{"id":4198,"date":"2021-08-23T16:15:38","date_gmt":"2021-08-23T21:15:38","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4198"},"modified":"2025-08-01T09:22:28","modified_gmt":"2025-08-01T14:22:28","slug":"coupon-mailers-how-direct-mail-advertising-still-works","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works","title":{"rendered":"Coupon Mailers: How Direct Mail Advertising Still Works"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>While direct mail coupons may sound like a thing of the past, they\u2019re actually the way forward. From small businesses to big retailers, coupon advertising gets your brand into the hands of new and established customers alike. We talked to Foldfactory founder Trish Witkowski about our Coupon Mailers (\u201cThey invite interaction!\u201d) and how they deliver not just discounts, but also details and dividends.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Coupon mailers are more than just discount carriers &#8211; <a href=\"#coupon-mailers-101\">they&#8217;re interactive marketing tools that can provide loyalty punch cards, business cards, RSVP tools and more.<\/a> Their tri-fold, perforated format makes them engaging and creatively adaptable.<\/span><\/li> <li><span data-sheets-root=\"1\">Print features such as <a href=\"#don't-skip-direct-mail-coatings\">UV coatings and paper weights allow businesses to align coupon mailers with their brand aesthetics while protecting the print from damage<\/a> during mailing and handling.<\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"#seal-&amp;-send\">Variable data printing enables specific personalization,<\/a> from names and loyalty info to URLs, while Smartpress\u2019 mailing services simplify logistics so your direct mail campaign is targeted, polished and easy to deploy.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/blog\/wp-content\/uploads\/2021\/08\/coupon-mailer_animate_blog.gif\" alt=\"Coupon mailers\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"coupon-mailers-101\">Coupon Mailers 101<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>A designer product from Foldfactory, the <a href=\"https:\/\/smartpress.com\/offering\/coupon-mailer\">Coupon Mailer<\/a> is a practical addition to your marketing collateral. Folding like a tri-fold brochure, it opens to reveal three <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/print-with-perforation\">perforated<\/a> sections that can be coupons (of course), but also loyalty punch cards, tear-off business cards, food and drink tickets, instant RSVPs and product or service advertisements.<\/p> <p>&nbsp;<\/p> <p>And with an online printer like Smartpress by your side, you can print your own coupon mailers in no time at all. Our <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a> help you create the look you want, while our substantial <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover weights<\/a> give your unique mailers the right feel.<\/p> <p>&nbsp;<\/p> <p>As with all print marketing, the <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">color<\/a> of your design tells part of your story, too. Whether you\u2019re showcasing (and promoting) artwork with <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color printing<\/a> or sending important event details with a minimalistic layout in black and white, color can help you capitalize.<\/p> <p>&nbsp;<\/p> <p><strong><em>Hint:<\/em><\/strong> Can\u2019t wait for Trish\u2019s expert tips? Jump to the Q&amp;A section below!<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/coupon_mailers_wildcat_store.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=7efb79e342e7c2e04615eb00698762f4\" alt=\"Two hands holding multiple mailers with perforated direct mail coupons in green, blue and purple.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">COUPON MAILER: 80# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON BOTH SIDES, 15 X 7.125&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"don't-skip-direct-mail-coatings\">Don\u2019t Skip Direct Mail Coatings<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <\/span><\/p> <p>The final piece of the customizing puzzle? A <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a>. On one or two sides, our coating protects your print, guards against moisture and adds a professional finish in high-shine ultra gloss.<\/p> <p>&nbsp;<\/p> <p>Kevin Wallace of the<a href=\"https:\/\/www.wildcatstores.com\/\" target=\"_blank\" rel=\"noopener\"> Weber State University Wildcat Store<\/a> in Ogden, Utah, opted for flat matte on his Wildcat Store Brochure. (Bet you didn\u2019t think schools were using coupon mailers, did you?)<\/p> <p>&nbsp;<\/p> <p>With both promo and hiring messaging, Wallace\u2019s branded mailer was used as a \u201chandout [for] incoming students at orientations to make them aware of our services and locations.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Taking advantage of our double-sided printing, Wallace included all the fine print and even a QR code on the back of each \u201ccoupon\u201d for quick, easy access. Follow his lead for your own promo details like dates, exclusions and websites.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> For mailings, we highly recommend a coating to protect the address and artwork from being damaged by mail handling equipment. As a full-service online printing shop, we&#8217;ve got the tips you need for choosing a one- or two-sided coating:<\/p> <ul> <li>If you\u2019re adding stamps and messaging after printing, a one-sided coating keeps the graphic side intact and allows for stamps and a handwritten note on the non-coated side.<\/li> <li>If you\u2019re using a printed indicia (an imprint that signifies postage has been prepaid and takes the place of a stamp) and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-and-addressing-services\">variable addressing<\/a>, a two-sided coating fully protects your printed piece.<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/coupon_mailers_hospital_week_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=70f10f2a3e9847a8ee7a5941c9fc98a8\" alt=\"Four coupon mailers folded and unfolded with an orange design.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">COUPON MAILER: 100# COATED MATTE WHITE COVER WITH ULTRA GLOSS UV COATING ON FRONT AND 2 WAFER SEALS, 15 X 7.125&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Flaunt the Mailer Format<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Part of our exclusive <a href=\"https:\/\/smartpress.com\/shop\/designer-folds\">Designer Folds<\/a> collection, these marketing mailers can be part of your overall direct mail arsenal for one-off promotions, events or both. And whether or not you have actual coupons and discounts to offer, the coupon mailer format has plenty of space for other crucial information and messaging.<\/p> <p>&nbsp;<\/p> <p>Utilize the whole layout for a map of your event or a list of your products and services. Include customer testimonials and top-rated reviews or be like Jacob Chavez, graphic designer at <a href=\"https:\/\/www.ivinsonhospital.org\/\" target=\"_blank\" rel=\"noopener\">Ivinson Memorial Hospital<\/a>, and turn coupon mailers into thank you cards.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201c[We] celebrate Hospital Week each year to thank our nurses, providers and staff for the care they provide to our community year-round,\u201d said Chavez. \u201cThis format made it possible for us to include a message thanking our staff and we coordinated with local businesses to provide three coupons for take-out, free coffee\/ice cream and a movie at a local theater.\u201d<\/p> <p>&nbsp;<\/p> <p>But that\u2019s not all. Chavez took the mailer one step further. \u201cVendors would then return the coupons to us so we could accurately reimburse them for their services after Hospital Week was over,\u201d he said. \u201cThe coupon mailer completely streamlined this process for us.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/hospital_week_coupon_mailers_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=29348cdcd114392190d8a9aab770e191\" alt=\"A hand holding an orange coupon mailer among other direct mailers with a purple, blue and green design.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"seal-&amp;-send\">Seal &amp; Send Variable Mailers<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>Getting your mailers to customers, clients and employees is simple with Smartpress\u2019 online printing services. We offer complete mail fulfillment, from list processing or acquisition to addressing and sending.<\/p> <p>&nbsp;<\/p> <p>And speaking of addressing, we make it even easier with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data printing<\/a>. With variable data, you can personalize each mailer with someone\u2019s name and address, member rewards ID, tiered discounts and more.<\/p> <p>&nbsp;<\/p> <p>Compatible with post office automation, coupon mailers can be sent at the letter rate and must have three tabs or wafer seals. Wondering where to get them? Smartpress handles that for you, too. Look for the Wafer Seals &amp; Tabbing dropdown on the product page and your mailers are good to go.<\/p> <p>&nbsp;<\/p> <p><em><strong>Design Tip:<\/strong><\/em> When designing your coupon mailer, make sure the address block is on the middle panel and parallel to the side that measures 7-1\/8&#8243;.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Q&amp;A With Trish Witkowski<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Before you begin designing your own mailers, check out our chat with <a href=\"https:\/\/foldfactory.com\/\" target=\"_blank\" rel=\"noopener\">Foldfactory<\/a> founder Trish Witkowski. We talk paper stock recommendations, what makes coupon mailers special and another fold format you\u2019ll want to pair with them.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/coupon_mailers_hospital_week.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c29517c32af69bf08e69f4dea9fe504d\" alt=\"Two hands holding a coupon mailer with three perforated coupons and an orange design.\" data-recalc-dims=\"1\" \/><\/div> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/coupon_mailers.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5dec67c319e0bbd56d7fb8297279ab2a\" alt=\"Two hands tearing coupons from a coupon mailer with a green, blue and purple design.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>What do you like most about the Coupon Mailer fold?<\/strong><br \/> <strong><em>Trish Witkowski:<\/em><\/strong> \u201cFirst, it\u2019s simple. And when opened, it\u2019s abundantly clear to the recipient what they should do: Tear out the coupons! I also like that the coupons are already halfway out. The process is started for you, and with the perforation, they\u2019re fun and easy to remove. Lastly, I appreciate the triple-coupon formation. There are lots of creative ways to use it.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What makes this creative direct mail truly unique and noteworthy?<\/strong><br \/> \u201cThe fact that the coupons are integrated into the fold-in panel. Coupon mailers come in many forms, but most of the time coupons are glued onto a panel, you have to cut them out or they\u2019re just perforated rectangles. These coupons have style and shape and they\u2019re actually a part of the mailer. They invite interaction.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>What are some ideas for how to best use the Coupon Mailer?<\/strong><br \/> \u201cVouchers for free drinks or snacks at an event, keep a coupon and give two to friends and family, three coupons valid for three different date ranges, passes to three different workshops\/events, raffle tickets for a fundraiser, loyalty rewards or points, or use them as business cards, service reminders or clip-n-save contact information.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>When should one use 80# cover stock vs. 100#?<\/strong><br \/> \u201cThe 100# cover will not perform any better than the 80# cover (for print quality, mailing or tear-out experience). They\u2019re both great weights for the Coupon Mailer. The difference is subliminal to the customer. Thickness and rigidity can speak to quality, but 80# cover is not flimsy either.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/08\/sleeve-mailer-with-insert.gif\" alt=\"Sleeve mailer\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">SLEEVE MAILER: 100# COATED MATTE WHITE COVER WITH FLAT MATTE UV COATING ON FRONT, 18 X 7.5&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>Do you have suggestions for using variable data printing on a Coupon Mailer? What information have you seen personalized?<\/strong><br \/> \u201cOh, there are so many things you can do to personalize the coupons. Anything from putting the person\u2019s face on them to their name or something specific to them or their interests.<\/p> <p>&nbsp;<\/p> <p>\u201cYou could also include a personalized URL that leads them to where they can use their coupons. If it\u2019s a loyalty program, the coupons could have their loyalty rank or points on them. How about a college sports fundraiser that is sent to alumni with tickets or coupons for merchandise batch-printed by their sport of interest or graduation year?<\/p> <p>&nbsp;<\/p> <p>\u201cUse both sides of the coupon. Remember that once someone tears the coupons off and sets them aside, they may discard the brochure, so don\u2019t leave important information off of the coupons.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>The Sleeve Mailer is another one of our creative mailers. How does it differ from the Coupon Mailer?<\/strong><br \/> \u201cThe Sleeve Mailer offers an entirely different experience than the Coupon Mailer. Both mail formats can deliver special offers, but I like them both for different reasons. The sleeve is more protective and the insert can be whatever you want. It can be one large event pass or coupon, it could be a booklet or folded piece. There\u2019s a lot of flexibility there.<\/p> <p>&nbsp;<\/p> <p>\u201cThe Coupon Mailer, on the other hand, is just so practical and easy, and that\u2019s a benefit, too. I would say the Coupon Mailer is more casual and the Sleeve Mailer offers a more formal presentation.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>What do you like most about the Sleeve Mailer? What is an important online printing design tip for it?<\/strong><br \/> \u201cThere is something irresistible about a sleeve with a thumb pull, so my biggest tip is to make sure the reveal pays off. It\u2019s so disappointing to slide out a sleepy insert. Put a lot of thought into what comes out of that sleeve!\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><em><strong>Hint:<\/strong><\/em> Want more direct mail ideas? Get more folds:<br \/> <a href=\"\/blog\/features\/unveil-the-unexpected-marketing-with-designer-folds\">Unveil the Unexpected: Marketing with Designer Folds<\/a><br \/> <a href=\"\/blog\/on-press\/stepped-accordion-fold-create-enviable-marketing-brochures\">Stepped Accordion Fold: Create Enviable Marketing Brochures<\/a><br \/> <a href=\"\/blog\/on-press\/the-big-reveal-square-folded-cross\">The Big Reveal: Advertise with the Square Folded Cross<\/a><\/p> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<br \/> <\/strong>Wildcat Store Coupon Mailer Design by Hillary Wallace, Creative Director | Weber State University<br \/> Hospital Week Coupon Mailer Design by Jacob Chavez, Graphic Designer<br \/> Sleeve Mailer Design by <a href=\"http:\/\/marandasteinmetzrobey.com\/\" target=\"_blank\" rel=\"noopener\">Maranda Steinmetz-Robey<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"While direct mail coupons may sound like a thing of the past, they\u2019re actually the way forward. From small businesses to big retailers, coupon advertising gets your brand into the hands of new and established customers alike. We talked to Foldfactory founder Trish Witkowski about our Coupon Mailers (\u201cThey invite interaction!\u201d) and how they deliver not just discounts, but also details and dividends.","protected":false},"author":8,"featured_media":4239,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-4198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coupon Mailers: How Direct Mail Advertising Still Works<\/title>\n<meta name=\"description\" content=\"Direct mail coupons may seem like a thing of the past - they\u2019re actually the future. Coupon Mailers deliver discounts, details and dividends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coupon Mailers: How Direct Mail Advertising Still Works\" \/>\n<meta property=\"og:description\" content=\"Direct mail coupons may seem like a thing of the past - they\u2019re actually the future. Coupon Mailers deliver discounts, details and dividends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works\" \/>\n<meta property=\"og:site_name\" content=\"Smartpress Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-23T21:15:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T14:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/08\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Breitag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Breitag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works\"},\"author\":{\"name\":\"Amy Breitag\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"headline\":\"Coupon Mailers: How Direct Mail Advertising Still Works\",\"datePublished\":\"2021-08-23T21:15:38+00:00\",\"dateModified\":\"2025-08-01T14:22:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works\"},\"wordCount\":1890,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e8caaffed4b164377672e3f03981a582\",\"articleSection\":[\"On Press\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works\",\"name\":\"Coupon Mailers: How Direct Mail Advertising Still Works\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e8caaffed4b164377672e3f03981a582\",\"datePublished\":\"2021-08-23T21:15:38+00:00\",\"dateModified\":\"2025-08-01T14:22:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\"},\"description\":\"Direct mail coupons may seem like a thing of the past - they\u2019re actually the future. Coupon Mailers deliver discounts, details and dividends.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works#primaryimage\",\"url\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e8caaffed4b164377672e3f03981a582\",\"contentUrl\":\"https:\\\/\\\/smartpressblog.imgix.net\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e8caaffed4b164377672e3f03981a582\",\"width\":1920,\"height\":1080,\"caption\":\"A hand ripping a coupon out of an orange coupon mailer with more mailers lined up around it.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/on-press\\\/coupon-mailers-how-direct-mail-advertising-still-works#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartpress.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coupon Mailers: How Direct Mail Advertising Still Works\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/\",\"name\":\"Smartpress Blog\",\"description\":\"Create Brilliant Print\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/#\\\/schema\\\/person\\\/898d5ab04badf18cc90b84611079ff01\",\"name\":\"Amy Breitag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g\",\"caption\":\"Amy Breitag\"},\"url\":\"https:\\\/\\\/smartpress.com\\\/blog\\\/author\\\/atag\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coupon Mailers: How Direct Mail Advertising Still Works","description":"Direct mail coupons may seem like a thing of the past - they\u2019re actually the future. Coupon Mailers deliver discounts, details and dividends.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works","og_locale":"en_US","og_type":"article","og_title":"Coupon Mailers: How Direct Mail Advertising Still Works","og_description":"Direct mail coupons may seem like a thing of the past - they\u2019re actually the future. Coupon Mailers deliver discounts, details and dividends.","og_url":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works","og_site_name":"Smartpress Blog","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting\/","article_published_time":"2021-08-23T21:15:38+00:00","article_modified_time":"2025-08-01T14:22:28+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2021\/08\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg","type":"image\/jpeg"}],"author":"Amy Breitag","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Amy Breitag","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works#article","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works"},"author":{"name":"Amy Breitag","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"headline":"Coupon Mailers: How Direct Mail Advertising Still Works","datePublished":"2021-08-23T21:15:38+00:00","dateModified":"2025-08-01T14:22:28+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works"},"wordCount":1890,"commentCount":0,"image":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e8caaffed4b164377672e3f03981a582","articleSection":["On Press"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works","url":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works","name":"Coupon Mailers: How Direct Mail Advertising Still Works","isPartOf":{"@id":"https:\/\/smartpress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works#primaryimage"},"thumbnailUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e8caaffed4b164377672e3f03981a582","datePublished":"2021-08-23T21:15:38+00:00","dateModified":"2025-08-01T14:22:28+00:00","author":{"@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01"},"description":"Direct mail coupons may seem like a thing of the past - they\u2019re actually the future. Coupon Mailers deliver discounts, details and dividends.","breadcrumb":{"@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works#primaryimage","url":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e8caaffed4b164377672e3f03981a582","contentUrl":"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/0008_2021-07-SP-Coupon-Mailers-Group-A_HERO.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e8caaffed4b164377672e3f03981a582","width":1920,"height":1080,"caption":"A hand ripping a coupon out of an orange coupon mailer with more mailers lined up around it."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/blog\/on-press\/coupon-mailers-how-direct-mail-advertising-still-works#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartpress.com\/blog"},{"@type":"ListItem","position":2,"name":"Coupon Mailers: How Direct Mail Advertising Still Works"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/blog\/#website","url":"https:\/\/smartpress.com\/blog\/","name":"Smartpress Blog","description":"Create Brilliant Print","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smartpress.com\/blog\/#\/schema\/person\/898d5ab04badf18cc90b84611079ff01","name":"Amy Breitag","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee30b217d69b006dbe66db63a41f3117a22ec0d3b8f5381748641524c10dc6e?s=96&d=mm&r=g","caption":"Amy Breitag"},"url":"https:\/\/smartpress.com\/blog\/author\/atag"}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/4198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/comments?post=4198"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/posts\/4198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media\/4239"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/media?parent=4198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/categories?post=4198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/blog\/wp-json\/wp\/v2\/tags?post=4198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}