rel=\"noopener\">MoRA (Monroe Road Advocates)<\/a> in Charlotte, NC, Kathy Hill knew banners were essential to promoting Thursdays Live, a free community event series. Installed on the pedestal of a roadside monument, Hill\u2019s banner gets high visibility in <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full color<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><span style=\"font-weight: 400;\">&#8220;When [photos with our banner] get posted to social media, our print strategy comes full circle to digital.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>\u201c[It\u2019s] catching 25,000 drivers per day, as well as people on the sidewalk, visiting our art sculpture and dining on patios of nearby restaurants,\u201d said Hill. \u201cIt\u2019s in the background of customers\u2019 photos and videos at the brewery and restaurant, [and] when they get posted to social media, our print strategy comes full circle to digital.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>While MoRA is a nonprofit with a budget, Hill\u2019s more than happy to raise a glass to her partnership with an online printer like Smartpress. \u201cWe haven\u2019t found better service or value anywhere else,\u201d she said. \u201cWe also appreciate the level of customization with size, proportion and material. You simply can\u2019t get that elsewhere.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Design Tip:<\/strong><\/em> Think <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-hang-your-banner\">hanging your banner<\/a> is harder than a game of hammerschlagen? Think again. Add grommets, pole pockets, webbing loops, stitched hems and ball bungees to display every detail. (Get installing tips: <a href=\"\/blog\/on-press\/the-essentials-of-custom-banners\">Custom Banners: The Essentials for Printing &amp; Hanging<\/a>)<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/small_poster_oktoberfest.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=80be308effb2bb5829a031cbec3cbdc5\" alt=\"Two hands holding custom posters designed with Oktoberfest marketing imagery and information.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">SMALL POSTER: 100# COATED MATTE WHITE, 11 X 17&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#2-get-specific-with-small-posters\">#2- Get Specific<br \/> With Small Posters<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>While banners go big, sometimes advertising on a smaller scale is more effective. With <a href=\"https:\/\/smartpress.com\/offering\/small-poster-printing#c=581&amp;cp=1\">Small Posters<\/a>, you get to promote fall events while educating and informing at the same time. In your choice of size up to 19\u201dW x 27\u201dH, our custom posters are as essential to Oktoberfest marketing as potato pancakes and strudel.<\/p> <p>&nbsp;<\/p> <p>No matter the event, from autumn activities like apple picking and corn mazes to harvest festivals with pumpkin carving and hay rides, poster marketing makes it easy for your brand to stand out. Available on<a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\"> coated, uncoated<\/a> and <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">recycled paper stocks<\/a>, event posters catch guests&#8217; eyes at your information booth, merch table, on your tent or food truck.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Not only is custom poster printing a must for marketing, but also commemorating. With protective <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a> options, you can print your own posters as collectibles. Their \u201climited edition\u201d status will have guests snatching them up as they stroll the event grounds.<\/p> <p>&nbsp;<\/p> <p>Joseph Szala, founder and managing director at branding agency <a href=\"https:\/\/vigorbranding.com\/\" target=\"_blank\" rel=\"noopener\">Vigor<\/a>, went the promotional poster route for a client\u2019s suite of craft beers.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>&#8220;<span style=\"font-weight: 400;\">The very nature of print&#8217;s physicality communicates a sense of legitimacy.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>\u201cOur goal was to leverage the packaging collage art we created in a way that was beyond simply showing the cans on a poster,\u201d Szala said. \u201cInstead, we wanted to portray the unique personality of the suite of beers and the restaurant that created them.\u201d<\/p> <p>&nbsp;<\/p> <p>With completely engaging artwork and a tagline that evokes curiosity, Szala\u2019s project definitely piques guests\u2019 interest.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cThe quality of print and paper were impeccable and highlighted the design quite well,\u201d he said. \u201cPrint remains a truly tactile method of messaging. The very nature of its physicality communicates a sense of legitimacy compared to digital channels.\u201d<\/p> <p>&nbsp;<\/p> <p><em><strong>Design Tip:<\/strong><\/em> Use <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-versions\">Versions<\/a> to print multiple posters in the same order (think Oktoberfest posters featuring different beer varieties or event posters for individual booths or stalls). As long as the size, stock and finish are the same, you can change the design and content all you want.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/oktoberfest_pvc_foam_sign.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d47c20ab1ce6524552d713d262742d1c\" alt=\"Two Oktoberfest beer posters with two hands holding the one on the right.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">PVC FOAM SIGN: EXPANDED PVC FOAMBOARD 6MM WHITE WITH 1&#8243; MAGNET TAPE ON TOP AND BOTTOM, 21 X 30&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/pvc_foam_sign_oktoberfest_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d22d65e2f4b9acb0c497b70abea17ab0\" alt=\"A hand holding a PVC foam sign with adhesive on the back and another sign underneath it.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#3- Message With Moisture-<br \/> Resistant PVC Foam Signs<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<\/span><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>At events of any kind, indoor and outdoor signage is a big deal. People need directional signs and informational signs in equal measure &#8211; our <a href=\"https:\/\/smartpress.com\/offering\/pvc-foam-sign#c=4934&amp;cp=1\">PVC Foam Signs<\/a> do both. In your choice of black or white, these custom signs are lightweight and easy to install with drill hole and adhesive options, so you can direct foot traffic and promote anywhere.<\/p> <p>&nbsp;<\/p> <p>Great for event signs in your community and food truck festivals (not to mention \u201cBest Brew\u201d awards to flaunt at your brewery during Oktoberfest), foam signs can even be printed double-sided to capitalize on every angle. (<strong><em>Hint:<\/em><\/strong> Have questions about foam board printing? As a customer-focused online printing shop, we&#8217;ve got answers: <a href=\"https:\/\/smartpress.com\/support\/product-faq\/sign-printing-faq\">Sign Printing FAQ<\/a>.)<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><a href=\"https:\/\/commonblockbrewing.com\/\" target=\"_blank\" rel=\"noopener\">Common Block Brewing Company<\/a>\u2019s Danielle Amarotico saw PVC signs as a convenient promo tool and custom menu option to display outside the brewery\u2019s shipping container turned bar and food cart.<\/p> <p>&nbsp;<\/p> <p>\u201cWe have our food and drink menus lining the back of the container so customers can walk up and easily read the selections,\u201d she said.<\/p> <p>&nbsp;<\/p> <p>And while Smartress\u2019 customizing options are a huge benefit for any business, having a sign substrate that could stand up to the elements was paramount for Amarotico.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><span style=\"font-weight: 400;\">\u201cThe PVC foam keeps everything looking tidy, even when bumped or sprayed with a little beer.\u201d<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>\u201cOur outdoor container is mostly weather-proof but moisture in the air from heating and cooling would wrinkle a regular paper sign,\u201d she said. \u201cThe PVC foam (and more importantly, the magnetic strips on the back of the signs) keeps everything looking tidy, even when bumped or sprayed with a little beer.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><em><strong>Design Tip:<\/strong><\/em> Is your event space or festival booth lacking in wall space to hang your Oktoberfest marketing? Add a sturdy double-winged easel to your PVC sign and display seasonal brews on your table or bar. The free-standing easel folds easily for convenient storage, too.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/table_tent_oktoberfest.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=382a8b109e46a9ab1d3aa28d445d97a5\" alt=\"A hand lifting up one custom table tent from a line of table tents with a Prairie Bourbon Radler recipe on it.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">TABLE TENT: C1S 12PT, 4 X 16&#8243; UNFOLDED<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"#4-create-convenience-with-table-tents\">#4- Create Convenience<br \/> With Table Tents<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>One simple way to advertise authentic brews and k\u00e4sesp\u00e4tzle at Oktoberfest? Custom <a href=\"https:\/\/smartpress.com\/offering\/table-tent-printing\">Table Tents<\/a>. Place them on high-top tables, along the bar or any seating areas and let your guests get up close and personal with food and drink menus at their fingertips.<\/p> <p>&nbsp;<\/p> <p>Table tent cards last all event long with our coated semigloss white stock (it\u2019s uncoated on one side and smooth with a semigloss finish on the other), while UV coating options guard against moisture and ensure your ink doesn\u2019t smudge.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Design table tent menus for online printing with a rundown of daily specials on one side and activities on the other. Or make it even more convenient for guests with a QR code that takes them straight to your menu or schedule of events.<\/p> <p>&nbsp;<\/p> <p><em><strong>Design Tip:<\/strong><\/em> Wish there were table tent printing for outdoor use? <a href=\"https:\/\/smartpress.com\/offering\/a-frame-sidewalk-sign#c=4934&amp;cp=1\">A-Frame Sidewalk Signs<\/a> do the same but with more real estate and weather-resistance.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/ruby_valley_brew_horse_business_cards_stack-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1edecac85209c09a3aa8af1e06abce86\" alt=\"Two hands holding custom business cards printed with &quot;Have a Beer On Me&quot; and a horse design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">BUSINESS CARDS: 120# UNCOATED SMOOTH COVER, 2 X 3.5&#8243;<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/ruby_valley_brew_horse_business_cards.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bd5207a648989d94733c21a796d4304d\" alt=\"Four unique business cards lined up in a row with &quot;Ruby Valley Brew&quot; and &quot;Have a Beer On Me&quot; on them.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>#5- Be Interactive<br \/> With Business Cards<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Lastly, we\u2019ve come to our most creative Oktoberfest marketing idea yet: custom <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a>. (Didn\u2019t expect that one, did you?) Since you\u2019re unlikely to be doing traditional networking at Oktoberfest or food and music events, what good are unique business cards? We\u2019re so glad you asked.<\/p> <p>&nbsp;<\/p> <p>If you\u2019ve got a booth or stall, of course you can print your own business cards and offer them to guests. But why not go a step further and take advantage of our double-sided printing? Put your contact information on one side and a promotion or discount on the back. Or go with a QR code for guests to quickly enter drawings for prizes or hit up your website.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Already doing those things? Then consider this: If your event has multiple activities and vendors, why not turn personalized business cards into event punch cards? Guests can collect punches or stamps at each stop and then turn in their completed card for entry in a drawing.<\/p> <p>&nbsp;<\/p> <p>Business card printing with Smartpress lets you play with sizes (skip the standard and try a square!), stocks, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover weights<\/a>, rounded corners &#8211; you can even add a fold for an engaging experience.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><em><strong>Design Tip:<\/strong><\/em> Have guests strolling through your event? Ensure they spend more time at each vendor or table with <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">Promotional Products<\/a>. Part of our premium online printing services, we can print branded pint glasses, mugs, coasters, T-shirts and more. We can even outfit your staff and volunteers in matching gear.<\/p> <p>&nbsp;<\/p> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<br \/> <\/strong>Hanging Banner Design by By <a href=\"https:\/\/www.triciatam.com\/\" target=\"_blank\" rel=\"noopener\">Tricia Tam<\/a>, Designer &amp; Imagineer for MoRAclt.org<br \/> Small Poster Design by: Agency: <a href=\"https:\/\/vigorbranding.com\/\" target=\"_blank\" rel=\"noopener\">Vigor<\/a> | Designer: Natalie Suarez | Creative Director: Aaron Tovi<br \/> PVC Foam Sign Design by Common Block Brewing Company<br \/> Table Tent Design by United Prairie Marketing Team<br \/> Business Card Design by Rich Norton, Creative Director, <a href=\"https:\/\/www.rubyvalleybrew.com\/\" target=\"_blank\" rel=\"noopener\">Ruby Valley Brew<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"With authentic beer, savory wurst, traditional games and live music, Oktoberfest sells itself, right? Nein. While the lure of lederhosen may be strong, your Oktoberfest marketing must be stronger to build awareness for your events and get people in the door. Before you plan for pretzels and polka, promote with our top five print marketing ideas. (Hint: You\u2019ll want them for harvest and fall festivals, too!)","protected":false},"author":8,"featured_media":4259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prost to Print: 5 Ideas for Oktoberfest Marketing (&amp; Fall Events)<\/title>\n<meta name=\"description\" content=\"Oktoberfest sells itself, right? Nein. The lure of lederhosen is strong, but your Oktoberfest marketing must be stronger.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prost to Print: 5 Ideas for Oktoberfest Marketing (&amp; Fall Events)\" \/>\n<meta property=\"og:description\" content=\"Oktoberfest sells itself, right? Nein. The lure of lederhosen is strong, but your Oktoberfest marketing must be stronger.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/features\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-30T15:36:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T16:12:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/08\/0009_2021-08-SP-Oktoberfest-Group-A_HERO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Prost to Print: 5 Ideas for Oktoberfest Marketing (&#038; Other Fall Events!)\",\"datePublished\":\"2021-08-30T15:36:21+00:00\",\"dateModified\":\"2026-04-06T16:12:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events\"},\"wordCount\":1986,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/0009_2021-08-SP-Oktoberfest-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6b294c23a3fc2728f9681f232771dba7\",\"articleSection\":[\"Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events\",\"name\":\"Prost to Print: 5 Ideas for Oktoberfest Marketing (& Fall Events)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/features\\\/prost-to-print-5-ideas-for-oktoberfest-marketing-other-fall-events#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/0009_2021-08-SP-Oktoberfest-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=6b294c23a3fc2728f9681f232771dba7\",\"datePublished\":\"2021-08-30T15:36:21+00:00\",\"dateModified\":\"2026-04-06T16:12:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Oktoberfest sells itself, right? 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