{"id":4051,"date":"2021-08-09T11:05:47","date_gmt":"2021-08-09T16:05:47","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=4051"},"modified":"2025-08-01T09:23:33","modified_gmt":"2025-08-01T14:23:33","slug":"packaging-inserts-7-ideas-tips-to-increase-engagement","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement","title":{"rendered":"Packaging Inserts: 7 Ideas (&#038; Tips) to Increase Engagement"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Whether you\u2019re shipping products to existing customers, new clients or potential ones, <a href=\"https:\/\/smartpress.com\/offering\/insert-card\"><span style=\"font-weight: 400;\">Insert Cards<\/span><\/a><span style=\"font-weight: 400;\"> can make a strong impression. As such, packaging inserts are an important marketing strategy you\u2019ll want to consider as you grow your business and brand.<\/span><\/p> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Whether it\u2019s a thank you note, loyalty punch card or discount offer, <a href=\"#why-include-insert-cards\">packaging inserts help personalize the customer experience, build emotional connections and encourage repeat purchases.<\/a><\/span><\/li> <li><span data-sheets-root=\"1\"><a href=\"##4-ask-for-a-review-&amp;-share-on-socials\">Insert cards can serve multiple purposes, from asking for product reviews <\/a>and suggesting related items to providing care instructions and sharing your brand story. They&#8217;re a cost-effective way to inform, promote and delight.<\/span><\/li> <li><span data-sheets-root=\"1\">Businesses can tailor insert cards to their brand story, messaging and customer interests with <a href=\"##3-loyalty-&amp;-rewards\">custom finishes, unique shapes and variable data printing.<\/a><br \/> <\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"why-include-insert-cards\">Why Include Insert Cards?<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">No matter what kind of creative insert card ideas you have, even a simple one can yield a big ROI. Business cards, thank yous and other package inserts do three key things:<\/span><\/p> <ol> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build relationships with customers.<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost client loyalty and increase the likelihood of repeat business.<\/span><\/li> <li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize your brand.<\/span><\/li> <\/ol> <p><span style=\"font-weight: 400;\">And an added bonus? They\u2019re just fun. Who doesn\u2019t love something extra and unexpected in their package? It\u2019s all about surprise and delight!<\/span><\/p> <p>&nbsp;<\/p> <p><span data-sheets-root=\"1\">&#8220;As a consumer, I love package inserts! A well-designed insert with a thank-you note or a bit of brand personality helps create a more memorable unboxing experience,&#8221; said Smartpress Marketing Director Lisa Middleton. &#8220;From the marketing side, they&#8217;ve got incredible value: Every customer opens their package, so your insert is guaranteed to be seen &#8211; unlike emails or ads, it\u2019s not fighting for attention in a noisy digital space. A package insert is also a great place to introduce your customer to what they didn\u2019t buy (yet). Beyond that, you can use them to provide care instructions, promote your social media, encourage reviews or link a QR code to exclusive behind-the-scenes content.&#8221;<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Take a look at our top suggestions for effective insert card printing and get ready to reap the benefits.\u00a0<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/emily_ley_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=0b8a15d8adbe911ffda7ec92fac13a07\" alt=\"A row of fanned-out custom postcards designed as packaging inserts in navy blue and white.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">POSTCARD: 80# COATED MATTE WHITE COVER, 4 X 6&#8243;<\/p><\/figcaption><\/figure>  <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>#1 Thank You Cards<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">The easiest way to dip your toe into custom insert cards is with a thank you. Simple and impactful, <\/span><a href=\"https:\/\/smartpress.com\/offering\/card-printing\"><span style=\"font-weight: 400;\">Thank You Cards<\/span><\/a><span style=\"font-weight: 400;\"> are a great opportunity to personalize a message to each customer and begin to build that strong, essential relationship.<\/span><\/p> <p>&nbsp;<\/p> <p><em><strong>Tip:<\/strong><\/em><span style=\"font-weight: 400;\"> Express your gratitude by hand! Handwritten notes add a special touch to any insert card. Or keep it super simple with just the name of the person who actually packaged the shipment.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/pumpkin_pie_square_prints.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d3a6660cb238c412ce93eed07b6b7d47\" alt=\"Custom insert cards printed with pumpkins, brownies and cinnamon sticks on the front.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">POSTCARD: #120 COATED MATTE WHITE COVER, 5 X 5&#8243;<\/p><\/figcaption><\/figure>  <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>#2 Discounts<br \/> &amp; Promotions<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Everyone loves a discount, so why not include one in each package? You can do this in many different ways, but common discount cards offer a percentage off the customer\u2019s next order, a coupon to share with a friend or dollars off based on order total. Want to promote a new product? Inserts work perfectly for that, too!\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">No matter what you offer, you\u2019re increasing the chance the customer will shop with you again or try that new item.<\/span><\/p> <p>&nbsp;<\/p> <p><strong><i>Tip:<\/i><\/strong><span style=\"font-weight: 400;\"> Be thoughtful with <\/span><a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\"><span style=\"font-weight: 400;\">paper stocks<\/span><\/a><span style=\"font-weight: 400;\"> and finishes. As a premium online printer, Smartpress makes it easy to create the right look and feel with textured linen, felt weave and <\/span><a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/recycled-paper-stocks\"><span style=\"font-weight: 400;\">recycled stocks<\/span><\/a><span style=\"font-weight: 400;\">, a gloss <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\"><span style=\"font-weight: 400;\">UV coating<\/span><\/a><span style=\"font-weight: 400;\"> and velvety <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\"><span style=\"font-weight: 400;\">Soft Touch laminate<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/direct_mail_folded_foursome_legacy.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=5e878c217129ea4400206eb301b63a79\" alt=\"A custom postcard and card printed with loyalty program information for The Foursome.\"   data-recalc-dims=\"1\" \/> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2 id=\"#3-loyalty-&amp;-rewards\">#3 Loyalty &amp; Rewards<br \/> Punch Cards<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Have a loyalty or rewards program? Include a punch card or rewards information in your packages and help customers earn points, cash back, bonuses and gifts. It\u2019s a great way to keep customers coming back, and if they\u2019re unaware of your program, easy promotion, too. <\/span>You can even personalize them using\u00a0<a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">Variable Data Printing<\/a>.<\/p> <p>&nbsp;<\/p> <p><em><strong>Tip: <\/strong><\/em><span style=\"font-weight: 400;\">It\u2019s important to design your insert cards with messaging that matches your branding. After all, it\u2019s just another piece of marketing! Make sure you stick to brand colors and graphics, as well as a tone that customers will recognize.\u00a0<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/collated_dbl_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=be9ad6a3189e3012427f4b039b63ec43\" alt=\"Two hands holding fanned-out square business cards that are used as package inserts.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">BUSINESS CARD: 120# COATED MATTE WHITE WITH SOFT TOUCH COATING ON BOTH SIDES AND 1\/4\u2033 ROUNDED CORNERS, 2.5 X 2.5\u2033<\/p><\/figcaption><\/figure>  <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2 id=\"#4-ask-for-a-review-&amp;-share-on-socials\">#4 Ask for a Review &amp; Share on Socials<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">It\u2019s no secret that product reviews and your social media presence can have a big effect on your brand, so include a card asking the customer to write a review and share their experience on their social channels.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Whether positive, negative or neutral, the more reviews you have, the better. And if a customer has their own social following, it\u2019s double promotion for your brand, too.<\/span><\/p> <p>&nbsp;<\/p> <p><em><strong>Tip:<\/strong><\/em><span style=\"font-weight: 400;\"> Include a QR code on your insert card that takes the customer straight to the online review. QR codes are convenient, quick and swiftly becoming the norm.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/08\/0004_SP-2021-04-Brochure-Watercolors.jpg\" alt=\"A hand opening a custom insert card for packaging and retail.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">BROCHURE: 100# COATED GLOSS WHITE COVER, 8 X 5.5\u2033 FOLDED IN HALF TO 4 X 6\u2033<\/p><\/figcaption><\/figure>  <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>#5 Suggested Items<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Online shoppers have grown accustomed to \u201cYou Might Like\u201d suggestions, and you can recreate that in physical form. Based on your customer\u2019s order, include similar or coordinating items, product details and imagery that shows the products together. Or when you launch a new product, introduce it on an insert card!\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><em><strong>Tip:<\/strong><\/em><span style=\"font-weight: 400;\"> Want more space for the specs? Use custom <\/span><a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\"><span style=\"font-weight: 400;\">Postcards<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/smartpress.com\/offering\/rack-cards\"><span style=\"font-weight: 400;\">Rack Cards<\/span><\/a><span style=\"font-weight: 400;\"> or design a regular <a href=\"https:\/\/smartpress.com\/offering\/card-printing\">Card<\/a> without the fold. And of course, leverage double-sided printing.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/manufacturers_postcard.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=400e14574b0d932bd5ab1b39038e5742\" alt=\"Two Walker Mower postcards overlapping each other with one showing the front and one showing the back.\" data-recalc-dims=\"1\" \/><\/p> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>#6 Care Instructions &amp; How-to Information<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">This one may seem obvious, but you\u2019d be surprised at how often it\u2019s missing. Whether you list bulleted steps or include paragraphs, care instructions and how-to information is crucial to a positive and painless customer experience.\u00a0<\/span><\/p> <p>&nbsp;<\/p> <p><em><strong>Tip:<\/strong><\/em><span style=\"font-weight: 400;\"> Instructions and directions can be bland, so play with <\/span><a href=\"https:\/\/smartpress.com\/support\/specialty-features\/die-cutting\"><span style=\"font-weight: 400;\">digital laser cutting<\/span><\/a><span style=\"font-weight: 400;\"> to present your information in custom and unexpected shapes. Design your insert cards for online printing in simple circles, ovals and rectangles or take it up a notch with more complex shapes.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2021\/08\/card_moka_chocolate_who_we_are_1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=30af6b31235dd51b0a163334ab69ba80\" alt=\"Two postcards printed with educational info about Moka Origins.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">POSTCARD: 130# UNCOATED SMOOTH WHITE COVER, 5 X 7\u2033<\/p><\/figcaption><\/figure>  <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>#7 About the Brand<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Tie the proverbial bow on your shipment with this consumer favorite. Providing extra insight into your brand story (your origin, mission and values) builds a personal connection between you and your customer. It drives loyalty and makes them feel good about their purchase, too.<\/span><\/p> <p>&nbsp;<\/p> <p><em><strong>Tip: <\/strong><\/em><span style=\"font-weight: 400;\">People love a good background story for products. Offer interesting details and fun facts about where and how their item was made.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/04\/0003_SP-2021-04-Magnet-Die-Cut-C.jpg\" alt=\"Six scattered custom magnets with a red, orange and brown design.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">DIE-CUT MAGNET: .030 MIL, 2 X 2\u2033 SIMPLE CUT<\/p><\/figcaption><\/figure>  <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Other Ideas for Packaging Inserts<\/h2> <p><span style=\"font-weight: 400;\"> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">Who says you have to include just one? Double up with product inserts like <a href=\"https:\/\/smartpress.com\/shop\/custom-magnets\">magnets<\/a>, samples, <a href=\"https:\/\/smartpress.com\/offering\/sticker-printing\">stickers<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">bookmarks<\/a>, keychains, koozies, mints and more. Part of our premium online printing services, Smartpress can print custom <\/span><a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\"><span style=\"font-weight: 400;\">promo products<\/span><\/a><span style=\"font-weight: 400;\"> to suit your audience and meet your goals.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">The possibilities are endless, but whatever you choose to include, make sure it\u2019s something that will benefit your customer and the message is genuine.<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong> <\/em>Interested in the packaging inserts we featured here? Learn more about them and their designers:<\/p> <ul> <li><a href=\"\/blog\/printspiration\/success-story-printing-custom-stationery-stands-out-in-the-digital-world\">Success Story: Printing Custom Stationery Stands out in the Digital World<\/a><\/li> <li><a href=\"\/blog\/printspiration\/blazing-boundaries-a-retailers-effective-print-marketing-strategy\">Blazing Boundaries: A Retailer\u2019s Effective Print Marketing Strategy<\/a><\/li> <li><a href=\"\/blog\/printspiration\/sustainable-business-moka-origins-promotes-social-change-with-print\">Sustainable Business: Moka Origins Activates Social Change with Print<\/a><\/li> <\/ul> <p>&nbsp;<\/p> <p><strong>FEATURED DESIGNS<\/strong><\/p> <p>Thank You Postcard Design by <a href=\"https:\/\/www.emilyley.com\/\" target=\"_blank\" rel=\"noopener\">Simplified by Emily Ley<\/a><br \/> Promotion Postcard Designed and Photographed\u00a0by Jessica Uttinger, <a href=\"https:\/\/killerbrownie.com\/\" target=\"_blank\" rel=\"noopener\">The Killer Brownie\u00ae Co.<\/a><br \/> Reward Self-Mailer Design by <a href=\"https:\/\/thefoursome.com\/\" target=\"_blank\" rel=\"noopener\">The Foursome and Boundary Clothing<\/a><br \/> Review on Socials Business Card Design by Laura Hammonds | <a href=\"https:\/\/www.dblfeature.com\/\" target=\"_blank\" rel=\"noopener\">Dbl Feature<\/a><br \/> Suggested Items Brochure Design by \u00a0<a href=\"https:\/\/www.instagram.com\/christinamvidal\/\" target=\"_blank\" rel=\"noopener\">Christina Vidal<\/a>,\u00a0<a href=\"https:\/\/www.kennyflowers.com\/\" target=\"_blank\" rel=\"noopener\">Kenny Flowers<\/a><br \/> How-to Postcard Design by <a href=\"https:\/\/www.walker.com\/\" target=\"_blank\" rel=\"noopener\">Walker Mowers<\/a><br \/> About the Brand Postcard Design by <a href=\"https:\/\/mokaorigins.com\/\" target=\"_blank\" rel=\"noopener\">Moka Origins<\/a><br \/> Die-Cut Magnet Design by <a href=\"https:\/\/www.instagram.com\/encouragethought\/\" target=\"_blank\" rel=\"noopener\">EncourageThought<\/a>\u00a0for <a href=\"https:\/\/homesteadcoffee.com\/\" target=\"_blank\" rel=\"noopener\">Homestead Coffee Roasters<\/a><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Whether you\u2019re sending packages to existing customers, new clients or potential ones, Insert Cards can make a strong impression. As such, it\u2019s an important marketing strategy you\u2019ll want to consider as you grow your business and brand.\u00a0","protected":false},"author":8,"featured_media":4189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Inserts: 7 Ideas (&amp; Tips) to Increase Engagement<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re shipping products to existing clients, new or potential ones, packaging inserts make a strong impression and grow your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/packaging-inserts-7-ideas-tips-to-increase-engagement\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Inserts: 7 Ideas (&amp; 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